The Digital Divide: Who Is Still Left Out—And Why?

Jun 30, 2026

Kholoud Hussein 

 

Few countries have transformed their digital landscape as rapidly and comprehensively as Saudi Arabia. Over the past decade, digital transformation has evolved from being a government modernization initiative into one of the Kingdom's most influential economic and social development strategies. Under Vision 2030, technology has become more than an enabler of public services; it has emerged as a catalyst for economic diversification, private-sector growth, entrepreneurship, and social inclusion.

Today, renewing official documents, opening a bank account, establishing a company, booking a medical appointment, signing contracts, paying utility bills, or accessing government services can all be completed through a smartphone within minutes. Platforms such as Absher, Nafath, Sehhaty, Qiwa, and Tawakkalna have fundamentally changed how citizens interact with the state, while digital payments, e-commerce, and cloud-based business solutions have transformed the private sector's operating model.

These achievements have positioned Saudi Arabia among the world's leading digital economies. The Kingdom ranked second globally in the World Bank's GovTech Maturity Index, while the Digital Government Authority (DGA) reports that more than 97% of government services are now offered digitally. According to the Communications, Space and Technology Commission (CST), internet penetration has surpassed 99%, making Saudi Arabia one of the world's most connected societies. Digital payments now account for nearly 80% of all retail transactions, exceeding one of Vision 2030's original targets years ahead of schedule, while the ICT market has grown into the largest in the Middle East, with a value exceeding SAR 180 billion.

These figures tell the story of remarkable progress. Yet they also raise an equally important question.

If digital infrastructure has reached almost every household, if government services have largely become digital by default, and if businesses increasingly operate through digital platforms, does this mean every citizen and every company is benefiting equally from the Kingdom's digital transformation? 

The success of Saudi Arabia's digital journey has revealed a new challenge—one that is less visible than internet coverage maps or smartphone penetration rates, yet potentially more consequential for the country's long-term economic ambitions. It is a challenge that policymakers, businesses, investors, and entrepreneurs around the world are increasingly confronting: the digital divide.

Unlike a decade ago, however, the digital divide no longer refers simply to whether people can access the internet. In highly connected economies such as Saudi Arabia, it has become a far more sophisticated issue. It now concerns who possesses the skills to navigate an increasingly digital economy, who can leverage emerging technologies such as artificial intelligence to improve productivity, who can establish digitally enabled businesses, and who risks being left behind as economic activity becomes progressively technology-driven.

For Saudi Arabia, addressing this new generation of digital inequality is not merely a technological objective. It is an economic necessity. As the Kingdom accelerates its transition toward a knowledge-based economy, ensuring that every individual and every business can participate meaningfully in the digital era will become just as important as expanding fiber-optic networks or launching new government applications.

The first phase of Vision 2030 focused on building digital infrastructure, while the next phase will focus on ensuring that everyone can build their future upon it.

 

What Is Meant by the Digital Divide?

The concept of the digital divide has undergone a remarkable transformation over the past three decades. When policymakers first began discussing the issue during the rapid expansion of the internet in the 1990s, the concern was relatively straightforward: millions of people simply lacked access to computers and reliable internet connections. Digital inequality was therefore measured by physical infrastructure. Countries with limited broadband networks, low computer ownership, and weak telecommunications systems were considered digitally excluded.

Governments responded by investing heavily in connectivity. Expanding broadband coverage, reducing internet costs, and improving telecommunications infrastructure became central objectives of national development strategies across both developed and emerging economies.

Over time, however, it became increasingly clear that providing internet access alone was not enough.

Two individuals could own the same smartphone, access the same broadband network, and use the same government platforms, yet derive entirely different economic value from those technologies. One might use digital tools to establish a successful online business, access global markets, develop new skills, and improve productivity. The other might use the same technology primarily for communication or entertainment without experiencing any significant economic benefit.

This realization fundamentally changed how international organizations define the digital divide.

Today, institutions such as the World Bank, the Organisation for Economic Co-operation and Development (OECD), and the International Telecommunication Union (ITU) describe digital inclusion as a multidimensional concept encompassing not only access to digital infrastructure but also digital literacy, affordability, accessibility, cybersecurity awareness, trust in online services, and the ability to participate productively in the digital economy.

In other words, connectivity has become only the starting point. Meaningful participation has become the real objective.

This evolution has given rise to what researchers increasingly describe as the "second" and even "third" generations of the digital divide.

The first generation focused on infrastructure—who had access to the internet and who did not.

The second focused on digital skills—who could effectively use technology to improve education, employment, and business performance.

Today, the third generation is emerging around artificial intelligence, data literacy, automation, cloud computing, and advanced digital capabilities. As intelligent technologies become integral to every sector of the economy, the divide increasingly separates those capable of creating value from technology from those who simply consume it.

This distinction is becoming one of the defining characteristics of modern economies.

Digital transformation is no longer measured by the number of smartphones in circulation or broadband subscriptions. Increasingly, it is measured by the number of digitally skilled workers, AI-enabled businesses, technology-driven entrepreneurs, innovative startups, and organizations capable of competing in a global digital marketplace.

For countries pursuing ambitious economic diversification strategies, including Saudi Arabia, this new definition carries profound implications.

Building infrastructure may require billions of dollars in investment, but building digital capabilities requires something far more challenging: long-term investment in education, talent development, entrepreneurship, research, and innovation.

 

Saudi Arabia's Journey Toward Closing the Digital Divide

Saudi Arabia's experience illustrates how rapidly a nation can transform its digital landscape when technology becomes a national strategic priority.

When Vision 2030 was launched in 2016, digital transformation was identified as one of the key enablers of economic diversification. Rather than treating technology as a standalone sector, policymakers viewed it as a foundation capable of improving government efficiency, attracting foreign investment, empowering entrepreneurs, creating new industries, and enhancing quality of life.

Over the past decade, this vision has translated into unprecedented investments across digital infrastructure.

The Kingdom expanded fiber-optic networks across urban and rural areas, accelerated nationwide 5G deployment, strengthened cloud computing capabilities, modernized telecommunications regulations, and encouraged greater private-sector participation in the ICT sector. Today, Saudi Arabia enjoys one of the highest smartphone penetration rates in the world and among the region's most advanced digital infrastructure ecosystems.

Yet infrastructure represented only one aspect of the transformation.

The government simultaneously embarked on an ambitious digital government agenda that fundamentally changed the relationship between citizens and public institutions.

Instead of requiring physical visits to multiple government offices, integrated digital platforms now allow individuals and businesses to complete hundreds of transactions remotely. According to the Digital Government Authority, Saudi Arabia has digitized more than 97% of its government services, while the Kingdom continues to improve user experience through unified digital identities, interoperable platforms, and AI-powered public services.

This transformation has produced tangible economic benefits.

Administrative costs have declined, business registration procedures have accelerated, compliance has become more efficient, and entrepreneurs can establish companies significantly faster than was possible only a decade ago. The reduction in bureaucracy has strengthened Saudi Arabia's attractiveness as an investment destination while supporting the growth of its startup ecosystem.

As Minister of Communications and Information Technology Abdullah Alswaha has repeatedly emphasized, the Kingdom's digital transformation is not simply about deploying technology but about empowering people and creating opportunities for innovation. Speaking at several international forums, Alswaha has argued that Saudi Arabia's greatest competitive advantage lies in its investment in human capabilities, noting that talent—not technology alone—will determine success in the era of artificial intelligence.

Similarly, Ahmed Alsuwaiyan, Governor of the Digital Government Authority, has consistently highlighted that digital government is no longer measured solely by the number of online services but by the quality of citizens' digital experiences. His remarks reflect an important shift in public policy thinking: successful digital transformation depends not only on making services available, but also on ensuring they are accessible, intuitive, inclusive, and trusted.

These achievements explain why Saudi Arabia is frequently cited as one of the world's leading examples of digital transformation. Yet they also underscore an important reality.

Building world-class digital infrastructure is only the first step.

Ensuring that every citizen, entrepreneur, employee, student, and business can benefit equally from that infrastructure is a far more complex challenge—one that cannot be solved through technology alone.

It requires investment in people. And it is precisely at this point that Saudi Arabia's digital transformation enters its most important phase.

 

Who Is Still Left Out? The New Face of Digital Inequality

It is tempting to assume that digital inequality disappears once internet access becomes nearly universal. Saudi Arabia's experience demonstrates otherwise.

The Kingdom has largely solved what development economists refer to as the "first-generation digital divide." Broadband networks extend across the country, fifth-generation (5G) services continue to expand, smartphone ownership ranks among the highest globally, and digital government platforms have become the primary channel through which citizens interact with public institutions. In purely technological terms, Saudi Arabia has built one of the most advanced digital ecosystems in the region.

Yet digital transformation has entered a far more complex stage.

Today, exclusion is less visible than it was a decade ago. It no longer manifests itself through the absence of internet connections or limited access to government services. Instead, it appears through unequal opportunities to participate in a rapidly evolving digital economy. Some individuals, businesses, and sectors have embraced digital technologies as engines of growth and innovation, while others continue to struggle to translate connectivity into tangible economic value.

Perhaps nowhere is this more evident than among Saudi Arabia's small and medium-sized enterprises.

SMEs occupy a central position within Vision 2030, with the Kingdom aiming to increase their contribution to gross domestic product to 35% by the end of the decade. Considerable progress has already been made, supported by financing initiatives, regulatory reforms, and a thriving entrepreneurial ecosystem. Nevertheless, digital maturity remains uneven across the sector.

Many young startups have been built entirely around cloud computing, artificial intelligence, digital payments, and data analytics. They operate with technology embedded into every stage of their business models, allowing them to scale rapidly and compete beyond local markets.

By contrast, many traditional SMEs continue to rely on fragmented digital systems or manual processes. Inventory management, customer relationships, accounting, procurement, and sales often remain disconnected, preventing businesses from fully exploiting the efficiencies offered by modern technology. Digital tools may exist within these companies, but they frequently operate in isolation rather than forming an integrated digital ecosystem capable of improving productivity and supporting strategic decision-making.

This disparity has become one of the defining characteristics of Saudi Arabia's emerging digital economy.

Increasingly, competitiveness depends not on whether businesses possess technology, but on how effectively they integrate it into their daily operations.

The same challenge extends to family-owned businesses, many of which have formed the backbone of the Saudi private sector for decades.

While large family conglomerates have invested heavily in digital transformation, thousands of smaller family enterprises continue to navigate the transition from traditional business practices toward digitally driven operating models. Succession planning has become intertwined with technological modernization, as younger generations often seek to introduce e-commerce, enterprise software, artificial intelligence, and data-driven decision-making into businesses historically built on personal relationships and conventional management practices.

For many of these companies, digital transformation is no longer simply an operational upgrade; it has become essential to long-term survival.

The labor market presents another dimension of the digital divide.

The rapid adoption of automation and artificial intelligence is fundamentally reshaping the skills demanded by employers. Administrative tasks that once required significant human intervention are increasingly automated, while demand continues to grow for professionals capable of managing digital platforms, analyzing data, developing AI solutions, strengthening cybersecurity, and operating within cloud-based environments.

According to the World Economic Forum's Future of Jobs Report, digital skills are expected to become among the fastest-growing competencies worldwide during the remainder of this decade. Saudi Arabia has recognized this challenge through extensive investments in digital skills programs, coding academies, artificial intelligence education, and workforce reskilling initiatives. Nevertheless, maintaining alignment between education outcomes and rapidly evolving labor market requirements remains one of the Kingdom's most significant long-term challenges.

As Alswaha has repeatedly emphasized, talent will ultimately determine the success of the digital economy. Infrastructure may provide the platform, but people remain the primary engine of innovation.

Another group facing unique challenges consists of elderly citizens.

Although Saudi Arabia has made remarkable progress in simplifying digital government services through user-friendly platforms such as Absher and Sehhaty, digital adoption among older generations remains uneven. Many continue to depend on family members to complete electronic transactions, navigate digital banking services, or manage online healthcare appointments.

This does not necessarily reflect a lack of willingness to embrace technology. Rather, it highlights the importance of designing digital services that accommodate varying levels of digital confidence and technological familiarity.

True digital inclusion requires more than making services available online; it requires ensuring that every citizen can use them independently and confidently.

People with disabilities represent another important dimension of digital inclusion.

Saudi Arabia has introduced significant accessibility standards across government platforms as part of its broader commitment to inclusive development. However, rapid technological innovation continually creates new accessibility requirements, particularly as artificial intelligence, immersive technologies, and increasingly sophisticated digital interfaces become integrated into everyday services.

Ensuring that technological progress remains inclusive will require ongoing collaboration between government institutions, technology companies, accessibility specialists, and entrepreneurs.

Geography also continues to influence digital participation, although in different ways than in the past.

The issue is no longer whether rural communities possess internet connectivity. Significant investments have dramatically expanded broadband coverage throughout the Kingdom. Instead, the challenge increasingly concerns access to advanced digital ecosystems.

Entrepreneurs in Riyadh, Jeddah, and Dhahran benefit from proximity to accelerators, venture capital firms, technology conferences, research institutions, universities, and innovation hubs. These ecosystems facilitate collaboration, investment, mentorship, and knowledge exchange.

Entrepreneurs operating in smaller cities may possess equivalent connectivity yet fewer opportunities to participate in these innovation networks.

Closing this gap will require continued expansion of regional entrepreneurship ecosystems rather than infrastructure alone.

Digital inequality also manifests itself in financial capability.

While Saudi Arabia has become one of the Middle East's leading markets for digital payments and fintech innovation, not every entrepreneur possesses the financial knowledge required to leverage digital financing solutions effectively. Understanding crowdfunding, embedded finance, venture capital, revenue-based financing, digital lending, or investment readiness increasingly determines whether startups can secure the capital needed to grow.

Financial literacy has therefore become inseparable from digital literacy.

As financial services become increasingly technology-driven, entrepreneurs who fail to understand digital finance risk limiting their own growth opportunities.

Taken together, these examples illustrate a profound shift in the nature of digital inequality.

The remaining barriers are no longer primarily technological. They are educational, economic, institutional, and increasingly, they are connected to human capability.

 

Why Closing the Digital Divide Matters Economically

For many years, digital transformation was discussed primarily as a technological objective. Governments invested in telecommunications networks, electronic services, and broadband infrastructure because these projects represented visible signs of modernization. Today, however, economists increasingly regard digital inclusion through a different lens.

It has become an economic growth strategy.

Every digitally capable entrepreneur strengthens private-sector competitiveness. Every SME that successfully integrates artificial intelligence or cloud computing improves productivity. Every worker who acquires advanced digital skills contributes to labor market resilience. Collectively, these individual gains translate into broader economic performance.

This explains why institutions such as the World Bank, the OECD, and the International Monetary Fund increasingly describe digital inclusion as a driver of productivity rather than merely a social policy objective.

For Saudi Arabia, the implications are particularly significant.

Vision 2030 seeks to diversify the economy through innovation, entrepreneurship, advanced manufacturing, financial services, tourism, logistics, and technology. None of these sectors can achieve their full potential without a digitally capable workforce and digitally mature businesses.

Digital inclusion therefore sits at the intersection of nearly every major national economic objective because: 

  • It influences startup formation.
  • It affects SME growth.
  • It strengthens labor productivity.
  • It attracts foreign direct investment.
  • It supports research and innovation.
  • It determines how effectively Saudi Arabia competes within the global digital economy.

The Kingdom has already demonstrated that it can build world-class digital infrastructure.

The next measure of success will depend on how effectively every citizen and every business can transform that infrastructure into opportunity.

 

The Role of Saudi Startups: Bridging the Last Mile of Digital Transformation

If government institutions built Saudi Arabia's digital infrastructure, startups have built the bridges that connect this infrastructure to everyday life.

This distinction is important because digital transformation does not end with the launch of an electronic government service or the expansion of a fiber-optic network. Infrastructure creates possibilities, but it is businesses that transform those possibilities into practical solutions capable of changing how people work, shop, save, learn, receive healthcare, manage companies, and access financial services.

In many respects, Saudi startups have become the "last mile" of the Kingdom's digital transformation.

Rather than competing with government initiatives, they have complemented them by identifying highly specialized problems that public institutions could not address alone. While government established the regulatory frameworks and invested in digital infrastructure, startups focused on simplifying complex processes, reducing costs, improving accessibility, and encouraging both individuals and businesses to embrace digital technologies with confidence.

Perhaps nowhere has this been more evident than in financial technology.

For decades, access to financing represented one of the largest obstacles facing entrepreneurs and SMEs across the region. Traditional banking requirements often made obtaining credit difficult for younger businesses, while many consumers remained hesitant about using digital financial services.

Saudi fintech startups have played a central role in changing this reality.

Companies such as Tamara have transformed consumer financing by popularizing Buy Now, Pay Later (BNPL) solutions, enabling millions of consumers to shop online while giving merchants new opportunities to increase sales and improve customer acquisition. At the same time, platforms such as Lendo introduced debt crowdfunding models that opened alternative financing channels for SMEs, addressing a longstanding funding gap that conventional financial institutions alone could not fill.

Similarly, Hakbah modernized the traditional concept of community savings by digitizing "Jameya" models, encouraging financial inclusion while preserving familiar cultural practices. Instead of replacing traditional behaviors, the company enhanced them through technology, making saving more transparent, accessible, and efficient.

Collectively, these startups did more than introduce new financial products. They strengthened public confidence in digital financial services, encouraged cashless transactions, and expanded participation in the Kingdom's growing digital economy.

Retail technology presents another compelling example.

The explosive growth of e-commerce in Saudi Arabia would have been difficult to sustain without platforms designed specifically for local merchants.

Companies such as Salla and Zid significantly lowered the barriers to launching online businesses. Entrepreneurs no longer needed to build expensive websites, hire software developers, or invest heavily in digital infrastructure before reaching customers. Instead, these platforms offered integrated ecosystems combining online storefronts, payment gateways, inventory management, logistics, customer relationship management, and digital marketing tools within a single solution.

This democratization of technology proved particularly significant for small businesses.

By reducing the cost and complexity of digital commerce, these startups enabled thousands of entrepreneurs to participate in Saudi Arabia's rapidly expanding online economy, regardless of their technical background.

The restaurant industry experienced a similar transformation.

Saudi-based Foodics evolved from a point-of-sale provider into a comprehensive cloud platform supporting restaurants with inventory management, payment processing, analytics, customer engagement, and operational intelligence. In doing so, the company helped thousands of restaurants transition from traditional management methods toward fully digital operations, improving efficiency and supporting long-term scalability.

Education technology has followed a comparable trajectory.

As digital learning became increasingly important, particularly following the COVID-19 pandemic, companies such as Classera demonstrated how Saudi-developed educational technologies could serve not only domestic institutions but international markets as well. By integrating digital classrooms, AI-powered learning tools, and cloud-based education management systems, these platforms helped schools embrace hybrid and digital learning environments while expanding access to high-quality educational resources.

AI startups are now emerging as the next frontier.

Companies including Mozn have developed sophisticated AI solutions for fraud detection, anti-money laundering, and financial risk management, illustrating the evolution of Saudi startups from digital service providers into creators of advanced technologies capable of competing internationally.

Similarly, Lucidya has enabled organizations across the region to analyze Arabic-language customer sentiment using artificial intelligence, filling a gap that global technology providers often overlooked. By tailoring AI solutions to Arabic-speaking markets, the company demonstrated how local innovation can solve challenges that international products frequently fail to address.

Industrial technology is experiencing similar momentum.

Construction technology startup WakeCap uses wearable Internet of Things (IoT) devices and data analytics to improve workforce safety and operational efficiency across large construction projects. The company's success reflects another important aspect of Saudi Arabia's startup ecosystem: digital transformation is no longer confined to software or consumer applications. Increasingly, it is reshaping traditional industries such as construction, manufacturing, logistics, and infrastructure.

 

The Next Gaps Waiting to Be Filled

Despite the remarkable growth of Saudi Arabia's startup ecosystem, significant opportunities remain.

Indeed, the Kingdom's continued digital transformation is likely to create entirely new markets over the coming decade.

Artificial intelligence represents perhaps the largest opportunity.

While large corporations increasingly invest in AI capabilities, many SMEs continue to struggle with implementation. Future startups are therefore expected to focus less on developing foundational AI models and more on making artificial intelligence practical, affordable, and accessible for small businesses operating across retail, healthcare, manufacturing, logistics, legal services, education, and tourism.

Another promising area lies in Arabic-language AI.

Although global AI models continue improving multilingual capabilities, demand is growing for solutions specifically designed around Arabic language processing, regional dialects, cultural contexts, and local regulatory environments. Saudi entrepreneurs are well positioned to become global leaders in this niche.

Accessibility technologies represent another underserved market.

As Saudi Arabia advances its commitment to inclusive development, demand will continue growing for digital solutions that better serve elderly citizens and people with disabilities. Technologies supporting voice navigation, accessible digital interfaces, AI-powered assistance, and adaptive user experiences represent significant commercial opportunities while simultaneously strengthening digital inclusion.

Cybersecurity is expected to become equally important.

As businesses become increasingly digital and government services rely more heavily on cloud computing and artificial intelligence, protecting digital infrastructure will require continuous innovation. Saudi Arabia has already identified cybersecurity as a strategic priority, creating fertile ground for startups specializing in digital identity protection, threat intelligence, secure cloud infrastructure, and AI-powered cyber defense.

Education technology also remains far from saturated.

The challenge is no longer simply digitizing classrooms. Instead, the next generation of EdTech startups is likely to focus on lifelong learning, AI-assisted education, personalized skills development, vocational reskilling, and continuous professional education designed for rapidly changing labor markets.

Collectively, these emerging sectors demonstrate that the digital divide should not be viewed solely as a challenge.

It also represents one of Saudi Arabia's largest investment opportunities.

 

AI and the Next Digital Divide

If internet connectivity defined the first generation of digital transformation, artificial intelligence is likely to define the next.

The rapid adoption of generative AI has fundamentally changed the nature of digital competitiveness. Access to AI tools is becoming increasingly widespread, but access alone no longer guarantees productivity.

The real advantage lies in knowing how to integrate AI into daily work.

Businesses capable of automating workflows, analyzing data, improving customer service, forecasting demand, enhancing cybersecurity, and supporting strategic decision-making through artificial intelligence will increasingly outperform competitors relying on traditional operating models.

This represents a new form of digital inequality. It is not an infrastructure divide. It is an intelligence divide.

Saudi Arabia has moved aggressively to position itself at the forefront of this transformation. Through the Saudi Data and Artificial Intelligence Authority (SDAIA), the National Strategy for Data and AI, and the launch of HUMAIN, the Kingdom has committed billions of dollars toward AI infrastructure, cloud computing, research partnerships, semiconductor investments, and talent development.

Speaking at LEAP and other international forums, Minister Abdullah Alswaha has consistently argued that the global AI race will not be won solely through computing power but through investment in people. Talent, education, and innovation, he maintains, will determine which nations ultimately lead the next wave of technological transformation.

 

From Digital Access to Digital Opportunity

As Vision 2030 enters its final years, Saudi Arabia's digital transformation is approaching a defining moment.

The Kingdom has already demonstrated that ambitious public policy, substantial investment, and close collaboration between government and the private sector can fundamentally reshape an economy within a remarkably short period. International rankings, expanding digital infrastructure, growing startup activity, and increasing foreign investment all point toward a digital ecosystem that continues to mature at an impressive pace.

Yet the next chapter will demand something even more ambitious.

It will require ensuring that digital transformation benefits every entrepreneur, every SME, every student, every worker, and every community—not simply by providing access to technology, but by enabling them to create value from it.

This is where startups, investors, universities, corporations, and policymakers will increasingly converge. Their shared challenge will be to transform digital inclusion from a policy objective into an economic reality, one that supports innovation, strengthens productivity, expands entrepreneurship, and enhances global competitiveness.

Ultimately, the digital divide is not simply about technology. It is about opportunity.

It is about ensuring that no promising entrepreneur is prevented from growing because of limited digital capabilities, that no small business is excluded from the digital economy because it cannot adopt emerging technologies, and that no citizen is left behind as artificial intelligence reshapes the future of work.

Saudi Arabia has already built one of the world's most advanced digital foundations.

The next measure of its success will not be the number of platforms it launches, the speed of its internet, or the sophistication of its digital infrastructure.

It will be measured by something far more important: how many people can confidently participate, compete, innovate, and prosper within the digital economy it has created.

 

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So, What Does an EIR Actually Do?

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EIR vs. Consultant: What’s the Difference?

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Why Are Venture Capital Firms Interested in EIRs?

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There is another advantage: relationships.

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To Wrap Things Up…

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Who is a high-net-worth individual?

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Types of High-Net-Worth Individuals 

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Saudi Arabia’s long-established relationship with precious metals is entering a new digital phase. As financial technology reshapes the way consumers save, invest, and manage wealth, gold is increasingly moving beyond traditional jewelry markets and physical bullion transactions into digital platforms and banking channels.

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Startups adopting digital gold trading

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Banks are validating the model

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SNB’s Gold Account enables customers to buy and sell investment-grade gold through the bank’s digital channels, including SNB Mobile and AlAhliOnline. The bank states that its gold is 999.9 purity and provides customers with the option of requesting physical gold bars through selected branches.

The model effectively combines digital access with physical ownership. Customers can manage their gold electronically while retaining a pathway to physical bullion.

Al Rajhi Bank’s Gold Wallet follows a similar approach, allowing customers to buy, sell, and store gold digitally while monitoring gold prices and managing their holdings through the bank’s digital ecosystem.

The involvement of major banks is significant because it moves digital gold beyond the realm of specialist investment applications.

When precious metals become integrated into mainstream digital banking, consumers can potentially view gold alongside their other financial products rather than as a separate physical asset requiring a visit to a jeweler or bullion dealer.

 

The infrastructure opportunity

While consumer-facing applications are attracting attention, another part of the market is developing behind the scenes.

Nexus Global’s Mithqal is designed as infrastructure for banks, fintech companies, wealth managers, and other institutions seeking to offer digital precious-metals products.

The platform provides capabilities related to digital gold accounts, metal wallets, pricing, trading, physical allocation, custody, settlement, and reporting. Its offering also extends beyond gold to other precious metals, including silver and platinum.

This infrastructure layer could become particularly important as demand grows.

Rather than every financial institution building its own technology and operational infrastructure for precious-metals products, platforms such as Mithqal can potentially provide the underlying technology needed to bring these services to market.

This mirrors developments elsewhere in fintech.

Payments infrastructure enabled companies to build digital wallets and payment applications without developing payment rails from scratch. Banking infrastructure has similarly allowed fintech companies to launch financial products without building a complete banking system.

Precious-metals infrastructure could play a comparable role, creating the technological rails for a broader digital bullion ecosystem.

 

Why gold, and why now?

Saudi Arabia has a particularly strong foundation for this market because gold already occupies an important position in the country’s consumer and investment culture.

The World Gold Council reported that Saudi Arabia’s bar and coin investment demand increased from 15.5 tons in 2024 to 17.5 tons in 2025, representing a 13% increase. Saudi Arabia was also the largest bar and coin investment market in the GCC during 2025.

At the same time, jewelry demand declined. Saudi jewelry consumption fell 10% to 44 tons in 2025, while its value declined 28% to $8.9 billion, according to the World Gold Council.

The shift is important because it suggests that high gold prices may be changing how consumers approach the metal.

Rather than purchasing gold primarily as jewelry, some consumers may increasingly view it through an investment lens.

Digital platforms are well positioned to serve this behavior because they can make smaller purchases more accessible.

The same consumer who may find a large physical gold purchase expensive can potentially accumulate smaller quantities over time.

 

Silver could expand the opportunity

Gold is likely to remain the primary asset in the digital precious-metals market, but silver could provide the next stage of growth.

Silver has a different investment profile from gold. Alongside its role as a precious metal, it has significant industrial applications, including electronics, solar technology, and manufacturing.

That gives digital platforms an opportunity to move beyond single-asset products toward multi-metal investment portfolios.

A consumer could eventually use one application to allocate a monthly amount between gold and silver, monitor the performance of both assets, and potentially redeem holdings physically.

This would represent a significant evolution from the concept of a digital gold wallet.

It would become a digital precious-metals portfolio, combining the accessibility of fintech with the characteristics of physical commodities.

 

Trust will determine the winners

Despite the opportunity, digital precious-metals platforms face a fundamental challenge, which is trust.

When a customer sees one gram of gold displayed in an application, they need to know exactly what that balance represents.

Is the gold physically allocated? Where is it stored? Who is responsible for custody? Is the inventory independently verified? Can the customer redeem the gold? What are the transaction spreads, storage fees, and withdrawal costs?

These questions become particularly important as the market expands beyond established banks and into startups and specialist platforms.

Regulatory clarity will also matter.

The distinction between a platform facilitating the purchase and custody of physical precious metals and one offering investment products or regulated capital-market activities can be significant.

For companies operating in this space, regulatory compliance could therefore become a competitive advantage rather than simply a legal requirement.

The strongest platforms will likely be those that combine technology with transparent ownership structures, credible custody arrangements, clear pricing, robust compliance, and reliable physical redemption mechanisms.

 

Is digital gold the new fintech?

The answer depends on how “new fintech” is defined.

Digital precious metals are unlikely to replace the established pillars of Saudi fintech, such as payments, lending, insurance, and financial infrastructure.

But they could represent something equally important: the next stage of Saudi wealthtech.

The Kingdom’s fintech market is gradually moving beyond simply making financial transactions digital toward helping consumers save, invest, and manage their wealth through technology.

Gold provides an unusual advantage in this transition.

Unlike many emerging financial products, it does not require consumers to understand an entirely new asset. Gold is already familiar. The innovation lies in changing how consumers access, accumulate, manage, and potentially redeem it.

The four Saudi examples illustrate the different layers of this emerging ecosystem. Together, they suggest that digital precious metals are developing into something broader than a collection of investment apps.

The next opportunity could be the creation of a fully integrated digital commodities ecosystem in which consumers can save in gold, diversify into silver, automate purchases, monitor portfolios, and access physical assets through a single digital experience.

For Saudi Arabia, the opportunity is particularly compelling because the digital future is being built around an asset with a very long history.

Gold may be one of the oldest stores of wealth, but the way Saudi consumers own it could be entering a distinctly digital era.

AI Ambitions, Legacy Reality: Why Many Organizations in the Middle East and Africa Are Struggling to Scale AI

By: Christian Reilly, Field CTO EMEA at Cloudflare

 

Artificial intelligence has rapidly moved from experimentation to strategic priority. Across the Middle East and Africa, governments, financial institutions, telecommunications providers, and enterprises are investing heavily in AI to improve efficiency, enhance customer experiences, and unlock new growth opportunities. From national AI strategies and smart city initiatives to AI-powered customer service and operational automation, organizations are increasingly viewing AI as a critical driver of competitiveness.

 

Yet despite the enthusiasm and investment surrounding AI, many initiatives fail to deliver meaningful business outcomes. While pilot projects often demonstrate promising results, organizations frequently struggle to move beyond proof-of-concepts and scale AI across the enterprise. The challenge is rarely a shortage of data, talent, or ambition. More often, the real obstacle lies in the technology environment supporting these initiatives.

 

Legacy applications, fragmented infrastructure, and accumulated technical debt are preventing many organizations from realizing the full value of AI.

 

The Foundation Problem Most AI Strategies Overlook

Much of the conversation around AI focuses on models, algorithms, and use cases. However, AI success depends just as much on the underlying technology foundation as it does on the AI itself.

 

AI workloads require fast access to data, scalable infrastructure, seamless connectivity between applications, and the ability to process information in real time. Many existing enterprise environments were not designed for these requirements. Instead, they were built to support traditional business applications, often through architectures that have evolved over many years.

 

As organizations attempt to integrate AI into these environments, they encounter challenges that slow progress and increase costs. What begins as an innovative AI initiative can quickly become a complex modernization project involving application integration, infrastructure upgrades, security enhancements, and data transformation.

 

This issue is particularly relevant in the Middle East and Africa, where many organizations are simultaneously pursuing ambitious digital transformation goals while managing long-established technology environments. While modernization efforts have accelerated significantly in recent years, critical business processes often continue to depend on legacy systems that were never designed to support AI-driven operations.

 

When Technical Debt Becomes a Business Challenge

Technical debt has traditionally been viewed as an IT concern. In today's AI-driven economy, it has become a strategic business challenge.

 

Many technology teams spend considerable time maintaining aging applications, resolving system issues, and managing complex integrations. These activities consume resources that could otherwise be focused on innovation and AI deployment.

 

The result is what many organizations are beginning to experience as an innovation tax. Instead of investing time in creating new AI-enabled services, teams are forced to devote significant effort to making existing systems work together.

 

As AI initiatives expand, this burden grows. New applications introduce additional data requirements, integration points, security controls, and operational complexity. Without a clear modernization strategy, organizations risk creating even more fragmented environments that become increasingly difficult to manage.

 

The organizations achieving the greatest returns from AI are often not those spending the most on technology. They are the ones that have simplified their environments and created a foundation capable of supporting innovation at scale.

 

Data Silos Continue to Hold Back AI Progress

AI depends on access to high-quality, connected, and consistent data. Unfortunately, this remains one of the biggest challenges facing many organizations.

 

Over time, businesses often accumulate multiple applications, platforms, and databases that operate independently of one another. Information becomes trapped within departmental systems, creating data silos that limit visibility and reduce operational efficiency.

 

For AI initiatives, these silos create significant obstacles. Models require access to reliable information from across the organization to deliver meaningful insights and accurate outcomes. When data is fragmented, incomplete, or inconsistent, AI performance suffers.

 

This challenge is becoming increasingly important as organizations across the Middle East and Africa continue expanding their digital ecosystems. Cloud platforms, SaaS applications, edge environments, and on-premises systems must work together seamlessly to support modern business operations.

 

Organizations that successfully connect these environments gain a significant advantage. They can move data more efficiently, accelerate AI deployment, and generate value faster than competitors operating within fragmented infrastructures.

 

Security Must Be Built Into AI From the Beginning

As organizations scale AI adoption, cybersecurity becomes increasingly important.

AI systems often process sensitive business information and interact with multiple users, applications, and data sources. This expanded connectivity creates new risks that organizations must address proactively.

 

Many legacy architectures were developed before modern security frameworks such as Zero Trust became widely adopted. As a result, they often struggle to provide the visibility, control, and protection required for today's AI-powered environments.

 

Security therefore cannot be treated as an afterthought. It must be embedded throughout the AI lifecycle, from development and deployment to operations and governance.

 

Organizations that integrate security into their architecture from the outset are better positioned to scale AI safely and confidently. Those that attempt to retrofit security controls later often encounter delays, increased costs, and unnecessary risk.

 

Building a Platform for Long-Term AI Success

Organizations that successfully scale AI tend to share several characteristics. They focus on simplifying complexity, consolidating fragmented environments, and modernizing their infrastructure in parallel with their AI initiatives.

 

Cloud-native and API-first architectures have become increasingly important because they provide the flexibility, scalability, and connectivity required for modern AI workloads. Integrated platforms also help eliminate operational silos, allowing development, operations, security, and business teams to work from a shared foundation.

 

Most importantly, successful organizations recognize that AI is not a standalone technology project. It is part of a broader application and business strategy.

 

The future of AI in the Middle East and Africa will be shaped not only by the sophistication of AI models but by the strength of the digital foundations that support them. Organizations that modernize their infrastructure, reduce complexity, strengthen security, and connect their data environments will be best positioned to transform AI investments into measurable business value.

 

For many organizations, the path to successful AI adoption does not begin with the model. It begins with the platform on which that model runs.

 

How Saudi Arabia’s digital government is making public services more accessible

Noha Gad 

 

In an era where public sector efficiency and citizen-centric service delivery are primary benchmarks of national progress, digital government has emerged as a critical pillar of administrative modernization. Saudi Arabia stands as a regional leader in this domain, having secured the top position in the Middle East and North Africa in the Government Electronic and Mobile Services (GEMS) Maturity Index for 2025 for the fourth consecutive year, as issued by the United Nations Economic and Social Commission for Western Asia (ESCWA). According to the report, the Kingdom achieved a maturity rate of 99% in the overall index assessments, reflecting the sustained maturity of Saudi Arabia’s digital government and its continued progress at the regional level.

The index assessed the maturity of 100 priority government services delivered to individuals and businesses through digital platforms and smart applications, across three sub-indicators. Saudi Arabia achieved 100% in the Service Availability Development indicator, 99% in the Service Usage and User Satisfaction indicator, and 100% in the Public Outreach indicator.

This consistent performance reflects the Kingdom's strategic vision to develop an integrated digital government ecosystem that prioritizes beneficiaries, enhances the competitiveness of the national economy, and improves government performance efficiency through a sustainable approach. Building on this foundational success, the Kingdom is now channeling its digital capabilities into sector-specific transformations—from tourism and healthcare to financial services and human resources—each presenting distinct opportunities and challenges that test the scalability and resilience of the national digital government framework.

The digital government transformation in Saudi Arabia is supported by more than a collection of individual websites and mobile applications. It is built on an integrated national ecosystem that combines unified access points, digital identity, regulatory standards, shared infrastructure, data governance and coordination between government entities. This structure allows ministries and public agencies to deliver services through connected channels rather than operating as isolated digital departments.

The Digital Government Authority (DGA) is the entity responsible for regulating digital government activities. Established in 2021, the authority focuses on several functions, including preparing the national digital government strategy; developing technical standards for government digital transformation models; supervising governance of the government digital cloud activities and clouds related to digital government; building national capacities specialized in digital government, along with other responsibilities. It launched the Digital Government Investment and Procurement Center (SADAF) in 2022 to enhance the efficiency and effectiveness of the private sector’s participation in digital government projects. SADAF was established to encourage local and foreign investment in digital government, enhance the investment and efficiency of government spending in the field of digital government, improve digital budget planning, and avoid duplication of projects. 

Further, the authority plays a pivotal role in achieving the goals of the National Digital Government Strategy, which sets an ambitious goal that, by 2030, the government will provide world-class digital services that effectively and efficiently meet citizens’ needs. Doing so, the strategy is centered on three key implementation pillars:

  • Government-as-a-platform. The DGA promotes a government-as-a-platform model in which shared digital infrastructure, data, and services are provided as reusable components that individual government entities can consume and build upon. This approach reduces duplication, improves consistency, and accelerates the development of new digital services by enabling agencies to leverage common capabilities rather than building from scratch.
  • High maturity levels. The Kingdom continuously evaluates government platforms and services via metrics such as the Digital Experience Maturity Index to maintain high maturity levels. This could enhance beneficiary satisfaction, user experience, and tool optimization.
  • Institutional coordination. Integrating data across government entities is a critical dimension of DGA’s work, as it enables transactions that previously required citizens to provide the same information to multiple agencies. The development of government data sharing frameworks, standardized data formats, and interoperability protocols enables services to be delivered proactively based on information the government already holds.

 

Key applications and services

The Saudi digital government ecosystem becomes most visible through the applications and websites that individuals, businesses, residents and visitors use in their daily interactions with public institutions. Clearest examples of this transformation can be found in identity, residency, and public-administration service platforms Absher and Nafath.

Operated by the Ministry of Interior with DGA oversight of standards and interoperability, Absher provides a comprehensive digital interface for citizen and resident interactions with government services. It enables users to manage identity documents, process visa and immigration transactions, handle traffic services, and access a wide range of government services that previously required in-person visits to multiple government offices. The platform’s scope has been progressively expanded to encompass services from additional government entities, creating an increasingly comprehensive single point of access for government interactions.

Meanwhile, Nafath, the national digital identity platform, provides the authentication infrastructure that underpins secure access to government and private sector digital services. It enables citizens and residents to verify their identity through a mobile application, providing the trust layer necessary for high-value digital transactions including financial services, government permits, and legal transactions.

Tourism: Digitizing the Visitor Journey

The tourism sector ecosystem demonstrates how digital government services are helping simplify the visitor journey, from applying for a visa and planning an itinerary to booking accommodation, obtaining permits, and accessing services during the visit.

The official Saudi eVisa portal is one of the most visible examples of the digital transformation in the tourism sector. It allows eligible international visitors to apply online, complete the required information, pay the relevant fees, and receive their tourist visa electronically without visiting a Saudi embassy in person. The visa service is also evolving through the KSA Visa platform, the unified national visa platform launched by the Ministry of Foreign Affairs. The platform combines visa-related services and connects more than 30 government and private entities, covering tourism, business, Hajj, Umrah and other types of entry visas.

Another key example is Nusuk, the integrated platform for pilgrims and visitors. Overseen by the Ministry of Hajj and Umrah, it was developed to help pilgrims and visitors plan and manage their journeys to Makkah, Madinah, and other destinations connected to the pilgrimage experience.

The platform can support several stages of visitors’ journeys, including: applying for or obtaining an electronic visa; planning Umrah visits; booking accommodation, transport, and travel packages; obtaining permits and reservations; booking visits to Al-Rawdah Al-Sharifah; accessing guidance, maps, and information about services; communicating with authorized service providers; and completing payments for selected services.

Advancing healthcare through digital health services

Healthcare is one of the most important areas where Saudi Arabia is using digital platforms to simplify access to medical services, connect patients with healthcare providers, improve preventive care, and support the exchange of health information between institutions. This transformation extends across several stages of the healthcare journey, enabling patients to book appointments, access medical records, review prescriptions, receive virtual consultations, and obtain health information through digital channels. At the institutional level, healthcare providers can use connected systems to manage patient data, coordinate referrals, and deliver specialized services remotely.

The Sehhaty platform is a clear example. Provided by Saudi Arabia’s Ministry of Health, the platform brings together a range of health services for individuals and families. This includes arranging medical appointments, selecting a healthcare center and available appointment time; accessing and reviewing medical records, laboratory results, and insurance approvals; and accessing certain virtual healthcare services.

This model improves convenience for patients while helping healthcare providers manage demand more efficiently. It can also reduce missed appointments by allowing users to receive reminders and make changes without contacting a healthcare facility directly.

Digitizing financial services and government transactions

Unlike digital services in other sectors, financial platforms often connect several groups at the same time: government entities, businesses, employees, citizens, residents, and service providers. Digitizing public finance is designed to improve the speed, transparency, and efficiency of government transactions. It covers areas such as budgeting, procurement, government payments, public revenues, employee entitlements, and the electronic payment of government fees. Together, these services help replace paper-based procedures with integrated digital processes that can be monitored and managed more effectively.

The Etimad platform is the most prominent example of digital government in the Saudi financial sector. It provides electronic services to government entities, private-sector companies, and individuals. The platform supports several major areas of public finance, including government budgeting and financial planning, financial claims and invoices, government payments, and employee financial entitlements.

Another example is the e-invoicing system Esal, one of the national systems owned by the Saudi Central Bank (SAMA), providing an integrated solution for business sector invoices in Saudi Arabia. It connects suppliers with buyers and covers the invoice workflow from its presentation to its payment and reconciliation services.​

Esal provides several advantages that meet the needs of the business sector. These include processing multiple forms of invoices, reviewing a summary of beneficiary invoices, automatic reconciliation, and payment as a group, as well as reports on invoices and payments.

Finally, the wide variety of digital government applications and services across different sectors reflects the breadth of Saudi Arabia’s digital transformation and the Kingdom’s excellence in delivering integrated digital government services. These examples demonstrate that the Saudi digital government model extends beyond transferring traditional procedures to websites and mobile applications, relying on a broader ecosystem that combines digital identity, shared infrastructure, data exchange, regulatory standards and institutional coordination. As the Kingdom advances toward the objectives of the National Digital Government Strategy 2030, its success will depend on maintaining service quality, strengthening cybersecurity and data protection, improving interoperability and ensuring digital inclusion. By continuing to develop a proactive and connected government, Saudi Arabia is positioning digital government not only as a tool for administrative modernization, but also as a foundation for economic competitiveness, social development and the broader ambitions of Saudi Vision 2030.