Launching Ambitions: How Saudi Arabia’s Space Sector Is Attracting Capital, Startups & Global Partners Toward Vision 2030

Jun 17, 2025

Kholoud Hussein 

 

The global space economy reached $464 billion in 2022 and is forecast to grow to $738 billion by 2030, according to the Space Foundation. Saudi Arabia, under its ambitious Vision 2030, is now positioning itself as a new powerhouse in this domain.

 

“Space is no longer just the domain of superpowers. Saudi Arabia sees it as a platform to localize high-value industries, inspire innovation, and create a new economy,” says Mohammed Al-Tamimi, CEO of the Saudi Space Agency (SSA).

 

The Kingdom’s strategy is clear: nurture a domestic space ecosystem, attract foreign investors, and become a regional hub for research, satellite tech, and even space tourism.

 

Institutional Foundations: Strategic Architecture Behind the Lift-off

The establishment of the Saudi Space Commission in 2018 (now the Saudi Space Agency) marked a pivotal moment. Its leadership under Minister Abdullah Alswaha and Al-Tamimi signaled a top-down national commitment.

 

In July 2023, Saudi Arabia signed a cooperation agreement with NASA, further reinforcing its international positioning. Minister Alswaha described it as “a step forward in building strategic partnerships that accelerate our national innovation capabilities and diversify the Kingdom’s global collaborations.”

 

Supporting the SSA’s efforts is the Communications, Space and Technology Commission (CST), which sets regulatory frameworks and promotes commercial activity in space. CST has launched multiple market intelligence reports identifying five opportunity clusters: satellite manufacturing, launch services, ground infrastructure, satellite communications, and earth observation.

 

Private Sector & Startup Surge: The Commercial Engine of Saudi Space

 

  • Accelerators, Startups, and R&D

Saudi Arabia is not building a space sector from scratch — it is nurturing one through accelerators, R&D hubs, and university-led innovation.

In 2023, the SSA partnered with Techstars to run a 10-week accelerator. Frank Salzgeber, former head of innovation at the European Space Agency and advisor to the program, said: “There was never a better time and place to join the space industry than Saudi Arabia. By 2030, the Kingdom will be a major hub for commercial space activity.”

 

Meanwhile, Neo Space Group (NSG), launched by the Public Investment Fund (PIF) in 2024, focuses on satellite communications, remote sensing, and IoT — all areas ripe for private-sector development.

 

Other rising players include SARsatX, backed by Flat6Labs, which is building earth observation services using micro-satellites, and Orbit Arabia, a startup in early-stage development focused on space-based logistics.

 

Huda AlMansoori, co-founder of a Riyadh-based space tech incubator, notes: “The talent is there — our challenge is channeling it into deep-tech ventures, and that’s where university and government partnerships are crucial.”

 

  • University Partnerships

Saudi universities like KAUST, KACST, and King Saud University are driving innovation. A joint nanosatellite launched with Spire Global and KAUST in 2023 via SpaceX marked a breakthrough for local research.

These institutions serve as feeders to the startup ecosystem and provide technical backstopping for early-stage ventures.

 

Investment Landscape & Economic Potential

Saudi Arabia’s space sector is rapidly emerging as an investment frontier, backed by a convergence of national policy, global market trends, and the rising appetite for high-tech infrastructure. While still in early formation, the Kingdom’s space investment landscape is evolving from state-led vision to private sector opportunity, one with the potential to generate multi-billion-riyal returns, catalyze regional leadership, and embed the country in the global space economy.

 

1. Public Capital as a Strategic Engine

The Kingdom’s space push is being powered initially by substantial government investment, driven primarily through the Public Investment Fund (PIF), the Saudi Space Agency (SSA), and affiliated tech and industrial funds. These entities have committed billions of riyals to:

  • Build and launch domestic satellites
  • Fund advanced research and local manufacturing
  • Develop a regulatory framework that supports commercial activity

For instance, the PIF-backed Neo Space Group, launched in 2024, is tasked with developing satellite communications networks, earth observation platforms, and data analytics systems to support sectors from agriculture to oil and gas.

 

This top-down model mirrors the early phases of national development in other strategic sectors like renewable energy and advanced manufacturing. The goal is to de-risk early-stage infrastructure, create sovereign capabilities, and set the foundation for a thriving commercial market.

 

“We’re not just financing projects. We’re building a full ecosystem that can compete globally,” said Alswaha, Minister of Communications and Information Technology.

 

2. Growing Private Sector Momentum

While still nascent, the private sector is beginning to show signs of traction. Many early-stage Saudi startups are entering the space value chain, particularly in:

  • CubeSat design and nano-satellite systems
  • Downstream applications such as geospatial analytics, weather monitoring, and remote sensing
  • Internet of Things (IoT) connectivity from low Earth orbit (LEO)

Notable players include:

  • LeoTech Space, working on CubeSat hardware and educational payloads
  • OrbitX, developing data processing tools for environmental monitoring
  • SkyNode, a startup using satellite imagery for infrastructure and utility mapping

Although these companies remain in the seed and Series A stage, some have begun attracting capital from local VCs like Khwarizmi Ventures, Riyadh Valley Company, and Seedford Partners, as well as from international players scouting the region’s underexploited potential.

 

“We see space tech in Saudi as where fintech was 10 years ago — high risk, but massive upside,” said a partner at a Jeddah-based venture fund. “With the right exits, this could be one of the region’s most valuable verticals.”

 

3. FDI and Global Partnerships on the Rise

Saudi Arabia is also positioning itself as an attractive destination for foreign direct investment (FDI) in space, thanks to regulatory reforms, tax incentives, and a clear roadmap outlined by the National Space Strategy.

 

In 2024 alone, the Kingdom signed over 15 MoUs and joint ventures with international space agencies, aerospace manufacturers, and satellite operators. These include:

  • A strategic agreement with Thales Alenia Space for satellite development
  • Collaboration with OneWeb and Eutelsat to extend broadband coverage
  • Technology transfer partnerships with Chinese and Indian satellite firms

Foreign players are drawn to Saudi Arabia’s commitment to localization, its strong capital markets, and the possibility of using the Kingdom as a launchpad into broader MENA and African markets.

 

The Saudi Investment Promotion Authority has identified space technology as a “Tier-1 opportunity” for inbound FDI and is working with the Ministry of Investment (MISA) to develop customized incentives for international aerospace companies.

 

4. Dual-Use Applications Multiply ROI Potential

Space in Saudi Arabia is not just about launches and satellites — it’s about the data and services they enable. The real economic value will come from commercializing applications that serve other Vision 2030 sectors, including:

  • Agritech: Monitoring crop health, soil conditions, and water usage from space
  • Mining & Energy: Using satellite imagery to detect geological anomalies or monitor pipeline infrastructure
  • Urban Planning: Assisting in NEOM and smart city development with geospatial planning tools
  • Disaster Management: Supporting emergency response and early-warning systems for floods or heatwaves

This interconnectivity creates layered economic value and opens doors for cross-sector investment. A single satellite platform can serve dozens of public and private sector clients — from Aramco to the Ministry of Environment — dramatically improving ROI.

 

5. Unlocking Future Value Through Industrial Localization

Long-term, the Kingdom aims to localize critical parts of the aerospace supply chain, including satellite assembly, sensor manufacturing, launch support services, and space-grade materials. This would reduce reliance on imports, strengthen national security, and create thousands of high-skilled jobs.

 

Several initiatives are underway:

  • Establishing a Space Industry Cluster in Riyadh and Taif
  • Incentivizing aerospace manufacturing under Made in Saudi branding
  • Training local engineers and technicians through public-private partnerships

These efforts reflect the broader Vision 2030 priority of building an innovation-driven, export-oriented industrial base, with space positioned as a high-impact sector.

 

Saudi Arabia’s space investment landscape is evolving rapidly — from public infrastructure and basic services to an increasingly diversified portfolio of startups, foreign partners, and commercial applications. While risks remain, the economic upside is undeniable: access to a trillion-dollar industry, increased strategic autonomy, and the development of deep-tech capabilities that can ripple across the economy.

 

As capital flows in and capabilities mature, Saudi Arabia is poised to shift from a buyer of space technology to a builder — and eventually, to a global exporter of space-enabled solutions.

 

Foreign Investment & International Partnerships

Saudi Arabia is actively courting foreign players. In 2024, Halo Space announced it would begin stratospheric balloon tourism flights from Saudi Arabia. The company estimates $600 million in revenue by 2030, with 400 flights annually priced at around $100,000 to $164,000 per ticket.

Carlos Mira, CEO of Halo Space, explained: “We chose Saudi Arabia because of the regulatory clarity, stable investment climate, and access to funding. Vision 2030 gives us confidence that the country is serious about space tourism.”

 

Major partnerships include:

  • NASA: civil cooperation on exploration and R&D.
  • Axiom Space: supported the Kingdom’s first astronaut mission in 2023.
  • LeoLabs and NorthStar: helping monitor orbital debris and enhance satellite safety.
  • SES and OneWeb JV: building LEO ground infrastructure in Tabuk.

NEOM, the $500 billion smart city project, is also hosting testbeds for space-tech experiments — including earth observation and atmospheric studies — in partnership with international space firms.

 

Strategic Fit with Vision 2030

Saudi Arabia’s foray into space is not an isolated ambition—it is a direct extension of Vision 2030, the Kingdom’s comprehensive roadmap to diversify its economy, reduce its reliance on oil, and position itself as a hub of innovation and global leadership. The development of the space sector serves as a strategic enabler across multiple Vision 2030 pillars, from economic diversification and digital transformation to education, defense, and global positioning.

 

1. Economic Diversification Beyond Oil

One of the central tenets of Vision 2030 is to shift Saudi Arabia's GDP composition away from hydrocarbons and toward high-tech industries and services. The global space economy, expected to surpass $1.8 trillion by 2035 according to McKinsey, offers a compelling opportunity for Saudi Arabia to tap into new revenue streams through:

  • Satellite manufacturing
  • Space-based data analytics
  • Remote sensing for agriculture and infrastructure
  • Telecommunications and broadband delivery in underserved regions

By investing in space infrastructure and commercial capabilities, the Kingdom is effectively planting the seeds of a post-oil innovation economy.

 

“Space is not just science—it’s strategy,” said Alswaha. “It drives solutions for water, food, security, and economic resilience. This is the heart of Vision 2030.”

 

2. A Catalyst for Innovation and Deep Tech

The space sector is inherently interdisciplinary, requiring advances in robotics, AI, cybersecurity, materials science, and energy systems. It therefore acts as a powerful catalyst for the Kingdom’s emerging deep tech ecosystem, sparking local innovation and forging partnerships between universities, research centers, and startups.

 

Institutions such as KAUST, KACST, and King Fahd University of Petroleum and Minerals (KFUPM) are already aligning their research agendas to support aerospace and space sciences. Programs under the Saudi Space Agency aim to connect academic R&D with real-world applications, ranging from satellite payload development to climate analytics powered by geospatial data.

 

The space sector also encourages technology transfer and local IP creation, crucial to the Kingdom’s long-term ambition of becoming a producer—not just a consumer—of advanced technologies.

 

3. Human Capital Development and Youth Empowerment

Vision 2030 places a strong emphasis on unlocking the potential of Saudi youth, and the space economy offers a new and inspiring domain for engagement. From astronaut programs and aerospace engineering scholarships to STEM bootcamps and space hackathons, there is a national push to nurture the next generation of space scientists, engineers, and entrepreneurs.

 

The recent participation of Saudi astronauts—Rayyanah Barnawi and Ali AlQarni—on international space missions has ignited public interest and served as powerful symbols of national capability and aspiration.

 

“Our children need to see that science is a path to the stars—not just something in books,” said Badr Al-Aiban, Advisor at the Royal Court. “Space inspires curiosity, and curiosity builds capability.”

 

By 2030, Saudi Arabia aims to have trained thousands of specialists in aerospace and satellite sciences, and introduce space-focused curricula across major universities and vocational programs.

 

4. Enhancing National Security and Sovereignty

Space plays a growing role in geopolitical competitiveness and strategic autonomy, especially in areas like secure communications, border surveillance, and cyber defense. Vision 2030 underscores the need for Saudi Arabia to reduce dependency on foreign systems and develop sovereign technological capabilities.

 

With the development of localized satellite infrastructure, encrypted data networks, and dual-use payloads, the space sector strengthens national resilience and empowers local decision-making in crisis management, environmental monitoring, and defense logistics.

The National Space Strategy, approved by the Council of Ministers, outlines specific goals to enhance security-related capabilities through indigenous satellite constellations and enhanced partnerships with friendly powers.

5. Global Branding and Soft Power

Participation in the space economy elevates Saudi Arabia’s image as a modern, forward-thinking nation committed to scientific advancement, global cooperation, and peaceful space exploration. This aligns with Vision 2030’s ambition to position the Kingdom as a thought leader on the international stage—not only economically, but scientifically and diplomatically.

 

Through strategic cooperation with agencies such as NASA, Roscosmos, the European Space Agency, and the Chinese National Space Administration, as well as through its contributions to global forums like the UN Committee on the Peaceful Uses of Outer Space (COPUOS), Saudi Arabia is cultivating a new dimension of foreign policy and soft power.

 

These initiatives also help attract foreign direct investment (FDI), joint ventures, and technology partnerships—all critical to the success of Vision 2030.

 

In essence, space is not a detour from Saudi Arabia’s development priorities—it is a powerful multiplier. It fuses the knowledge economy with security interests, the tech sector with youth empowerment, and the national identity with global influence.

 

As Vision 2030 progresses into its critical execution phase, the integration of space into the Kingdom’s economic DNA is no longer speculative—it’s strategic. And if successful, it will mark a historic leap not only for Saudi Arabia, but for the entire region’s place in the space economy.

 

VII. Talent Development: The Human Capital Frontier

A sustainable space economy requires skilled engineers, astrophysicists, designers, and entrepreneurs.

 

In 2023, Serco Middle East launched its first space graduate program in Riyadh. Amar Vora, Serco’s director of space strategy, explained: “To address Saudi Arabia’s ambitions, the need for space skills and talent is going to be absolutely critical.”

 

Initiatives like SSA’s Ajyal program and KAUST’s satellite fellowships are designed to build a national talent pipeline. The participation of Rayyanah Barnawi — the first Saudi female astronaut — in a 2023 Axiom mission has inspired a surge of interest in STEM education.

 

Challenges on the Launchpad

Despite its ambitious trajectory and strong top-down support, Saudi Arabia’s space sector faces a number of structural, operational, and strategic challenges that could slow its momentum if not addressed holistically.

 

1. Talent Gaps: Bridging the Skills Deficit

One of the most critical bottlenecks is the shortage of specialized talent. While Saudi Arabia has made progress in encouraging STEM education and developing astronaut programs like Ajyal, the domestic workforce still lacks mid- to senior-level experts in critical areas such as orbital mechanics, propulsion systems, satellite software, and deep-space mission design.

 

This issue is compounded by global competition for space professionals, especially with countries like the UAE, India, and the US scaling their space ambitions. According to a 2023 report by the OECD on space workforce development, countries that lead in space tech invest heavily in long-term STEM capacity building and have well-established university-to-lab-to-startup pipelines — a model still in its early stages in Saudi Arabia.

 

“There’s a perception gap,” said a senior space researcher at KAUST. “We have many science graduates, but few with actual mission experience or specialized postdocs in astrodynamics or payload engineering.”

 

Without a broad base of engineers, scientists, and commercial space strategists, Saudi Arabia may struggle to build an autonomous space industry capable of scaling or sustaining high-tech operations without foreign support.

 

2. Overreliance on Government Funding

While state-led investment has been essential in kickstarting the ecosystem, Saudi Arabia’s space sector remains disproportionately dependent on public capital, especially from the Public Investment Fund (PIF) and other state-affiliated vehicles. This limits the diversity of innovation, slows down market responsiveness, and creates fragility if government priorities shift.

 

As of mid-2024, more than 80% of all major space-related funding in Saudi Arabia was sourced from public entities. Venture capital participation remains limited and risk-averse, with few dedicated space investment funds (Seedford Partners being a notable exception).

 

Unlike the U.S., where NASA’s role is largely to enable and regulate while commercial players like SpaceX, Planet Labs, and Rocket Lab compete for contracts, Saudi Arabia’s current structure is still heavily top-down.

 

“We need to shift from a government-sponsored vision to a market-driven one,” noted a Riyadh-based space entrepreneur. “Otherwise, we risk building a showcase sector rather than a competitive one.”

 

3. Regulatory Maturity and Commercial Readiness

Although the Communications, Space & Technology Commission (CST) has made strides in launching licensing frameworks, spectrum management policies, and space debris protocols, Saudi Arabia’s regulatory environment is still evolving and not yet at par with global commercial benchmarks.

 

Startups report lengthy timelines to secure launch permissions, spectrum allocations, or import/export licenses for satellite components. Additionally, the lack of local manufacturing standards and IP enforcement mechanisms poses risks for high-tech investors.

 

In a region with growing geopolitical complexity, export control laws, dual-use technology regulations, and data sovereignty policies must be carefully developed to attract long-term partners and comply with global norms such as those set by the ITU and UN COPUOS.

 

“The legal infrastructure is being built, but it must be faster and clearer,” said an executive from a European satellite firm working in the Kingdom. “Foreign investors need certainty, especially in a high-stakes field like space.”

 

4. Long Time Horizons and Uncertain Commercial Returns

Space, by nature, is a long-game sector. Building a sustainable business case often requires years of R&D, launch testing, and orbit validation, followed by more time before profitability is achieved. For most early-stage investors, this presents an unattractive risk profile.

 

In the Saudi context, where startup ecosystems are still maturing and exits are limited, the lack of near-term commercial wins may disincentivize private capital unless accompanied by patient co-investment structures or government-backed guarantees.

 

Moreover, venture capitalists often lack the technical due diligence capabilities to evaluate space startups — a gap that could be addressed through education, advisory boards, or specialist fund-of-fund mechanisms.

 

5. Regional & Global Competition

Saudi Arabia is not alone in its ambitions. The UAE, Israel, Turkey, and Egypt are all investing in space technology and are further along in areas such as satellite imaging, data services, or launch capabilities. These countries have also built strong bilateral ties with key partners like NASA, the European Space Agency, and private launch companies.

 

To stay competitive, Saudi Arabia must continue to differentiate itself — either by becoming the regional logistics and satellite ground hub, by localizing component manufacturing, or by offering globally competitive R&D incentives and workforce development programs.

 

Outlook to 2030: Orbiting Toward Opportunity

As Saudi Arabia accelerates its space ambitions, the road to 2030 presents not just symbolic milestones, but a tangible opportunity to transform its economic and technological trajectory. The Kingdom is no longer approaching the space economy as a prestige project—it is positioning it as a strategic growth engine embedded within national priorities.

 

1. Projected Market Size and Economic Contribution

According to a 2023 study by Euroconsult, the Middle East’s space economy could exceed $10 billion by 2030, with Saudi Arabia expected to claim 20–30% of that share if its current investment pace continues. This translates to a domestic space market of roughly $2–3.5 billion by the end of the decade, spanning satellite communications, imaging, data services, and emerging verticals like space-based IoT.

 

A 2024 white paper from the Saudi Space Agency (SSA) projects that space technologies could contribute 0.5% to the Kingdom’s GDP by 2030, alongside creating over 8,000 direct jobs and potentially 25,000 indirect jobs across supply chains and downstream services.

 

“We don’t see space as an isolated sector—it will empower other industries like agriculture, energy, logistics, and climate,” said Al-Tamimi, SSA’s CEO.

 

2. National Security & Sovereignty

By 2030, Saudi Arabia aims to achieve partial independence in satellite manufacturing, launch access, and data infrastructure. This autonomy is crucial not only for communications and earth observation, but also for national security, emergency response, and cyber resilience.

 

Efforts are already underway. The PIF’s Neo Space Group is building satellite ground stations and planning for a dedicated constellation to serve both civilian and strategic needs. Experts anticipate the development of dual-use satellite capabilities for border control, maritime monitoring, and disaster prediction.

 

As regional tensions and cybersecurity risks grow, space sovereignty will become a core tenet of national resilience—a perspective increasingly echoed by policymakers in Riyadh.

 

3. Becoming a Regional & Global Player

Saudi Arabia’s location gives it geopolitical and geographical advantages. Positioned between Europe, Africa, and Asia, it is ideally suited for:

  • Hosting ground station infrastructure
  • Supporting launch logistics in emerging spaceports (especially in Tabuk and Taif)
  • Serving as a regulatory and financing hub for the regional space economy

By 2030, the Kingdom could play a similar role in the Middle East that Luxembourg or Singapore plays in Europe and Southeast Asia: a niche space economy leader, enabling international startups and established players to base operations, raise capital, and test innovations in a stable, business-friendly environment.

 

4. Tourism, Education, and Public Engagement

Space is also being used as a tool for soft power, inspiration, and tourism. With commercial stratospheric flights set to begin via Halo Space by 2026, Saudi Arabia could become the first country in the Middle East to offer space-adjacent tourism to the public, attracting high-net-worth visitors and scientific missions alike.

 

Educational institutions are expected to expand their aerospace engineering programs, and Saudi youth—especially women—are being actively encouraged to pursue STEM paths. The success of Rayyanah Barnawi, the first Saudi female astronaut, has already sparked significant interest in space among young Saudis.

 

“When children see someone from their own country go to space, they begin to imagine careers that once felt unreachable,” said Huda AlMansoori, co-founder of a Riyadh-based STEM nonprofit.

 

5. Long-Term Vision: Moonshots and Beyond

While most of the current investment is focused on near-Earth technologies—LEO satellites, data platforms, and earth observation—Saudi Arabia is not ruling out deep space collaboration. The SSA has publicly discussed interest in:

  • Contributing to the moon and Mars missions via international partnerships
  • Establishing a Saudi payload program aboard commercial or governmental spacecraft
  • Participating in space mining dialogues, especially with countries like the U.S., Japan, and Luxembourg

By 2030, the Kingdom could feasibly become a co-sponsor of exploratory missions or a host for moon analog testing environments, leveraging its vast deserts and stable climate.

 

A Decade of Acceleration

Saudi Arabia’s space strategy is multi-layered and cross-sectoral. It intertwines national security, education, private sector development, and global influence. But the success of this strategy will hinge on a few key metrics:

  • Successful commercial satellite deployment from locally-led entities
  • A robust private investment ecosystem beyond state capital
  • Clear regulatory pathways for international partnerships
  • And a long-term talent development pipeline that ensures sustainability beyond 2030

“We are not in a race to the stars,” said Minister Abdullah Alswaha in a 2024 press statement. “We are building a platform that connects people, protects resources, and powers progress. Space is simply our next domain of growth.”

 

As the Kingdom enters the second half of Vision 2030, its space ambitions are no longer theoretical. They are grounded in infrastructure, capital, policy, and purpose, with clear momentum toward making Saudi Arabia not just a participant in the global space economy, but a leader in shaping its future.

 

To conclude, Saudi Arabia’s foray into space is more than a prestige play—it’s a strategic lever for economic diversification, tech independence, and global engagement. By 2030, the Kingdom aims to nurture a vibrant, sustainable space sector encompassing manufacturing, research, services, tourism, and data-driven industries.

 

The journey is ambitious. Critical will be continued investment, further private-sector development, scaled talent production, regulatory evolution, and guardrails for geopolitics. If the stars align, Saudi Arabia may well become the Arab world’s premier space economy, reshaping its global role and cementing the human capital and technological foundations of its post-oil future.

 

Tags

Share

Advertise here, Be the LEADER

Advertise Now

Latest Experts Thoughts

Klaim eyes Saudi expansion after $26mn round to modernize health payments

Ghada Ismail

 

Delayed insurance reimbursements remain one of the most pressing financial challenges for healthcare providers across the MENA region. Klaim, a healthtech and fintech hybrid, is addressing this issue by offering AI-powered solutions that accelerate claims processing and improve cash flow predictability for clinics and hospitals. Backed by a recent $26 million funding round, the company is now scaling its presence in key markets—particularly Saudi Arabia—where it aims to support the Kingdom’s ambitious healthcare transformation goals. This interview digs deeper into the company’s strategic priorities, the role of AI in healthcare finance, regulatory considerations, and the partnerships that are shaping its expansion.

 

You’ve just secured $26 million in funding. What are the top priorities Klaim will focus on as you scale across the MENA region?

Our top priority is to empower small and medium-sized healthcare providers by accelerating their claim payments with insurers, the Ministry of Health, and other government payers. We’re also building an AI-powered TPA solution tailored to the KSA market, enabling faster and more predictable payments between providers and insurers.

 

What inspired you to focus on solving payment delays in healthcare?

We saw a real problem: healthcare providers working tirelessly to care for patients while struggling with slow and unpredictable payments. Insurers and reinsurers often take months to settle claims, putting providers under intense cash flow pressure just as their operating costs are rising. We wanted to fix that.

 

Klaim uses AI to forecast insurance payment behavior. Can you walk us through how this works and what makes your system more effective than traditional claim processing methods?

Our AI-driven RCM module analyzes each provider’s specific payers and their historical behavior. Our system evaluates, predicts, and automates approvals on monthly transactions. This predictive intelligence gives providers visibility on when to expect payments and unlocks cash flow with accuracy that traditional processing simply can’t match.

 

Healthcare payments are notoriously complex. What were the biggest technical or regulatory challenges you faced building a fintech solution in this space?

One major challenge is the lack of compliance from some payers regarding regulated claims settlement timelines. Payment behaviors change frequently, making it hard for providers to plan. Our solution had to account for this complexity while staying fully compliant with healthcare and financial regulations in each market.

 

Saudi Arabia has been a big focus for you lately. Why is the Kingdom such an attractive market for Klaim’s growth, and how are you adapting your model to fit its healthcare ecosystem?

Saudi Arabia accounts for nearly 70% of the GCC healthcare market, with over 5,000 accredited providers dealing with insurers. To succeed there, we’ve tailored Klaim’s platform to comply 100% with local regulations while addressing providers’ growing operational needs. This ensures their revenue cycle becomes faster, smoother, and future-ready.

 

How are you ensuring compliance with evolving AI regulations, especially with Saudi Arabia’s digital health sandbox initiatives?

Klaim is certified by the Saudi CHI for RCM services and fully integrated with NPHIES across eligibility, pre-authorization, claims, and payments. We prioritize compliance to ensure providers can trust us to accelerate their payments without risking regulatory setbacks.

 

How important are local partnerships like Tharawat Tuwaiq to your business model in Saudi Arabia, and are you pursuing other collaborations in the Kingdom?

Tharawat Tuwaiq is a crucial partner, providing financial support and credibility as we scale. That said, our long-term vision is to build a fully independent operation to process payments even faster and strengthen market trust in our brand.

 

With growing investor interest in health tech, what’s your message to VCs looking to understand the true ROI potential of healthcare fintech solutions like Klaim?

The ROI is clear: providers urgently need solutions that ease financial stress from delayed insurer payments. By combining our AI-driven approach with strong messaging and targeted marketing, Klaim delivers real value – freeing providers to focus on care while improving their financial health.

 

Is Klaim considering working with public-sector entities in Saudi Arabia to support Vision 2030 health goals, or will you remain focused on private healthcare providers?

For now, our focus is on building a strong base with private providers. Public sector collaborations may come later, selectively, and ideally with regulator recommendation to ensure strategic alignment.

 

What’s next on your roadmap?

We’re focused on deepening partnerships with the CHI and Saudi regulators to streamline payments, integrate seamlessly with NPHIES Pay, and continue expanding our platform to support the Kingdom’s healthcare transformation goals.

 

Beyond Riyadh: How Saudi Arabia Is Building a Nation of Startup Cities

Kholoud Hussein 

 

Saudi Arabia is undergoing a profound transformation in the startup ecosystem. No longer is innovation confined to Riyadh—the Kingdom’s startup landscape is branching out into a multi‑center network that includes Jeddah, Dammam, Medina, and Giga-project locales like NEOM. Supported by Vision 2030 policies, billions in venture capital, and mega‑projects serving as innovation anchors, these regional hubs are becoming dynamic launchpads for home‑grown and global entrepreneurs.

 

The Capital at the Core: Riyadh’s Rise as a Global Ecosystem

Riyadh has cemented itself as Saudi Arabia’s dominant startup city, climbing 60 places in just three years to rank 23rd globally in the 2025 Global Startup Ecosystem Report by Startup Genome—making it third in the MENA region. Since 2018, over $2.6 billion in VC capital has flowed into Riyadh startups, backed by government‑linked funds like SVC, Jada, and PIF. Khaled Sharbatly, Chair of the National Entrepreneurship Committee, emphasized: “We are committed to positioning Saudi Arabia as a global hub for entrepreneurship and innovation.” The capital’s infrastructure—including KAFD (King Abdullah Financial District) and Digital City—provides state-of-the-art office spaces, regulatory support, and direct access to institutional anchors like Tadawul and major corporates.

 

Diversification Beyond the Capital: Jeddah, Dammam, Medina in Focus

While Riyadh leads, other cities are gaining traction. According to the 2025 StartupBlink index, Jeddah entered the top 10 in the Middle East, and Dammam rose to 12th. Medina debuted in the global top‑1000 ecosystems, signalling the real spread of entrepreneurial activity.

In Jeddah, proximity to the Red Sea and ease of trade are vital assets. Startups in logistic tech, tourism, and digital health benefit from the city’s port access and cosmopolitan energy. Likewise, Dammam and the Eastern Province tie into industrial clusters in Sudair and Khobar, anchoring innovation around energy tech, cleantech, and industrial IoT.

 

Medina’s Knowledge Economic City (KEC), a project launched in 2006, is being repositioned as a knowledge hub supporting startups. Its partnerships with Cisco and CompTIA aim to create a tech-savvy workforce in the city. This shift illustrates how economic cities are rejuvenating local entrepreneurship beyond metropolitan centers.

 

Giga-projects as Startup Magnets: NEOM, Qiddiya, The Line

Perhaps the most distinctive phenomenon in Saudi’s startup geography is the role of giga-projects as living innovation labs. NEOM has pledged $500 million in partnerships through its NEOM Investment Fund to invite startups in mobility, robotics, AI, and smart infrastructure. Sultan Alasmi, CEO of the e-commerce enabler Zid, said: “Saudi Arabia’s giga-projects, especially NEOM, offer a once-in-a-lifetime opportunity for startups to develop solutions that integrate with smart city frameworks.”

 

The upcoming The Line, a 170‑km car-free smart city, will mandate sustainable infrastructure, autonomous transport, and AI‑driven governance—offering fertile ground for startups working in urban tech, clean energy, and IoT. Entrepreneurs in sustainable hospitality, immersive tourism, and blockchain-based booking systems are already positioning to serve these hubs.

 

Policy and Institutional Infrastructure Across Regions

Saudi Arabia’s national policies underpin the rise of regional startup hubs. Agencies like Monsha’at, SVC, and Jada are building an inclusive ecosystem across cities. Monsha’at’s Deputy Governor for Entrepreneurship, Saud Al‑Sabhan, noted: “The public sector’s role in creating a highly supportive business environment … is developing a landscape where the initial hardships of starting a business can be overcome.”

 

Simultaneously, venture capital companies such as SVC have deployed SAR 5.2 billion into early and growth-stage startups by Q1 2024, with over 22% going to AI‑focused ventures.

 

Cities like Jazan are being equipped with Special Economic Zones that aim to attract $2.93 billion in foreign investments by 2040, positioning yet another hub for innovation along the Red Sea port corridor.

 

Sectoral Strengths in Regional Hubs

Each emerging hub is developing unique sectoral strengths:

  • Riyadh dominates in fintech, cybersecurity, smart cities, digital health, and AI, hosting over 200 fintech firms.
  • Jeddah thrives in e‑commerce and logistics, thanks to companies like Sary, Jahez, and Noon—each significant Riyadh success stories that have roots in the Red Sea corridor.
  • Eastern Province / Dammam is aligning startup activity with industrial tech and energy transition, while Jazan SEZ targets agro, logistics, and port-enabled tech.
  • Medina’s KEC is focusing on edtech and IT workforce development—intending to convert academic research into commercial ventures.

Events and Investment Platforms Fueling Local Growth

Annual flagship forums like LEAP Tech have expanded beyond Riyadh to engage startup founders citywide. LEAP 2024 hosted over 215,000 visitors, 600+ startups, and 1,600 investors, announcing up to $11.9–13.4 billion in investment commitments. Moreover, LEAP is set to expand to cities like Jeddah and Dammam, highlighting the push for geographic inclusion.

 

These events amplify the visibility of regional innovators and connect founders directly with capital, enterprise buyers, and tech partners.

 

Talent, Academia, and Regional Collaboration

Regional cities benefit increasingly from integration with academia. For example, KAUST and King Saud University are bridging R&D to market through spin-offs and incubators. Medina's KEC is doing the same via ICT partnerships with Cisco and CompTIA.

 

Moreover, the spread of entrepreneurship into suburban and rural areas is enhancing talent diffusion. Former corporate professionals in secondary cities are increasingly founding startups, bringing experience, maturity, and local relevance.

 

Regional Hubs: Challenges and Diverging Prospects

Despite the progress, regional hubs face challenges. Riyadh remains the dominant center, with access to capital, foreign investors, and customer pipelines. Cities like Jeddah or Dammam still capture smaller shares of VC flows. Diversifying regional funding and creating city-specific startup funds may be a necessary next step.

Talent gaps persist—regional universities struggle to match the output of major institutions, and specialized AI or IoT talent tends to centralize in Riyadh. Regulatory alignment across provinces is uneven, requiring coordination to make multi-city scaling smoother.

 

However, venture leaders see opportunity: “Startups must move fast, network aggressively, and seek partnerships with giga-project stakeholders. Neom and Qiddiya won’t wait for entrepreneurs who aren’t ready to scale.”

 

Looking Ahead: A Network of Real Startup Cities

Saudi Arabia is transforming from a single‑city startup ecosystem into a network of startup cities, each with its own strategic identity:

  • Riyadh: Finance, AI, digital infrastructure.
  • Jeddah: Port-driven logistics, tourism tech, e‑commerce.
  • Dammam / Eastern Province: Industrial tech, energy, smart manufacturing.
  • Medina (KEC): Edtech, ICT skill incubation, academic spin-offs.
  • Giga-project zones: NEOM, The Line, Qiddiya as controlled innovation zones with global reach.
  • Jazan SEZ: Export-oriented logistics and agricultural technology.

Supported by $3.8 billion in venture capital in 2024, with major support from Monsha’at, SVC, PIF, and other agencies, the ecosystem is maturing rapidly.

What was once a centralized ecosystem in Riyadh is now blossoming into a multi-node innovation engine across Saudi Arabia. As Riyadh solidifies its global ecosystem ranking, other cities like Jeddah, Dammam, Medina, and giga-project hubs are emerging as specialized innovation clusters—each offering distinct resources, sector focus, and institutional support. This distributed model not only promotes economic diversification but also aligns with Vision 2030’s ambition of a technology-driven, knowledge-based economy.

 

As government policies evolve, capital becomes more widespread, and startups increasingly operate beyond city borders, Saudi Arabia is crafting a future where every region is a startup city with its own narrative, potential, and global competitiveness.

 

What is CAC and why your startup should care about it

Ghada Ismail

 

Every founder loves seeing new customers roll in. But behind every click, sign-up, or sale, there’s a cost, and if you’re not keeping track, you might be spending more than you realize. That’s where Customer Acquisition Cost (CAC) comes in.

CAC is a simple but powerful metric: it tells you how much it costs to bring in one customer. Whether you’re running Instagram ads, hiring a sales rep, or giving first-time discounts, CAC gives you clarity on whether your growth is smart or just expensive.

 

How Do You Calculate Your CAC?

It’s easier than it sounds:

CAC = Total Marketing and Sales Spend ÷ Number of New Customers

Let’s say you spent SAR 10,000 this month on ads, influencer marketing, and sales tools, and that brought you 100 new customers.

Your CAC = 10,000 ÷ 100 = SAR 100 per customer

That means each customer costs you SAR 100 to acquire.

 

Why Startups Should Track CAC Closely:

 Your Cash Won’t Last Forever

Startups don’t have the luxury of unlimited budgets. If CAC is too high, you could run out of money before you ever turn a profit.

It Shows What’s Actually Working

When you measure CAC across different channels—like TikTok ads vs. referrals—you can see where you’re overspending and where you’re winning.

 Investors Look at This First

If you’re fundraising, investors will ask: “How much does it cost you to grow?” A healthy CAC shows that you’re not just growing fast; you’re growing smart.

 

What Counts Toward CAC?

  • Paid ads (Google, Meta, TikTok)
  • Marketing team salaries
  •  Sales commissions
  •  Content creation or influencer costs
  • Promo codes or first-time buyer discounts

 You shouldn’t include things like product development, rent, or support for existing customers. CAC is all about getting new ones in the door.

 

Is Your CAC Too High?

To find out, compare it to your Customer Lifetime Value (CLTV), which is the total amount of money one customer brings in over time.

As a general rule:
LTV should be at least 3x your CAC.

If one customer brings you SAR 300, and it costs you SAR 100 to acquire them, you’re doing just fine.

 

How to Bring CAC Down

  • Lean into organic growth: like SEO and customer referrals
  • Fix leaks in your system: make sign-up or checkout easier
  • Get specific with targeting: so you’re not wasting budget on the wrong people
  • Retain your customers: happy users become your cheapest marketers

 

Conclusion: Don’t Just Chase Growth, Understand the Cost First

When you’re running a startup, every riyal matters. CAC isn’t just another marketing number; it’s rather a reflection of your strategy. It shows you where to invest, where to cut back, and whether you’re building something sustainable.

So track it. Understand it. And make sure that as your startup grows, your cost to grow doesn’t go out of control.

 

Startups Don’t Fail Overnight: 18 Fatal Mistakes to Avoid

Kholoud Hussein 

 

Launching a startup is an exhilarating experience — full of passion, ambition, and endless to-do lists. But while every founder dreams of building the next big success story, statistics show that over 90% of startups fail, many within the first few years. Often, the reason isn’t bad luck or external threats; it’s internal missteps that slowly undermine the business from within.

 

Whether you're a first-time founder or a seasoned entrepreneur, here are 18 critical mistakes that can quietly — or suddenly — kill your startup:

 

1. Building a Solution for a Nonexistent Problem

Many founders fall in love with their idea without validating market demand. If your product doesn’t solve a real, painful, and frequent problem, it won’t gain traction, no matter how innovative it is.

 

2. Ignoring Customer Feedback

Even if you launch with the perfect product, failing to adapt based on user feedback means you're not evolving. Startups that don’t listen, iterate, or pivot quickly fade away.

 

3. Choosing the Wrong Co-founder

Co-founder conflicts are among the top reasons startups fail. Misaligned values, egos, or unequal commitment can poison the team from within.

 

4. Hiring Too Fast or Too Soon

Premature hiring — especially before product-market fit — can drain cash and create inefficiencies. A bloated team can sink a young company fast.

 

5. Lack of Focus

Trying to do too many things at once often means doing none well. Startups should focus on solving one core problem brilliantly before scaling horizontally.

 

6. Burning Through Cash Without Discipline

Raising funding isn’t the goal — building a sustainable business is. Poor cash flow management, unnecessary expenses, or hiring without revenue plans can lead to quick bankruptcy.

 

7. Ignoring the Competition

Thinking you have no competitors is naive. If your problem is real, someone’s either already solving it or about to. Ignoring competition blindsides you to market movements.

 

8. Not Knowing Your Metrics

If you don’t know your CAC, LTV, churn rate, or burn rate, you’re flying blind. Numbers help you make better decisions and attract smarter investors.

 

9. Weak Branding and Messaging

A great product with poor messaging won’t resonate. Your brand, positioning, and storytelling are just as important as your code or design.

 

10. Failing to Market Early

"Build it and they will come" is a myth. Start building your audience and generating awareness before you launch.

 

11. Underestimating the Sales Process

Many startups focus heavily on product development and overlook sales. But no matter how good your product is, if you can’t sell it, you won’t survive.

 

12. Overcomplicating the Product

Feature overload can lead to confusion, bugs, and longer development cycles. Simplicity is often a startup’s biggest strength.

 

13. Ignoring Legal and Compliance Issues

From IP ownership to data protection laws, early negligence in legal matters can lead to lawsuits or operational shutdowns later on.

 

14. Choosing Investors Poorly

The wrong investor can pressure you into growth-at-all-costs, take over your board, or interfere with your vision. Money is important — but so is alignment.

 

15. Scaling Prematurely

If you scale (team, marketing, product) before hitting product-market fit, you risk burning resources on a model that doesn’t work.

 

16. Lack of Resilience or Patience

Startups are marathons, not sprints. Founders who expect overnight success may quit when the inevitable rough patches appear.

 

17. Neglecting Company Culture

In early-stage startups, culture is formed by default or by design. Toxic culture, lack of transparency, or unclear communication can break down even the most promising teams.

 

18. Failing to Adapt

Markets change. Technologies evolve. Consumer behavior shifts. Startups that are rigid, slow, or resistant to change don’t last.

 

Most of these mistakes are avoidable — but only if you're honest about them. Building a startup is as much about strategic discipline as it is about having a clear vision. Founders who remain humble, data-driven, and open to learning from failure are those who beat the odds.

A startup doesn’t die in a day. It dies by a thousand small cuts, many of which are listed above. Spot them early, course correct when needed, and always stay close to the problem you're solving and the people you're solving it for.

 

Beyond the kitchen: How technology is transforming Saudi Arabia’s food industry

Noha Gad 

 

The food and beverage (F&B) sector represents a key pillar in Saudi Arabia’s journey towards economic diversification and sustainable growth. This promising industry has witnessed a significant expansion with technology being a catalyst for seismic changes in the sector amid shifting market dynamics and evolving consumer demands.

A recent report by AstroLabs, the leading business expansion platform in MENA, revealed that the market value of the Saudi F&B industry reached $45 billion in 2024, presenting lucrative business opportunities across its segments and subsegments. The same report anticipated consumer spending on food services to rise by 6% annually over the next five years, while the food delivery market is projected to surge to $14.9 billion by 2028.

Technology has profoundly transformed every stage of the food value chain, from using advanced agricultural technologies that enhance farming and enable controlled environment agriculture, to shaping how food is accessed, prepared, and enjoyed. Integrating IoT and blockchain also enhanced supply chain transparency, food safety, and traceability, building greater consumer trust and reducing inefficiencies throughout the sector.

This synergy between tradition and modernity not only preserves Saudi Arabia’s culinary heritage but also ensures that technology remains at the heart of future growth, delivering resilient, sustainable, and world-class food systems for generations to come.

Another report by the global business consulting firm, Grand View Research, unveiled that the food technology (foodtech) market in Saudi Arabia is expected to reach $10.2 million by 2030, marking a compound annual growth rate (CAGR) of 10.5%.

Additionally, the latest report by the Saudi Central Bank (SAMA) highlighted that the point-of-sale (PoS) sales in the F&B sector surpassed SAR 165.7 billion during the second quarter (Q2) of 2025, backed by a humble increase in the number of transactions, which reached over 2.7 billion.

 

Critical things to consider for establishing a strong presence in the Saudi F&B sector

  • Testing the market first and prioritizing omnichannel retail. Companies that aspire to expand into Saudi Arabia must test their products in the market before making large investments. Also, omnichannel retail involving online and offline sales has become an important mainstay in the Saudi retail sector, while the growth of younger consumers has resulted in a shift from traditional trade to modern trade. 
  • Obtaining Halal certifications and forging partnerships with local players. Halal certification is necessary for food brands to gain a foothold in this market. They need to ensure compliance with Saudi Food and Drug Authority (SFDA) regulations.
  • Utilizing logistics and temperature-controlled delivery hubs to ensure products remain fresh.

 

The Saudi foodtech landscape is bustling with innovations and investment, with several startups leading the charge, notably Nana, the dark store grocery delivery startup and a key player in the digital shopping solutions sector; Foodics, the leading cloud-based technology and payments platform for restaurants; iyris, the innovative agriclimate tech company specializing in advancing commercial farming; Mr. Mandoob, a state-of-the-art delivery platform that connects consumers with various dark stores, and more. 

 

Key innovations that transform the F&B sector in Saudi Arabia 

 

Cloud Kitchens 

The cloud kitchen business is transforming the food service industry in Saudi Arabia, providing a unique blend of convenience and innovation to meet the evolving demands of consumers. Cloud kitchens, or virtual kitchens, operate exclusively for delivery orders without dine-in options, offering a cost-effective alternative to traditional restaurants. This model allows food entrepreneurs and established restaurant chains to launch multiple brands from a single kitchen space.

The boom in the cloud kitchen industry was driven by high demand for delivery services, notably during the COVID-19 pandemic, lower operational costs, flexible operations, and the emergence of e-commerce and delivery platforms, such as Jahez, HungerStation, and Talabat.

 

According to a survey conducted by Qoot, a subsidiary of management consulting firm Mukatafa, 44% of respondents believe that cloud kitchen businesses have lower operational costs than a normal restaurant. However, 56% said they saw fewer sales than a normal restaurant business, with only 17% reporting more sales.

The cloud kitchen market in Saudi Arabia is expected to hit $335.7 million by 2030, growing at a CAGR of 7.7% from 2021 to 2030, as stated by Al Taasis, a leading business incorporation and on-the-ground corporate solutions specialist.

Over the next five years, Saudi Arabia is anticipated to become one of the leading markets for cloud kitchens in the region, backed by urbanization, government support for entrepreneurship, and a growing appetite for digital services.

Establishing a cloud kitchen business offers various advantages, including the flexibility in menu changes, reduced financial burden, operational efficiency, and direct access to customer insights.

 

Subscription Meal Services

The subscription meal services industry in Saudi Arabia is gaining momentum as consumers increasingly seek convenient, healthy, and personalized dining options. This service offers customers the ability to subscribe to meal plans that deliver ready-to-eat or easy-to-prepare meals regularly, catering to varying dietary needs and preferences. 

The rising awareness of nutrition and wellness, urban lifestyles that limit time for cooking, and the integration of digital platforms that enhance user experience have accelerated the growth of subscription meal services in the Kingdom.

The ‘KSA Subscription-based Meals Market Research’ report, published by MarkNtel, stated that the subscription-based meals market in Saudi Arabia reached $254 million in 2024, and is expected to hit $383.5 million by 2030, with a CAGR of around 7.11% during 2025-2030.

Figures released by the global data and business intelligence platform, Statista, revealed that revenue in the Saudi meal delivery market is projected to surpass $10 billion in 2025 to reach $11.7 billion by 2030.

Calo is one of the key players that revolutionizes personalized meal subscriptions in Saudi Arabia. In 2024, it delivered 10 million meals across the GCC, reinforcing growing demand for data-driven, personalized nutrition.  

Other Saudi subscription meals platforms, such as Freshhouse, Right Bite, and Dailymealz, allow users to update their meal plans, pause or skip deliveries, and provide feedback, creating a highly user-centric experience. They provide consumers flexibility in meal selections, customizable menus, and streamlined delivery schedules, making it easier for them to maintain consistent healthy eating habits.  

 

AI-Powered Food Applications

Technology is a game-changer in the online food delivery market in Saudi Arabia. Platforms invest heavily in new tools that make things easier for users and run their operations better. They also utilize artificial intelligence (AI) and data to tailor their services, predict consumer preferences, and find the best routes for delivery. A recent report published by IMARC Group stated that the online food delivery market in Saudi Arabia is expected to record $5.71 billion by 2033, marking a CAGR of 13.6 during 2025-2033.

The AI-powered food applications in Saudi Arabia operate within a rapidly growing multi-billion-dollar online food delivery market, backed by high-tech infrastructure, a high internet penetration rate (99%), a large base of digital consumers, and heavy use of AI for personalization, logistics, and operational efficiency

Finally, the emergence of a digital food landscape has created opportunities for new delivery systems. The ongoing digitization of the food delivery space reflects a dynamic scene with potential shifts and increased business activities, contributing to the development of the Saudi tech sector and the realization of Vision 2030’s objective of localizing 85% of its food industry by 2030.