Noha Gad 

In an era where public sector efficiency and citizen-centric service delivery are primary benchmarks of national progress, digital government has emerged as a critical pillar of administrative modernization. Saudi Arabia stands as a regional leader in this domain, having secured the top position in the Middle East and North Africa in the Government Electronic and Mobile Services (GEMS) Maturity Index for 2025 for the fourth consecutive year, as issued by the United Nations Economic and Social Commission for Western Asia (ESCWA). According to the report, the Kingdom achieved a maturity rate of 99% in the overall index assessments, reflecting the sustained maturity of Saudi Arabia’s digital government and its continued progress at the regional level.

The index assessed the maturity of 100 priority government services delivered to individuals and businesses through digital platforms and smart applications, across three sub-indicators. Saudi Arabia achieved 100% in the Service Availability Development indicator, 99% in the Service Usage and User Satisfaction indicator, and 100% in the Public Outreach indicator.

This consistent performance reflects the Kingdom's strategic vision to develop an integrated digital government ecosystem that prioritizes beneficiaries, enhances the competitiveness of the national economy, and improves government performance efficiency through a sustainable approach. Building on this foundational success, the Kingdom is now channeling its digital capabilities into sector-specific transformations—from tourism and healthcare to financial services and human resources—each presenting distinct opportunities and challenges that test the scalability and resilience of the national digital government framework.

The digital government transformation in Saudi Arabia is supported by more than a collection of individual websites and mobile applications. It is built on an integrated national ecosystem that combines unified access points, digital identity, regulatory standards, shared infrastructure, data governance and coordination between government entities. This structure allows ministries and public agencies to deliver services through connected channels rather than operating as isolated digital departments.

The Digital Government Authority (DGA) is the entity responsible for regulating digital government activities. Established in 2021, the authority focuses on several functions, including preparing the national digital government strategy; developing technical standards for government digital transformation models; supervising governance of the government digital cloud activities and clouds related to digital government; building national capacities specialized in digital government, along with other responsibilities. It launched the Digital Government Investment and Procurement Center (SADAF) in 2022 to enhance the efficiency and effectiveness of the private sector’s participation in digital government projects. SADAF was established to encourage local and foreign investment in digital government, enhance the investment and efficiency of government spending in the field of digital government, improve digital budget planning, and avoid duplication of projects. 

Further, the authority plays a pivotal role in achieving the goals of the National Digital Government Strategy, which sets an ambitious goal that, by 2030, the government will provide world-class digital services that effectively and efficiently meet citizens’ needs. Doing so, the strategy is centered on three key implementation pillars:

• Government-as-a-platform. The DGA promotes a government-as-a-platform model in which shared digital infrastructure, data, and services are provided as reusable components that individual government entities can consume and build upon. This approach reduces duplication, improves consistency, and accelerates the development of new digital services by enabling agencies to leverage common capabilities rather than building from scratch.
• High maturity levels. The Kingdom continuously evaluates government platforms and services via metrics such as the Digital Experience Maturity Index to maintain high maturity levels. This could enhance beneficiary satisfaction, user experience, and tool optimization.
• Institutional coordination. Integrating data across government entities is a critical dimension of DGA’s work, as it enables transactions that previously required citizens to provide the same information to multiple agencies. The development of government data sharing frameworks, standardized data formats, and interoperability protocols enables services to be delivered proactively based on information the government already holds.

Key applications and services

The Saudi digital government ecosystem becomes most visible through the applications and websites that individuals, businesses, residents and visitors use in their daily interactions with public institutions. Clearest examples of this transformation can be found in identity, residency, and public-administration service platforms Absher and Nafath.

Operated by the Ministry of Interior with DGA oversight of standards and interoperability, Absher provides a comprehensive digital interface for citizen and resident interactions with government services. It enables users to manage identity documents, process visa and immigration transactions, handle traffic services, and access a wide range of government services that previously required in-person visits to multiple government offices. The platform’s scope has been progressively expanded to encompass services from additional government entities, creating an increasingly comprehensive single point of access for government interactions.

Meanwhile, Nafath, the national digital identity platform, provides the authentication infrastructure that underpins secure access to government and private sector digital services. It enables citizens and residents to verify their identity through a mobile application, providing the trust layer necessary for high-value digital transactions including financial services, government permits, and legal transactions.

Tourism: Digitizing the Visitor Journey

The tourism sector ecosystem demonstrates how digital government services are helping simplify the visitor journey, from applying for a visa and planning an itinerary to booking accommodation, obtaining permits, and accessing services during the visit.

The official Saudi eVisa portal is one of the most visible examples of the digital transformation in the tourism sector. It allows eligible international visitors to apply online, complete the required information, pay the relevant fees, and receive their tourist visa electronically without visiting a Saudi embassy in person. The visa service is also evolving through the KSA Visa platform, the unified national visa platform launched by the Ministry of Foreign Affairs. The platform combines visa-related services and connects more than 30 government and private entities, covering tourism, business, Hajj, Umrah and other types of entry visas.

Another key example is Nusuk, the integrated platform for pilgrims and visitors. Overseen by the Ministry of Hajj and Umrah, it was developed to help pilgrims and visitors plan and manage their journeys to Makkah, Madinah, and other destinations connected to the pilgrimage experience.

The platform can support several stages of visitors’ journeys, including: applying for or obtaining an electronic visa; planning Umrah visits; booking accommodation, transport, and travel packages; obtaining permits and reservations; booking visits to Al-Rawdah Al-Sharifah; accessing guidance, maps, and information about services; communicating with authorized service providers; and completing payments for selected services.

Advancing healthcare through digital health services

Healthcare is one of the most important areas where Saudi Arabia is using digital platforms to simplify access to medical services, connect patients with healthcare providers, improve preventive care, and support the exchange of health information between institutions. This transformation extends across several stages of the healthcare journey, enabling patients to book appointments, access medical records, review prescriptions, receive virtual consultations, and obtain health information through digital channels. At the institutional level, healthcare providers can use connected systems to manage patient data, coordinate referrals, and deliver specialized services remotely.

The Sehhaty platform is a clear example. Provided by Saudi Arabia’s Ministry of Health, the platform brings together a range of health services for individuals and families. This includes arranging medical appointments, selecting a healthcare center and available appointment time; accessing and reviewing medical records, laboratory results, and insurance approvals; and accessing certain virtual healthcare services.

This model improves convenience for patients while helping healthcare providers manage demand more efficiently. It can also reduce missed appointments by allowing users to receive reminders and make changes without contacting a healthcare facility directly.

Digitizing financial services and government transactions

Unlike digital services in other sectors, financial platforms often connect several groups at the same time: government entities, businesses, employees, citizens, residents, and service providers. Digitizing public finance is designed to improve the speed, transparency, and efficiency of government transactions. It covers areas such as budgeting, procurement, government payments, public revenues, employee entitlements, and the electronic payment of government fees. Together, these services help replace paper-based procedures with integrated digital processes that can be monitored and managed more effectively.

The Etimad platform is the most prominent example of digital government in the Saudi financial sector. It provides electronic services to government entities, private-sector companies, and individuals. The platform supports several major areas of public finance, including government budgeting and financial planning, financial claims and invoices, government payments, and employee financial entitlements.

Another example is the e-invoicing system Esal, one of the national systems owned by the Saudi Central Bank (SAMA), providing an integrated solution for business sector invoices in Saudi Arabia. It connects suppliers with buyers and covers the invoice workflow from its presentation to its payment and reconciliation services.​

Esal provides several advantages that meet the needs of the business sector. These include processing multiple forms of invoices, reviewing a summary of beneficiary invoices, automatic reconciliation, and payment as a group, as well as reports on invoices and payments.

Finally, the wide variety of digital government applications and services across different sectors reflects the breadth of Saudi Arabia’s digital transformation and the Kingdom’s excellence in delivering integrated digital government services. These examples demonstrate that the Saudi digital government model extends beyond transferring traditional procedures to websites and mobile applications, relying on a broader ecosystem that combines digital identity, shared infrastructure, data exchange, regulatory standards and institutional coordination. As the Kingdom advances toward the objectives of the National Digital Government Strategy 2030, its success will depend on maintaining service quality, strengthening cybersecurity and data protection, improving interoperability and ensuring digital inclusion. By continuing to develop a proactive and connected government, Saudi Arabia is positioning digital government not only as a tool for administrative modernization, but also as a foundation for economic competitiveness, social development and the broader ambitions of Saudi Vision 2030.

Ghada Ismail

Saudi Arabia's rise as a hub for institutional capital has become hard to ignore, and few are better placed to explain why than the people structuring the deals themselves. Behind the headlines about giga-projects and sovereign wealth lies a quieter shift in how founders raise money, how investors assess risk, and which sectors are actually ready for capital. We spoke with Sayed A., Chief Business Officer of Graystone Capital's Dubai office, who walked us through what's genuinely changed for founders and investors in the Kingdom, the missteps that still catch fundraisers off guard, the financing routes too often overlooked in favor of venture capital, and where the smart money is heading as the market matures toward 2030.

 1. Graystone Capital has identified Saudi Arabia as one of its strategic markets. What makes the Kingdom particularly attractive for institutional investors today? 

A few numbers tell the story better than any pitch deck could. According to UNCTAD's World Investment Report 2026, Saudi Arabia climbed to 13th place globally for FDI inflows in 2025, up from 17th the year before, with net inflows of $32.6 billion, a jump of roughly 53% year-on-year. That is not a one-off spike; it is the compounding effect of reforms that have been building for several years now. 

The most consequential of these, in our view, is the new Investment Law that came into force in February 2025, replacing legislation that had governed foreign investment since 2000. It puts local and foreign investors on genuinely equal footing, extends protections against expropriation, and has accelerated the shift toward 100% foreign ownership across a widening list of sectors. Combine that with a sovereign credit profile now rated in the A-category across Moody's, Fitch and S&P, a public investment pipeline north of $1 trillion tied to the giga-projects, and a domestic consumer market of over 36 million people with strong disposable income, and you have a market that offers both scale and increasingly predictable rules of engagement. For institutional capital, that combination of scale, reform, and macro stability is rare, and it's precisely why we've prioritized the Kingdom. 

2. What differentiates Saudi founders from entrepreneurs in other GCC markets when raising capital? 

Saudi founders today are raising in a market that has genuinely pulled ahead of its neighbors. MAGNiTT's FY2025 data shows Saudi Arabia captured $1.72 billion in venture funding across 257 deals, the highest figure and deal count ever recorded by a single country in the MENA region, and enough to make the Kingdom the top-ranked VC market regionally for the third consecutive year. That changes founder behavior. Where entrepreneurs elsewhere in the Gulf often have to court capital from Dubai, London or Riyadh simultaneously, Saudi founders increasingly have deep local pools to draw from first, sovereign-backed vehicles like SVC and Sanabil, family offices such as Olayan and Alturki, and homegrown institutional funds like STV and Raed. 

The other distinguishing factor is proximity to government-anchored demand. A Saudi founder building in logistics, healthtech, or industrial software isn't just pitching an addressable market; they are often pitching direct alignment with a named Vision 2030 program, a giga-project procurement pipeline, or a PIF portfolio company that could become a first customer. That gives Saudi founders a credibility shortcut in the room that founders in more mature, less state-directed ecosystems don't always have, though it also means investors here scrutinize a founder's actual government and enterprise relationships more closely than they might elsewhere. 

3. Many founders believe securing funding is simply about having a great idea. From your experience, what are the biggest reasons startups fail to raise capital? 

The idea is rarely the problem. In our experience arranging financing across the region, the founders who struggle almost always stumble on three things: unclear capital structure, weak financial discipline, and a mismatch between what they're asking for and what stage they're actually at. 

On capital structure, we regularly see founders who haven't thought through their cap table until an investor asks about it in the room, prior friends-and-family rounds with vague terms, undocumented related-party loans, or founder equity splits that don't survive due diligence. On financial discipline, even at seed and Series A stage, investors now expect management accounts that reconcile, not back-of-envelope spreadsheets; the bar has risen noticeably as the Saudi market has matured and institutional money has entered. And on stage mismatch, we still see founders pitching growth-stage valuations off pre-revenue traction, which immediately signals to a sophisticated investor that the founder doesn't yet understand how their own business will be underwritten. None of these are about the idea; they're about whether the business is investment-ready, which is a very different, and fixable, problem. 

4. What common valuation mistakes do founders make during fundraising? 

The most common mistake is anchoring a valuation to a regional headline round rather than to the founder's own unit economics. Saudi Arabia's 2025 VC market saw funding rise 145% year-on-year, and mega deals like Tabby and Ninja understandably get attention, but those are outliers, not benchmarks, and founders who price their own seed or Series A round off a mega-deal multiple usually find the market pushes back hard, or worse, get a term sheet loaded with structure (liquidation preferences, ratchets) that quietly claws back the headline number. 

The second mistake is treating valuation as a single negotiation rather than a signal that carries into the next round. We've seen founders take an aggressive valuation from a less discerning investor, only to face a painful down-round eighteen months later because growth couldn't catch up to the number. And the third, more technical mistake, is founders not distinguishing between pre-money and post-money terms clearly enough in the term sheet, which sounds basic, but in a market where deal velocity has increased sharply, we still see it trip up first-time founders regularly. 

5. Venture capital often dominates the startup scene, but your business covers a much broader range of financing solutions. What funding options are Saudi founders overlooking? 

Venture capital gets the headlines, but it's genuinely the wrong tool for a large share of the businesses we speak with. A founder running an asset-light logistics or fulfilment operation, for instance, is often better served by working capital or trade finance than by giving up equity to fund inventory or fleet expansion, particularly now that Saudi ports are handling record throughput and warehousing demand is outpacing supply. Similarly, businesses generating predictable card or POS receivables can access overdraft or receivables-based financing well before they'd qualify for a meaningful equity round, and without diluting the cap table for what is fundamentally working capital, not growth capital. 

At the other end of the spectrum, founders scaling into capital-intensive infrastructure, a data center build, a healthcare facility, an industrial plant tied to one of the localization programs should be thinking about project finance and structured debt long before they think about a growth equity round, because the risk-return profile of that kind of asset is genuinely better suited to debt investors than to venture funds. The Saudi fintech sector alone has grown from roughly 82 companies in 2020 toward a 2030 target of 525, and financing companies licensed by SAMA have expanded accordingly, which tells you the debt and structured finance infrastructure to support this kind of financing now actually exists locally. Founders who only ever speak to VCs are leaving a lot of that infrastructure unused. 

6. How important are cross-border partnerships in today's fundraising environment? 

Increasingly central, and for a very practical reason: Saudi Arabia's own capital base, while deep, is still building the full stack of expertise in some specialized verticals, deep tech, advanced manufacturing finance, certain climate technologies, where regional and international partners bring both capital and domain experience. We've also seen this play out at the sovereign level: HUMAIN, the PIF-backed AI company, has structured its own scale-up through partnerships with Nvidia, AMD, AWS and others rather than trying to build every layer domestically, and that same logic increasingly applies to how founders should think about their own cap tables. 

There's also a market-access dimension. A Saudi startup with a UAE, Egyptian, or Gulf-wide co-investor on its cap table typically finds it easier to expand into those markets, because that investor brings relationships and regulatory familiarity the founder doesn't have to build from scratch. For international investors, meanwhile, a credible local partner, someone who understands the specific licensing environment, the difference between operating from Riyadh versus a special economic zone, or how a giga-project tender actually works, meaningfully de-risks their entry. We see this constantly in our own work: cross-border deals close faster and on better terms when there's a trusted party on the ground on both sides of the table. 

7. What opportunities do you see in sectors such as AI, fintech, logistics, climate tech, healthcare, and industrial technology? 

Each of these is moving at a genuinely different pace, so it's worth taking them individually. AI is the most capital-intensive story in the Kingdom right now; HUMAIN alone has committed to a $100 billion technology investment program and is targeting up to 6.6 gigawatts of AI data center capacity by 2034, with partnerships already signed with Nvidia, AMD, AWS, Qualcomm and Cisco. That creates a large downstream opportunity for firms in power infrastructure, cooling technology, and enterprise AI applications layered on top of that compute base. 

Fintech remains the most mature vertical for founders and investors alike; SAMA-licensed finance companies have grown into the sixties, electronic payments now account for roughly 85% of retail transactions, and the central bank issued its first live open banking licenses in March 2026, which genuinely opens a new product category. Logistics is being reshaped by necessity as much as ambition: the $7 billion Landbridge rail project and continued Red Sea port investment are direct responses to regional shipping disruption, and cold chain and warehousing remain visibly underserved relative to demand. Healthcare is one of the largest reform stories in the Kingdom; the government is targeting private-sector contribution of up to 65% by 2030, with 290 hospitals and 2,300 primary care centers earmarked for privatization, which is a multi-decade PPP and asset-transfer opportunity. Climate tech and industrial technology are earlier-stage but tied directly to giga-project execution; NEOM, green hydrogen, and the localization of industrial manufacturing under the National Industrial Strategy all need capital and technology partners now, not in five years. 

8. What's one misconception international investors still have about Saudi Arabia? 

That it's a single, government-directed market where private capital plays a supporting role to sovereign wealth. That was arguably a fairer characterization five years ago; it isn't today. MAGNiTT's data on the 2025 Saudi VC market shows the investor base reaching its broadest and most international composition to date, and non-mega deals, the smaller, more genuinely private-market transactions, grew meaningfully alongside the headline rounds, which tells you liquidity is deepening across the stack, not just concentrating at the top. 

The other version of this misconception is timing risk, the assumption that Vision 2030 is a long-dated bet that won't pay off for years. In practice, we're already past the point where this is purely aspirational: fintech alone has gone from fewer than thirty licensed companies before 2020 to over sixty finance companies today, non-cash transactions hit their 70% target ahead of schedule, and the Kingdom posted a record year for both FDI and venture funding in the same twelve-month period. Investors who are still waiting for a clearer signal to enter are, in our assessment, already behind the founders and funds who moved two or three years ago. 

9. How do you see Saudi Arabia's investment ecosystem evolving by 2030? 

Three shifts stand out to us. First, we expect the venture and private capital base to keep localizing; Saudi-headquartered funds, family offices and sovereign vehicles already anchor most early and growth-stage rounds, and as more Saudi fund managers get their CMA licenses, that trend should deepen further rather than reverse. Second, we expect financing to diversify well beyond equity: the government's own $100 billion annual FDI target for 2030, alongside a healthcare PPP pipeline that includes a further $16.5 billion in targeted public-private partnerships and the Landbridge and port investments in logistics, all point toward debt, project finance and structured capital playing a much larger role in the ecosystem than they do today, which is exactly the space we operate in. 

Third, and most structurally significant, is that Saudi Arabia is positioning itself for reclassification onto deeper global capital pools, from MSCI frontier status toward more emerging and eventually developed-market benchmarks, mirroring the trajectory the broader GCC has been on. If the current pace of reform, privatization and sector diversification holds, by 2030 the more interesting question won't be whether international investors are looking at Saudi Arabia, but whether they got in early enough. 

Kholoud Hussein

For decades, the Saudi economy was defined by scale. Large oil companies, government spending and mega-projects shaped the Kingdom’s economic landscape, while small and medium-sized enterprises remained an important but comparatively secondary component of the private sector.

That equation is changing.

Across Riyadh, Jeddah, Dammam and the Kingdom’s emerging economic centers, a new generation of entrepreneurs is building businesses that are increasingly embedded in the infrastructure of the Saudi economy. They are developing payment systems, digitizing commerce, creating logistics networks, transforming healthcare delivery, developing artificial-intelligence applications, supporting tourism and entertainment, and providing technology to businesses that previously had limited access to sophisticated digital services.

The significance of this transformation goes well beyond the number of startups being created. Saudi Arabia is gradually building an entrepreneurial economy in which SMEs are becoming employers, technology providers, suppliers, exporters and, increasingly, investment assets in their own right.

By the end of the third quarter of 2025, the Kingdom had 1.7 million commercial registrations, while SMEs employed more than 8.4 million people, according to Monsha’at. The scale of the business base is particularly notable when compared with the roughly 429,000 SMEs recorded in 2016, according to data cited in a 2026 Saudi British Bank analysis of the National Transformation Program.

At the same time, Saudi Arabia has emerged as the Middle East and North Africa’s leading venture-capital market. Saudi startups attracted a record $1.72 billion across 257 transactions in 2025, marking a 145% increase in funding from the previous year and the highest level ever recorded for a single MENA market, according to MAGNiTT data sponsored by Saudi Venture Capital Company (SVC).

Those numbers point to a profound shift: the Kingdom is no longer simply trying to encourage people to establish businesses. It is attempting to create companies capable of scaling, attracting institutional capital, generating employment, solving structural economic gaps and eventually becoming major economic actors.

From Vision 2030 beneficiaries to economic contributors

The transformation of the SME sector has been embedded in Saudi Arabia’s economic strategy from the beginning of Vision 2030.

Monsha’at, established in 2016 to regulate, support and develop the SME sector, has been tasked with helping raise SMEs’ contribution to GDP from around 20% to 35% by 2030. The authority identifies three structural challenges—human capabilities, government bureaucracy and access to financing—as central issues that need to be addressed if smaller businesses are to become a larger force in the economy.

The target is important because it changes the definition of economic diversification.

Diversification is not simply about replacing one large source of national income with another. A genuinely diversified economy requires thousands of businesses operating across different industries, sizes and geographies. It requires suppliers supporting larger companies, technology businesses serving traditional industries, consumer companies creating new demand, and entrepreneurs transforming previously fragmented markets.

That is where SMEs become particularly important.

Large companies can invest billions of riyals in a new industrial facility or infrastructure project, but SMEs create the ecosystem around those investments. They supply services, develop specialized technologies, provide logistics, recruit talent, build software and create new business models.

In other words, the economic value of SMEs is not limited to what they produce themselves; it also lies in what they enable other companies to produce.

This multiplier effect is becoming increasingly visible in Saudi Arabia.

Building an ecosystem around entrepreneurs

Saudi Arabia's rise as a startup hub has not been driven by venture capital alone. The Kingdom has spent years building a support architecture designed to address the practical barriers that can prevent startups from reaching scale.

Monsha’at’s Business Accelerators program provides startups with workspaces, consultancy, training, financial grants and access to investor networks, with programs designed to accelerate business development over periods of three to six months.

That support has also expanded beyond technology.

Monsha’at’s Dates Business Accelerator, for example, targets the entire dates value chain—from cultivation and harvesting to processing, packaging, marketing and sales. The program has recruited more than 175 startups, delivered more than 30 workshops and programs, facilitated more than 115 deals and partnerships, and provided more than 1,000 consulting hours.

The message is significant: Saudi Arabia is not attempting to build a startup ecosystem limited to fintech and mobile applications. It is increasingly trying to use entrepreneurship to modernize traditional sectors as well.

That approach is visible in tourism, healthcare, logistics, education, entertainment, agriculture and pilgrimage services.

In October 2025, Monsha’at launched a dedicated Hajj and Umrah entrepreneurship track designed to help entrepreneurs identify opportunities in pilgrim services and develop innovative solutions to improve the visitor experience.

The approach effectively turns some of the Kingdom’s largest economic transformation programs into markets for entrepreneurs.

A new tourism destination creates demand for booking platforms, hospitality technology, transportation solutions, event companies, food businesses and digital services. Expanding healthcare infrastructure creates demand for healthtech companies and specialized service providers. Growing logistics activity creates opportunities for supply-chain technology, last-mile delivery and warehouse solutions.

The result is a powerful relationship between mega-project investment and SME formation.

Financing is becoming less of a bottleneck

For many years, financing was one of the biggest constraints facing Saudi SMEs. The problem was not necessarily a shortage of business ideas; it was the difficulty of converting those ideas into companies capable of surviving and scaling.

The financial ecosystem has changed substantially.

SVC, established in 2018, was created specifically to stimulate financing for startups and SMEs from the pre-seed stage through pre-IPO. Its investment model includes venture-capital funds, private equity, venture debt and private credit, alongside direct investments.

By the first half of 2025, SVC had backed 59 private-capital funds that supported more than 900 startups and SMEs.

The effect is broader than the capital committed by SVC itself. The organization’s role is increasingly that of a catalyst, helping attract private and institutional investors into the market and reducing some of the risk associated with investing in younger businesses.

The acceleration became particularly visible in 2025.

Saudi Arabia deployed $860 million in venture capital during the first six months of 2025, more than the entire amount invested during 2024. The number of transactions reached 114, up 31% year-on-year. E-commerce accounted for 36% of capital deployed, while fintech led by number of deals with 30 transactions.

By the end of the year, the market had reached the $1.72 billion record.

That trajectory suggests that the Kingdom's challenge is gradually changing. The question is no longer simply whether entrepreneurs can find capital. It is whether the ecosystem can produce enough investment-ready companies with sustainable revenues and regional or global growth potential to absorb the increasing pool of capital.

The startups filling the gaps

The strongest argument for the economic importance of Saudi startups comes from the problems they are solving.

Fintech is perhaps the clearest example.

Companies such as Tamara emerged from a gap between rapidly changing consumer behavior and the traditional financial system. What began as a buy-now-pay-later platform evolved into a broader financial-services business serving consumers and merchants.

In February 2025, Tamara raised $160 million in Series E financing at a valuation of $3.3 billion, demonstrating the scale of value that Saudi-born financial technology companies can create.

The company's growth is important not simply because of its valuation. It demonstrates how a startup can develop from solving a relatively narrow consumer problem into building financial infrastructure around a much larger ecosystem of merchants and customers.

The same logic applies to Lean Technologies, which has focused on financial infrastructure rather than consumer lending.

Lean provides open-banking and financial-data infrastructure that enables fintech companies and businesses to connect with bank accounts and build financial services more efficiently. Its development reflects a broader trend: Saudi startups are increasingly building the plumbing underneath the digital economy, rather than simply creating consumer-facing applications.

That distinction matters.

An application may have thousands or millions of users. Infrastructure companies can potentially enable thousands of other businesses to serve millions of users.

The economic multiplier can therefore be much larger.

The rise of B2B startups

Another major opportunity is emerging in business-to-business commerce.

Saudi Arabia's SME economy is large and increasingly sophisticated, but smaller businesses have historically faced challenges in procurement, inventory management, working capital, logistics and access to large suppliers.

This has created opportunities for B2B platforms.

Saudi startup Sary, for example, built its business around digitizing procurement and connecting businesses with suppliers. Its subsequent combination with ShopUp created SILQ Group, with the combined business raising $110 million from investors including Valar Ventures and Sanabil Investments.

The importance of companies such as Sary is not simply their own growth. B2B platforms can make thousands of smaller companies more efficient by lowering procurement costs, improving access to suppliers and bringing previously fragmented transactions onto digital platforms.

That creates another multiplier effect.

The startup becomes an economic intermediary, while its customers become more productive.

This is precisely the type of entrepreneurship that can accelerate SME productivity and help the wider private sector become more competitive.

Saudi Arabia becomes a magnet for international capital

Perhaps the most important signal that Saudi Arabia has become a genuine startup hub is the behavior of foreign investors.

International capital is increasingly entering the Kingdom not simply because of government incentives, but because investors see a combination of market size, high digital adoption, strong consumer spending, government-backed transformation programs and a growing pipeline of scalable companies.

In 2025, Saudi Arabia accounted for the largest share of venture capital investment in MENA, with international investors becoming an increasingly important part of the funding landscape. MAGNiTT data showed that the Kingdom attracted $1.72 billion across 257 deals, reinforcing its position as the region’s largest VC market for the third consecutive year.

The significance of this capital extends beyond individual funding rounds.

International investors bring networks, technology, management expertise and access to overseas markets. Their involvement can help Saudi startups move from being domestic businesses to regional companies.

That transition could become one of the defining features of the next stage of the ecosystem.

Saudi Arabia is a large market on its own, but the real opportunity for many startups lies in using the Kingdom as a launchpad into the broader GCC, MENA and, for selected technology businesses, global markets.

The government is actively encouraging this direction. In late 2025, Monsha’at took Saudi startups to international technology events including Slush in Helsinki and Web Summit Lisbon, connecting entrepreneurs with international investors, partners and innovation ecosystems.

This represents a shift in policy ambition—from bringing capital to Saudi Arabia to helping Saudi companies reach capital and customers abroad.

Artificial intelligence could redefine the next generation

If fintech and e-commerce dominated much of the Kingdom’s early startup-growth story, artificial intelligence could define its next phase.

Saudi Arabia is increasingly trying to establish itself as an AI market, infrastructure hub and development center simultaneously.

The country's startup-support infrastructure is adapting accordingly. In June 2026, Monsha’at announced the graduation of 33 AI startups from the first cohort of its AI incubator program, developed in partnership with the National Technology Development Program.

The startups operated across eight areas, including enterprise solutions, healthcare, tourism and culture, fintech, infrastructure and logistics, e-commerce and education.

This is important because AI is not being treated as an isolated technology sector. Instead, it is being positioned as a horizontal technology capable of transforming almost every part of the SME economy.

A logistics startup can use AI to optimize routes. A healthtech company can use it for diagnostics or administrative automation. A financial company can use it for fraud detection and credit assessment. A tourism business can use it for personalization and demand forecasting.

That creates the possibility of a second-order effect: AI startups do not simply become companies themselves; they can increase the productivity of thousands of other companies.

The challenge now is scaling, not starting

Saudi Arabia has made remarkable progress in creating businesses and attracting capital. But the next stage will be more difficult.

Creating a startup is relatively straightforward compared with turning it into a company capable of generating sustainable profits, employing hundreds or thousands of people, expanding internationally and returning capital to investors.

This is where the Kingdom's ecosystem will be tested.

The record $1.72 billion in venture capital investment in 2025 is impressive, but funding is not an end in itself. Capital must eventually translate into revenue, productivity, employment, exports and returns.

There are encouraging signs.

A joint 2026 report by Endeavor Saudi Arabia and SVC found that 77% of surveyed founders are considering an IPO, while 91% of those considering an IPO prefer to list on the Saudi Exchange, Tadawul. The report points to an emerging pipeline of venture-backed companies moving toward public markets.

That could prove transformative.

A mature startup ecosystem requires exits. Successful IPOs and acquisitions return money to investors, create experienced entrepreneurs and executives, generate new pools of capital, and demonstrate to the next generation of founders that building a high-growth company can produce significant economic value.

Endeavor's analysis estimates a potential pipeline of four to 12 additional venture-backed IPOs in Saudi Arabia under different scenarios. If only half of the potential listings materialize, the market capitalization represented by venture-backed public companies could increase significantly.

This could mark the beginning of a new cycle in which Saudi capital markets increasingly become part of the startup ecosystem rather than remaining a destination only for mature corporations.

Where will the next investment wave go?

The investment opportunity is also becoming broader. While fintech remains one of the strongest sectors, Saudi venture investment is increasingly flowing toward e-commerce, AI, logistics, healthcare, education, tourism and other sectors aligned with the Kingdom's diversification strategy.

In the first half of 2025, e-commerce attracted the largest share of venture capital by value, while fintech recorded the highest number of transactions.

Future capital is likely to become increasingly concentrated around businesses capable of demonstrating three characteristics: real demand, scalable economics and strategic relevance.

Artificial intelligence and deep technology are particularly well positioned. Healthcare and healthtech are likely to benefit from demographic and infrastructure changes. Tourism and entertainment will continue to create new markets as visitor numbers and domestic consumption expand. Logistics and industrial technology will benefit from the Kingdom's ambition to become a global trade and supply-chain hub.

Meanwhile, growth-stage companies are likely to attract more private equity and structured capital as they move beyond the startup phase.

The direction is already visible. SVC has expanded beyond traditional venture capital into private equity, venture debt and private credit, reflecting the growing need for financing options across different stages of company development.

This diversification of financing is critical.

A company should not have to rely on equity funding at every stage of its life. As Saudi businesses mature, debt, growth equity, private equity and eventually public markets can provide alternative sources of capital.

The next economic engine will be measured by productivity

Saudi Arabia's SME revolution should therefore not be measured only by the number of startups established or billions of dollars raised. The more important question is what these companies are doing to the structure of the economy. Are they making businesses more productive? Are they reducing transaction costs? Are they creating skilled jobs? Are they bringing women and young people into entrepreneurship? Are they developing intellectual property? Are they creating companies capable of exporting Saudi technology and services? And, ultimately, are they producing sustainable financial returns?

There are already signs of progress.

The Kingdom's entrepreneurial activity rate rose from 12.1% in 2018 to 28.9% in 2025, while entrepreneurial intentions increased from 26.8% to 48.5%, according to the Global Entrepreneurship Monitor 2025–2026 report. Saudi Arabia ranked third globally in the National Entrepreneurship Context Index and led high-income economies in entrepreneurial finance.

Those figures reveal something deeper than a rise in company registrations. They indicate a change in economic culture.

Entrepreneurship is becoming a mainstream economic pathway rather than a niche activity. Young Saudis are increasingly seeing company-building as a career, while international founders and investors are viewing the Kingdom as a market in which companies can be built at scale.

That cultural shift may ultimately prove as important as the financial incentives.

From ecosystem to economic force

Saudi Arabia's SME sector has reached an inflection point. The Kingdom now has the scale of businesses, capital, institutional infrastructure and market demand required to create a self-reinforcing entrepreneurial ecosystem. The challenge is to convert that scale into durable companies.

The government has built much of the foundation: Monsha’at has expanded support programs; SVC has helped develop private-capital markets; regulatory reforms have made it easier to establish and operate businesses; accelerators and incubators are helping companies develop; and Vision 2030 projects are creating new markets.

Private investors are now adding another layer. The record $1.72 billion in venture capital investment in 2025 shows that the market has moved beyond experimentation. International investors are entering, Saudi funds are becoming more sophisticated, and founders are beginning to think about IPOs rather than only their next funding round.

But the real measure of success will come over the next decade.

If today's startups can evolve into tomorrow's major employers, technology providers, exporters and listed companies, SMEs could become one of the most important mechanisms through which Saudi Arabia converts Vision 2030's investment cycle into a sustainable private-sector economy.

The Kingdom's transformation, in that sense, is moving from a story about building projects to building companies.

And that may be the most important economic shift of all.

The future Saudi economy will still contain major corporations and large-scale investments. But around them will increasingly sit a dense network of entrepreneurs—fintech companies supporting financial inclusion, logistics startups connecting businesses, AI companies raising productivity, healthtech ventures improving services, tourism startups creating experiences, and B2B platforms making SMEs more competitive.

Ghada Ismail

What if you could build an app without knowing how to write code?

That is the idea behind vibe coding, an emerging approach to software development that uses artificial intelligence to turn natural language instructions into working code. Instead of writing every line manually, users describe what they want to build, and an AI tool generates the code, fixes errors, and helps refine the product through an ongoing conversation.

The term “vibe coding” was popularized in 2025 by AI researcher Andrej Karpathy, who described a style of programming where developers rely heavily on AI and focus more on describing the desired outcome than manually writing and reviewing every line of code.

How does vibe coding work?

Vibe coding typically starts with a simple prompt.

A user might tell an AI coding assistant: “Build a dashboard that shows monthly sales, allows users to filter by region and displays the results in charts.”

The AI can then generate the underlying code. The user tests the result and tells the AI what needs to change: perhaps the dashboard needs a different design, a new feature or a fix for an error.

This creates a conversational development cycle:

Describe → Generate → Test → Refine → Repeat.

The process can allow someone with limited programming experience to turn an idea into a functioning prototype much faster than traditional development.

Why is vibe coding becoming popular?

The rise of generative AI has significantly lowered the technical barrier to building software.

For startups, this can be particularly valuable. Founders can experiment with product ideas, build minimum viable products (MVPs), and test concepts before committing significant resources to a development team.

A nontechnical founder, for example, could use vibe coding to create an early version of a marketplace or customer portal and show it to potential customers. If the idea does not work, the founder can move on without spending months and substantial capital on development.

Even experienced developers can use the approach to speed up routine tasks, generate boilerplate code, explore ideas and create prototypes.

Vibe coding is not the same as traditional coding

The biggest difference is the role of the human.

In traditional software development, programmers typically write, inspect, and understand the code behind an application. With vibe coding, the user may focus primarily on what the software should do, while AI handles much of the implementation.

That does not mean coding knowledge has become irrelevant.

AI-generated code can contain bugs, security vulnerabilities, inefficient architecture, or technical decisions that work for a prototype but create problems as the product grows.

This is why vibe coding works best when users understand at least the basics of software development or have access to someone who can review the output.

What are the risks?

The biggest risk is assuming that working code is automatically good code.

An AI-generated application may appear to function perfectly while containing security weaknesses or scalability problems. Users may also struggle to maintain a project if they do not understand how its underlying code works.

There are also concerns around data privacy, intellectual property, and reliance on AI-generated code.

For businesses, these risks become more important as a prototype evolves into a product handling sensitive customer or financial information.

What does vibe coding mean for startups?

Vibe coding could change how early-stage companies build and validate products.

Instead of raising money first and building later, founders can potentially create functional prototypes, gather customer feedback, and demonstrate traction much earlier.

It could also make entrepreneurship more accessible by allowing people with strong ideas but limited technical skills to participate more directly in product development.

But vibe coding is unlikely to eliminate software engineers. Rather, it may change what developers spend their time doing. As AI handles more routine coding tasks, human expertise could become increasingly important in areas such as architecture, security, testing, product design, and complex problem-solving.

In that sense, vibe coding is less about replacing programmers and more about changing the interface between humans and software development.

For startups and entrepreneurs, its biggest promise may be simple: turning an idea into something users can actually try, faster than ever before.

Kholoud Hussein 

A company can have a compelling business model, strong revenue growth, and an ambitious founder—and still struggle to scale if it chooses the wrong investor. In today’s competitive funding environment, finding capital is no longer the only challenge for startups and growing companies. Finding the right investor may be just as important as securing the investment itself.

The Right Investor for Your Company: Beyond the Size of the Check

For entrepreneurs, the temptation is often straightforward: choose the investor offering the largest valuation or the biggest cheque. But capital comes with more than a financial value. It can bring strategic guidance, industry connections, governance requirements, operational expertise and, in some cases, significant pressure to deliver rapid returns.

The most suitable investor, therefore, is not necessarily the one willing to invest the most money. It is the investor whose capital, experience, network and expectations match the company's stage and ambitions.

This distinction is becoming increasingly important as startups move from an era of abundant funding toward a more selective investment environment. Investors are paying greater attention to business fundamentals, revenue quality, scalability and the path to profitability. At the same time, founders are becoming more careful about who they bring onto their cap tables.

Strategic investors: Capital with industry knowledge

For companies operating in specialized sectors, a strategic or corporate investor can offer advantages that go well beyond funding.

A strategic investor may bring access to distribution channels, customers, technology, suppliers or regulatory expertise. For a fintech startup, for example, an investment from a financial institution could potentially open doors to banking partnerships and a wider customer base.

The trade-off is that strategic investors may have objectives that differ from those of purely financial investors. Their priorities could include market access, technology integration or strengthening their own competitive position.

For a founder, the question should therefore be simple: What can this investor unlock that money alone cannot?

Venture capital: The growth partner

Venture capital investors are typically suited to businesses with the potential to scale rapidly across large markets.

Beyond funding, experienced VC firms can provide support in areas such as hiring senior executives, entering new markets, refining business models, and preparing for subsequent funding rounds. Their networks can also help startups connect with future investors and strategic partners.

However, venture capital is not suitable for every company.

VC funds generally seek significant growth and returns within a defined investment horizon. That can create pressure for a startup to expand quickly, raise additional rounds, and ultimately pursue an exit.

A profitable company that prefers steady expansion and greater founder control may therefore find that traditional venture capital is not the ideal match.

Private equity: For companies entering a new phase

As companies mature, their financing requirements often change. Private equity investors can become more relevant for businesses with established revenues, stronger operating structures and opportunities for expansion, consolidation or restructuring.

Unlike early-stage venture capital, private equity typically focuses more heavily on operational performance, cash flows and the potential to create value over a defined investment period.

For a growing company, the attraction may be the investor's ability to finance acquisitions, expand geographically or professionalize management. But founders should also be prepared for a more structured governance environment and potentially greater investor involvement in strategic decisions.

Family offices: Patient capital and relationships

Family offices have become increasingly relevant to entrepreneurs seeking investors with longer-term perspectives.

Their investment strategies vary considerably, but some family offices can offer more patient capital than traditional funds, particularly when they have a strong interest in a particular industry, geography or long-term business opportunity.

For founders, however, understanding the investment philosophy of the specific family office is crucial. Two family offices can have completely different approaches to risk, control, investment horizons and portfolio involvement.

The investor-founder relationship matters

Perhaps the most overlooked factor is chemistry.

An investment can last for years, meaning that the relationship between founders and investors can become one of the company's most important strategic partnerships. Disagreements over growth rates, hiring, acquisitions, fundraising or the timing of an exit can become costly if expectations were not aligned from the beginning.

Founders should therefore examine an investor's track record, including how they behaved when portfolio companies faced difficulties—not only how they supported companies during successful periods.

It is also worth speaking with founders of existing and former portfolio companies. Their experiences can reveal how an investor communicates, handles disagreements and supports management during challenging periods.

The right capital depends on the company's stage

There is no universal definition of the "best" investor.

An early-stage startup may need an investor who understands product development and customer acquisition. A scale-up entering new markets may prioritize international networks and operational expertise. A mature company may need growth capital, acquisition financing or support for a potential listing.

The company's funding requirements should therefore come before the investor search.

Founders should ask several fundamental questions: How much capital is actually needed? What will it finance? How quickly must the company grow? How much ownership is the founder prepared to give up? What level of investor involvement is acceptable? And what should the company look like after the investment?

The cost of choosing the wrong investor

The consequences of a poor investor match can extend well beyond dilution.

A misaligned investor can create conflicts over strategy, push for growth before the business is ready, restrict management flexibility or make future fundraising more complicated. In extreme cases, disagreements between shareholders can consume management time and distract the company from its core business.

That is why due diligence should work both ways.

Just as investors assess founders, founders should assess investors. The size of the fund, previous investments, sector expertise, portfolio conflicts, follow-on funding capacity and reputation should all form part of the evaluation.

Capital should accelerate the company's strategy—not replace it

Ultimately, the right investor is the one who understands where the company is today and where the founders want it to go tomorrow.

A strong investor-company relationship should create more than financial value. It should help the business access new markets, strengthen its management, improve its capabilities and build a more resilient organization.

For entrepreneurs, the lesson is increasingly clear: fundraising should not be treated as a race to find the biggest cheque. It should be treated as a strategic exercise to find the right partner.

The best investor is rarely the one who simply offers the most money. It is the one whose capital and capabilities can help the company achieve its next stage of growth—while allowing founders and investors to remain aligned on the road ahead.