Kholoud Hussein

In the dynamic landscape of entrepreneurship, continuous learning and skill development are paramount for success. Educational platforms and skill-building initiatives play a crucial role in equipping entrepreneurs with the knowledge and competencies needed to navigate challenges and seize opportunities. In Saudi Arabia, the convergence of technology and education has led to the emergence of innovative platforms and programs that empower aspiring and established entrepreneurs alike.

The Significance of Educational Platforms for Entrepreneurs

Educational platforms offer accessible, flexible, and tailored learning experiences that cater to the unique needs of entrepreneurs. These platforms provide a wealth of resources, from foundational business knowledge to advanced strategic insights, enabling entrepreneurs to:

• Acquire Essential Skills: Develop competencies in areas such as financial management, marketing, leadership, and technology adoption.
• Stay Updated: Keep abreast of the latest industry trends, market dynamics, and regulatory changes.
• Network and Collaborate: Connect with peers, mentors, and industry experts to share experiences and foster collaborations.
• Access Mentorship: Receive guidance from seasoned professionals to navigate complex business challenges.

Saudi Arabia's Commitment to Entrepreneurial Education

Under the Vision 2030 initiative, Saudi Arabia has demonstrated a robust commitment to fostering entrepreneurship through educational reforms and the integration of technology in learning. This strategic focus aims to diversify the economy and cultivate a culture of innovation.

Leading Educational Platforms and Initiatives

Several platforms and programs have been instrumental in nurturing entrepreneurial talent in the Kingdom:

1. Doroob: An e-learning platform offering a wide range of courses designed to enhance the skills of Saudi professionals and entrepreneurs. Doroob provides self-paced online programs accessible 24/7, focusing on various aspects of entrepreneurship, including lessons and assessments. 
2. Rwaq: A platform providing free Arabic courses on diverse subjects, including business and entrepreneurship, catering to the educational needs of the Kingdom. 
3. Misk Launchpad: A virtual, fast-paced 10-week program delivered in English for aspiring entrepreneurs to transform their ideas into working Minimum Viable Products (MVPs). The program is a mix of theoretical masterclasses and practical workshops delivered by world-class experts, broken down into three main phases: Shape, Build, and Pitch. 
4. KAUST Entrepreneurship Center: Supports innovators from across the Kingdom by providing training, space, and leadership to make entrepreneurship happen. The center fosters a connected community of innovators by providing hands-on training and funding support for emerging ideas. 
5. Monsha'at Academy: Offers self-paced online programs available 24 hours a day through the academy's learning management system. These programs focus on various aspects of entrepreneurship and include lessons and assessments. 
6. FutureX Platform: Enables institutions to create and design high-quality e-learning programs by linking them with qualified providers, equipped with advanced e-learning technologies. 
7. SaudiPreneur: A program launched by EYouth Learning and Value Makers Studio to encourage and support entrepreneurship among the Kingdom's youth. The program aligns with the goals of Saudi Vision 2030 and provides youth-specific programs across various fields. 
8. Noon Education: A Saudi-based edtech platform on a mission to make quality education accessible everywhere. Noon crafts learning experiences that deeply connect with students, engage them, and inspire them in many ways. 
9. Empretec's FintechHub and LogiHub Projects: Offer comprehensive learning opportunities for start-up founders at all growth stages across Saudi Arabia, blending essential entrepreneurial skills with practical insights.  
10. Saudi Women Entrepreneurs Networking and Mentorship Initiative: A program designed to provide access to best practices and immersive learning opportunities while connecting Saudi women entrepreneurs. 

Impact on Entrepreneurial Success

The integration of these educational platforms and initiatives has yielded significant benefits for entrepreneurs in Saudi Arabia:

• Enhanced Skill Sets: Entrepreneurs have developed critical skills necessary for business success, from strategic planning to digital marketing.
• Increased Startup Success Rates: Access to quality education and mentorship has contributed to higher survival and success rates among startups.
• Economic Diversification: Empowered entrepreneurs have ventured into various sectors, contributing to the diversification of the Saudi economy.
• Job Creation: Successful startups have generated employment opportunities that align with national economic goals.

Local entrepreneurs have attested to the value of these educational platforms, including Nadia Alafaleq, Founder & CEO of Beaee Platform, saying: "Misk Entrepreneurship has been instrumental in developing youth knowledge and skills to create ventures, build networks, scale up ideas, and gain access to fundraising." 

on the other hand, Mohammed Aldhalaan, Co-founder and CEO of Noon Education, stated: "Noon is a student-first company obsessed with crafting learning experiences that deeply connect with students, engage them, and inspire them in many ways." 

Finally, educational platforms and skill-building initiatives are vital components in the entrepreneurial ecosystem, transforming raw ambition into actionable success. In Saudi Arabia, the synergy between technological advancement and educational innovation has created a fertile ground for entrepreneurs to thrive. As the Kingdom continues its journey toward economic diversification and sustainable growth, these platforms will play an increasingly pivotal role in shaping the future

Ghada Ismail

Saudi Arabia’s education landscape is experiencing a groundbreaking shift, driven by robust government policies, rapid digitalization, and an increasing appetite for innovative learning solutions. As part of the Vision 2030 agenda, the nation is committed to fostering digital literacy, promoting lifelong learning, and building a knowledge-based economy. EdTech has emerged as a vital catalyst in this transformation, offering diverse tools and platforms that enhance accessibility, engagement, and educational outcomes.

The Saudi government has actively promoted digital learning initiatives, making significant investments in infrastructure, content development, and digital literacy programs. Institutions are rapidly adapting to new educational paradigms, integrating artificial intelligence (AI), big data, and immersive technologies to enhance teaching and learning processes. As a result, Saudi Arabia has positioned itself as a regional leader in EdTech adoption, attracting global investors and fostering a culture of innovation in education.

What is EdTech?

EdTech (Educational Technology) refers to the use of digital tools, software, and technology-driven solutions to enhance learning and teaching. It encompasses everything from e-learning platforms, AI-powered tutoring systems, and gamified learning apps to smart classrooms, virtual reality (VR) education, and adaptive learning technologies. The goal of EdTech is to make education more accessible, engaging, and effective for students and educators alike.

Key Stats on Saudi Arabia’s EdTech Growth

Market Value: According to GlobalData, The Saudi Arabian EdTech market was valued at $714.7 million in 2023 and is projected to grow at a compound annual growth rate (CAGR) of over 10% from 2023 to 2028. 

E-Learning Market Growth: According to a study by IMARC Group, the country's e-learning market reached $2.1 billion in 2023 and is expected to grow at a CAGR of 13.2%, reaching $6.7 billion by 2032. 

Online Education Revenue: Revenue in the online education market is projected to reach $280.87 million by 2025, with an annual growth rate of 5.90% between 2025 and 2029, according to Statista. 

Government Initiatives: Saudi Arabia has allocated significant investments toward digital education transformation, focusing on modernizing infrastructure, enhancing e-learning platforms, and supporting AI-driven educational tools. 

Startup Ecosystem: The EdTech landscape in Saudi Arabia includes prominent companies such as AlGooru Holding LTD, iStoria, Udemy Inc, Coursera Inc, Aanaab, Aila, and many others contributing to a competitive and fragmented market.

Internet Penetration: The widespread adoption of e-learning in Saudi Arabia has been facilitated by improved internet infrastructure, playing a crucial role in driving the adoption of e-learning services.

A. The Market Landscape

Saudi Arabia is home to one of the largest education sectors in the MENA region, with over 7 million students in K-12 and higher education. The government has made significant investments in digital learning platforms, smart classrooms, and AI-driven education solutions. The COVID-19 pandemic further accelerated the adoption of EdTech, leading to increased engagement with online learning tools.

Key players in the Saudi EdTech ecosystem include startups such as Noon Academy, Classera, and Akhdar, as well as international collaborations with platforms like Coursera and Udacity. Government initiatives such as Madrasati, a digital learning platform launched by the Ministry of Education, have also played a pivotal role in the sector’s growth. Madrasati is Saudi Arabia’s national e-learning platform, launched by the Ministry of Education in 2020. It was initially developed as a response to the COVID-19 pandemic to ensure uninterrupted education, but it has since evolved into a permanent digital learning solution for K-12 students.

Moreover, partnerships between universities and global technology firms are driving the development of localized, high-quality digital education resources.

Saudi Arabia is also witnessing the rise of hybrid learning models, blending online and in-person instruction to maximize flexibility and accessibility. With an increasing number of private investors entering the space, the EdTech sector is poised for sustained growth, with new startups emerging to cater to diverse educational needs.

B. Key EdTech Segments

K-12 Digital Learning

The K-12 segment has seen rapid adoption of e-learning platforms, gamification tools, and AI-driven personalized learning solutions. Platforms like Madrasati and Noon Academy have gained traction by providing interactive and adaptive learning experiences. AI-powered tutors and smart content recommendation engines are also gaining popularity, helping students grasp complex concepts with personalized study plans.

Higher Education & Online Degrees

Saudi universities are increasingly integrating digital tools and collaborating with global EdTech companies to offer online degrees and certifications. Institutions like King Saud University and KAUST are pioneering digital transformation through smart campuses and AI-driven learning analytics. Virtual laboratories and AI-assisted assessments are further revolutionizing higher education, making learning more efficient and accessible.

Corporate Training & Upskilling

The demand for continuous learning and professional development has led to a rise in corporate training solutions. Companies are leveraging platforms like Udacity, Coursera, and Edraak to upskill employees in emerging fields such as AI, cybersecurity, and data science. The Saudi government’s focus on workforce readiness, through initiatives like the Human Capability Development Program, further highlights the importance of digital learning in professional development.

The Human Capability Development Program (HCDP) is a key initiative under Saudi Vision 2030, launched to enhance the skills, knowledge, and employability of Saudi citizens. It focuses on education, training, and lifelong learning to create a globally competitive workforce that aligns with the Kingdom’s economic transformation goals.

EdTech for Special Needs

Innovative technologies are improving accessibility for students with disabilities. Assistive learning tools, AI-powered speech-to-text applications, and digital Braille solutions are being integrated into educational programs to ensure inclusivity. The government is actively working to expand accessibility initiatives, ensuring that students with special needs receive equitable educational opportunities.

C. Investments and Funding Trends

Saudi Arabia’s EdTech sector has witnessed increasing venture capital interest, with significant funding rounds for startups such as Noon Academy and Classera. Public-private partnerships and government-backed investment initiatives are further accelerating the industry’s growth. The Saudi Venture Capital Company (SVC) and other government-backed funds have played a crucial role in fostering local innovation, creating an ecosystem where EdTech startups can scale rapidly.

The influx of foreign investment and collaborations with global technology giants have also contributed to a more dynamic EdTech landscape. As new funding opportunities emerge, Saudi EdTech startups are expanding their reach beyond the domestic market, targeting regional and international audiences with innovative solutions.

D. Challenges and Barriers

Despite its rapid expansion, the EdTech sector in Saudi Arabia faces challenges such as digital divide issues in rural areas, resistance to adoption within traditional institutions, and regulatory hurdles. Ensuring equitable access to technology and improving digital literacy remain key priorities for policymakers. Additionally, maintaining the quality and effectiveness of digital education tools while scaling up their adoption poses a significant challenge.

The need for robust data privacy regulations and cybersecurity measures is also becoming increasingly apparent, as digital education platforms collect vast amounts of student information. Addressing these concerns through clear policies and innovative security solutions will be crucial for sustaining growth in the sector.

E. The Future of EdTech in Saudi Arabia

Emerging trends such as AI-driven tutoring, virtual reality (VR) classrooms, and blockchain-based credentialing are expected to shape the future of education in Saudi Arabia. The government’s focus on fostering innovation and digital transformation will continue to drive advancements in the sector. The integration of 5G technology and cloud computing is expected to further enhance the scalability and efficiency of online learning platforms.

As Saudi Arabia moves towards becoming a knowledge-driven economy, lifelong learning, and digital reskilling programs will become increasingly vital. Educational institutions, technology providers, and policymakers will need to collaborate to create a holistic and sustainable digital learning environment that meets the evolving needs of students and professionals.

The EdTech revolution in Saudi Arabia is not just reshaping traditional learning experiences but also unlocking unprecedented opportunities for students, educators, and businesses alike. With sustained investment, cutting-edge technology, and progressive policies, the sector is poised to redefine the educational landscape, making learning more engaging, inclusive, and globally competitive.

Saudi Arabia’s commitment to digital education aligns with its broader economic ambitions, ensuring that future generations are equipped with the skills needed to thrive in a rapidly evolving world. As digital education becomes a cornerstone of the nation’s development strategy, the kingdom is well on its way to establishing itself as a global leader in the EdTech space.

Noha Gad 

The education technology (edtech) sector in Saudi Arabia is undergoing a remarkable transformation, closely aligned with Vision 2030’s digital transformation goal. Recognizing the critical role of technology in enhancing educational outcomes, the Saudi government has implemented various initiatives and policies to attract local and international investors.

Key players in the edtech industry such as Noon Academy, Nokhbah Academy, Sprints, and others launched their operations in the Kingdom, backed by the government’s efforts to modernize the education system by supporting innovative solutions such as online learning platforms, virtual classrooms, and adaptive learning technologies.

Sprints, a leading Egyptian edtech company with a strong presence in Saudi Arabia, leverages artificial intelligence (AI) to redefine the future of education in the Middle East and North Africa (MENA) region, ultimately bridging the tech talent gap in the region by preparing qualified talent for the labor market with a guaranteed hiring program.

Sharikat Mubasher had an interview with Sprints’ Co-founder and Chief Strategy Officer Bassam Sharkawy, a passionate entrepreneur with over 13 years of experience in the software industry, to learn more about the company’s pivotal role in revolutionizing the edtech sector, regional and global expansions, and its future plans.

First, how do Sprints’ services revolutionize the edtech industry and transform the tech talent landscape? 

A key unique characteristic of Sprints is our AI-powered platform that creates a real working environment simulation. Our learners do not just study - they work in teams, have daily meetings, and use actual task management systems. We have implemented AI coaching that acts as senior mentors, and we even have AI-simulated customers sending emails to help develop practical skills. What really sets us apart is our social learning approach - while typical MOOCs see only 5-10% completion rates, our social learning methods boost this to 80-90%.

Secondly, it is the fact that employment is in our DNA. We started with guaranteed hiring boot camps, evolving into an outstaffing service that connects global clients with high-performing African teams. With over 100,000 tech professionals on our platform, we offer a win-win:

• For employers, we deliver reliable teams while managing all legal, tax, and payroll complexities, making the process seamless and hassle-free.
• For talent, it means global projects, competitive salaries, job stability, and benefits like medical insurance.

In March, Sprints raised $3mn in a bridge round to expand into 10 new markets. Can you share more about the company’s plans to broaden business in the GCC region?

We are already active in Egypt, Saudi Arabia, Oman, and Jordan, where we collaborate with governments and private entities to equip the next generation with essential tech skills, including AI, cybersecurity, digital marketing, and more.

In the UAE, for instance, we partnered with the Abdulla Al Ghurair Foundation to train 130 Emirati cybersecurity engineers. Building on the success of this program, we plan to scale it up to 1,000 engineers by 2025. 

What are the company’s global expansion plans? 

We are proud to have clients in six countries that are tech leaders, including the US, Canada, Germany, Ireland, Switzerland, and New Zealand. Next year, we will open a new funding round tackling 20 countries.

Sprints aspires to educate 1 billion learners in 10 years. How will the company achieve this goal?

We are 100% committed to this ambitious goal of educating 1 billion learners in 10 years and plan to achieve that through AI, automation, and personalized learning. We are creating adaptive learning experiences where everyone has their own individualized journey that takes them up, depending on their level. The key is that no two learners follow the same path - each person's experience is tailored to their pace, style, and capabilities.

Through social learning, we are motivating people to complete their courses, which has dramatically improved our completion rates from the typical 5-10% seen in traditional online courses to 80-90%. AI is revolutionizing the way we learn, and it is going to continue doing that for the next decade.

What makes our approach particularly powerful is our focus on matching learners with global employers. This is not just about education; it is about creating real career opportunities. By combining AI-powered learning with actual job placement, we are creating a sustainable ecosystem that can truly scale to reach our billion-learner goal.

In your opinion, what does MENA’s edtech sector need to thrive? and how Sprints tackles tech-workforce challenges?

The MENA region's edtech sector faces unique challenges, particularly in North Africa. The fundamental issue is purchasing power as many talented individuals cannot access high-quality education. While government support exists, it needs to be dramatically scaled to meet the growing demand for tech talent.

What is exciting is how we are tackling these challenges head-on. We are bridging the critical gap between education and employment through a multi-faceted approach. First, we are actively collaborating with governments across Africa to create supportive frameworks. Second, we are working with companies to increase their confidence in outsourcing to local talent. And third, we are opening up global remote work opportunities that previously seemed out of reach.

One of our proudest achievements is our focus on female talent development. This is not just about equality; it is about unlocking the full potential of our region. By bringing more women into tech, we are not only addressing the talent shortage but also creating new sources of foreign currency income through IT exports.