CEO: MoneyHash explores new emerging markets in SEA and LATAM

Feb 5, 2025

Noha Gad 

 

The payment landscape in the Middle East and Africa (MEA) is undergoing rapid transformation, fueled by growing internet access and a young, tech-savvy population. This diverse region is characterized by a complex mix of local payment methods and varying regulatory frameworks. Consequently, merchants often face significant challenges, including high transaction costs, low conversion rates, and operational inefficiencies, as they navigate this environment.

Payment orchestration platforms offer a solution to these challenges. Acting as central hubs, they streamline payment processes, optimize transaction routing, and enable merchants to seamlessly integrate with multiple payment gateways and local payment methods.

In this regard, Sharikat Mubasher held an interview with Nader Abdelrazik, CEO of MoneyHash, the first and leading payment orchestration platform in MEA, to learn more about the company’s pivotal role in supporting merchants across the region, its offerings, and future expansions in the region and beyond.

 

Can you provide an overview of MoneyHash’s services that set the company apart in the payment orchestration space?   

MoneyHash offers a full suite of products to help medium and large merchants boost the performance of their payment infrastructure, improving transaction success rate, conversion, and revenue generation. What sets MoneyHash apart is its specialization in emerging markets with the largest network of integrations across over 50 countries in the Middle East and Africa. Additionally, our products cater to merchant needs from integration and checkout solutions to transaction routing and advanced reporting. 

  

MoneyHash recently raised a $5.2 million pre-series A round. How this investment will help the company accelerate its penetration in the MEA region?

The newly acquired funds are mainly dedicated to expanding team capacities to serve a larger customer pool and exploring new emerging markets like SEA and LATAM. 

 

The MEA region has diverse regulatory frameworks. How does MoneyHash navigate compliance across different markets?

Building a robust software product is key as we have to make sure we are compliant with data regulation and security in all markets we operate in. We follow a product-driven approach that helps us navigate compliance, and support our merchants in compliance questions as well.

 

How do you see payment behaviors evolving in the MEA region, and how is MoneyHash adapting to those changes?

The ecosystem is thriving when it comes to new local payment methods whether existing ones growing market share or new ones adding to the mix. This makes it harder for merchants to adapt. This is where MoneyHash comes in and supports merchants in future-proofing their infrastructure. 

 

What are the key emerging markets that the company plans to enter within the upcoming period? 

Our main focus is on the Middle East and Africa, and we are exploring SEA and LATAM.

 

MoneyHash actively collaborated with various fintech companies and banks in the region. What are the company’s future expansion plans, notably in the GCC and Saudi Arabia?

Saudi Arabia and the GCC are our top markets and account for the majority of our customer base. This is due to our deep understanding of the market, but also a testament to the amazing growth the region is witnessing.

 

How do you see the future of payment orchestration in the region, and what role will MoneyHash play in shaping it?

We are building the first orchestrator in the region, and we see this sector to be the next generation of payment services globally. We hope to make the region proud with the quality of our software and talent and establish this new product category successfully as a first mover.

 

Finally, MoneyHash’s commitment to innovation, particularly in emerging markets, positions it as a key player in shaping the future of payments in the MEA region. Its focus on building the first true orchestrator in the region and its vision for the payments future show that MoneyHash is not just adapting to the changing landscape, they're actively building it.

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Unlocking Startup Success: How Data Analytics Turns Information into Growth

Kholoud Hussein 

 

In today's data-driven business landscape, the ability to transform raw data into actionable insights has become a cornerstone of success, particularly for startups aiming to navigate competitive markets. Data analytics services play a pivotal role in this transformation, enabling organizations to make informed decisions, optimize operations, and drive growth. In Saudi Arabia, a nation undergoing rapid economic diversification under Vision 2030, the integration of data analytics is proving instrumental in fostering innovation and entrepreneurship.

 

The Power of Data Analytics in Modern Business

Data analytics involves examining raw data to uncover patterns, correlations, and trends that inform strategic decision-making. By applying statistical and computational methods, organizations can interpret complex datasets, leading to a deeper understanding of business processes, customer behaviors, and market dynamics. This analytical approach not only enhances operational efficiency but also fosters innovation by identifying new opportunities and optimizing strategies. 

 

Data Analytics: A Catalyst for Startup Success

For startups, data analytics is not just a tool but a critical asset that can significantly influence their trajectory. Here's how data analytics services are transforming raw information into actionable insights:

 

1. Informed Decision-Making

Startups often operate with limited resources, making precise decision-making crucial. Data analytics provides empirical evidence that guides strategic choices, reducing reliance on intuition and increasing the likelihood of success. By analyzing market trends, customer feedback, and operational metrics, startups can make data-driven decisions that align with their business objectives. 

2. Enhancing Customer Experiences

Understanding customer behavior is vital for startups aiming to establish a loyal customer base. Data analytics enables the examination of customer interactions, preferences, and feedback, allowing startups to tailor their products or services to meet customer needs effectively. This personalization fosters customer satisfaction and loyalty, which are essential for long-term success.

3. Operational Efficiency

Identifying inefficiencies within operations can be challenging without proper analysis. Data analytics helps startups pinpoint areas where resources may be underutilized or processes can be streamlined, leading to cost reductions and improved productivity. For instance, analyzing supply chain data can reveal bottlenecks, enabling startups to implement solutions that ensure smoother operations. 

4. Risk Mitigation

Startups face various risks, from market volatility to operational challenges. Data analytics facilitates risk assessment by identifying potential issues before they escalate. By monitoring key performance indicators and market signals, startups can proactively address risks, ensuring business continuity and resilience. 

 

Data Analytics in Saudi Arabia's Startup Ecosystem

Saudi Arabia's commitment to fostering a robust startup ecosystem is evident through its investments in technology and innovation. The data analytics sector in the Kingdom is experiencing significant growth, driven by the expanding IT infrastructure and a heightened focus on evidence-based decision-making. Experts project that the sector will grow at a compound annual growth rate (CAGR) of 30.04% from 2024 to 2032, indicating a promising future for data-driven enterprises. 

 

Mozn, a Saudi-based startup, exemplifies the successful integration of data analytics in business operations. Specializing in artificial intelligence and data analytics, Mozn provides solutions that help organizations make informed decisions. By leveraging data analytics, Mozn enables businesses to enhance efficiency and drive growth, showcasing the transformative potential of data-driven strategies. 

 

Insights from Saudi Business Leaders

Saudi business owners recognize the value of data analytics in achieving business objectives. A prominent Saudi entrepreneur noted, "Incorporating data analytics into our operations has been a game-changer. It has allowed us to understand our customers better and streamline our processes, leading to increased efficiency and profitability."

 

Another business leader highlighted, "The insights gained from data analytics have been instrumental in guiding our strategic decisions. It has given us a competitive edge in the market, enabling us to anticipate trends and adapt accordingly."

 

Challenges and Considerations

While the benefits of data analytics are substantial, startups may encounter challenges in its implementation:

  • Data Quality: Ensuring the accuracy and completeness of data is essential for reliable analysis.
  • Resource Constraints: Implementing data analytics requires investment in technology and skilled personnel, which may be challenging for startups with limited resources.
  • Data Privacy: Adhering to data protection regulations is crucial to maintain customer trust and avoid legal repercussions.

Addressing these challenges necessitates a strategic approach, including investing in quality data management systems, training staff, and establishing robust data governance policies.

To conclude, data analytics services are indispensable in transforming raw information into actionable insights, particularly for startups striving for success in competitive markets. In Saudi Arabia, the integration of data analytics aligns with the nation's Vision 2030 goals, fostering innovation and economic diversification. By leveraging data analytics, startups can make informed decisions, enhance customer experiences, optimize operations, and mitigate risks, thereby establishing a strong foundation for sustainable growth.

 

As we continue our exploration of the building blocks of startup success, our next discussion will delve into the role of educational platforms and skill-building initiatives in empowering entrepreneurs. We will examine how access to knowledge and continuous learning contribute to entrepreneurial success, particularly in the context of Saudi Arabia's evolving business landscape.

Leadership and Team Issues: The Human Factor in Startup Survival

Ghada Ismail

 

A groundbreaking idea, strong financial backing, and an eager market may seem like the perfect formula for startup success. Yet beneath these promising elements lies a crucial factor that determines whether a startup thrives or fails: the people driving it.

Leadership and team dynamics are the unseen forces that shape every decision, process, and relationship within a company. Founders who build cohesive teams and embrace effective leadership practices create environments where innovation flourishes and employees remain motivated. Conversely, startups plagued by leadership conflicts, misaligned visions, or toxic work cultures risk collapse even when their products or services show great potential.

 

How Leadership and Team Issues Emerge

Problems often arise when founders struggle to define roles, align visions, or manage conflicts. Leadership inexperience can lead to poor decision-making, unclear communication, or a failure to set realistic goals. Similarly, weak team cohesion may result in internal friction, disengagement, or frequent turnover.

Research by CB Insights shows that 23% of startups fail due to team issues, including leadership conflicts and skill gaps. A startup with two co-founders, for example, may face tensions if one envisions aggressive growth while the other prefers a more conservative pace. Without alignment, this disconnect can ripple through the entire company, affecting strategic direction and morale.

A study by Harvard Business Review found that startups with clearly defined leadership roles and well-structured teams are 2.3 times more likely to scale successfully. Meanwhile, fragmented teams often suffer from duplicated efforts, miscommunication, and wasted resources, ultimately slowing growth.

 

Key Strategies to Build a Stronger Leadership and Team Foundation

  1. Establish Clear Roles and Responsibilities: Define leadership roles early and ensure each leader understands their scope. This reduces overlap and confusion. Founders should align on decision-making authority and areas of accountability to minimize power struggles.
  2. Prioritize Communication: Regular team check-ins, open dialogue, and transparent decision-making help prevent misunderstandings and keep teams aligned. Successful startups often implement structured communication routines such as weekly stand-ups, performance reviews, and team-wide updates to ensure alignment.
  3. Invest in Leadership Development: Even experienced founders can benefit from mentorship, coaching, or management training to strengthen their leadership skills. Programs like Endeavor Saudi Arabia provide guidance to founders, helping them refine their leadership approach.
  4. Build a Collaborative Culture: Encourage teamwork through shared goals, team-building activities, and a supportive environment where ideas are valued. Studies by the Institute for Corporate Productivity (i4cp) have shown that companies that actively promote collaboration are five times more likely to be high-performing.
  5. Address Conflict Early: Tensions are inevitable, but unresolved disputes can fester. Creating a structured process for resolving conflicts ensures issues are managed before they escalate. Conflict resolution frameworks like the "Radical Candor" approach encourage open yet empathetic conversations to resolve friction productively.

The Radical Candor is a communication framework developed by Kim Scott, designed to help leaders give feedback that is both direct and caring. The concept encourages managers to challenge their team members while simultaneously showing they care about them personally. The framework is built on two key dimensions:

  • Care Personally: Building strong relationships by genuinely caring about your colleagues as individuals.
  • Challenge Directly: Offering clear, honest, and sometimes tough feedback that helps people improve.

 

The Power of Strong Leadership and Teamwork

Startups that cultivate clear leadership structures and foster a united team are far better equipped to handle the pressures of early-stage growth. Research by McKinsey & Company shows that companies with effective leadership teams are 1.9 times more likely to achieve above-average financial performance, emphasizing the value of well-managed teams.

In the unpredictable world of entrepreneurship, strong leadership, and cohesive teams are not just assets, they're essential for survival. Up next, we'll explore how ignoring customer feedback can silently sabotage even the most promising startups. Stay Tuned!

 

AI and Machine Learning: Powering the Future of Tech Startups

Kholoud Hussein 

 

In the rapidly evolving landscape of technology, Artificial Intelligence (AI) and Machine Learning (ML) have emerged as pivotal forces driving innovation and efficiency. Integrating these technologies is no longer a luxury for tech startups but a necessity to remain competitive and agile. This installment of our series, "Building Blocks of Startup Success: The Industries Powering Innovation," explores the significance of AI and ML partnerships for tech startups, with a special focus on the burgeoning ecosystem in Saudi Arabia.

 

The Imperative of AI and ML for Tech Startups

AI and ML technologies enable startups to analyze vast amounts of data, automate processes, and deliver personalized customer experiences. According to a report by Exploding Topics, approximately 35% of companies have adopted AI services to address labor shortages, and global AI adoption is projected to grow at a compound annual growth rate (CAGR) of 36.6% between 2024 and 2030. 

 

The benefits of incorporating AI and ML into business operations are manifold:

  • Enhanced Decision-Making: AI-driven analytics provide startups with actionable insights, facilitating informed decision-making and strategic planning.
  • Operational Efficiency: Automation of routine tasks through AI reduces operational costs and minimizes human error, leading to increased productivity.
  • Customer Engagement: Personalized recommendations and services powered by ML algorithms enhance customer satisfaction and loyalty.

AI and ML Adoption Among Startups

The adoption of AI and ML is particularly pronounced among startups aiming to disrupt traditional business models. A McKinsey Global Survey indicates that organizations are beginning to implement changes designed to generate future value from generative AI, with large companies leading the way.

 

In the United States, AI adoption rates vary by company size. Data from the Bipartisan Policy Center reveals that firms with 250 or more employees have an adoption rate of 7.2%, while those with one to four employees have a rate of 5.5%. This trend underscores that both large enterprises and nimble startups recognize the value of AI integration.

 

The Saudi Arabian Context

Saudi Arabia is undergoing a technological renaissance, with AI and ML at the forefront of its Vision 2030 initiative, which aims to diversify the economy and reduce dependence on oil. The Kingdom's deep tech startup ecosystem is thriving, with half of these startups focusing on AI and the Internet of Things (IoT), reflecting a robust commitment to technological advancement.

 

Several Saudi startups have emerged as leaders in the AI and ML space:

  • Mozn: Specializing in AI development and IT strategy consulting, Mozn operates in Riyadh and London, offering solutions that enhance business intelligence and operational efficiency. 
  • Lucidya: This startup focuses on AI-driven customer experience management, enabling businesses to analyze and improve customer interactions across various platforms.
  • Intelmatix: Providing AI solutions for decision intelligence, Intelmatix assists organizations in making data-driven decisions to optimize performance.

The Saudi Data and Artificial Intelligence Authority (SDAIA) plays a pivotal role in fostering entrepreneurship in data and AI, contributing to the growth of a knowledge-based economy. 

 

Insights from Saudi Business Leaders

Saudi business leaders recognize the transformative potential of AI and ML. For instance, Cognite, an industrial software firm backed by Saudi Aramco, has expanded its AI services to India, aiming to collaborate with major conglomerates and invest significantly in the region. This move underscores the strategic importance placed on AI by leading Saudi enterprises.

 

Furthermore, vminds.ai, a platform developed by VEEM Solutions, integrates over 150 AI tools from global providers, offering services like generative AI for text, images, video, music, AI-powered automation, and speech processing. The startup has secured six-figure pre-seed funding and has been incubated at Saudi Aramco’s Wa’ed Entrepreneurship Centre and the Ministry of Communications and Information Technology’s Tech Champions Accelerator, demonstrating strong ecosystem support. 

 

Challenges and Considerations

While the integration of AI and ML offers numerous benefits, startups must navigate certain challenges:

  • Resource Constraints: Developing and implementing AI solutions can be resource-intensive, requiring specialized talent and infrastructure.
  • Data Quality: AI systems rely on high-quality data; ensuring data accuracy and relevance is crucial for effective outcomes.
  • Ethical Implications: Startups must consider the ethical aspects of AI deployment, including data privacy and algorithmic bias.

Finally, AI and ML are indispensable partners for tech startups aiming to innovate and thrive in a competitive landscape. The global trend toward AI adoption is mirrored in Saudi Arabia, where a vibrant ecosystem supports the growth of AI-focused startups. By embracing these technologies, startups can enhance decision-making, streamline operations, and deliver superior customer experiences, aligning with the Kingdom's Vision 2030 goals.

 

In the next installment of our series, "Building Blocks of Startup Success: The Industries Powering Innovation," we will explore the role of Data Analytics Services in transforming raw information into actionable insights. Understanding how to harness data effectively is crucial for startups seeking to make informed decisions and drive strategic growth.

 

Stay tuned as we delve into how data analytics can empower startups to unlock new opportunities and achieve sustained success.

 

Bidding on IT projects in Saudi Arabia: Key steps and requirements

Noha Gad

 

Saudi Arabia’s information technology (IT) sector has witnessed significant growth since the launch of Vision 2030. The Kingdom’s continuous efforts to shore up its IT infrastructure have positioned the country favorably on international indices, ranking it second among G20 countries on the UN International Telecommunication Union’s ICT Development Index.

According to a recent report by AstroLabs, the IT sector in Saudi Arabia reached over $50.6 billion as of 2024, contributing 4.1% of the national gross domestic product (GDP).

 

Bidding on IT projects in the Kingdom presents a significant opportunity for businesses looking to tap into the rapidly growing digital economy in Saudi Arabia. With the government's strong focus on digital transformation under Vision 2030, numerous public and private sector projects are available across various domains, including cloud computing, cybersecurity, smart cities, AI, fintech, and e-government solutions. 

Government-led initiatives, such as the Etimad portal for public tenders, provide structured bidding opportunities, while major private sector players and mega-projects like NEOM and the Red Sea Project are driving demand for cutting-edge IT solutions.

 

Understanding the bidding process, regulatory requirements, and best practices is essential for companies looking to compete effectively and secure contracts in this dynamic market. In this blog, we will explore the key steps needed for successful bidding on IT projects in Saudi Arabia.

 

Step 1: Pre-registration requirements (2 to 3 weeks)

In this stage, you need to obtain a valid Commercial Registration (CR) certificate and secure a license from the Ministry of Investment (MISA). You also have to acquire a Saudization Certificate to verify your company's compliance with Saudization regulations, in addition to having a valid certificate from the General Organization for Social Insurance (GOSI).

 

The next steps include opening and maintaining active bank accounts with local banks and preparing all other necessary legal documents, including Chamber of Commerce membership, Zakat certificate, VAT registration certificate, supplier classification certificate (if required), and SMEs Monsha’at certificate (optional for SMEs).

 

Step 2: Register on the Etimad Portal (5 to 6 weeks)

The Etimad Platform is an official electronic procurement platform launched by the Ministry of Finance to streamline government tenders and financial services. It serves as the central hub for public sector procurement, enabling businesses to view, bid on, and manage government contracts efficiently.

After completing all mandatory registration on theEtimad platform, you will need to upload all required documents, such as CR, GOSI, and bank details certificates. 

This stage also includes creating the company stamp, the Ministry of Law registration, national address registration, GOSI registration, and GAZT & VAT registration.

 

Step 3: Preparing for bidding (2 to 3 weeks)

First, you will need to register on several portals including, Absher, Mudad, Muqeem, and Qiwa. Then, you can search for available tenders, ensuring compliance with Saudi labor laws, Saudization policies, and financial regulations.

The Etimad platform is your perfect choice for searching for public-sector IT projects. Meanwhile, networking with key stakeholders and industry events can help identify upcoming opportunities in the private sector.

 

Building a Competitive Proposal

A strong proposal should address three key areas:

  1. Technical Requirements. This includes project scope, deliverables, timelines, expertise, certifications, and previous experience.
  2. Financial competitiveness. You have to provide detailed cost breakdowns to ensure transparency while balancing competitive pricing with profitability.
  3. Compliance and Documentation. Ensure all legal and financial documents are in place, submit proof of experience, and provide partnership agreements if collaborating with local firms. 

 

Finally, bidding on IT projects in Saudi Arabia presents a wealth of opportunities, but success requires a solid understanding of the process, compliance with regulations, and a well-prepared proposal. In the next blog, we will explore key strategies to increase your chances of winning an IT project bid in Saudi Arabia, including tips on pricing, negotiation, and common pitfalls to avoid.

Huawei Cloud eyes expanding operations in Egypt, Saudi Arabia

Mohamed Ramzy

 

As the Middle East undergoes rapid technological transformations, Huawei Cloud emerged as a key player in the cloud computing sector, offering over 200 diverse cloud services—from data analysis to artificial intelligence (AI) tools—that cater to various sectors such as e-commerce, financial services, healthcare, and retail.

The Chinese company focuses on expanding its business in Egypt and Saudi Arabia by investing in technological infrastructure and establishing strategic partnerships with various public and private entities.

 

Sharikat Mubasher held an exclusive interview with Jo Xu, CEO of Huawei Cloud Egypt, to learn more about the company’s expansions in Egypt and Saudi Arabia amidst the significant transformation of the technological landscape in both countries and the fierce competition with global tech giants.

 

First, how do you see Huawei Cloud’s journey in the Egyptian market so far? 

We believe that the Egyptian market has very promising opportunities; therefore, we decided to invest heavily in it. In May 2024, Huawei Cloud officially launched its operations in Egypt. During this short period, we have established effective partnerships with key players in the market, including fintech startups and various organizations seeking our solutions.

 

What are the key projects that Huawei Cloud launched in Egypt?

From day one, we have strived to replicate the experience we delivered in Saudi Arabia here in Egypt. Thus, we launched our Huawei Cloud Region to serve as a central hub for our services in the Middle East and North Africa (MENA) region.

 

What are the most prominent services that Huawei Cloud offers through the Cloud Region? 

The Huawei Cloud Region provides innovative technology solutions to support clients, leveraging generative AI (Gen AI). It develops new business models with reduced costs and increased speed, helping e-commerce companies keep pace with the growing demand.

Additionally, the Cloud Region enables companies to enhance customer experience by leveraging cutting-edge technologies such as virtual reality (VR), and stay abreast of the latest technology advancements to grow.   

 

Speaking about the Saudi market, how do you see it at the current time?

Saudi Arabia is one of the most promising markets in the region. It has tremendous potential to grow and thrive, backed by the government’s strong support for digital transformation, aligning with Vision 2030 which aims to position the Kingdom as a strategic hub for technology. 

 

Saudi Arabia was one of the first markets where Huawei Cloud established a presence. Can you tell us more about this? 

Yes, Saudi Arabia was one of the first markets where Huawei Cloud launched its operations and we have a robust presence there. We target expanding our business, enhancing services, and strengthening our partnerships with different public and private entities. 

In 2022, we announced building a specialized cloud computing region in Saudi Arabia to provide advanced, secure cloud services that streamline the business of local companies, organizations, and government authorities in the Kingdom and the wider region. Huawei Cloud officially launched its operations in Saudi Arabia in February 2023, during LEAP 2023.

 

What about the projects that the company has implemented in Saudi Arabia?

Our investments are centered around data. So far, we have built three data centers in Riyadh, capitalizing on the huge support that the Kingdom provides through its various agencies to global multinational companies.

 

What are Huawei Cloud's key areas of focus for the Saudi market within the upcoming period?

Huawei Cloud focuses on expanding its business in all countries where it operates. Over the next five years, we target supporting more than 2,000 startups in Saudi Arabia, in alignment with Vision 2030.

 

The global AI landscape is undergoing significant advancements nowadays. How is Huawei Cloud shaping the future of this sector?

At Huawei Cloud, we provide more than 200 diverse cloud services and a wide range of AI-powered solutions. Additionally, our services include data analysis, data storage, and developing AI platforms that streamline business operations for companies and organizations.

 

Translation: Noha Gad