Key Recommendations from the 24 Fintech: Shaping the Future of Saudi Arabia’s FinTech Landscape

Sep 10, 2024

Kholoud Hussein 

 

The 24 Fintech Conference, held in Riyadh from September 3 to 5, marked a pivotal moment for Saudi Arabia's rapidly growing FinTech ecosystem. Gathering a wide array of stakeholders, including regulatory bodies, policymakers, investors, technology experts, and industry leaders from around the globe, the event underscored the nation's ambition to become a leader in the FinTech space.

 

Saudi Arabia’s Vision 2030, which seeks to diversify the economy away from oil dependence, has placed significant emphasis on digital transformation, and the FinTech sector is seen as a critical driver of that vision. The conference covered various topics, including FinTech regulation and governance, the integration of artificial intelligence (AI) and machine learning in financial operations, financial inclusion, and digital payment solutions. By the conclusion of the conference, several key recommendations emerged, which are set to shape the future of the FinTech industry in Saudi Arabia and beyond.

 

 

1. Enhancing FinTech Regulation and Governance: Building a Balanced Regulatory Framework

One of the core topics at the 24 Fintech Conference was the importance of a balanced regulatory framework to support FinTech innovation while ensuring consumer protection and financial stability. Regulatory bodies like the Saudi Arabian Monetary Authority (SAMA) and the Capital Market Authority (CMA) have already established a regulatory sandbox that allows startups to test their products in a controlled environment. However, the conference emphasized the need to further streamline regulations to keep pace with rapidly evolving financial technologies.

 

Key recommendations included:

  • Creating flexible regulatory frameworks that can adapt to new technological advancements such as blockchain, AI, and machine learning without stifling innovation.
  • Harmonizing regulations across the GCC region, allowing for seamless cross-border financial transactions and fostering a regional FinTech ecosystem.
  • Promoting collaboration between regulators and industry players to ensure that rules are practical, forward-looking, and conducive to innovation.
  • Strengthening cybersecurity standards to protect financial data, a critical aspect as digital financial services continue to expand.

A recurring theme was the necessity for regulatory clarity to encourage foreign investment. Investors and FinTech companies need assurance that they can operate within a predictable regulatory environment, which will also attract international partnerships and help Saudi Arabia position itself as a global FinTech hub.

 

2. Artificial Intelligence and Machine Learning in Financial Operations: The Future of Efficiency

AI and machine learning (ML) were central to many discussions, as these technologies are poised to transform financial operations. AI and ML have already started to play a significant role in areas like fraud detection, risk management, customer service (via chatbots), and personalized financial services.

 

Key recommendations on AI and ML integration included:

  • Investment in AI talent development: Saudi Arabia needs to nurture a workforce skilled in AI and ML. This requires educational initiatives and partnerships between academic institutions and industry players to equip professionals with the skills needed for future financial services.
  • Encouraging the use of AI in compliance: RegTech, or regulatory technology, powered by AI can help companies automate compliance procedures, reducing operational costs and ensuring adherence to regulations.
  • Utilizing AI for financial inclusion: AI-driven platforms can analyze large datasets to offer personalized services to individuals who may have been excluded from traditional banking systems. This includes offering microloans, savings tools, and financial education to underserved communities.
  • Maintaining a balance between automation and human oversight: While AI can enhance operational efficiency, it is critical to retain human oversight, particularly in decision-making processes involving high-risk financial transactions.

Policymakers were urged to support innovation in AI and ML by providing a regulatory environment that fosters experimentation while mitigating risks, especially concerning data privacy and security.

 

3. Financial Inclusion: Making Financial Services Accessible for All

Financial inclusion was a major theme throughout the 24 Fintech Conference, reflecting Saudi Arabia's commitment to expanding access to financial services for underbanked and unbanked populations. With over 70% of the Kingdom’s population having access to the internet, the potential for digital financial services is enormous. However, gaps remain in reaching marginalized communities and small businesses.

 

Key recommendations for financial inclusion included:

  • Leveraging mobile banking and digital wallets: As smartphones become ubiquitous, mobile banking solutions and digital wallets are critical tools for bringing financial services to previously underserved populations. Expanding these services will require partnerships with telecommunications companies and financial institutions.
  • Promoting microfinance solutions: Startups and financial institutions should develop more microfinance products to support small businesses and individual entrepreneurs, particularly women and rural populations. These solutions could help promote economic development in areas that traditional banking services have not reached.
  • Enhancing financial literacy: Providing educational resources and tools to help individuals and small businesses better understand financial products and services will be essential. FinTech companies should collaborate with government agencies to deliver financial education programs through digital platforms.
  • Encouraging Islamic FinTech solutions: Given the importance of Sharia-compliant financial products in the region, FinTech startups should develop innovative Islamic finance solutions that adhere to Sharia principles while leveraging modern technology.

4. Digital Payments and Cashless Economy: Reducing Cash Dependency

Another significant topic at the conference was the development of a cashless economy, an essential element of Saudi Arabia’s Vision 2030. With the rise of digital payments, both through mobile apps and contactless cards, the Kingdom is gradually moving toward a more digitized financial system.

 

Key recommendations to accelerate this transition included:

  • Promoting the use of digital payments in everyday transactions: From public transport to government services, increasing the use of digital payments can further reduce reliance on cash. This will require incentives for consumers and businesses alike to adopt digital payment platforms.
  • Supporting FinTech innovations in payments: Startups that specialize in payment solutions, such as peer-to-peer payments, cross-border transfers, and blockchain-based payment systems, should receive support in the form of funding, mentorship, and access to regulatory sandboxes.
  • Boosting trust in digital platforms: Public awareness campaigns to ensure consumers feel confident in using digital financial services will be critical. This includes addressing concerns about data privacy and fraud, which can deter people from adopting digital payment methods.
  • Expanding infrastructure for digital payments in rural areas: Ensuring that even the most remote areas of Saudi Arabia have access to reliable internet and mobile payment platforms will be key to achieving nationwide adoption of digital payments.

5. Fostering Innovation through Collaboration: Startups, Investors, and Corporations

The 24 Fintech Conference highlighted the importance of collaboration in driving innovation. Whether through partnerships between startups and established financial institutions, or between investors and regulators, cooperation is crucial for fostering an environment conducive to FinTech growth.

 

Key recommendations on fostering collaboration included:

  • Creating public-private partnerships: Governments should actively partner with the private sector to promote FinTech innovation, provide infrastructure support, and ensure that regulations keep pace with technological advancements.
  • Building innovation hubs and accelerators: Establishing FinTech hubs across the MENA region will enable startups to access resources, mentorship, and networking opportunities. These hubs should provide access to investors and regulatory sandboxes to help startups scale more quickly.
  • Attracting international investors: By showcasing the potential of Saudi Arabia’s FinTech sector, the country can attract foreign direct investment (FDI). This will require creating favorable investment conditions, such as tax incentives, intellectual property protections, and clear exit strategies for investors.
  • Encouraging cross-border collaborations: Given the regional nature of many financial challenges, fostering cross-border collaborations between startups and corporations in the GCC and broader MENA region is crucial. Harmonized regulations across borders would facilitate smoother operations for businesses looking to expand beyond Saudi Arabia.

6. Sustainability and Green Finance: The Future of Ethical Investment

In line with global trends, the conference also explored the role of sustainable finance and green FinTech solutions in Saudi Arabia’s future. As environmental, social, and governance (ESG) criteria become increasingly important to investors, the FinTech sector has a unique opportunity to create green financial products.

 

Key recommendations included:

  • Promoting green financial products: FinTech startups should develop innovative solutions such as green bonds, carbon credit trading platforms, and sustainability-linked loans that align with Saudi Arabia’s growing interest in ESG investments.
  • Encouraging sustainable investment platforms: By offering digital platforms that allow retail and institutional investors to invest in sustainable projects, FinTech companies can drive the growth of green finance.
  • Incorporating ESG data into financial decision-making: AI and machine learning can help financial institutions better analyze ESG data and make more informed investment decisions based on sustainability metrics.

In conclusion, the 24 Fintech Conference provided invaluable insights into the future of FinTech in Saudi Arabia, highlighting the importance of regulation, technology, and collaboration. As Saudi Arabia continues to pursue its Vision 2030 goals, these recommendations will play a crucial role in shaping the Kingdom’s FinTech landscape. From enhancing regulation and fostering AI innovation to promoting financial inclusion and sustainability, the path forward is clear: Saudi Arabia is positioning itself as a leader in financial technology in the Middle East and beyond.

 

By implementing these recommendations, the country can unlock new opportunities for growth, attract foreign investment, and ensure that its FinTech ecosystem remains competitive on the global stage.

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Beyond Fintechs: Does VC in Saudi Arabia Have a Diversity Problem?

Ghada Ismail

 

Saudi Arabia’s venture capital market is no longer finding its footing. It has found its pace. What began as an ecosystem driven by experimentation and policy-led pilots has evolved into a more mature, institutionalized market that now attracts regional and international attention. According to data compiled by MAGNiTT and the Saudi Venture Capital Company (SVC), Saudi Arabia has ranked among the most active venture capital markets in the MENA region over the past three years, both in terms of capital deployed and the number of deals completed.

This momentum is often cited as proof that the Kingdom’s startup ecosystem is working. Funding volumes are rising. New funds are being launched. More founders are building locally. Yet as the market grows, a more serious discussion has started to surface. Scale alone is no longer enough. Increasingly, investors, founders, and policymakers are asking how capital is being distributed across sectors, and whether that distribution reflects the broader economic ambitions Saudi Arabia has set for itself.

At the center of this conversation sits fintech.

 

According to MAGNiTT’s Saudi Arabia Venture Capital Reports, fintech startups consistently attract one of the largest shares of venture investment activity in the Kingdom, particularly when measured by deal count rather than absolute capital raised. Payments platforms, digital lenders, BNPL providers, wallets, and financial infrastructure startups appear again and again in funding announcements, accelerator cohorts, and portfolio disclosures.

This raises a structural question rather than a critical one. Has Saudi venture capital become overly concentrated around fintech, and if so, what does that mean for the long-term health and resilience of the startup ecosystem.

 

Fintech by the Numbers: A Clear Leader in Deal Activity

Look across multiple datasets, and the pattern is hard to miss. Fintech dominates venture deal flow in Saudi Arabia.

According to MAGNiTT’s 2024 Saudi Arabia Venture Capital Report, fintech ranked among the top sectors by number of transactions completed during the year. In several quarters, it led outright. While total capital raised shifted depending on the presence of large late-stage rounds in other sectors, fintech maintained steady activity across seed, Series A, and growth stages.

SVC’s FY2024 venture capital analysis reinforces this conclusion. The report showed that fintech accounted for a significant portion of all VC deals closed in the Kingdom, even during periods when sectors such as e-commerce surpassed fintech in total disclosed funding value due to one or two large transactions.

This distinction matters.

• Fintech frequently leads in deal volume, reflecting repeated investor willingness to back early- and mid-stage startups
• Capital rankings can be distorted by isolated mega-rounds in other sectors
• Fintech activity remains consistent across market cycles

According to Fintech Saudi’s 2024 Annual Report, more than 260 fintech companies were operating in the Kingdom by the end of the reporting period. The report also noted that cumulative investment into Saudi fintechs had reached several billion riyals, surpassing earlier ecosystem targets set under the national fintech strategy.

Together, these figures position fintech not just as a successful sector, but as a defining pillar of Saudi Arabia’s venture story.

 

Why Fintech Attracts Venture Capital So Readily

Investor appetite for fintech is not driven by hype. It is driven by structure.

According to Fintech Saudi and regional banking studies, Saudi Arabia has one of the highest digital payments adoption rates in the Middle East. Consumers are comfortable transacting digitally. Merchants are rapidly onboarding payment solutions. Banks are increasingly open to collaboration rather than competition. Regulators have moved early to create sandboxes, licensing pathways, and open banking frameworks.

This combination has created fertile ground for fintech startups to test, launch, and scale.

MAGNiTT’s sector analyses consistently highlight fintech as a category that offers:

• Clear monetization models
• Faster visibility into revenue generation
• Defined regulatory pathways
• More predictable exit scenarios

From a venture capital perspective, this reduces uncertainty. Payment platforms can scale merchant adoption quickly. Consumer finance products grow through mobile-first distribution. Enterprise fintech solutions integrate directly with banks and large corporates, embedding themselves into core systems.

Fintech also aligns closely with national policy priorities. According to official government strategies and Fintech Saudi publications, financial inclusion, SME financing, and payment digitization remain key economic objectives. Venture capital flowing into fintech, therefore, delivers both commercial returns and measurable policy outcomes.

That dual alignment helps explain why fintech consistently outperforms other sectors when it comes to deal activity.

 

The Cost of Concentration

Concentration, however, is not without consequences.

According to ecosystem observers and VC market analyses, when one sector absorbs a disproportionate share of capital, talent tends to follow. Engineers, compliance specialists, data scientists, and senior product leaders are naturally drawn to startups with clearer funding pipelines and higher valuation benchmarks. In Saudi Arabia, that often means fintech.

This dynamic creates several knock-on effects.

First, talent clustering. Founders building outside fintech face a tougher challenge when assembling experienced teams, particularly in technically demanding sectors such as healthtech, climate technology, or industrial software.

Second, idea shaping. Market analysts note that founders increasingly design startups around perceived investor appetite. When fintech appears more fundable, entrepreneurs may reshape ideas toward financial use cases, even when the underlying problem sits more naturally in healthcare, sustainability, or logistics.

Third, portfolio exposure. When most venture capital goes to just a few sectors, the whole ecosystem becomes more vulnerable to changes in rules or the economy. For example, if consumer credit, payment margins, or financial regulations take a hit, it wouldn’t just affect one company; it could impact many startups at once. These are risks for the system as a whole, not failures of individual businesses.

 

Sector Concentration and Portfolio Exposure

Saudi Arabia’s VC ecosystem demonstrates capital clustering, which carries both advantages and risks. In 2024, e-commerce and retail startups led total disclosed funding, largely due to a few mega rounds, while logistics, mobility, and enterprise software received steady but smaller investments. Meanwhile, healthtech, climate and sustainability solutions, advanced manufacturing, and deep technology (including applied AI) captured only a minor share of VC funding, despite their strategic importance. 

Fintech fits into this concentration pattern differently. While not always the top sector in total capital, it leads in deal count, with repeated investor backing in early- and mid-stage startups. Its dominance demonstrates the ecosystem’s strength but also its vulnerability: heavy focus on one or a few sectors means that regulatory shifts, macroeconomic downturns, or changes in financial policy could ripple across the startup ecosystem, affecting many companies simultaneously. These are systemic risks, not failures of individual startups.

 

A Market in Transition

Early-stage concentration is not unique to Saudi Arabia. According to global venture capital studies, emerging ecosystems often gather around one or two scalable sectors before diversifying more broadly.

Saudi Arabia appears to be following a similar trajectory.

Recent signals suggest growing awareness of the need to broaden sector exposure. According to public announcements and fund mandates, several Saudi-backed investment vehicles and accelerators have launched programs specifically targeting health innovation, climate solutions, and industrial technology.

Corporate venture arms are also beginning to look beyond fintech. Increasingly, they are seeking strategic technologies that align with operational needs, supply chains, and productivity gains rather than purely financial returns.

These shifts suggest fintech dominance may represent a phase rather than a permanent imbalance.

 

Investors and the Role of Incentives

Venture capital firms shape the startup ecosystem by deciding where to put their money. Many investment funds in Saudi Arabia were created when financial technology was growing quickly. Their teams, networks, and investment strategies were built around that sector.

Industry observers say that moving into new areas of investment requires important changes:

  • Spending more time and effort understanding the technology behind startups
  • Being willing to invest for a longer period before seeing returns
  • Adjusting expectations about when and how investments will succeed

Investors who provide the capital for these funds, such as large institutions and government-backed organizations, play a key role. They can support longer-term projects that may take years to pay off but can have a lasting impact on the economy.

 

What the Data Means for Founders

For founders operating outside fintech, the fundraising environment is more selective, but it is not closed. Non-fintech startups are expected to demonstrate credibility earlier in the fundraising process. That often includes:

• Clear regulatory progress
• Pilot deployments with credible partners
• Revenue-linked traction
• Well-defined scalability pathways

Saudi Arabia offers structural advantages here. Government procurement programs, large corporate buyers, and centralized decision-making can dramatically shorten adoption cycles if accessed effectively.

In this environment, execution matters more than narrative. Strong fundamentals can still unlock capital, even in less appealing sectors.

 

Conclusion: Fintech as a Foundation, Not a Ceiling

According to every major dataset tracking Saudi Arabia’s venture capital market, fintech has earned its place as a leading sector. Regulatory reform, market readiness, and investor confidence have aligned to create one of the region’s most active fintech ecosystems.

At the same time, the same data highlights concentration. Deal flow, talent, and capital remain heavily going after fintech, while other strategically important sectors continue to lag behind.

The challenge ahead is one of balance. Not replacing fintech, but building alongside it.

Launching stablecoins in Saudi Arabia: the path to a faster, more open financial future

Noha Gad

 

The global financial ecosystem is undergoing a quiet yet profound transformation, driven by the rise of digital assets. At the forefront of this shift are stablecoins, digital currencies designed to maintain a stable value by being pegged to a reserve asset such as the US dollar, gold, or another fiat currency. Unlike other cryptocurrencies, such as Bitcoin or Ethereum, whose prices fluctuate sharply, stablecoins aim to combine the speed and efficiency of digital assets with the reliability of traditional money. 

Stablecoins promise the transparency and borderless nature of blockchain technology while mitigating the wild price swings that have hindered the everyday use of digital currencies. They are becoming a critical infrastructure layer for the new economy, enabling instant settlements, powering decentralized finance applications, and offering a digital haven of stability. Thanks to their potential to streamline payments, reduce transaction costs, and enhance financial inclusion, stablecoins are increasingly used for faster payments, remittances, and cross-border transactions.

 

Regulated rollout in Saudi Arabia

Saudi Arabia is taking steady moves toward launching stablecoins under national regulation, signaling a new phase in the Kingdom's digital asset strategy. Recently, Saudi Minister of Municipal, Rural Affairs, and Housing Majed Al-Hogail announced that the government plans to launch stablecoins soon in partnership with the Capital Market (CMA) and the Saudi Central Bank (SAMA), affirming that digital currencies could create a faster financial system if they were developed within Saudi values and regulations.

With 79% of retail transactions already cashless, Saudi Arabia is uniquely positioned to utilize stablecoins as part of its vision to become a global logistics and financial hub. 

Experts believe that the Kingdom’s exploration for regulated, utility-based stablecoins marks a turning point for the region’s digital asset landscape and reflects Saudi Arabia’s commitment to modernization, consumer protection, and financial stability. They emphasized that stablecoins could advance the Saudi financial ecosystem when embedded in rigorous regulatory frameworks and governed transparently, ultimately enhancing payments, trade, and innovation.

 

Impacts on key sectors

Utilizing regulated stablecoins could have transformative impacts across key sectors in the Kingdom, thanks to their stability, speed, and blockchain efficiency. They could revolutionize the fintech and payments landscape through a foundational shift towards a real-time, programmable, and seamlessly integrated financial infrastructure. The inherent transparency of blockchain transactions, when designed with privacy safeguards, can automate regulatory reporting and anti-money laundering checks, creating a more secure and efficient financial system. Additionally, stablecoins could enable instant, low-cost remittances vital for the Kingdom's large expatriate population, outpacing traditional systems by reducing fees and settlement times.

 

In logistics and e-commerce, stablecoins will play a pivotal role in streamlining cross-border settlements, cutting friction in supply chains, and reinforcing the Kingdom’s position as a global logistics hub. By eliminating the settlement delays and interbank fees inherent in current card and transfer systems, consumers will enjoy near-instant checkout, both online and in physical stores, using QR codes or device-to-device transfers. This will eventually create a more dynamic, cash-lite economy where small merchants benefit from immediate settlement, reducing their working capital burdens.

 

Integrating stablecoins into the real estate sector will also facilitate fractional ownership of tokenized assets and attract global capital inflows. In his speech at the World PropTech Summit 2025, Al-Hogail highlighted that stablecoins could expand the SAR 300 billion real estate funds market by enabling transparent, real-time investor access to commercial, residential, and land properties. Additionally, a regulated, Riyal-pegged stablecoin would enable atomic settlements, where payment and asset title transfer occur simultaneously in a single, irreversible transaction. This eliminates the need for lengthy escrow processes, reduces counterparty risk, and significantly cuts the administrative and legal fees associated with property transactions.

 

Furthermore, High-value properties can be divided into digital tokens representing shares, traded on regulated platforms, thereby unlocking immense liquidity in a traditionally illiquid market and opening the sector to a broader base of investors.

 

Launching and integrating regulated stablecoins into major sectors in Saudi Arabia will not merely digitize cash but also deploy a programmable monetary platform that reshapes economic interactions. The transformation across retail, real estate, and finance sectors will be characterized by the near-elimination of settlement risk, a substantial reduction in transaction costs and time, the unlocking of new asset classes and liquidity, and the creation of a more inclusive, transparent, and globally competitive digital economy for the Kingdom.

 

Major challenges 

Regulating stablecoins in Saudi Arabia presents different challenges that entwine technological innovation with core financial and national priorities. These challenges include:

  • Regulatory classification and legal clarity. Determining whether a stablecoin is a payment instrument, a security, a commodity, or a new, unique asset class is pivotal to deciding which regulatory authority, either SAMA, the CMA, or both, has oversight. Creating a seamless, non-overlapping regulatory border for potentially hybrid instruments that blend payment and investment features requires unprecedented inter-agency coordination and potentially new legislative frameworks.
  • Implementing rigorous Shariah-compliance frameworks. Stablecoins must comply with Shariah principles to gain mass acceptance in the Kingdom. Thus, regulators will need to establish clear and standardized guidelines, which may lead to a preference for asset-backed or gold-backed stablecoin models over algorithmic ones.
  •  Operational and technological hurdles. Regulators may face the operational and tech hurdles of cross-border coordination and effective supervision. Domestically, Saudi regulators might need to build new supervisory capacities to monitor 24/7 blockchain-based systems, conduct real-time audits of reserve holdings, and oversee smart contract security to protect consumers from technical failures or hacks.

 

Finally, the emergence of stablecoins represents a pivotal evolution in the architecture of global finance, offering a fusion of blockchain innovation and monetary stability. In Saudi Arabia, the deliberate and regulated integration of this technology is a modern means to advance the strategic ambitions of Vision 2030, ultimately enhancing payments efficiency, revolutionizing capital markets through tokenization, and fortifying the Kingdom’s position as a cross-border trade connection.

The successful navigation of regulatory and technological challenges will eventually determine whether the Kingdom can transform these digital instruments into robust pillars of its future economy.

Founder-Led Sales: A Critical Phase Every Startup Must Master

Ghada Ismail

 

In the early stages of a startup, sales are rarely handled by a dedicated team. Instead, founders are often the first—and sometimes only—salespeople. This approach, known as founder-led sales, plays a critical role in shaping how a startup understands its market, refines its product, and builds early traction.

Founder-led sales refers to a model where the founder is directly responsible for selling the product or service. This typically includes pitching to customers, running demos, negotiating commercial terms, and closing the company’s first deals. While it may appear informal, founder-led sales is a deliberate and necessary phase for most early-stage startups.

 

Why founder-led sales is common in early-stage startups

Startups operate under conditions of uncertainty. Products are still evolving, customer segments are not fully defined, and pricing models are often being tested. In this environment, hiring a sales team too early can lead to misalignment and wasted resources.

Founder-led sales allow startups to:

  • Leverage the founder’s deep understanding of the problem and solution
  • Build trust with early customers who want to engage with decision-makers
  • Adjust messaging and positioning quickly based on live feedback
  • Validate assumptions before scaling commercial efforts

Early customers are not only buying a product. They are buying into a vision, and founders are best positioned to communicate that vision clearly.

 

How founder-led sales support product-market fit

One of the most important outcomes of founder-led sales is learning. Direct conversations with customers help founders understand what truly matters to buyers and where the product delivers the most value.

Through founder-led sales, startups can:

  • Identify recurring pain points and unmet needs
  • Understand why deals are won or lost
  • Test pricing, packaging, and positioning
  • Use customer feedback to shape the product roadmap

This process accelerates the journey toward product-market fit and reduces the risk of building solutions that lack real demand.

 

Where founder-led sales works best

Founder-led sales is especially effective in B2B startups, particularly those serving mid-market or enterprise customers. In these segments, purchasing decisions often involve multiple stakeholders and longer sales cycles, making credibility and trust essential.

It is most effective in:

  • B2B and enterprise-focused startups
  • Products that are new, technical, or complex
  • Markets where relationships and long-term commitment matter

In such cases, founder involvement signals accountability and long-term intent.

 

When founders should transition away from sales

Founder-led sales is not a permanent model. As the startup matures, founders should begin translating their experience into repeatable processes that can be passed on to a dedicated sales team.

A transition becomes viable when:

  • The ideal customer profile is clearly defined
  • Sales messaging is consistent and repeatable
  • Demand follows predictable patterns
  • The founder can train others based on proven insights

 

Wrapping Things Up…

Founder-led sales is not a distraction from building a startup; it is a foundational phase that informs strategy, product development, and future growth. For early-stage startups, particularly in emerging ecosystems, founder-led sales provide the clarity and confidence needed to scale effectively. By staying close to customers early on, founders can build stronger businesses and better sales engines for the long term.

How angel syndicates bridge founders' dreams with investors' gains

Noha Gad

 

In the dynamic world of startups, founders chase breakthroughs amid fierce competition, while investors hunt for the next big opportunity in a sea of pitches. In recent years, we have seen a major shift as investing in startups is no longer limited to venture capital (VC) firms. It increasingly includes individual investors who use technological tools and data to steer capital directly into the startups they care about and believe in. Angel syndicates emerged as a game-changer, pooling resources to fuel innovation and deliver shared rewards.

 

What are angel syndicates?

An angel syndicate is an informal group of individuals and/or angel investors who pool their resources together to invest in startups, normally via a Special Purpose Vehicle (SPV), a separate company with its own balance sheet that can be established as a trust, a corporation, a limited partnership, or a Limited Liability Company (LLC).

Each member of the group may not qualify as a BA themselves, but together they have access to more opportunities. One or two investors may "lead" the syndicate.

These high-net-worth individuals invest some of their own money into startups, typically in exchange for equity. The total amount invested will probably be lower than funding from a VC firm or a bank; however, founders can receive cash much earlier compared to traditional funding routes or from bigger investors.

In addition to investing in early-stage deals, an angel syndicate allows a startup founder to deal with just one representative of the syndicate, rather than with 10 or 20 individuals.

 

How do angel syndicates work?

At the beginning, the syndicate lead must secure an allocation or a piece of the round. They do this from their source of deal flow, either from inbound interest from a founder or via cold outreach. Once leaders find a deal they deem worthy, they will bring it to the syndicate members to choose to collectively invest in the startup.

A syndicate lead can request more info, such as milestones reached, business model, market size, team, financial data, as well as the term sheet, to determine and regulate the relationship between investors once the investment vehicle has been materialized.

To close the deal, the SPV will be created, which will be the party that will execute the investment in the startup. The important decisions will be made by the leader. The expenses related to the creation of the investment vehicle are usually equally paid by the investors, regardless of the amount invested.

 

Benefits of syndicate investing

  • Better deal access. By forming a syndicate, investors can pool their resources and invest a larger amount in each deal. Syndicating an investment this way is frequently required to gain access to the most competitive opportunities alongside VC firms, since founders may have high minimum investment requirements.
  • Portfolio diversity. Syndicate investing allows angels to build larger portfolios. By investing with an angel syndicate and increasing portfolio size, investors can significantly increase the probability of tripling or quintupling their invested capital across the entire portfolio
  • Shared deal flow and due diligence. Syndicate investing allows angel investors to pool their knowledge, experience, and resources. By leveraging the collective intelligence of the entire angel syndicate, they are able to source more opportunities and carry out more informed due diligence on the startups they review. 
  • Simplicity. The rise of online syndication platforms made it easier for investors to participate in syndicate investing. These platforms provide a central location where investors can connect, identify and evaluate potential investment opportunities, and manage their investments. 

 

How do angel syndicates support startups' businesses?

  • Financial backing: Startups can secure substantial capital infusions by pooling resources from multiple investors, often enabling larger funding rounds than a single angel could offer alone. This supports critical business functions such as product development, team expansion, and market entry strategies.
  • Guidance and mentorship: syndicates deliver invaluable mentorship and strategic guidance from experienced lead investors and syndicate members. Their collective networks open doors to potential customers, partners, and subsequent VC opportunities, accelerating growth and credibility in competitive ecosystems.
  • Reducing administrative burdens: When a lead handles due diligence and negotiations, this will reduce administrative burdens on founders, leading to quicker deal closures and freeing up time for core business activities. 

In summary, angel syndicates revolutionize early-stage investing by offering startups not just essential capital but also mentorship, networks, and streamlined processes that propel business growth amid fierce competition. Investors, in turn, gain access to premium deals, diversified portfolios, and shared due diligence, amplifying their chances for substantial returns without the isolation of solo ventures.

From Concept to Reality: How the API Economy Is Taking Shape Inside Saudi Arabia

Ghada Ismail

 

In the first article, we explored the API Economy as a global shift, but understanding the concept is only the beginning. The real story emerges when we look at how the API Economy takes shape on the ground, inside actual markets.

When a user taps “pay,” links a bank account, or signs into a digital wallet, the experience looks simple. But behind every smooth tap lies a hidden world: API gateways, microservices, integration layers, open-banking rails, and banking-as-a-service components working in perfect coordination. While global conversations highlight Stripe, PayPal, and social media APIs, Saudi Arabia’s reality is driven by a growing network of local firms quietly building the financial infrastructure of the future.

This article maps the local ecosystem, the players powering it, how the architecture works, and why Saudi Arabia’s API economy is becoming a strategic backbone for the region.

 

Why the API Economy Is Accelerating in Saudi Arabia

The foundations of Saudi Arabia’s API ecosystem are being shaped by three intersecting forces:

1. Regulatory clarity and open banking readiness.
Saudi regulators and banks have laid down frameworks that encourage standardized APIs, account-data access, and safe third-party integrations. This clarity reduces friction for both fintechs and API providers.

2. Rapid consumer adoption of digital payments.
With mobile wallets, tap-to-pay, and online banking becoming mainstream, demand for stable, scalable backend infrastructure has never been higher.

3. The need for speed, cost efficiency, and modular development.
Instead of reinventing infrastructure, fintechs can now assemble it — using APIs for payments, identity, compliance, or card issuance. This modularity is what allows Saudi fintechs to launch fast and scale without massive upfront investment.

Together, these factors have created the conditions for a strong local market of API builders, integrators, and specialized fintech-infrastructure companies.

 

Who Is Building Saudi Arabia’s API Infrastructure?

Saudi’s API ecosystem isn’t driven by one type of company — it’s a layered network of infrastructure specialists. Below are the key categories and the local firms shaping each layer.

 

1. Microservices, Cloud & Integration Firms: SkyTech Digital, AusafTech, Tech Polaris

These companies form the technical backbone that many fintechs rely on:

SkyTech Digital

  • Designs microservices architectures and cloud-native applications.
  • Helps businesses migrate from legacy or monolithic systems to modular, API-driven backends.
  • For fintechs, this means faster performance, better scalability, and easier maintenance.

AusafTech

  • Specializes in full-stack API integration — from advisory to testing to long-term maintenance.
  • Connects systems to payment gateways, CRMs, cloud platforms, and messaging services.
  • Plays a crucial role when fintechs need multiple integrations handled reliably.

Tech Polaris

  • Offers API development and integration support for businesses building modular services.
  • Represents the growing demand for API-first engineering firms in the Kingdom.

These firms make fintech architecture possible: without microservices, cloud-native environments, or integration scaffolding, fintech products simply wouldn’t scale.

 

2. Fintech-Facing API Platforms: Open Banking, Payments, Cards & Payouts

Beyond general integration, Saudi fintechs rely on API-first firms that offer ready-made financial infrastructure.

Open banking aggregators (e.g., Lean Technologies, SingleView)

  • Provide account-data APIs, payment initiation, and bank connectivity.
  • Let fintechs fetch transaction data, verify accounts, or build budgeting tools without separate bank integrations.

Banking-as-a-Service & card-issuing platforms (e.g., NymCard)

  • Enable virtual cards, user payouts, financing modules, and program management — all via APIs.
  • Allow fintechs to launch financial services without building rails from scratch.

Payment service providers and merchant platforms (e.g., Geidea)

  • Offer robust payment APIs, checkout solutions, and payment links.
  • Let marketplaces, apps, and online merchants embed payments instantly.

When assembled together, these API components create a “plug-and-play fintech stack” — one that allows startups to focus on the product rather than the plumbing.

 

How These Layers Work Together: A Realistic Saudi Fintech Stack

To understand how this ecosystem behaves in practice, imagine a Saudi fintech launching a digital wallet, BNPL service, or SME-payments tool:

  • Backend architecture: A firm like SkyTech builds the cloud-native, microservices-based foundation.
  • Payment processing: The fintech integrates Geidea’s payment APIs.
  • Cards and payouts: They plug into NymCard’s card-issuing or payout APIs.
  • Bank-account connectivity: Lean Technologies or SingleView enables account linking and open-banking flows.
  • Additional integrations: AusafTech manages CRM, SMS, cloud services, and other connections.

The result?
A fully operational fintech product built in months — not years — thanks to a layered ecosystem of specialized API providers.

This is the API Economy made real.

 

Why Local Firms Matter More Than Ever

While global API giants dominate headlines, Saudi fintechs increasingly depend on regional infrastructure firms — for reasons that are both practical and strategic:

  • Regulatory alignment: Local providers are built for SAMA compliance and Saudi banking rules.
  • Localization: They understand cultural norms, payment behaviors, and Arabic-language user journeys.
  • Speed of integration: Proximity enables faster iteration and customization.
  • Resilience: Relying only on global providers increases risk; a diverse regional stack is more stable.

These companies are not outsourced vendors; they are ecosystem enablers building national infrastructure.

 

Implications for Founders, Investors, and Policymakers

For startups and founders:

  • APIs significantly reduce time-to-market.
  • Modular infrastructure lets teams focus on UX and differentiation.
  • Choosing the right integration partners becomes a strategic decision.

For investors:

  • API providers are long-term infrastructure bets.
  • Their value compounds as the fintech market expands.

For regulators:

  • Clear API standards and sandboxes accelerate innovation.
  • Supporting local API firms strengthens national digital sovereignty.

 

Conclusion: Saudi Arabia’s API Economy Has Entered Its Infrastructure Phase

If the first article explained what the API Economy is, this article explains how it is being built in Saudi Arabia — and by whom.

The Kingdom’s fintech growth is not powered solely by consumer-facing apps, but by the invisible architecture behind them: APIs, microservices, integration frameworks, open-banking rails, card-issuing platforms, and PSP gateways. Companies like SkyTech Digital, AusafTech, Tech Polaris, Geidea, NymCard, Lean Technologies, and SingleView are quietly building the rails that make everything possible.

The real story of Saudi fintech is not just about innovation on the surface.
It’s about the infrastructure underneath — reliable, compliant, modular, and fast-evolving.

And as Saudi Arabia accelerates toward a fully digital economy, those who understand and invest in this infrastructure will be shaping not just apps, but the future of finance across the region.