Ghada Ismail
As artificial intelligence becomes a core layer of enterprise technology, attention is increasingly shifting to the infrastructure that powers it. Much of today’s AI innovation depends not just on algorithms, but on flexible platforms that can run applications seamlessly across data centers, cloud environments, and the edge. This is where companies like Red Hat play a pivotal role in building open-source, hybrid cloud technologies that provide a consistent foundation for modern IT.
With a portfolio that spans cloud platforms, automation tools, and application development solutions, Red Hat has positioned itself as a key enabler of enterprise transformation, helping organizations scale complex digital operations while maintaining flexibility and avoiding vendor lock-in.
In this interview, Mohamed Youssef, Head of Marketing for Central and Eastern Europe, the Middle East, and Africa at Red Hat, discusses how open-source innovation is accelerating AI adoption, the company’s growing focus on Saudi Arabia, and the sectors driving the Kingdom’s next wave of digital transformation.
To start, how is artificial intelligence transforming your company’s products and the solutions you deliver to customers?
Red Hat is a leading open-source software organization, and we provide multiple solutions that support infrastructure software for our customers.
When it comes to AI, the focus is on helping customers transform their core operations and become more efficient. One of the key solutions we provide is Red Hat OpenShift, which allows organizations to operate across multiple clouds with AI-enabled capabilities.
Through OpenShift, customers can build applications and AI solutions on top of our platform in a way that allows them to scale and operate much more efficiently. For example, they can manage workloads across multiple cloud environments, reduce errors, and create more flexible development environments before going live. In short, we help them operate faster and more efficiently.
What recent developments in AI are you most excited about?
We are working on several things, but one of the most important areas is helping customers build applications that are more stable and capable of scaling up depending on their needs.
With AI, organizations can scale their applications much faster and reach the market more quickly. This also helps them save resources and optimize costs. Ultimately, AI enables companies to accelerate development cycles while becoming more efficient in how they operate.
Many organizations today are investing in chatbots and conversational AI. How does Red Hat approach this space?
We do not compete directly in the chatbot space. What we provide instead is the foundation—the software infrastructure that chatbot solutions can run on.
In other words, developers and companies can build chatbot solutions on top of our platforms. We provide the underlying infrastructure that enables those applications to function effectively.
Saudi Arabia has become a key technology hub in the region. How important is the Saudi market for Red Hat?
Saudi Arabia is a strategic market for us. We have been operating in the Kingdom for many years, and we continue to increase our investments and resources there and across the wider region.
We work with most of the distributors and partners in Saudi Arabia and already have partnership agreements in place with them. It is definitely a core market for us, and we are investing heavily there. In fact, we moved to a larger office in the financial district in Riyadh two years ago in order to support our growing operations there.
In your view, which sectors in Saudi Arabia are currently the most prepared to benefit from AI transformation?
If we look at the Kingdom’s broader national agenda—particularly Saudi Vision 2030—it is clear that Saudi Arabia is accelerating investments in artificial intelligence across a wide range of sectors.
Rather than being concentrated in a single industry, AI adoption is happening at scale across the economy. The public sector and government entities are leading this shift, with significant investments in AI-driven initiatives, including projects linked to the Public Investment Fund’s HUMAIN.
The banking sector is also highly active, with financial institutions advancing AI-powered solutions through strategic partnerships with us. In the energy sector, Saudi Aramco is not only driving large-scale AI deployments but also stands as one of our key clients in the Saudi market.
We are also seeing strong momentum in aviation, particularly with Riyadh Air, which is among our clients, alongside growing adoption across entertainment, sports, and telecommunications. In telecom, stc is another example of a key client we work with to scale AI capabilities.
Overall, AI investment in Saudi Arabia is broad-based, with multiple sectors advancing in parallel—and notably, many of the leading players across these industries are part of our client ecosystem in the Kingdom.
Looking ahead, how do you expect AI to reshape the broader business landscape in Saudi Arabia?
AI is already transforming the way we work today, and the pace of development is extremely fast globally.
We are seeing this momentum in Saudi Arabia and across other markets in the Middle East. In Saudi Arabia specifically, there is a strong ambition to be ahead of the curve by building companies that are Saudi-developed and Saudi-originated.
There is significant investment supporting this effort. As a result, we will likely see rapid changes in the working environment and major improvements in efficiency as AI continues to transform how organizations operate and deliver services.
