Bieber: GoDaddy supports entrepreneurs’ digital dreams

Sep 15, 2025

Kholoud Hussein 

 

With a passion for empowering entrepreneurs and fostering digital growth, Selina Bieber, Vice President for International Markets at GoDaddy, leads GoDaddy's initiatives to support small businesses in their journey toward online success. 

 

In an exclusive interview with Sharikat Mubasher, Bieber will delve into how GoDaddy transforms digital dreams into reality for entrepreneurs around the globe, particularly in Saudi Arabia. As a frontrunner in the digital solutions market, GoDaddy offers a comprehensive toolkit that enables small and medium-sized enterprises (SMEs) to establish and grow their online presence. 

 

We will explore the unique challenges faced by entrepreneurs in the region, how GoDaddy is addressing them through innovative solutions and partnerships, and the company's commitment to leveraging emerging technologies like AI and cloud computing to enhance the entrepreneurial experience. 

 

Can you tell us about GoDaddy's main business and how it helps entrepreneurs?

At GoDaddy, we're in the business of turning digital dreams into reality. Our focus is providing a complete toolkit for businesses to thrive online. This includes everything from securing the perfect domain name – think of it as your digital address – to building beautiful, functional websites that truly represent your brand.

 

But we don't stop there. We also offer hosting and security solutions to help keep your website running smoothly, professional email services to give your business that extra touch of credibility, and a range of digital marketing tools to help you reach your audience effectively.

 

For our Saudi entrepreneurs, whether you're a small bakery in Al-Khobar looking to take orders online, a boutique in Riyadh aiming to showcase your latest fashion, or a tech startup in Jeddah ready to make waves, we've got solutions tailored for you. Our goal is to simplify the online journey, making it accessible and manageable for small businesses without the need for advanced technical abilities. With small and medium businesses (SMEs) accounting for 99.41% of the private sector in Saudi Arabia and contributing significantly to the economy, we understand the crucial role they play and are dedicated to supporting their growth.

 

What makes GoDaddy stand out from other companies in your field?

What we believe truly sets GoDaddy apart is our commitment to our customers' success. We don't just sell products; we build relationships and partnerships with our customers. This commitment manifests in several ways that make us unique in the industry.

 

We pride ourselves on our localized approach. For instance, our Arabic Website Builder is a testament to our commitment to the Middle Eastern market. It's designed with the nuances of the Arabic language and culture in mind, ensuring that local businesses can create websites that truly resonate with their audience.

 

We also go beyond just providing online tools – we're committed to education and empowerment. Our extensive library of resources, tutorials, and webinars is designed to help entrepreneurs at every stage of their online journey. Whether you're just starting out and need to understand the basics of online presence, or you're looking to scale your e-commerce operations, GoDaddy has the knowledge and resources to guide you, along the way. Our recent surveys show that 87% of Saudi small business owners believe digitization is crucial, and we are here to help facilitate that transformation.

 

How is GoDaddy supporting growth in Saudi Arabia?

The Kingdom's Vision 2030 has set an inspiring roadmap for digital transformation. One of our key initiatives in the region is our partnership with Monsha'at Academy. Through this collaboration, we're offering specialized digital skills training tailored to the needs of Saudi entrepreneurs. These courses cover everything from the basics of establishing an online presence to advanced e-commerce strategies.

 

Our Arabic Website Builder, as mentioned above, is another significant way we're supporting growth in Saudi Arabia. We understand that language plays a crucial role in effective online communication. That's why we've launched this tool specifically for the Arabic-speaking market. It allows businesses to create professional, culturally relevant websites easily, helping them connect more effectively with their local audience.

 

Our 2024 Global Entrepreneurship Survey revealed that 93% of Saudi entrepreneurs feel confident in using AI technology for their business, and 87% acknowledge the importance of digitization. These findings inform our strategy as we continue to enhance our product offerings to meet the evolving needs of Saudi businesses.

 

How does GoDaddy keep up with the fast-changing digital world?

Staying ahead in the rapidly evolving digital landscape is a challenge we embrace with enthusiasm at GoDaddy. Our approach to innovation is multi-faceted and deeply rooted in understanding both technological advancements and our customers' evolving needs.

 

A great example of how we're embracing new technologies is our integration of AI into our products. We've recently introduced AI-powered tools like our Generative AI Prompt Library, which helps small businesses create engaging content for their websites and social media platforms. This tool is helpful for entrepreneurs who might not have the time or resources for extensive content creation. According to our survey, 97% of small businesses in Saudi Arabia believe AI can positively impact their bottom line, and we're providing the tools to make that belief a reality.

 

We're also evolving our website-building tools to incorporate the latest design trends and functionalities. For instance, we're adding new templates and features that allow businesses to create mobile-responsive, visually appealing websites that meet current user expectations. Using tools like GoDaddy Studio, powered by AI, easily creates content that elevates and helps small businesses sell their brand on social media and across their online presence.

 

Can you share any recent partnerships or investments GoDaddy has made in Saudi Arabia?

Our initiatives in Saudi Arabia reflect our commitment to the Kingdom's entrepreneurial ecosystem and our belief in the immense potential of Saudi small business owners.

 

Our partnership with Monsha'at Academy stands out as a significant milestone. This collaboration is all about empowering Saudi entrepreneurs with the digital skills to help them succeed in today's economy. Through this partnership, we're offering specialized courses that cover a wide range of topics, from the basics of website creation to advanced e-commerce strategies. These courses are tailored to the unique needs of the Saudi market, considering local business practices, consumer behaviors, and cultural nuances.

 

Our participation in local events and initiatives is another form of investment we're making in Saudi Arabia. For example, our involvement in Biban 23, one of the largest entrepreneurship events in the Kingdom, allowed us to connect directly with Saudi entrepreneurs, understand their needs, and showcase how our solutions can help support their growth.

 

What challenges does GoDaddy face in Saudi Arabia, and how are you addressing them?

Like any market, Saudi Arabia presents its own unique set of challenges, but we see these as opportunities to innovate and better serve our customers. One of the primary challenges we face is raising awareness about the importance of a strong online presence, especially among small and medium-sized enterprises (SMEs). Many business owners in Saudi Arabia are experts in their fields but may not fully grasp the potential impact digital tools can have on their growth. That is why we launched our extensive educational initiatives in partnership with Monsha'at Academy. In addition to the courses that explain the benefits of going digital in practical, relatable terms, we also produce localized content – blog posts, webinars, and social media campaigns – that showcase success stories of Saudi businesses that have thrived online to help inspire others.

 

Another challenge is the varying levels of digital literacy among entrepreneurs. To tackle this, we've focused on making our products as user-friendly as possible. Our Arabic Website Builder, for instance, was designed with an intuitive interface that allows even those with limited technical skills to create professional-looking websites. We also offer extensive customer support in Arabic language, ensuring that help is available when needed.

 

These challenges are not roadblocks, but we see these as stepping stones in our journey to empower Saudi entrepreneurs. By addressing them head-on, we're not only improving our services but also contributing to the overall growth of the digital ecosystem in Saudi Arabia.

 

How is GoDaddy using new technologies like AI and cloud computing?

At GoDaddy, we're always excited about leveraging new technologies to help enhance our offerings and make life easier for our customers. AI and cloud computing are two areas where we're making significant strides.

 

We've recently introduced several AI-powered tools that are transforming how small businesses manage their online presence. One of our most exciting innovations is the Generative AI Prompt Library. This tool helps entrepreneurs create engaging content for their websites and social media platforms quickly and easily. It's particularly useful for business owners who may not have the time or resources for extensive content creation. By simply inputting a few key details about their business, they can generate professional, relevant content that resonates with their audience.

GoDaddy is also using AI to enhance our customer service. Our AI-powered chatbots can handle basic queries and guide customers to the right resources, allowing our human support team to focus on more complex issues. This results in faster response times and more efficient problem-solving for our customers.

 

Moving on to cloud computing, this technology is at the core of our hosting services. We leverage cloud infrastructure to provide scalable, reliable hosting solutions that can grow with our customers' businesses. This means that whether you're a small startup or a rapidly expanding enterprise, our cloud-based hosting can accommodate your needs without interruption.

In the realm of e-commerce, our cloud-based solutions enable businesses to handle large volumes of transactions securely and efficiently, even during peak shopping periods. This scalability is crucial for businesses participating in major shopping events or experiencing rapid growth.

 

Security is another area where we're leveraging both AI and cloud computing. We use AI algorithms to help detect and deter security threats in real-time, while our cloud infrastructure allows us to implement robust security measures across our entire network.

 

What recent projects has GoDaddy launched in Saudi Arabia?

Entrepreneurs can utilize our Arabic Website Builder which includes more locally relevant templates, featuring designs that resonate with Saudi consumers and support local aesthetic preferences. We've also improved the Arabic content creation features, making it even easier for businesses to create engaging, SEO-friendly content in Arabic.

 

In response to the growing e-commerce sector in Saudi Arabia, we've launched a series of e-commerce workshops. These hands-on sessions guide entrepreneurs through the process of setting up an online store, managing inventory, processing payments, and marketing their products effectively. We've seen great enthusiasm for these workshops, especially from traditional retailers looking to expand into the digital space.

 

GoDaddy has also participated in key entrepreneurship events across the Kingdom, including Biban 23 which has allowed us to engage directly with the Saudi business community, understand their needs firsthand, and showcase how our tools and solutions can support their growth. 

 

How does GoDaddy approach social responsibility in Saudi Arabia?

At GoDaddy, our approach to social responsibility in Saudi Arabia focuses on empowering local communities through education and entrepreneurship. This commitment is closely aligned with the Kingdom's Vision 2030 goals, particularly in fostering digital transformation and supporting SMEs.

 

One of our key initiatives is our partnership with Monsha'at Academy, where we offer free digital skills training to aspiring entrepreneurs across the Kingdom. These courses cover a wide range of topics, from basic digital literacy to advanced online business strategies, helping individuals start and grow their businesses.

 

What's GoDaddy's long-term vision for Saudi Arabia and the Middle East?

GoDaddy supports local entrepreneurs and small business owners in Saudi Arabia and the Middle East. We aim to be more than just a service provider – we want to be a trusted partner in every entrepreneur's journey, from the moment they conceive their business idea to when they're ready to scale globally.

 

GoDaddy continues to offer easy to use and affordable online tools and solutions, along with expert customer care and guidance, to help Saudi entrepreneurs and small business owners across the region, along their journey of business growth.  

 

Tags

Share

Advertise here, Be the LEADER

Advertise Now

Latest Experts Thoughts

How AI Is Reshaping Saudi Arabia’s Mining Sector

Ghada Ismail

 

Mining is no longer a background industry in Saudi Arabia’s economic story. As the Kingdom works to reduce its dependence on oil, mining has moved to the forefront of its diversification agenda. Under Vision 2030, the sector is being positioned as the third pillar of Saudi Arabia’s industrial economy, standing alongside oil and petrochemicals. According to the Ministry of Industry and Mineral Resources, the Kingdom’s untapped mineral wealth is valued at more than SAR 9.3 trillion, including gold, copper, phosphate, bauxite, rare earth elements, and other critical minerals that are increasingly essential to the global energy transition and advanced manufacturing.

 

This push comes at a moment when global demand for minerals is accelerating, driven by renewable energy technologies, electric vehicles, and the digital infrastructure powering modern economies. Saudi Arabia sees an opportunity to establish itself as a major global mining hub. But turning geological potential into long-term value is not straightforward. Mining in harsh desert environments, often far from major population centers, is capital-intensive and operationally complex. Staying competitive requires smarter, safer, and more sustainable ways of working.

 

This is where artificial intelligence is beginning to change the game.

Across the mining value chain, AI is emerging as a powerful enabler, spanning early-stage exploration to daily operations, safety management, and environmental monitoring. By embedding AI into mining processes, Saudi companies are improving productivity, cutting costs, and making faster, better-informed decisions. At the same time, this shift is opening the door to a broader innovation ecosystem, drawing in startups, research institutions, and technology providers eager to help shape the future of mining in the Kingdom.

 

AI in Exploration and Operations

Mineral exploration has always been a high-risk, high-cost endeavor. Traditional methods rely on years of geological surveys, drilling campaigns, and lab analysis, often with no guarantee of a viable discovery. AI is helping tilt the odds.

Machine learning models can now process vast volumes of data—satellite images, geophysical surveys, and decades of historical records—to identify patterns that would be nearly impossible for humans to detect. These systems can flag promising areas for exploration with greater accuracy, allowing companies to focus their investments where the likelihood of success is highest and avoid unnecessary drilling.

 

Saudi Arabian Mining Company (Ma’aden), the Kingdom’s flagship mining firm, has been actively exploring AI-driven tools to enhance exploration and resource modeling. By integrating advanced analytics into its workflows, Ma’aden has improved its ability to assess ore quality, estimate reserves, and shorten exploration timelines, making investment decisions more efficient and data-driven.

Once a mine is operational, AI continues to deliver value. Autonomous equipment and robotics are increasingly taking on tasks that were once labor-intensive and dangerous. Self-driving haul trucks, AI-assisted drilling systems, and automated processing plants are enabling more consistent, around-the-clock operations with reduced human exposure to risk.

Downtime is another costly challenge in mining. AI-powered predictive maintenance systems help address this by continuously monitoring equipment performance through sensors and real-time data feeds. Instead of reacting to breakdowns after they happen, operators can anticipate failures, schedule maintenance in advance, and extend the life of critical machinery. The result is lower operating costs and more reliable production.

 

Back in 2023, a notable initiative in this context is Ma’aden’s partnership with OffWorld, which develops AI-driven swarm robotic systems for autonomous mining tasks. These robots can perform repetitive or hazardous operations with minimal human intervention, enhancing safety and operational precision while enabling fully automated mining workflows in the Kingdom.

AI is also transforming ore processing and refining. Intelligent systems can adjust processing parameters on the fly based on the composition of incoming ore, improving recovery rates while reducing waste. For Saudi Arabia, where maximizing the value of each extracted resource is central to long-term sustainability, these efficiencies are particularly important.

 

AI in Safety and Sustainability

Mining will always carry inherent risks, but AI is helping make worksites safer and more controlled. Advanced monitoring systems now allow operators to oversee conditions across vast and often remote mining sites in real time.

AI-powered cameras, drones, and computer vision tools can detect structural weaknesses, monitor equipment behavior, and flag unsafe practices before they escalate into serious incidents. Video analytics, for example, can identify whether workers are complying with safety protocols, helping reduce accidents without relying solely on manual supervision.

Automation also plays a role in safety. Remote-controlled and autonomous machinery reduces the need for workers to operate in high-risk environments such as deep underground tunnels or extreme heat zones. This not only lowers accident rates but also improves precision and operational consistency.

Environmental sustainability is another area where AI is making a tangible impact. Mining can place heavy demands on water, energy, and land resources, especially in arid regions like Saudi Arabia. AI-driven systems help companies monitor and manage these impacts more effectively.

Water optimization tools analyze usage patterns in processing plants and recommend ways to reduce consumption without compromising output. Energy management systems adjust power usage in response to operational needs, cutting waste and lowering emissions. Satellite imagery and drone-based monitoring enable companies to track land rehabilitation efforts, detect pollution risks early, and ensure compliance with environmental regulations.

These capabilities align closely with Saudi Arabia’s broader sustainability ambitions and its goal of setting higher standards for responsible mining.

 

Industry Ecosystem and Opportunities

The rise of AI in Saudi mining is not just benefiting large corporations. It is also creating space for startups, technology firms, and research institutions to play a meaningful role.

Lithium Infinity (Lihytech), for example, a Saudi mining tech company, is developing advanced lithium extraction solutions, targeting minerals essential for batteries and the global energy transition. While AI is not yet native to their operations, these technologies are highly compatible with AI-driven optimization and automation.

Incubated by King Abdullah University of Science and Technology (KAUST), Lihytech represents a growing ecosystem where innovation meets industrial needs. With government programs supporting AI adoption and workforce development, startups like Lihytech have a chance to bridge technology gaps and accelerate the Kingdom’s journey toward smart mining.

Opportunities are emerging in areas such as geological data analytics, drone-based surveying, autonomous systems, and digital twins—virtual replicas of mining operations that allow companies to simulate scenarios, test improvements, and optimize workflows without disrupting live operations.

 

Challenges Are Still Ahead

At the same time, where the field is rich in opportunities, challenges remain. One of the biggest is data fragmentation, with geological and operational information often spread across disconnected systems. Startups specializing in data integration and AI compatibility could play a key role in bridging these gaps.

Workforce readiness is another hurdle. As mining becomes more data-driven, demand is growing for skills in AI, automation, and digital systems. Training platforms, simulation tools, and AI-enabled upskilling solutions will be essential to preparing the next generation of mining professionals.

Government support is helping accelerate this transition. The Ministry of Industry and Mineral Resources has been actively promoting digital transformation across the sector, while programs under Vision 2030 aim to localize mining technologies and encourage collaboration between miners and tech providers. Initiatives such as the Saudi Geological Survey’s National Geological Database are improving access to critical mining and geological data, enabling researchers, investors, and industry players to make more informed decisions. The National Industrial Development and Logistics Program (NIDLP) is supporting the sector by fostering innovation, local technology adoption, and integration across industrial value chains. Meanwhile, the Kingdom’s National Strategy for Data and AI, led by SDAIA, provides a strong framework for adopting AI technologies across industrial sectors, including mining, helping drive digital transformation and long-term competitiveness under Vision 2030.

 

Recent Industry Milestone
The sector’s momentum was highlighted at the fifth Future Minerals Forum, held in Riyadh in January 2026, which drew over 21,500 participants from governments, investors, and technical experts worldwide. The forum, themed “Dawn of a Global Cause,” showcased Saudi Arabia’s growing role as a hub for responsible mineral development and innovation. Over the course of the event, participants signed 132 agreements and memoranda of understanding worth approximately USD 26.6 billion, covering exploration, financing, R&D, innovation, and sustainability initiatives. Key recommendations emphasized accelerating the adoption of advanced technologies, strengthening regulatory frameworks, expanding investment incentives, and fostering global collaboration to secure resilient and sustainable mineral supply chains. The forum’s outcomes underline the Kingdom’s commitment to both technological innovation and long-term sustainability in mining.

 

Conclusion

Artificial intelligence is rapidly reshaping Saudi Arabia’s mining sector, changing how minerals are discovered, extracted, and processed. By improving exploration accuracy, streamlining operations, enhancing safety, and strengthening environmental stewardship, AI is helping the industry overcome long-standing challenges.

Beyond operational gains, AI is also catalyzing a broader innovation ecosystem, creating new opportunities for startups, technology providers, and research institutions to contribute to the Kingdom’s mining ambitions. Backed by government support and growing private sector investment, Saudi Arabia is steadily building a smarter, more resilient mining industry.

As global competition for critical minerals intensifies, the Kingdom’s AI-driven approach offers a compelling model for sustainable and technology-led resource development. By combining vast mineral resources with advanced digital capabilities, Saudi Arabia is not just diversifying its economy but also redefining what modern mining can look like in the decades ahead.

Will agentic commerce define Saudi Arabia's next economic leap?

Noha Gad

 

Commerce worldwide is entering a new era where artificial intelligence (AI) agents not only assist but also act. Agentic commerce represents a fundamental shift from manual clicks to autonomous, goal-driven systems that can reason, plan, and transact on behalf of users. Unlike traditional automation, AI agents operate through a complete cognitive cycle: possessing goals, memory, and specific instructions, offering enormous potential for companies to transform their operations as never before. Agentic AI represents a sophisticated framework with tools and protocols that enable intelligent systems to interact seamlessly with other systems, agents, and humans. 

In Saudi Arabia, the e-commerce sector is booming. According to recent figures by the Saudi Central Bank (SAMA), online spending via Mada cards surged to SAR 90.9 billion in the fourth quarter (Q4) of 2025. This growth is driven by a young, tech- savvy population and extensive Internet access. In recent years, the retail experience has been transformed by the move from cash to digital payments. The emergence of agentic commerce in Saudi Arabia will bring an era of hyper-personalized, automated shopping experience, where AI agents can anticipate needs, show the best choices, restock essentials, and manage purchases in real time.

“Agentic commerce could be highly rewarding for retailers ready to seize its opportunities and efficiencies. Merchants that act now will put themselves in a strong position to prosper,” said Rob Cameron, Global Head of Visa Acceptance Solutions. In his recent article, Cameron highlighted the Kingdom’s efforts to embrace new shopping ways. In 2024, non-cash retail transactions in the Kingdom reached 79%, surpassing Vision 2030’s target of 70%. He emphasized that Saudi residents are likely adopt agentic commerce with the same enthusiasm, highlighting that the challenge for merchants will not just be to deliver the goods, but to do so in ways that keep both human and silicon shoppers coming back.

 

How it works

Saudi Arabia views agentic AI as a booster for the national economy, as SDAIA’s ALLaM model and HUMAIN localizing tech for different industries, notably e-commerce. Agentic commerce in the Kingdom centers on AI agents autonomously managing shopping, payments, and supply chains, triggered by Vision 2030's digital economy goals and high non-cash transaction rates. AI agents execute full shopping journeys, from need anticipation and deal negotiation to payments, shifting from shopper-led to agent-led processes with human oversight at key points such as approvals. For merchants, those agents enable hyper-personalization, restocking, fraud detection, and back-office tasks, such as invoicing, ultimately bolstering customer engagement via chatbots and recommendations. 

Saudi Arabia is an ideal proving ground for agent-driven cross-border commerce, thanks to a combination of national payment strategies, digital infrastructure readiness, and regulatory ambition, represented in fintech sandboxes. 

Unlike traditional e-commerce, where shoppers manually execute every step, agentic commerce transforms the shopping process into agent-led execution, where AI agents handle tasks autonomously on the user's behalf, according to predefined instructions, only waiting for human approvals on final steps like payment or substitutions. Additionally, agentic systems elevate AI to proactive autonomy, using shopper constraints to add items to carts, negotiate deals, or resolve issues, such as out-of-stock swaps, adapting in real-time via APIs. 

 

Agentic commerce could be highly rewarding for Saudi retailers across several key areas:

  • Double revenue and conversion growth. AI agents can boost cart conversions and reduce cancellations through proactive interventions like real-time guidance and deal negotiations.
  • Enhance operational efficiency. By automating inventory management, dynamic pricing, and catalog updates, AI agents minimize manual effort and enable real-time decisions, ultimately cutting inventory costs.
  • Improve customer experience. Hyper-personalization at scale fosters loyalty by anticipating needs, guiding multi-channel journeys, and handling post-purchase support, shortening decision cycles.
  • Prevent fraud and reduce risks. Real-time fraud detection via agent verification and cryptographic checks secures payments, while backend agents manage settlements.

 

Challenges and Concerns

The path to implementing agentic commerce in Saudi Arabia presents distinct challenges that must be carefully addressed for successful adoption:

  • Regulatory and compliance hurdles. Retailers face challenges in encoding SAMA and Zakat, Tax and Customs Authority (ZATCA) regulations into AI agents to ensure autonomous transactions comply with local payment rules, such as Mada authentication, without human intervention. Data sovereignty demands under SDAIA guidelines require agents to process Arabic data locally, complicating cross-border remittances flow; thus, merchants must adapt application programming interface (APIs) for agentic access, as traditional sites risk invisibility to AI shoppers scanning for real-time pricing and stock.
  • Technical integration and adoption barriers. Legacy systems hinder agent integration, with many Saudi small and medium-sized enterprises (SMEs) lacking open APIs for dynamic pricing or inventory. Additionally, reskilling the human workforce could be a major challenge for merchants transitioning from manual e-commerce to overseeing autonomous systems. 
  • Consumer trust. Successful adoption of agentic commerce in Saudi Arabia hinges on overcoming key barriers to consumer trust, which stem from privacy risks, accountability gaps, and a lack of transparency. These issues require specific, proactive mitigations.
  • Privacy concerns. Autonomous agents require extensive user data, raising fears about compliance with the SDAIA's Personal Data Protection Law and general data security.
  • Accountability gaps. Errors in agent-led transactions create ambiguity over liability, demanding updates to frameworks to address non-human actors.
  • Transparency and bias. A lack of clarity in AI decisions, coupled with risks of cultural bias in Arabic-language models, fails to meet the expectations of mobile-savvy Saudi consumers accustomed to manual control.

 

The question is not whether agentic commerce will arrive in Saudi Arabia, but whether it will become the defining force of the Kingdom's next economic chapter. The foundations are certainly strong: a booming digital payments infrastructure, a strategic national vision actively promoting technological adoption, and a young, mobile-first population eager for innovation. The potential rewards for Saudi retailers are transformative, enabling doubled conversion rates, streamlined operations, and an unprecedented hyper-personalized customer experience that builds lasting loyalty. 

The future of agentic commerce in Saudi Arabia hinges on navigating critical challenges: regulatory integration, technical interoperability, and, above all, building robust consumer trust.

Ultimately, the trajectory of agentic commerce in the Kingdom will be decided by a strategic collaboration between retailers, regulators, and technologists to build an agentic future that is not only efficient and profitable but also secure, trustworthy, and authentically aligned with Saudi consumer values. 

One Early Yes Can Change Everything: The Anchor Investor Effect

Ghada Ismail

 

In startup fundraising, cash is important, but momentum is everything. That’s why the first serious “yes” in a funding round tends to carry a significant weight. This is the investor everyone talks about, references in meetings, and quietly relies on to unlock the rest of the round. That investor is known as the ‘Anchor’.

An anchor investor is usually the first major backer to commit money to a round. But their role goes far beyond the size of their check. By stepping in early, they help shape how the round is perceived, how fast it moves, and how confident other investors feel jumping in. In many cases, their commitment is the moment a fundraising round shifts from theoretical to real.

 

What an Anchor Investor Actually Does

It’s easy to assume the anchor investor is simply whoever wires money first. In reality, they often play a much more active role. Anchors frequently help set expectations around valuation, influence how the round is structured, and sometimes even guide early governance decisions.

Once a credible anchor is on board, conversations with other investors tend to change overnight. Instead of asking whether the startup is worth backing, they start asking how much room is left in the round—and how quickly they need to move.

 

Why Anchor Investors Matter to Startups

Fundraising isn’t just about numbers on a spreadsheet. It’s about confidence. For early-stage startups, an anchor investor provides validation at a time when there may not yet be enough data, revenue, or scale to speak for itself.

That early vote of confidence can shorten fundraising cycles, reduce back-and-forth, and give founders more leverage at the table. Just as importantly, it saves time, allowing founders to focus on building rather than endlessly pitching.

And the value doesn’t stop at capital. Strong anchor investors often help founders sharpen their story, challenge assumptions, and make key introductions. Over time, many become trusted partners rather than distant names on a cap table.

 

What Anchor Investors Look For

Because anchor investors move first, they also take on more risk. That’s why they tend to be selective. At early stages, they’re often betting less on perfect metrics and more on the people behind the company. A capable founding team, a real problem worth solving, early signs of traction, and a believable growth story usually matter more than polished dashboards.

Equally important is alignment. Anchor investors want to believe in where the company is headed and feel comfortable backing that vision, not just now, but over multiple rounds.

 

Is an Anchor Investor Always Necessary?

Not every startup needs an anchor investor to raise capital. Some early rounds come together through angels, friends of the founders, or small checks that add up organically. But as rounds get bigger—particularly at Seed and Series A—having an anchor becomes increasingly helpful.

For founders, the key lesson is simple: an anchor investor isn’t about prestige or name-dropping. It’s about trust. The right anchor doesn’t just help you close a round, but helps create the momentum that carries your startup forward.

How hybrid funds unlock balanced wealth in volatile markets

Noha Gad

 

Investment is a fundamental pillar of wealth building that enables people to grow their money far beyond the limits of standard savings. Amid today’s economic uncertainties, smart investors seek strategies that balance risk and reward. This approach not only preserves capital but also positions portfolios for sustainable long-term gains.

Hybrid funds emerge as a compelling solution within this landscape, combining the growth potential of equities with the stability of debt instruments. Unlike pure equity funds that ride market highs and lows or debt funds focused solely on steady income, hybrid funds offer a diversified mix of stocks, bonds, or other fixed-income assets. This combination aims to deliver moderate returns while cushioning against volatility.

Professionally managed within the mutual fund framework, these funds dynamically adjust allocations based on market conditions, such as shifting toward debt during downturns or equities in bull markets. 

 

What are hybrid funds?

A hybrid fund is an investment fund that diversifies among multiple asset classes, such as stocks and bonds, to provide a balanced risk and return profile. These funds aim to deliver a diversified portfolio through a single investment, making them accessible and appealing to many investors. They may also be known as asset allocation funds.

It often attracts investors who are interested in spreading risk across different asset types while maintaining efficiency. Common variants include balanced funds and target-date funds, each designed with specific investment goals and strategies.

Balanced funds are made up of both stocks and bonds, expressed as a fixed percentage. The investment objective is to achieve a mixture of growth and income. They usually attract investors with low risk tolerance who are looking for a mixture of safety, income, and modest capital appreciation.

Target-date funds, also known as lifecycle funds, invest in multiple asset classes for diversification. They differ from standard hybrid funds in that they start with riskier investments for growth potential and gradually shift to more conservative options. Portfolio managers use the set time frame to plan investments based on a long-term strategy. This strategy relies on riskier stocks in the early years, moving gradually toward fixed-income investments like bonds in later years.

 

Reasons to invest in hybrid mutual funds

Hybrid mutual funds offer a balanced approach by mixing equities and debt. Key benefits include:

       - Asset diversification: Spreading investments between volatile stocks and stable bonds minimizes overall portfolio risk. This built-in balance suits investors wary of pure equity swings, providing smoother performance over market cycles in some regions.

       - Professional management: Fund managers adjust allocations dynamically to market shifts. This expertise eliminates the need for individual asset selection, making it ideal for busy professionals focused on long-term goals

       - Accessibility for beginners: Low minimums via systematic investment plans (SIPs) allow easy entry without large upfront capital. This democratizes diversified investing, enabling young savers to build habits early through automated contributions tied to apps popular in the region's digital finance ecosystem.

Despite their appeal, hybrid funds can have different challenges, notably:

       - Market sensitivity: The equity component remains exposed to stock market downturns, pulling overall returns lower during broad sell-offs. Even balanced funds experience notable declines during equity corrections

       - Interest rate risk: Rising rates devalue debt holdings, as bond prices inversely correlate with yields, impacting conservative hybrid values.

       - Liquidity limitations: During market stress, funds may impose redemption gates or limits, trapping capital when investors need it most. This contrasts with more liquid individual savings options.

       - Expense ratios: Annual fees gradually reduce compounded returns over time. This highlights the need to compare costs against passive alternatives.

For those seeking a moderated path to long-term financial growth, hybrid funds stand out as a compelling, structured, and resilient option for any well-rounded portfolio. These funds present a strategic middle ground for investors seeking a single, professionally managed vehicle that balances growth and stability. By integrating asset diversification with dynamic management, they offer a pragmatic solution for building wealth over time, particularly for those with moderate risk tolerance and long-term financial goals. While they provide significant advantages, such as built-in asset allocation, accessibility through SIPs, and adaptive management in shifting markets, investors need to consider major challenges.

Beyond import: Cultivating world-class fresh produce ecosystem in Saudi Arabia

Noha Gad

 

Saudi Arabia’s agricultural sector contributed $31.5 billion to the Kingdom's gross domestic product (GDP) in 2024, triggered by rising production and initiatives that strengthened food self-sufficiency. According to recent official data from the Ministry of Environment, Water, and Agriculture, total agricultural and food production exceeded 16 million tons in 2024, reflecting progress toward building resilient, sustainable food systems.

Despite almost 90% of the country being desert, Saudi Arabia is undergoing a remarkable transformation, actively expanding domestic crop production and reducing reliance on imports, cultivating a future where fresh, locally-grown produce is a cornerstone of its economy and food security. This shift is central to the ambitious goals of Saudi Vision 2030, which prioritizes self-sufficiency and economic diversification.

Historically dependent on imports to meet its population's needs, the Kingdom now views its fresh produce sector as a strategic priority. According to figures published by the General Authority for Statistics (GASTAT), total imports of crops in the Kingdom reached 18.7 million in 2024, an increase of 10.8% compared to 2023. Additionally, the cultivated area of open-field vegetables reached 89,700 hectares, with a production volume of 2.7 million tons in 2024, marking an increase of 8.4% compared to 2023. 

Evolving landscape of Saudi fresh produce

The structure of Saudi Arabia's fresh produce market is experiencing a fundamental change, transitioning from a model of heavy import reliance to one of strategic local empowerment. For many years, the majority of fruits and vegetables consumed within the Kingdom were imported from global sources. Guided by the objectives of the National Agriculture Strategy, this sector is shifting as substantial public and private investments target a significant increase in domestic production capacity.

Saudi Arabia is emerging as a surprising leader in advanced agricultural technologies, moving decisively beyond water-intensive practices toward a model defined by precision, control, and data-driven intelligence. From vast, climate-controlled greenhouses to sophisticated vertical farms, the nation is redefining what is possible in desert agriculture. At the heart of this agricultural revolution is the strategic adoption of cutting-edge technologies. Innovations in controlled environments, automation, and water conservation are building a resilient foundation for growth. Crucially, Artificial Intelligence (AI) is now being deployed as the central nervous system of this modern sector, optimizing every aspect from seed to harvest.

Key technologies bolstering the industry

Today, the Saudi fresh produce sector is enabled by various advanced technologies that contribute to creating optimal growing conditions while conserving water resources. These technologies include:

  • Controlled Environment Agriculture (CEA). Structures such as high-tech greenhouses and indoor vertical farms use automated systems to precisely manage temperature, humidity, light, and carbon dioxide levels. Within them, advanced irrigation and fertigation systems, such as automated drip networks, deliver water and nutrients directly to plant roots. This method eliminates waste and provides crops with an ideal, consistent climate year-round, independent of the harsh external desert conditions.
  • Smart water management. Systems employing sophisticated sensor networks can monitor real-time soil and plant moisture data. Also, advanced wastewater treatment and recycling technologies are becoming standard, ensuring that every drop is used multiple times within a closed-loop system to maximize conservation.
  • Automation and Robotics. They play a pivotal role in increasing the scale and precision of farming operations. From automated seeding and planting robots to autonomous drones that scout fields for pests, technology is handling repetitive and labor-intensive tasks. Additionally, post-harvest, automated optical sorters and packing lines use sensors to grade produce by size, color, and quality at high speed.

 

Main applications of AI in the fresh produce industry

Along with the previously mentioned technologies, AI emerged as the central intelligence that optimizes them all. By processing vast amounts of data from sensors, drones, and satellites, AI algorithms generate actionable insights, moving the sector from reactive management to proactive decision-making. Key applications of AI include:

  • Predictive analytics and precision farming. AI models analyze historical climate data, real-time sensor readings, and plant physiology to forecast optimal growing conditions. AI-powered computer vision by drones and cameras captures detailed imagery, which AI software scans to detect early signs of disease, pest infestation, or nutrient deficiencies.
  • Smart automation and resource optimization. Machine learning algorithms dynamically adjust irrigation schedules and nutrient delivery in real-time based on plant needs and evaporative demand, achieving unprecedented water and fertilizer efficiency. 
  • Supply chain and post-harvest processes. AI can predict market demand fluctuations, helping to align harvest schedules with pricing trends and reduce waste. In packing facilities, AI-powered vision systems perform consistent, high-speed grading and sorting, ensuring only produce meeting strict quality standards proceeds.

 

Despite significant technological progress, the growth of Saudi Arabia's high-tech fresh produce sector faces different challenges. The initial capital investment required for advanced greenhouses, AI systems, and automation remains substantial, potentially limiting access for smaller-scale farmers. Additionally, the energy demands of controlled environment agriculture, particularly for cooling and lighting, present an ongoing operational cost and sustainability consideration. Success also depends on developing a skilled local workforce with expertise in data science, agronomy, and tech maintenance, requiring continued investment in specialized education and training programs.

Finally, Saudi Arabia’s fresh produce sector reflects a broader national transformation under Vision 2030. By strategically deploying controlled-environment agriculture, precision water management, and intelligent automation, the Kingdom has turned its agricultural challenges into a catalyst for innovation. Harnessing cutting-edge technology and forward-thinking policy will enable the Kingdom to secure its food future while contributing to a more sustainable and innovative model of agriculture.