Building Tomorrow: How PropTech is Shaping Saudi Arabia

Sep 15, 2025

Ghada Ismail

 

Saudi Arabia’s real estate sector is in the midst of a profound transformation, driven by the rapid adoption of Property Technology (PropTech). No longer confined to the fringes of the industry, PropTech has become a game-changer, reshaping property transactions, management, and investment with cutting-edge digital solutions. 

 

The range of PropTech capabilities broadens to include significant instruments starting from AI-powered property matchmaking to blockchain-secured contracts, virtual property tours, or AI-driven property management, rewriting the rules of real estate. With Vision 2030 fueling a national shift toward innovation and sustainability, Saudi Arabia is emerging as a powerhouse in the global PropTech revolution. As investors, startups, and policymakers rally behind this digital shift, the Kingdom is setting a new standard for how real estate is bought, sold, and managed in the 21st century.

 

Understanding the PropTech Ecosystem

PropTech encompasses a wide range of technologies designed to improve real estate processes. These innovations include AI-driven property valuations, blockchain-based transactions, smart building solutions, and IoT-integrated urban planning. The integration of these technologies into Saudi Arabia’s real estate sector is fostering transparency, efficiency, and smarter decision-making across the board. 

 

Speaking the language of numbers, Saudi Arabia’s PropTech sector saw a 35% annual increase in venture capital investments in 2023, reaching $9 million, according to a report issued by the leading startup directory MAGNiTT.

The Kingdom is said to be leading the Middle East, Africa, Pakistan, Turkiye, and Southeast Asia in deal count, closing six PropTech transactions last year. In total funding, Saudi Arabia ranked fifth among these markets, further cementing its position as a growing hub for real estate innovation.

 

Despite a broader global slowdown in PropTech funding, the Saudi market demonstrated resilience, aligning with the country’s Vision 2030 initiatives that promote real estate digitalization and smart technology adoption.

The report also highlighted that key PropTech subsectors, including property marketplaces, co-working spaces, tenancy management, and facility management, continue to attract investor interest in the Kingdom. 

 

Saudi Arabia’s Real Estate Market: A Breeding Ground for PropTech

In October last year, the Real Estate General Authority (REGA) announced the launch of a Saudi PropTech Hub (sph) at the opening of the Global PropTech Summit, with an ambition to serve entities interested in real estate technology, both domestically and internationally.
 

The hub’s main aim is to provide services designed to strengthen stakeholders in the sector, acting as a primary channel for innovation in real estate technologies in the Kingdom with several key initiatives included in sph: the regulatory sandbox, the real estate technology accelerator, the Global PropTech Summit itself, and the PropTech Council.
as a natural result of such comprehensive efforts, the Kingdom planted every possible seed to become a fertile ground for the PropTech revolution with several key factors driving this transformation.

 

What’s Driving PropTech Growth in Saudi Arabia

Saudi Arabia’s Vision 2030 initiative is a key factor in propelling the growth of the PropTech market. The Kingdom is working hard to reduce its reliance on oil and diversify its economy, with real estate being one of the focal points. With large investments flowing into infrastructure, urban development, and smart city projects, the stage is set for PropTech to thrive and reshape the real estate landscape.

 

The country’s real estate market is also booming, fueled by rapid urbanization, a growing population, and a rising demand for both residential and commercial properties. This surge in growth is creating a need for PropTech solutions that can make property management smoother, improve the user experience, and increase efficiency across the board.

 

On top of this, technological advancements play a huge role in the sector’s evolution. The rise of smartphones, internet connectivity, and cloud computing are all creating the perfect environment for PropTech solutions to flourish. Plus, the government is actively supporting the digital transformation of industries, accelerating PropTech adoption in real estate.

 

Finally, the entrepreneurial spirit is alive and well in Saudi Arabia. With a young, tech-savvy population, the Kingdom is seeing a wave of startups bringing fresh, innovative ideas to the PropTech space. These startups are pushing the boundaries of what’s possible, offering solutions that address the changing needs of property owners, investors, and tenants alike.

 

Breaking Down the Saudi PropTech Market

The PropTech market in Saudi Arabia can be divided into several areas, with different solutions and applications catering to diverse needs.

  • Business Intelligence: These tools focus on data analytics, offering insights into market trends, property performance, and investment opportunities.
  • Facility Management: Solutions designed to streamline the management of building operations, maintenance, and services.
  • Portfolio Management: Tools that help manage and optimize property portfolios, including risk management and asset allocation.
  • Real Estate Search: Platforms making it easier to search for residential and commercial properties, with the integration of virtual and 3D touring options.
  • Asset Management: Solutions for handling property assets, from leasing to sales and maintenance.
  • Enterprise Resource Planning (ERP): These systems integrate all aspects of real estate operations, from finances to human resources.
  • Others:  Niche solutions such as legal tech, property financing, and tenant management systems are also making their mark.

 

Key Players and Emerging Startups

Saudi Arabia’s PropTech landscape is home to a mix of established players, disruptive startups, and government-backed initiatives. Here are some of the most influential entities reshaping the sector:

Leading Startups Driving PropTech Innovation

  • Sakan: Sakan property technology platform is a leading full-stack real estate marketplace, founded to provide a unique and integrated property experience for various stakeholders in the real estate sector. Sakan comes with a mission to offer innovative and creative PropTech solutions in the MENA region and digitize various aspects of the property journey. Sakan sets its key objective to facilitate and enhance real estate transactions and effectively cater to the growing demand by real estate agents, property management companies, landlords, and tenants. A cutting-edge PropTech platform, Sakan offers AI-driven property matching and digital rental agreements.
  • Musanada : Specializing in smart property management solutions that leverage automation for maintenance, tenant interactions, and real-time analytics, Musanda is an award-winning facilities service in Saudi Arabia offering a full range of integrated facilities management solutions tailored to meet client needs.
  • Bayut and Dubizzle (Emerging in Saudi Market):  Dubai-based listings sites expanding their presence in Saudi Arabia to introduce a comprehensive property search and transaction platform.

Institutional and Government-Backed Initiatives

  • Public Investment Fund (PIF): Spearheading investments in real estate tech startups as part of its broader economic diversification strategy.
  • Saudi Venture Capital Company (SVC): Supporting early-stage PropTech startups through funding, mentorship, and growth acceleration programs.
  • Ejar System: A government-backed digital rental platform that aims to regulate and streamline the leasing process across the Kingdom. Ejar is a comprehensive rental service e-network established with the aim of regulating the real estate rental sector in Saudi Arabia and preserving the rights of all parties involved in the leasing process —tenant, lessor, and broker. To foster growth in the real estate rental sector and promote its reliability, Ejar offers a large set of e-solutions. Real estate investment is also encouraged by the Program.

The Challenges Facing Saudi Arabia’s PropTech Boom

Despite its rapid ascent, the PropTech sector in Saudi Arabia faces several challenges that could slow its momentum:

  • Regulatory Complexity: Navigating the evolving legal landscape for digital property transactions can be daunting for startups and investors alike.
  • Data Security and Privacy Concerns: As PropTech platforms digitize sensitive real estate data, cybersecurity threats become a major concern.
  • Adoption Resistance from Traditional Players: Many established real estate firms remain hesitant to embrace new technology, slowing down sector-wide transformation.
  • Infrastructure and Connectivity Issues: Although Saudi Arabia is rapidly expanding its digital infrastructure, certain regions still face challenges in seamless PropTech adoption.

How Startups Are Overcoming These Barriers

Forward-thinking PropTech startups are addressing these obstacles through strategic initiatives:

  • Collaboration with Regulators: Companies are working closely with the Saudi government to shape policies that encourage digital transformation while ensuring compliance.
  • Embracing Blockchain and AI for Transparency: Technologies like smart contracts and AI-powered risk assessments are being deployed to enhance trust and security in property transactions.
  • Developing Market Education Strategies: Through partnerships with real estate developers and consumer awareness campaigns, PropTech firms are fostering greater acceptance of digital solutions.

Future Trends: Where is Saudi PropTech Headed?

Saudi Arabia’s PropTech scene is poised for further disruption, with several emerging trends set to shape its future:

  • Smart City Expansion: As giga-projects like NEOM continue to evolve, PropTech solutions will play a critical role in enabling AI-driven urban planning and sustainable living.
  • AI-Enhanced Marketplaces: Property platforms will increasingly leverage AI and big data to offer predictive insights, personalized recommendations, and automated pricing models.
  • Blockchain-Powered Real Estate Transactions: Expect to see wider adoption of decentralized ledgers to facilitate transparent and secure real estate dealings.
  • FinTech-PropTech Convergence: The integration of digital mortgage platforms, tokenized property investments, and AI-driven lending solutions will redefine real estate financing.
  • Sustainability and Green PropTech: With a growing emphasis on sustainability, real estate developers are incorporating energy-efficient smart buildings, IoT-powered utility management, and AI-driven carbon footprint tracking.

 

Conclusion: The Future is Digital

Saudi Arabia's PropTech sector is no longer just emerging, it’s leading a quiet revolution in how the Kingdom builds, buys, and interacts with real estate. By seamlessly integrating cutting-edge technologies with the nation’s ambitious urban visions, PropTech startups are playing a key role in shaping smarter, more sustainable communities.

 

The momentum is undeniable. As the kingdom steps further towards advanced proptech practices varying from digitized property transactions to AI-powered analytics and eco-friendly construction innovations.  The sector’s potential stretches far beyond convenience, it rather promises to redefine the very fabric of real estate in Saudi Arabia.

 

As the country balances rapid growth with long-term sustainability goals, PropTech stands at the crossroads of opportunity and transformation. For anyone watching closely, this is more than an industry shift—it’s a glimpse into the future of urban living, where innovation becomes a cornerstone of progress.

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Beyond the peak: How high-water marks keep performance fees fair

Noha Gad

 

In the investment management world, it is common for fund managers to earn a performance fee when they generate strong profits for their clients, but this arrangement can create an unfair situation if those gains are later lost and then partially recovered. Without additional safeguards, a manager could collect a performance fee during a good year, see the portfolio value drop sharply in the following year, and then earn another performance fee simply by bringing the fund back to its earlier level even though investors have not truly benefited from any new gains.

The high-water mark is a widely used rule in hedge funds and other managed investment products that prevents this outcome by linking performance fees to real, additional value creation rather than temporary swings in portfolio value. This rule sets the highest value that the fund has ever reached as a benchmark, allowing managers to charge a performance fee only on profits that rise above that previous peak.

 

What is meant by a high-water mark?

This term refers to the highest level that a body of water reaches, but metaphorically, it refers to the peak value of an investment fund or the highest point of achievement.

In the business realm, the high-water mark is a benchmark investment funds use to ensure investors only pay performance fees when a fund’s value reaches a new peak. It ensures that investors do not have to pay performance fees for poor performance, but, more importantly, guarantees that investors do not pay performance-based fees twice for the same amount of performance.

For asset management companies, including a high-water mark in their fee structure can be a strong signal of fairness and alignment with investors, ultimately contributing to attracting and retaining capital in a competitive market.

From a managerial perspective, the high-water mark encourages a focus on sustainable, long-term performance rather than short-term increases that might be followed by sharp declines. As performance fees are only available after the fund exceeds its highest historical value, managers have a clear incentive to avoid strategies that generate volatile returns with large drawdowns.

 

Why do high-water marks matter?

High-water marks are widely viewed as a key investor protection in hedge funds and other performance-fee-based investment structures, and they bring several clear advantages for both investors and fund managers. This includes:

  • Protecting investors from paying twice for the same gains.
  • Aligning manager incentives with genuine outperformance.
  • Promoting more disciplined risk management.
  • Supporting long-term thinking over short-term spikes.
  • Enhancing trust and credibility with investors.
  • Encouraging clearer communication about performance.

 

In conclusion, the high-water mark is more than a technical fee detail; it is a core element of fair and transparent performance-based compensation in investment management. Setting the fund’s highest historical value as the threshold for performance fees ensures that managers are rewarded only for creating new gains, not for recovering past losses or simply returning to earlier levels.

For investors, this structure provides a clear safeguard against paying twice for the same performance and helps align the manager’s interests with their own long-term outcomes. For managers and firms, it encourages more disciplined risk-taking, supports a focus on sustainable growth, and can strengthen trust and credibility in a competitive market.

World Entrepreneurs Day: Saudi Arabia’s Entrepreneurial Rise Enters a New Phase

Ghada Ismail

 

Every entrepreneur starts with an idea, but an economy becomes truly entrepreneurial when those ideas translate into businesses, jobs, investment, and new industries.

For Saudi Arabia, that transition is becoming increasingly visible.

As the Kingdom marks World Entrepreneurs Day on 21 August 2026, entrepreneurship is no longer a marginal part of its economic diversification agenda. It has become one of the key mechanisms through which Saudi Arabia is seeking to build a more dynamic private sector, create employment opportunities and develop new sources of non-oil growth.

The latest figures suggest that this transformation is gathering momentum.

According to the Global Entrepreneurship Monitor (GEM), Saudi Arabia’s Total Early-stage Entrepreneurial Activity (TEA), which measures the proportion of people aged 18 to 64 who are either starting a business or running a new one, reached 28.9% in 2025, up from 26% in 2024. The rate has more than doubled from 12.1% in 2018, highlighting the rapid expansion of early-stage entrepreneurial activity over the past seven years.

That growth is supported by an even larger pool of potential entrepreneurs. Entrepreneurial intentions reached 48.5% in 2025, meaning nearly one in two working-age adults not already involved in entrepreneurial activity intended to start a business within the next three years.

The figures point to something broader than a startup boom: a shift in attitudes toward entrepreneurship itself.

GEM found that around nine in 10 adults in Saudi Arabia either know someone who has recently started a business, believe they have the skills and experience to do so, or see good opportunities to establish a company locally. The findings suggest that entrepreneurship is increasingly viewed not simply as an alternative to employment, but as a viable career and wealth-building path.

 

From intention to business creation

Intentions, however, only matter when they translate into businesses.

Here, Saudi Arabia's latest company formation figures provide another indication of momentum.

During the first half of 2026, 46,900 new companies were established in the Kingdom, according to the Saudi Competitiveness and Business Center. During the same six-month period, the center delivered more than 2.9 million services to businesses, registered 86,800 establishments and verified 3,500 online stores.

The numbers reflect an increasingly streamlined environment for entrepreneurs. The center now connects businesses to around 4,800 services through integration with 80 government entities, covering areas ranging from company formation and licensing to tax, zakat and commercial registration.

This infrastructure matters because entrepreneurship is shaped not only by access to capital, but also by how easy it is to turn an idea into a legally operating business.

Saudi Arabia's broader competitiveness indicators also point in the same direction. The Kingdom ranked 13th globally and third among G20 economies in the 2026 World Competitiveness Yearbook, while authorities say around 1,000 legislative, procedural and technological reforms have been implemented to improve the business environment.

 

Capital follows opportunity

The evolution of entrepreneurship can also be measured by the willingness of investors to back Saudi founders.

Saudi Arabia recorded its strongest venture capital year on record in 2025, with both funding and transaction activity reaching new highs, according to MAGNiTT. The Kingdom raised $1.72 billion across 257 venture capital deals, making it the largest venture capital market in MENA by both funding and deal activity.

The momentum continued into 2026, although the market became more selective.

MAGNiTT's H1 2026 Saudi Arabia Venture Capital Report found that funding declined 74% year on year to $219 million, while deal count fell 41% to 72 transactions. Despite the slowdown, Saudi Arabia remained one of MENA's most active venture markets, although its share of regional funding fell sharply from 49% in H1 2025 to 16% in H1 2026.

The changing funding landscape is important. A mature ecosystem is not necessarily one where funding rises every year. It is one where investors increasingly distinguish between scalable businesses, sustainable business models and companies that can generate long-term value.

 

The next challenge: building companies that last

Saudi Arabia's entrepreneurial story, therefore, is no longer simply about how many companies are being created.

The more important question is how many can survive, scale, and become major employers or regional businesses.

This is particularly relevant because GEM found that while the percentage of adults starting or running new businesses reached 28.9% in 2025, established business ownership fell to around one in eight adults, compared with around one in five a year earlier.

The gap highlights the next stage of Saudi Arabia's entrepreneurial journey: turning a high volume of early-stage activity into businesses that survive, scale and contribute to long-term economic growth.

Creating a company is only the first milestone. Entrepreneurs need access to follow-on funding, skilled talent, customers, technology and international markets if startups are to progress from early-stage ventures into durable businesses.

There are encouraging signs. Four in five Saudi new entrepreneurs surveyed by GEM anticipated employing more than five additional people within five years, pointing to strong growth and employment ambitions among the country's emerging business owners. At the same time, digital technology is becoming increasingly central to how these entrepreneurs reach customers and grow, with a similar proportion expecting to use more digital technology to sell their products in the following six months.

For World Entrepreneurs Day 2026, this may be the most important story behind the numbers.

Saudi Arabia is not simply producing more entrepreneurs. It is building the infrastructure, capital markets and institutional environment around them.

The Kingdom's next entrepreneurial chapter will be measured not only by the number of startups founded, but by the number that scale from local ideas into national champions, regional platforms and global companies.

That is where the real economic impact of Saudi entrepreneurship will ultimately be decided.

What Running Our Own AI and GPU Stack Taught Us About Managing Agentic AI

By: Ahmed Rashad, Sr. AI Specialist, Middle East & Africa at Nutanix

 

Have you seen this film before? A new technology arrives, powerful and effortlessly accessible. Departments spin up projects with minimal oversight from IT or finance. The first efforts reproduce old ways of working, and then somebody rethinks the workflow entirely, and the pace picks up. Then the invoice arrives, and the organization discovers it must bring things under control without cutting off access, because access is now how the work gets done.

 

That was the cloud, twenty years ago. It is gen AI today, on fast forward. What took cloud most of a decade is taking enterprises about eighteen months.

 

We watch this from two seats. We run our own AI workloads on our own GPUs, so we have made these mistakes with our own money. We also sit alongside a great many organizations making them at the same time, in different industries and under different regulatory regimes. The striking thing is how little the story varies.

 

Everyone’s first question is the wrong one

It is almost always “which model?”, and it is the question that matters least, because the answer changes every quarter.

 

The question that survives contact with production is what a unit of work costs. Not cost per token, but cost per resolved support ticket, per merged pull request, per document retrieved. The unit price keeps falling while total spend keeps climbing, because cheaper inference simply means more inference. Jevons would have recognized it immediately.

 

The same discipline applies to the benefit side. Where organizations measure carefully, the gains tend to land in a recognizable range: on the order of 10 to 15 percent for support teams, and 20 to 25 percent in feature delivery velocity for engineering teams. Those numbers are only worth quoting when they have been instrumented beforehand, against a baseline captured before deployment. Worth knowing: a randomized trial by METR found that experienced developers completed real tasks 19 percent slower with AI tools, while believing they had been 20 percent faster. If you cannot say how you measured, you have a feeling rather than a result.

 

Agents are not chatbots, and they do not fail like chatbots

This is the shift most organizations are unprepared for. A person using an assistant makes a request and receives an answer, and both the cost and the blast radius are bounded by their attention. An agent decides for itself how many steps to take, which systems to touch, and what to do with whatever it finds. The same instruction on a different day produces a different number of tool calls, a different bill, and a different set of side effects.

 

Which means the controls that work are the ones you would apply to a new joiner with production access, not the ones you would apply to software licenses. An identity for every agent, distinct from the human who launched it. Permissions scoped to each tool and each system, because MCP support is table stakes now, but speaking MCP and letting you grant

an agent read access there and write access nowhere are very different things. Budget ceilings that are enforced rather than alerted on. Traces detailed enough to reconstruct why an agent took eleven steps rather than three. And a human gate on anything irreversible.

 

The organizations getting this right have arrived at the same architectural conclusion independently. Those decisions cannot live inside each application. They belong at a single point that every agent’s requests pass through, so that policy, spend and audit are answered once for the whole estate rather than reimplemented project by project.

 

Running inference in production is a different discipline from running a pilot

A demo needs one model to work once. Production needs many models to work continuously, at predictable cost, while the field moves underneath you. Every organization we work with has replaced a model in production faster than it expected to, whether because of a cheaper open weight release, a regulatory constraint, or a change in vendor pricing. The ones who suffered were those who had welded a specific model to a specific location and a specific set of applications.

 

Flexibility here is not a luxury; it is the whole game: serving different models for different tasks, sizing endpoints to demand, and sharing GPUs across workloads through partitioning and scheduling rather than dedicating them. And, unfashionably, batch. Document classification, index rebuilds and evaluation runs do not care whether they complete at 14:00 or at 04:00. Defer them, and interactive workloads get the daytime capacity they need. Banks ran on this logic throughout the mainframe era. It was never wrong. It merely stopped being necessary when compute was cheap.

 

Location is becoming a variable, not a decision

Public cloud wins on speed and on access to the newest hardware. Other forces push the opposite way. Data residency and sovereignty requirements are no longer a compliance checkbox to be satisfied at the end of a project. For a growing number of organizations, they determine which workloads can exist at all, and where. Add data gravity, latency to customers, and the economics of sustained utilization, and owned or collocated infrastructure starts to look like the sensible home for a meaningful share of inference.

 

Meanwhile, a new class of specialized GPU providers has appeared, and some of the organizations we work with are becoming those providers themselves, turning regional advantage and spare capacity into a business of their own.

 

Nobody gets this allocation right at the first attempt. What matters is that getting it wrong stays cheap to correct: that a workload can move between owned, rented and regional infrastructure without being rewritten, and that governance follows it when it moves.

 

Do not build a walled garden

The temptation is to stand AI up as a separate estate, with its own tooling, its own rules and its own team, deliberately quarantined from everything else. There are two problems with that.

 

The first is that agents produce nothing of value until they can reach the systems and the data where your business actually runs. A wall built for safety very often becomes the reason a promising pilot never becomes production. The capability works. It simply is not allowed near anything that matters.

 

The second is the arithmetic of running everything twice. Two sets of policies, two audit trails, two places to look during an incident, and two opportunities for them to contradict each other, while the people who understand your controls best sit on the far side of the wall from the workloads that need them most.

 

The organizations moving fastest treat AI as a workload like any other, subject to the same access model, the same operational discipline and the same teams, with the controls that are specific to AI layered on top rather than rebuilt alongside.

 

Where that leaves us

There is no magic bullet for a technology moving this fast, and anyone selling one is selling something else. But the discipline transfers even when the tools do not. Measure cost per unit of work. Instrument your claims before you repeat them. Give agents identities, budgets and boundaries, enforced in one place. Keep models and workloads free to move. And govern all of it with your estate rather than beside it.

 

The film is on fast forward, and none of us gets to slow it down. But you can learn the genre well enough to see the twists coming, and avoid being the character who loses the plot.

What Is an Entrepreneur-in-Residence (EIR)?

Ghada Ismail

 

Starting a company usually means dealing with uncertainty from day one. There is no guaranteed market, no perfect product, and often no clear answer to what comes next. This is exactly where an Entrepreneur-in-Residence (EIR) can make a difference.

An EIR is an experienced entrepreneur who temporarily joins an organization such as a venture capital firm, accelerator, incubator, university, or large company. The idea is fairly simple: bring someone with real experience of building businesses into an environment where new ideas are being explored.

But an EIR is not just another adviser sitting in meetings and giving founders advice. Depending on the organization, they may be expected to find a business opportunity, test an idea, work with startups, build a product, or even create a new company.

 

So, What Does an EIR Actually Do?

There is no single job description for an Entrepreneur-in-Residence. The role can look very different from one organization to another.

At a venture capital firm, an EIR might spend time looking at new markets and technologies, meeting founders, helping portfolio companies, or developing a startup idea that the firm believes could have potential.

In other cases, the EIR may already have an idea. The organization provides access to its network, resources, funding, or expertise while the entrepreneur works on turning that idea into something viable.

 

EIR vs. Consultant: What’s the Difference?

The two roles can sound similar, but there is an important distinction. A consultant is usually brought in to solve a specific problem. They analyze the situation, provide recommendations, and move on to the next project. An EIR is generally much closer to the building process. They might spot an opportunity, test whether customers actually want the product, find potential co-founders, develop an early version of the business, and eventually launch it.

In other words, a consultant is often paid to advise, while an EIR may be expected to build.

 

Why Are Venture Capital Firms Interested in EIRs?

For VC firms, an EIR can be a way to create opportunities rather than simply wait for founders to walk through the door.

Experienced entrepreneurs often know how to recognize problems worth solving. They also understand what it takes to turn an early idea into a company. By bringing these people into the firm, investors can explore new sectors and business models from the inside.

There is another advantage: relationships.

An experienced entrepreneur usually brings a network of founders, engineers, executives, investors, and industry specialists. That network can be valuable when an idea starts moving from the whiteboard to the real world.

 

What Makes a Good EIR?

Being a successful founder is helpful, but it is not enough.

A good EIR needs to be comfortable with uncertainty. They need to know how to ask the right questions, test assumptions quickly, and recognize when an idea is not working.

Curiosity is just as important as experience. Markets change, technologies evolve, and what worked for a previous startup may not work for the next one.

Most importantly, an EIR needs to be willing to get their hands dirty. Building a company involves far more than having a good idea. It means speaking to customers, testing products, recruiting people, changing direction, and sometimes starting over.

 

To Wrap Things Up…

An Entrepreneur-in-Residence is essentially an experienced builder given the time, space, and resources to explore what could come next. For investors and organizations, it can be a way to uncover new opportunities while bringing entrepreneurial experience closer to the decision-making process. For entrepreneurs, it offers a chance to explore their next move without having to start entirely from zero.

As startup ecosystems become more sophisticated, the EIR model offers an interesting middle ground between building, investing, and exploring.

High-Net-Worth Individuals: How they invest, protect capital, build legacy

Noha Gad

 

High Net Worth Individuals (HNWIs) occupy a unique space in the financial ecosystem, sitting at the intersection of private wealth and public consequence. Yet, for all their visibility in luxury markets and investment circles, their decision-making processes remain widely misunderstood. Today's HNWIs are navigating a world of increased regulatory scrutiny, shifting family dynamics, and a growing expectation to use their resources deliberately.

For many high-net-worth individuals, the central question changes once wealth has been created. Instead of focusing only on earning more, they must decide how to protect capital, diversify investments, manage risk, maintain liquidity, and pass wealth on responsibly. For example, a successful entrepreneur who has sold a business may suddenly move from having most of their wealth tied to one company to managing a large pool of investable assets. That transition requires a very different mindset, one centered on long-term planning rather than short-term growth alone.

Who is a high-net-worth individual?

A high-net-worth individual is someone with liquid assets of at least $1 million in investable or liquid assets, excluding their primary residence. Liquid assets held by HNWIs include cash and investments that can be easily liquidated or converted to cash, including stocks. These individuals need and receive tailored financial and money management services due to their net worth.

HNWI individuals may demand and can justify personalized investment management, estate planning, and tax planning services. They generally qualify for separately managed investment accounts rather than mutual funds.

These individuals may get various benefits from financial institutions. For instance, they may qualify for banking, investment, and other financial services with reduced fees, discounts, and special rates, in addition to access to special events and perks.

How do HNWIs invest?

High-net-worth individuals do not necessarily invest according to an entirely different set of financial principles. Diversification, risk management, liquidity, and long-term discipline remain important for every investor; however, the size and structure of their wealth often give HNWIs access to a broader range of opportunities.

HNWIs’ portfolios may need to support a business, preserve family wealth, generate recurring income, fund philanthropic goals, and prepare for the transfer of assets to future generations. Accordingly, investment strategy becomes less about selecting a single high-performing asset and more about building a resilient system of assets that work together.

Many HNWIs hold a core portfolio of traditional investments, including public equities, bonds, cash, and real estate. However, wealthy investors may also allocate part of their capital to private-market opportunities that are less accessible to the average investor. This includes private equity investments in established, non-listed companies; venture capital investments in startups and high-growth businesses; commercial real estate and development projects; hedge funds; and more.

Types of High-Net-Worth Individuals 

HNWIs can be divided into several different categories. Where they fall depends on how much they are worth:

  • Sub-HNWI: An individual with more than $100,000 but less than $1 million
  • Very-HNWI: An individual whose net worth is at least $1 million
  • Mid-Tier HNWI or Mid-Tier Millionaire: An individual whose net worth is between $5 million and $30 million in investable assets.
  • Ultra-HNWI: An individual who holds $30 million or more in investable assets and sits at the highest end of the standard HNWI classification framework.

Finally, the wealth of high-net-worth individuals can provide access to specialized investment opportunities, private-banking services, and sophisticated financial structures; however, it brings greater responsibility. Managing substantial wealth requires more than identifying attractive investments; it demands a clear strategy for preserving capital, maintaining liquidity, reducing concentration risk, and preparing for uncertainty.

For HNWIs, the financial journey often changes after wealth has been created. Over time, protecting that wealth becomes just as important as growing it. This often involves diversifying across asset classes and geographies, balancing liquid and long-term investments, and seeking professional support in areas such as estate planning, tax coordination, and family governance.