Noha Gad 

E-wallets have transformed the way people handle financial transactions as they provide a seamless and safe digital alternative to cash and physical cards. These wallets consolidate various payment methods, such as credit cards, debit cards, and bank accounts, into a single, user-friendly interface, offering users a convenient experience and enabling them to make purchases, transfer money, and manage finances swiftly through their smartphones or any other connected devices. This simplification of payments has significantly boosted consumer adoption worldwide, particularly in urban communities and developing economies where mobile connectivity is widespread.

The rise of e-wallets considerably contributed to reducing dependency on cash and traditional banking infrastructure, ultimately promoting financial inclusion, especially in regions with a large unbanked population. 

There are several types of e-wallets, each catering to different user needs and technological ecosystems. In this blog, we will dive deep into the five main types of e-wallets and how they meet the evolving needs of both businesses and end-users.

Types of e-wallets

Closed wallet

Closed wallets, also known as a power wallet, operate as a preloaded account used for specific products or services within a particular transaction, often linked to the issuer’s payment gateway. Businesses and organizations often issue closed wallets to their customers for making payments exclusively within their ecosystem. Users of a closed wallet can only use the stored funds to make transactions with the wallet’s issuer.

Semi-closed wallet

This type of wallet has a limited coverage area as it is accepted only within a specific network of merchants or service providers. Merchants must agree to partner with the issuer to accept payments from a semi-closed wallet.

The semi-closed wallets allow users to make transactions at various merchant outlets and enable peer-to-peer transfers; however, they cannot be used to withdraw cash or make payments outside the specified network.

Open wallet

Open wallets are offered by banks to be used for any type of transaction. Unlike closed and semi-closed wallets, this versatile digital payment tool allows users to store funds and transact across various merchants and platforms. Both sender and receiver must have the same application installed on their devices.

Open wallets offer convenience and flexibility, enabling users to make payments at any merchant accepting digital payments via that wallet.

Crypto wallet

Crypto wallets facilitate secure transactions using cryptocurrencies such as Bitcoin, Ethereum, and Litecoin. They store public and private keys required for initiating transactions on the blockchain network. The public key serves as an address where others can send cryptocurrency, while the private key is used to securely access and manage the stored funds.

Crypto wallets can be software-based (online or offline by using a USB stick) or hardware wallets that store the keys offline for enhanced security. Hardware wallets, also known as cold wallets, provide an extra layer of security and safety.

Internet of Things (IoT) wallets

The IoT wallets enable transactions between interconnected devices within the IoT ecosystem, allowing devices to exchange value and authenticate transactions seamlessly and securely.

This type is pivotal for various use cases, such as smart meters that facilitate automated utility payments, connected vehicles that enable in-vehicle payments, and supply chain tracking where devices interact to validate and record transactions.

Integration of emerging technologies into e-wallets

In recent years, the integration of emerging technologies, such as virtual reality (VR) and artificial intelligence (AI), has further reshaped the capabilities and user experience of e-wallets. 

AI has played a pivotal role in transforming the capabilities and user experience of e-wallets. Integrating AI tools can enhance e-wallets' security, personalization, and operational efficiency.

AI can contribute to enhancing fraud detection and prevention, providing personalized offerings, and helping users identify saving opportunities by analyzing their expenses. AI agents, virtual assistants, and chatbots are instrumental in elevating customer experience by providing 24/7 support, instantly answering queries, troubleshooting common issues, and guiding users through payment processes.

VR emerged as an innovative trend that enriches the retail and payment experience through an immersive digital environment. These technologies enable users to visualize products in virtual space and make instant purchases through their e-wallets without leaving the experience. 

VR can transform traditional e-wallet interfaces into interactive and visually rich experiences, making money management, bill payments, or fund transfers more engaging and less transactional.

Finally, e-wallets have revolutionized how consumers manage their financial transactions, offering a convenient and secure alternative to traditional cash and cards. By consolidating multiple payment methods into a single digital platform, e-wallets simplify payments and enable seamless money transfers, purchases, and financial management across diverse devices.

The integration of AI and VR into e-wallets can revolutionize social commerce and peer-to-peer payments within virtual worlds and redefine how consumers interact with e-wallets, blending convenience, security, and immersive experiences in the digital economy.

Kholoud Hussein 

Not so long ago, businesses operated as mostly self-contained entities. Their systems, data, and processes existed in silos, rarely shared with outsiders. In today’s digital-first economy, that model looks increasingly outdated. The companies thriving today are those that not only build great products but also connect seamlessly with others through APIs.

Welcome to the API Economy — a new business paradigm where application programming interfaces (APIs) are not just technical tools but economic enablers, opening new revenue streams, fueling innovation, and reshaping entire industries.

Much like how Software-as-a-Service (SaaS) revolutionized how businesses consume software, the API Economy is transforming how companies interact, partner, and scale in the digital marketplace.

What is the API Economy?

At its simplest, an API is a digital bridge: a standardized way for two applications to communicate and exchange data. The API Economy refers to the commercial ecosystem that emerges when businesses expose or consume APIs to create value.

Think of APIs as building blocks. They allow companies to integrate payment systems, logistics services, weather data, social media feeds, or even AI models into their platforms without reinventing the wheel.

For example:

• A travel startup can integrate flight data and hotel booking APIs.
• A fintech app can connect instantly to payment gateways or identity verification services.
• An e-commerce platform can plug into logistics and delivery APIs to streamline operations.

These connections are not just technical conveniences; they’re now core to competitive strategy.

Why the API Economy Matters for Startups

For startups, APIs represent both an opportunity and a survival strategy.

1. Faster Innovation
Instead of building everything in-house, startups can use APIs to stitch together best-in-class services. This accelerates time-to-market and lets them focus on what truly differentiates their product.

2. Lower Costs
APIs eliminate the need for expensive infrastructure or proprietary solutions. A small team can launch a global app by tapping into APIs for payments, messaging, and analytics.

3. Ecosystem Leverage
Startups can integrate directly into the ecosystems of larger players. For instance, by connecting to Stripe or PayPal APIs, a startup immediately plugs into global payment networks.

4. New Revenue Streams
It’s not just about using APIs — startups can also offer APIs. By opening up their own services to third-party developers, startups can create entire ecosystems around their platforms, generating revenue and adoption simultaneously.

Examples of API-Led Transformation

• Fintech: APIs enable real-time banking, mobile wallets, and open banking models.
• E-commerce: APIs power recommendation engines, shipping integrations, and inventory syncing.
• Healthtech: Secure APIs allow hospitals and apps to exchange patient data in compliance with regulations.
• Social Media: Entire businesses are built on APIs that allow integration with Facebook, Instagram, or TikTok.

In each case, the API is not just a technical connector — it’s the business enabler that makes new models possible.

Challenges in the API Economy

Like any new paradigm, the API Economy brings risks and trade-offs:

• Security Risks: Poorly secured APIs can expose businesses to cyberattacks and data leaks.
• Dependency: Overreliance on third-party APIs can create vulnerabilities if providers change pricing, terms, or shut down services.
• Quality & Reliability: The success of a product may hinge on the stability of APIs outside the startup’s control.

Startups need clear strategies for API selection, vendor diversification, and data governance to mitigate these risks.

The Bigger Picture

The API Economy is more than a technical trend; it’s becoming the infrastructure of digital business. Just as electricity grids powered the industrial economy, APIs now power the digital one — invisible, essential, and everywhere.

For startups, the lesson is straightforward: agility and growth increasingly depend on how well you can connect, integrate, and collaborate through APIs. Those who master the API Economy are not just faster to market — they are better positioned to scale globally, innovate continuously, and embed themselves into the networks of the future.

In short, APIs are currency in the digital economy.

Kholoud Hussein 

In the world of venture capital and startup financing, the term “down round” often signals a red flag. It represents more than just a lower valuation—it reflects shifts in market sentiment, growth expectations, and investor confidence. For founders, employees, and investors alike, a down round can carry significant economic, operational, and psychological consequences.

But what exactly does a down round mean, why does it happen, and what are its implications?

Defining a Down Round

A down round occurs when a startup raises capital at a valuation lower than that of its previous funding round. For example, if a company raised Series A at a $100 million valuation but then raises Series B at a $70 million valuation, the Series B round is considered a down round.

This means that the new investors are buying equity at a lower price than previous investors did. It also implies that the company’s perceived value has declined since its last funding, even if revenue or user growth has continued.

Why Do Down Rounds Happen?

A disconnect between expectations and outcomes typically triggers down rounds. Several common causes include:

1. Missed Growth Targets

If the company failed to meet revenue or user growth milestones projected during earlier funding rounds, investors may reassess its valuation downward.

2. Market Conditions

External economic conditions—such as a downturn in the tech sector, rising interest rates, or investor risk aversion—can reduce appetite for high-valuation deals.

3. Overvaluation in Previous Rounds

Startups sometimes raise capital at inflated valuations due to hype, competition among VCs, or overly optimistic projections. These valuations may not be sustainable.

4. Cash Flow or Profitability Concerns

If the company has a high burn rate and limited runway, it may have little bargaining power, forcing it to accept less favorable terms.

What Are the Impacts of a Down Round?

While down rounds are sometimes necessary to secure continued funding, they come with serious consequences:

• Equity Dilution: Existing shareholders, including founders and employees with stock options, may see their ownership percentages shrink. New investors often demand anti-dilution protections, further complicating equity structures.
• Valuation Signal: A down round sends a negative signal to the market. It suggests that the company’s growth trajectory or profitability potential is in doubt, which may impact future fundraising efforts.
• Employee Morale: Stock options lose value in a down round, which can damage employee motivation, especially in startups where equity is a key component of compensation.
• Governance Shifts: New investors may negotiate stricter governance rights, board seats, or liquidation preferences that can limit founder control.

Can a Company Recover From a Down Round?

Absolutely. While a down round reflects short-term valuation pressure, it does not necessarily indicate failure. Some of the most successful companies—including Facebook, Airbnb, and Slack—experienced funding challenges or valuation resets at various stages.

Recovery depends on how the company responds:

• Refocus on unit economics and core business fundamentals
• Reduce cash burn and extend runway
• Strengthen product-market fit
• Realign with investors through transparent communication

Some companies use a down round as a strategic reset, shedding unrealistic expectations and recalibrating for sustainable growth.

Conclusion: A Tough Pill, Not a Death Sentence

A down round is a clear signal of recalibration in a startup’s valuation journey. While it carries economic and reputational risks, it’s not the end of the road. For founders, the key is to understand the reasons behind the valuation cut, maintain stakeholder confidence, and execute a path back to growth.

In a volatile funding environment—especially in post-2022 markets marked by investor caution and tighter capital—down rounds have become more common, and less stigmatized. Transparency, discipline, and adaptability remain the entrepreneur’s best tools for weathering the storm.

Kholoud Hussein 

In a world racing toward decarbonization and sustainable development, Saudi Arabia is turning to a rarely explored, yet abundantly promising, source of prosperity: its seas. The term "blue economy" refers to the sustainable use of ocean resources for economic growth, improved livelihoods, and jobs, while preserving the health of ocean ecosystems. It includes industries such as coastal tourism, fisheries, maritime transport, renewable ocean energy, and marine biotechnology—all of which hold significant potential for coastal nations like Saudi Arabia. 

Stretching over 1,800 kilometers of Red Sea and Arabian Gulf coastlines, and encompassing 186,000 square kilometers of coastal ecosystems, the Kingdom is now making the "blue economy" a centerpiece of its Vision 2030 strategy. This sector, encompassing everything from fisheries and tourism to marine biotechnology and renewable energy, is seen not only as a path to diversify the economy, but also as a way to balance growth with environmental stewardship.

Saudi Arabia 2030 Vision

On April 28, 2024, Mohammed bin Salman launched Saudi Arabia’s national strategy for the blue economy, with a clear mandate: "Through this strategy, the Kingdom positions the blue economy as a fundamental pillar of its diversified economy, aiming to increase its contribution to GDP, create thousands of job opportunities, and preserve marine ecosystems."

This vision builds upon Saudi Arabia’s existing environmental and economic transformation plans. It calls for a tenfold increase in marine protected areas (from 3% to 30%), a 50% share of renewable energy, and the creation of over 210,000 new jobs in coastal and maritime sectors by 2030. The government expects this initiative to contribute more than SAR 85 billion to the national economy within the same timeframe.

By the Numbers: Coastal Wealth

• 1,800+ km of Red Sea and Arabian Gulf coastline.
• 186,000 km² of coastal and marine territory.
• Fourth-largest coral reef system in the world.
• Over 6,300 tons of fish from Jazan Province annually (20% of national production).
• Target: SAR 85 billion GDP contribution by 2030.
• Projected: 210,000 jobs created in maritime industries.

These numbers only scratch the surface of Saudi Arabia’s marine potential. The government has also emphasized port infrastructure upgrades, desalination investments, and marine innovation hubs along both coasts. In 2023, the Saudi Ports Authority (Mawani) announced over SAR 17 billion (USD 4.5 billion) in planned investments to expand and modernize key maritime hubs such as Jeddah Islamic Port and King Abdulaziz Port. Jeddah Islamic Port alone handled more than 5 million TEUs (twenty-foot equivalent units) that year, securing its rank among the world’s busiest ports. On the desalination front, Saudi Arabia produces nearly 20% of the world’s total desalinated water, with the Ras Al-Khair plant alone delivering over 1 million cubic meters daily. Innovative projects by ENOWA in NEOM are pioneering zero-brine discharge systems to turn waste into usable industrial materials.

Meanwhile, institutions like KAUST’s Red Sea Research Center are spearheading marine biodiversity studies, coral health monitoring, and ocean energy pilot programs. The Kingdom has earmarked SAR 1 billion to advance marine research and blue economy innovation, laying the foundation for a thriving, future-ready maritime ecosystem. Major expansion plans are already underway at key ports such as Jeddah Islamic Port and King Abdulaziz Port, with billions in investments aimed at enhancing maritime logistics and boosting trade efficiency. At the same time, advancements in desalination technology are helping meet rising water demands sustainably, especially in arid coastal areas. 

Innovation hubs like the King Abdullah University of Science and Technology (KAUST) are working on blue economy R&D, including marine biotech, sustainable aquaculture, and ocean energy applications, intending to position the Kingdom as a global leader in marine sciences. These infrastructure- and research-driven initiatives form the backbone of an ecosystem designed to support long-term growth in the blue economy.

Red Sea Projects: Sustainability Meets Luxury

One of the flagship initiatives under the blue economy umbrella is the Red Sea Global (RSG) project, which integrates eco-tourism with conservation science. RSG CEO John Pagano remarked: "At full capacity, we’re going to contribute SR33 billion annually to the Saudi economy and create 120,000 jobs. That’s not just tourism—it’s infrastructure, services, and long-term skills development."

The RSG project includes the world’s largest coral propagation facility, a coastal reef protection program, and the planting of over 50 million mangrove trees by 2030 to combat erosion and support marine biodiversity.

Tech, Conservation, and Commerce

Saudi Arabia’s blue economy strategy is unique in its blending of marine conservation with high-tech industry. Raed Al-Basseet, Chief Environment and Sustainability Officer at RSG, said, "Enhancing the environment isn’t a cost; it leads to real return on investment." The Kingdom is using AI to monitor coral bleaching, deploying drones for marine enforcement, and testing floating solar panel systems that could help power coastal towns and marine infrastructure.

The integration of technology is also being explored in marine biotechnology, underwater robotics, and aquaculture innovation zones. These developments not only bring investment, but create knowledge-based jobs that support a modern, resilient economy.

Untapped Markets: Fisheries, Aquaculture, Logistics

Beyond tourism and conservation, sectors like fisheries and maritime logistics offer huge potential. Jazan, for instance, is being transformed into a Special Economic Zone with a focus on marine industries. The area currently produces 6,300 tons of fish annually—a figure that could double with enhanced infrastructure and cold-chain logistics.

Private entrepreneurs are beginning to notice. Ahmed Al-Binali, founder of a seafood export startup in Dammam, noted, "With new regulations, funding, and international demand, we’re finally seeing real momentum. Our exports have grown 40% in two years."

Additionally, NEOM’s Oxagon project aims to be the world’s largest floating industrial hub, merging shipping, marine data centers, and green hydrogen production, placing Saudi Arabia at the center of blue-tech innovation.

Investment Gaps and Opportunities

Despite the promise, private investment in the blue economy remains limited. Marine R&D, deep-sea exploration, and sustainable aquaculture are still underfunded. Policymakers and business leaders are urging more venture capital and institutional investors to support the emerging sector.

In the words of Fahd Al-Rasheed, advisor at the Royal Commission for Riyadh City: "The Red Sea and Gulf aren’t just tourist assets—they’re economic accelerators. But we need to scale innovation faster, especially in aquatech, logistics, and ocean clean energy."

Public-private partnerships and blended finance are seen as keys to unlocking this capital. Government incentives are being tailored to attract entrepreneurs and corporates into eco-marine projects, especially in desalination efficiency, underwater robotics, and clean shipping.

The private sector in Saudi Arabia is beginning to show signs of engagement, with marine-focused startups gaining traction. As of 2024, over 40 startups in sectors like aquatech, maritime logistics, and marine AI monitoring have emerged under Monsha’at’s innovation programs. Initiatives such as the Saudi Blue Investment Fund are working to offer seed capital and technical support to founders focused on sustainable marine solutions. However, there is still a wide funding gap, especially at Series A and B stages, where investors remain cautious due to regulatory uncertainties and limited exit opportunities.

Additionally, venture-building platforms and incubators such as KAUST’s Innovation Center and King Abdulaziz City for Science and Technology (KACST) are playing a crucial role in nurturing marine-focused enterprises. These institutions have helped commercialize over 25 marine-related technologies in the past five years, yet experts argue that a more coordinated policy and funding pipeline is essential to scale these innovations regionally and globally. With more targeted investment from sovereign wealth vehicles like the Public Investment Fund (PIF), the Kingdom can unlock significant value while leading the MENA region in blue economy entrepreneurship.

Regional and Global Collaboration

To fully harness the blue economy, Saudi Arabia is also looking outward. Collaboration with Egypt, Jordan, Oman, and the UAE on coral reef protection, pollution monitoring, and sustainable shipping corridors is underway. These efforts are critical, as the Red Sea remains one of the world’s most biodiverse and geopolitically significant marine zones.

Moreover, Saudi Arabia recently signed memoranda with France and Norway to share expertise on offshore aquaculture, marine research, and green port management.

Challenges Ahead

Despite ambitious goals, challenges remain:

• Climate Risk: Coral bleaching, overfishing, and water pollution pose ongoing threats.
• Governance Complexity: Balancing development and environmental regulation across agencies and jurisdictions is no small task.
• Skills Gap: The maritime sector needs specialized engineers, marine biologists, and blue economy strategists—fields that remain underdeveloped in Saudi educational institutions.

However, with rapid policy reform, an open investment climate, and a generation of tech-savvy entrepreneurs, these challenges are surmountable.

Finally, as the world seeks new economic models rooted in sustainability, Saudi Arabia’s blue economy strategy offers a compelling blueprint. It aligns economic growth with ecological preservation, empowers youth with new types of jobs, and opens the Kingdom’s shores to global collaboration and innovation.

By turning its coasts into catalysts for economic transformation, Saudi Arabia is not just diversifying its economy—it’s pioneering a new frontier where prosperity flows with the tide.

Noha Gad

The loyalty program market in Saudi Arabia is poised for steady growth in the coming years, fueled by innovative product launches and businesses increasingly leveraging loyalty strategies to boost sales and revenue.

According to a recent report published on Research and Markets, one of the world’s largest research market stores, the Saudi loyalty market is projected to grow by 15.4% annually, reaching $842.5 million in 2025, with a CAGR of 13% from 2025–2029, propelling the market to $1.37 billion by 2029.

This growth reflects a transformative shift in the Kingdom’s loyalty landscape, driven by technological advancements, evolving consumer demands, and Vision 2030-aligned policies that incentivize digital innovation.

At the forefront of this evolution is Resal, a pioneer in redefining loyalty and rewards solutions. By offering cutting-edge digital platforms, Resal bridges merchants, businesses, and consumers through an expansive, seamless network.

To explore Resal’s role in shaping the future of the loyalty and rewards landscape in Saudi Arabia, Sharikat Mubasher held an interview with CEO Hatem Kameli to discuss industry trends, growth drivers, and the company’s vision for revolutionizing the sector.

How does Resal contribute to the growth of digital payments in Saudi Arabia, and what makes your services unique?

Resal plays a pivotal role in advancing digital payments in Saudi Arabia by offering innovative solutions in digital cards, rewards, and loyalty programs. Our platform empowers individuals, businesses, and merchants to maximize the benefits of digital value through seamless and exceptional experiences. 

What sets Resal apart is our commitment to providing effortless rewards, seamless payouts, and smarter loyalty solutions. By integrating cutting-edge technology, we ensure that our services are not only efficient but also tailored to meet the evolving needs of our users. 

What are the biggest challenges facing loyalty programs in the Kingdom, and how do you address them?

The current loyalty and rewards landscape is fragmented, causing inefficiencies for consumers, businesses, and merchants. Consumers struggle to manage and redeem scattered loyalty points; businesses lack efficient tools for rewards and payouts; and merchants face challenges in digitizing and monetizing programs.

Resal addresses these issues by offering a unified digital platform that:

● Empowers consumers to aggregate and use loyalty points across a broad network.

● Enables businesses to manage and distribute rewards and incentives seamlessly.

● Helps merchants issue and manage digital prepaid cards and loyalty programs, enhancing customer engagement.

With 1.5 million users, how does Resal plan to scale its alternative digital payment solutions?

Resal has successfully secured $9 million in Series A funding to expand our digital rewards in Saudi Arabia. This investment will be utilized to enhance our technological infrastructure, develop new products, and expand our services to a broader audience.

Our growth strategy includes targeting new sectors, launching various technological products for alternative payment solutions, and strengthening our partnerships to reach more users and businesses across the Kingdom.

How does Resal plan to maintain its lead in digital rewards and loyalty programs, both regionally and globally?

To maintain our leadership position, Resal focuses on continuous innovation and strategic partnerships. We are committed to developing scalable products and services that cater to the evolving needs of our users with different use cases.

Our vision includes expanding our presence in the Middle East and North Africa region, offering alternative payment solutions, and enhancing our loyalty programs to provide more value to our users.

How will Resal’s partnership with Grintafy revolutionize Saudi Arabia’s sports sector?

Resal's strategic partnership with Grintafy aims to empower players and the sports community by offering digital rewards and creating an interactive user experience that encourages continuous skill development. 

By integrating our digital rewards solutions with Grintafy's platform, we provide athletes with incentives that motivate them to improve their performance and engage more deeply with the sports community. This collaboration is set to transform the way athletes and sports enthusiasts interact with digital platforms in Saudi Arabia.

Beyond sports, what other sectors does Resal target for expansion?

Beyond sports, Resal is strategically expanding its presence across several high-growth sectors, notably entertainment and lifestyle. These industries are integral to everyday consumer engagement, and our solutions aim to elevate how users interact with brands through seamless digital rewards and gifting experiences.

Our goal is to become a leading platform in innovative payment and spend management across diverse lifestyle sectors, enriching how people connect with brands and services through intelligent, easy-to-use digital tools.

What trends do you see shaping the future of loyalty programs in Saudi Arabia?

The future of loyalty programs in Saudi Arabia is being shaped by several key trends:

● AI-Powered Personalization through Data Analytics: Leveraging artificial intelligence to deliver personalized rewards and experiences is becoming increasingly important in meeting consumer expectations.

● Rise of Coalition Loyalty Programs: There is an increasing trend towards coalition loyalty programs, where multiple brands collaborate to offer shared rewards. This approach provides customers with more versatile and valuable benefits, enhancing the overall appeal of loyalty programs.

● Experiential Rewards: Saudi consumers are increasingly valuing unique experiences over mere discounts. Loyalty programs are evolving to offer curated lifestyle experiences such as exclusive dining events, travel packages, and entertainment options, fostering deeper emotional connections with brands.

Resal is at the forefront of these trends, continuously innovating to provide loyalty solutions that align with the evolving preferences and values of consumers in Saudi Arabia.

Ghada Ismail

In the fast-evolving world of fintech and Web3, new technologies are reshaping how we build, invest, and exchange value. Among the most talked-about innovations is tokenization, a powerful tool that’s opening up new revenue models, improving asset liquidity, and redefining ownership as we know it.

For startups exploring new ways to scale or tap into previously illiquid markets, tokenization offers more than just technical appeal, it represents a shift toward more inclusive, programmable finance. But what does it actually mean, and how does it work? Let’s break it down.

Tokenization is the process of digitally representing ownership rights to real-world or digital assets using blockchain technology. At its core, it involves creating cryptographic tokens that correspond to a specific asset, such as real estate, securities, commodities, or intellectual property, allowing these tokens to be securely transferred and traded on a decentralized network.

Unlike traditional records of ownership maintained by centralized institutions, tokenized assets are managed through smart contracts and distributed ledgers, ensuring transparency, immutability, and programmability. Tokenization enables assets to be fractionalized, making them more liquid and accessible to a broader range of participants.

How It Works

The tokenization process typically involves three main components:

1. The underlying asset – a tangible or intangible item with economic value.
2. A blockchain protocol – a decentralized network that records and verifies transactions.
3. The token – a digital unit that represents ownership rights or claims to the underlying asset.

For instance, a commercial property valued at $10 million can be tokenized into 100,000 tokens, with each token representing a 0.001% ownership stake. These tokens can then be issued, held in digital wallets, and traded on compliant secondary markets.

Smart contracts govern the rules of issuance, transferability, dividend distribution (if applicable), and compliance checks, removing the need for traditional intermediaries and manual processes.

Types of Tokens

Tokenized assets are commonly issued in one of two forms:

• Security Tokens – representing regulated financial instruments such as equity, debt, or funds. These are subject to securities laws and compliance protocols.
• Utility Tokens – granting access to a specific platform, service, or product, though not representing ownership in a legal sense.

The key distinction lies in their legal treatment and functional use. Tokenization platforms must ensure proper classification and adherence to jurisdictional regulations.

Benefits of Tokenization

Tokenization offers several significant advantages across industries:

• Improved liquidity: Fractional ownership enables smaller investments and increases the marketability of traditionally illiquid assets.
• Enhanced transparency: Blockchain provides an immutable audit trail for all transactions.
• Operational efficiency: Smart contracts reduce reliance on intermediaries and streamline settlement processes.
• 24/7 market access: Unlike traditional exchanges, tokenized assets can be traded around the clock.

These benefits are especially impactful in sectors like real estate, private equity, art investment, and structured finance, where asset transfers are often slow, opaque, and costly.

The Road Ahead

Tokenization is poised to play a foundational role in the future of finance. As legal frameworks, interoperability standards, and institutional adoption continue to evolve, tokenized markets are expected to unlock new forms of capital formation, cross-border trade, and financial inclusion.

In essence, tokenization is not just a technological advancement; it’s rather a re-architecture of ownership, with the potential to make global markets more efficient, accessible, and secure.

Ghada Ismail

Imagine a world where your child can earn, save, and spend money digitally, without needing cash. What if they could manage their allowance, set savings goals, and even learn the basics of budgeting and investing, all while having fun? This is not a future vision but an emerging reality with fintech for kids. 

The fusion of financial technology and education is transforming the way children learn about money, and Saudi Arabia is at the forefront of this revolution. Through innovative digital platforms, kids in the Kingdom are becoming more financially aware at an early age, preparing them for a future that’s as digital as it is financially complex.

What is Fintech for Kids?

Fintech for kids refers to digital tools, apps, and platforms that allow children to engage with money management in a safe, controlled, and fun environment. These tools enable kids to:

• Manage virtual accounts.
• Track their spending.
• Set savings goals.
• Learn financial responsibility in a digital space.

Verity: Leading the Regional Movement

While Saudi startups are still exploring their entry into kid-focused fintech, regional pioneers like Verity are setting the tone.

Headquartered in the UAE, Verity is the first family banking and financial literacy app in the MENA region. It’s designed for children aged 8 to 18 and offers a fully integrated digital money experience under parental supervision.

Using the app, parents can set chores, send allowances, and monitor spending in real time. Kids get to track savings goals, manage their own budgets, and make purchases using a personalized prepaid Visa card.

Built in partnership with NymCard and Visa, Verity offers a unique combination of real financial access and gamified education, a concept that could thrive in the Saudi market, especially if localized with cultural and regulatory nuances in mind.

STC Pay – Family Cards (Bahrain)

STC Pay offers a "Family Cards" feature in Bahrain, allowing account holders to issue prepaid cards for family members, including children aged 8 to 17. These cards enable parents to transfer allowances, set spending limits, and track usage. While this feature is currently available in Bahrain, it is not yet offered in Saudi Arabia.

Egypt: A Regional Case Study in Youth Fintech

Neighboring Egypt has become an unlikely pioneer in kid-focused fintech, offering lessons and inspiration for Saudi innovators.

Masroofi
Egypt’s first e-wallet for children aged 5 to 15, Masroofi lets parents manage digital allowances and oversee spending through a secure app paired with a prepaid card. It’s a fully cashless system built for school-age children and their families.

Ingiz
A gamified money management platform, Ingiz collaborates with Mastercard to deliver smart spending tools and financial education to teenagers. The app includes missions and reward systems, encouraging kids to develop strong financial habits.

Mini Money
Created by AUC students, Mini Money uses interactive challenges to teach financial basics like budgeting and saving. It appeals to younger children and integrates with educational initiatives.

FinYology
An initiative by the Central Bank of Egypt and the Egyptian Banking Institute, FinYology introduces fintech and digital literacy at the school and university level, seeding the ecosystem from the ground up.

Together, these examples show how strategic support—whether from startups, banks, or regulators—can create real impact at scale.

Key Saudi Players in Fintech for Kids

1. Cashee – A Digital Banking App for Teens

Cashee is a mobile banking app tailored for kids and teens aged 6 to 18. It offers a free mobile app and a prepaid Visa card issued by Arab National Bank (ANB). The app allows parents to transfer money to their children, reward them for challenges, and set flexible spending controls. Cashee aims to empower youth to create better money habits through its platform.

2. ZakiPay – Kids Debit Card

ZakiPay provides a free kids debit card in Saudi Arabia, enabling children to make decisions about spending, saving, or donating money. This initiative encourages financial independence and responsibility from a young age.

The Benefits of Fintech for Kids in Saudi Arabia

Here’s how fintech for kids is benefiting the younger generation in the Kingdom:

• Early Financial Education:
  • Kids in Saudi Arabia are learning about budgeting, saving, and investing using interactive tools.
  • Platforms like Cashee and ZakiPay integrate learning with practical money management experience.
• Parental Control and Guidance:
  • Parents can monitor and set limits on their children’s spending and savings, ensuring financial education is guided and secure.
  • This fosters a sense of responsibility while maintaining a safe financial environment.
• Learning Through Digital Experiences:
  • Gamified features on kids' fintechs make financial learning fun and engaging.
  • Kids unlock rewards by achieving savings goals or completing financial challenges.
• Preparing for a Cashless Future:
  • As Saudi Arabia moves towards a cashless economy, fintech tools prepare kids for digital wallets and online payments.
  • These platforms offer practical experience with digital money, laying the foundation for a future where cash transactions are rare.

Challenges to Consider

While fintech for kids offers great potential, there are a few challenges that must be considered:

• Data Privacy and Security:
  • Protecting children’s personal and financial data is paramount. It’s essential that fintech companies comply with strict privacy regulations to ensure children’s information is safe.
• Supplementing Digital Education with Real-World Conversations:
  • While fintech tools provide valuable hands-on experience, they should not replace meaningful discussions about money at home.
  • Parents need to continue reinforcing the broader principles of financial responsibility alongside digital tools.

Conclusion: The Smartest Investment Starts Young

The future of money is digital, and it’s arriving faster than ever. But the real innovation lies in preparing the next generation to handle it.

Kid-focused fintech isn’t just a trend; it’s a long-term investment in economic literacy, family empowerment, and national progress. As Saudi Arabia nurtures a thriving fintech ecosystem, one thing is clear: raising financially smart kids today could be the Kingdom’s most valuable asset tomorrow.

Because in a world where money moves with a tap, teaching children how to manage it might just be the smartest move of all.

Ghada Ismail

Imagine a world where your investments aren’t tied to traditional stocks, bonds, or even real estate. Instead, you can invest in digital assets that exist entirely in the virtual realm: cryptocurrencies, tokenized real estate, and even virtual art. Sounds futuristic? For many around the globe, it’s already a reality.

As the world embraces this digital revolution, Saudi Arabia is taking bold strides to shape its own future in the space. With Vision 2030 guiding the country’s transformation, digital assets have emerged as a promising, albeit risky, investment avenue.

Are you curious about how this new frontier in finance could reshape investment strategies in Saudi Arabia? Whether you're an investor eager to explore new opportunities or someone still hesitant about diving into the digital realm, understanding the potential of digital assets is more important than ever. Let’s take a closer look at how these emerging technologies are poised to change the investment landscape in the Kingdom, the challenges that come with them, and the opportunities that could define the future of Saudi investment.

So, are digital assets a passing trend, or will they become a cornerstone of the Kingdom's economic future? Let’s find out in this article.

Understanding Digital Assets

Digital assets are essentially assets that exist in digital form and are secured by blockchain technology. They can take various forms, including cryptocurrencies like Bitcoin and Ethereum, stablecoins, security tokens, and NFTs.

• Cryptocurrencies: These are decentralized digital currencies that operate independently of central banks. Bitcoin and Ethereum are the most well-known examples.
• Stablecoins: These are digital assets pegged to a stable asset, such as the US dollar, and are designed to reduce volatility in the market.
• Security Tokens: These are digital representations of ownership in traditional assets, like real estate or stocks.
• NFTs (Non-Fungible Tokens): Unique digital items that can represent anything from digital art to virtual land.

The underlying technology for all of these assets is blockchain, a distributed ledger technology that ensures transparency and security in transactions.

While these digital assets offer exciting potential for investors, it's important to distinguish between those that are speculative (e.g., cryptocurrencies) and those with utility value (e.g., tokenized assets). Understanding this distinction is crucial for building a diversified portfolio.

Investor Interest and Market Activity: The Rising Demand

In Saudi Arabia, digital assets are attracting growing interest, especially among younger generations. Millennials and Gen Z, who are more tech-savvy and open to new financial products, are increasingly turning to digital assets as part of their investment strategies. Recent surveys have indicated a surge in crypto wallet ownership and usage in the region, as more people look for opportunities beyond traditional stocks and bonds.

The rise of local exchanges such as Rain and BitOasis, which cater to the MENA region, is making it easier for Saudi investors to access digital assets securely. These platforms allow users to buy, sell, and trade cryptocurrencies and other digital assets, helping to foster a more mature digital economy in the Kingdom.

Global platforms like Binance and Coinbase are also popular among Saudi investors, contributing to a regional growth in crypto asset ownership. As the digital asset market matures, Saudi Arabia’s burgeoning fintech ecosystem is expected to play a critical role in shaping the future of digital investment.

Opportunities for Saudi Investors

Portfolio Diversification: Digital assets offer Saudi investors a unique way to diversify their portfolios, particularly during periods of high inflation. Cryptocurrencies, in particular, have been considered a hedge against inflation by some investors due to their limited supply and decentralized nature.

Exposure to Emerging Technologies: With the growth of Web3, Decentralized Finance (DeFi), and the metaverse, digital assets present an opportunity to invest in emerging technologies that could define the future of the internet and finance. These sectors, still in their infancy, hold enormous potential for growth, and early investors could reap significant rewards.

Tokenization of Real-World Assets: Digital assets enable the tokenization of traditional assets such as real estate, art, and commodities. In Saudi Arabia, where real estate remains a popular investment, tokenization could open up new avenues for fractional ownership, making it easier for smaller investors to participate in high-value markets.

Risks and Challenges: A Complex Digital Landscape

Investing in digital assets can be enticing, but it requires an understanding of the unique challenges they present. Here are some critical risk factors investors should consider before diving into this relatively new space:

Lack of Standardization and Fragmented Ecosystem: Unlike traditional financial markets that are governed by established standards, the digital asset ecosystem remains fragmented. The industry has no universal framework for measuring value, asset quality, or risk exposure. Digital currencies, NFTs, and tokenized assets all operate in different spaces, and as such, their regulatory treatment, market acceptance, and liquidity can vary dramatically. This lack of standardization can make it difficult for investors to assess the viability of digital assets as part of a balanced portfolio.

Legal and Jurisdictional Barriers: The decentralized nature of digital assets presents unique legal challenges. In Saudi Arabia, digital assets are still largely unregulated, and the legal frameworks for things like token ownership, cross-border asset transfers, and enforcement of contracts are not fully established. As more global investors enter the market, cross-jurisdictional issues will arise. For example, how do investors protect their holdings when they are subject to laws in multiple countries that may not recognize digital asset ownership? Legal uncertainty makes navigating the global digital asset market a complex task for both local and international investors.

Technological Risks and Dependence on Infrastructure: The rapid pace of technological development in blockchain and digital asset platforms brings both opportunity and risk. Many digital asset exchanges and platforms are still relatively new, and some lack the robustness and scalability of traditional financial institutions. System outages, security vulnerabilities, and the risk of technological failure are tangible threats that could undermine investor confidence. 

Market Manipulation and Lack of Transparency: Due to the decentralized nature of digital assets, there are fewer checks and balances to prevent market manipulation. While the financial markets have regulatory bodies that oversee trading practices, the crypto market has seen numerous instances of "whale" investors—those with large holdings—using their power to influence prices. Additionally, many platforms lack full transparency about their operations, trading volumes, or algorithms, which can lead to mistrust and uncertainty. This lack of oversight increases the risk of market volatility driven by manipulated or opaque practices.

Cultural Resistance and Lack of Education: Despite the growing interest in digital assets, there is still a significant gap in education and understanding, particularly in regions like Saudi Arabia. The lack of widespread literacy around blockchain, digital currencies, and decentralized finance (DeFi) presents a barrier to adoption. Furthermore, there is cultural resistance to new technologies in many parts of the world, where traditional investments like real estate, gold, and equities dominate. This resistance could slow the pace at which digital assets become mainstream investment vehicles in the Kingdom.

Long-Term Viability and Asset Longevity: With the digital asset market evolving rapidly, there are concerns about which assets will stand the test of time. While some cryptocurrencies have gained considerable traction, others may struggle with adoption or technological obsolescence. Similarly, tokens tied to NFTs or certain digital commodities might lose their appeal or utility over time. Investors face the challenge of predicting which digital assets will maintain value or even exist a few years down the road, given the pace of technological and market shifts.

Vision 2030 and Digital Assets: A Strategic Fit for Saudi Arabia’s Future

Digital assets align well with Saudi Arabia’s broader Vision 2030 agenda, which seeks to diversify the Kingdom’s economy and reduce its reliance on oil. Blockchain technology, in particular, has the potential to revolutionize key sectors like logistics, real estate, and green energy. The Saudi government’s ongoing commitment to fostering innovation in fintech could allow digital assets to play a pivotal role in driving forward the Kingdom's economic diversification efforts.

Tokenization could also disrupt industries traditionally dominated by large players, enabling smaller businesses to access capital through asset-backed tokens, thereby democratizing investment opportunities. In this sense, the rise of digital assets might empower a new wave of Saudi entrepreneurs and investors.

Expert Voices: Insights on the Future of Digital Assets in Saudi Arabia

In an interview with Arab News, Ola Doudin, CEO and co-founder of UAE-based digital asset exchange BitOasis, emphasized the region’s accelerating regulatory progress. “From a regulatory perspective, we have reached escape velocity,” she said, noting the growing momentum among policymakers. She added that there's now a clear competitive dynamic pushing regulators across the region to introduce robust frameworks for Virtual Asset Service Providers (VASPs), which is crucial for enabling long-term sector growth. 

Doudin also underscored the critical role emerging markets play in shaping the future of digital assets. “Nineteen out of twenty top crypto-markets (by weighted crypto activity) are in the emerging or developing economies,” she explained. “So, it’s not surprising that when a territory announces it has introduced a regulatory framework — as we are seeing across the UAE right now — there is naturally a surge of interest and investment.”

Conclusion: A Frontier Full of Potential

As Saudi Arabia continues its push for economic diversification, digital assets stand out as an exciting, though risky, investment frontier. While they present remarkable opportunities for growth and portfolio diversification, they also come with considerable risks. The Kingdom’s cautious regulatory approach ensures that innovation can take place without sacrificing financial stability, but investors must tread carefully.

For Saudi investors, understanding the complexities of digital assets—and staying informed on regulatory developments—is key to navigating this emerging space. With the right education and strategic planning, digital assets could become a powerful tool for wealth-building in the years to come.

Kholoud Hussein 

In recent years, Saudi Arabia has witnessed a significant transformation in its labor market, marked by the rapid growth of the freelance economy. This shift aligns seamlessly with the Kingdom's Vision 2030, aiming to diversify the economy, empower individuals, and foster innovation. As of September 2024, over 2.25 million individuals have registered on the national freelance platform, reflecting the increasing demand for flexible work options and the government's commitment to modernizing the workforce. 

The Current Landscape of Freelancing in Saudi Arabia

Demographics and Sectoral Distribution

The freelance sector in Saudi Arabia is diverse and dynamic. Trade and retail dominate with 38% of freelancers, followed by industry (13%) and business services (11%). Educationally, 62% of freelancers hold bachelor's degrees, 31% have high school qualifications or less, and 7% possess higher degrees. Geographically, Riyadh leads with 27% of freelancers, followed by Makkah (22%) and the Eastern Region (14%). The 25-34 age group is the most active, indicating a strong youth presence in the freelance market. 

Economic Contribution 

The freelance economy’s impact on Saudi Arabia’s GDP is already notable, contributing SAR 72.5 billion (approximately $19.3 billion) in 2023, which equates to around 2% of the Kingdom's total GDP. This contribution is expected to increase substantially as freelance work becomes more formalized and integrated into the national labor strategy. According to a report by the Saudi Ministry of Human Resources and Social Development, the number of freelance licenses issued is growing at an annual rate of 22%, indicating a strong upward trajectory.

Experts forecast that by 2030, freelancers could contribute up to 5% of Saudi Arabia's GDP if current trends continue, particularly as new sectors such as digital marketing, software development, AI services, and content creation continue to flourish. Furthermore, the flexibility inherent in freelance work supports other critical areas of Vision 2030 — notably by reducing unemployment, especially among youth and women, and fostering innovation across industries.

From a socio-economic perspective, the freelance model also plays a role in regional development. With more freelancers able to work remotely from secondary cities like Al Khobar, Abha, and Tabuk, economic activities are becoming less concentrated in Riyadh and Jeddah, promoting more balanced national development.

Startups and Digital Platforms Supporting Freelancers 

Saudi startups and digital platforms are emerging as critical enablers of the freelance economy, and their role will only intensify in the coming years.

Platforms like Marn and Ureed are not merely matching freelancers with projects — they are building ecosystems. Marn recently announced a plan to integrate AI-driven skill assessment tools, helping freelancers validate and showcase their competencies, thereby increasing trust between freelancers and hiring businesses. Ureed, similarly, has expanded its platform capabilities to offer managed services where teams of freelancers can collaborate on complex projects, providing end-to-end solutions for SMEs and large enterprises.

In addition, new SaaS (Software-as-a-Service) startups in Saudi Arabia are developing tools specifically for freelancers, including smart invoicing apps, legal contract templates, and tax management services, in anticipation of more formal freelance taxation systems in the Kingdom. Startups like Freelance Yard and Shift are already piloting freelance marketplaces that include embedded banking services, allowing users to manage payments, savings, and even retirement plans directly through their platforms.

Looking ahead, startups are expected to play an even bigger role by:

• Expanding access to international markets: Saudi freelancers could soon tap into global freelance opportunities via local platforms offering cross-border payments and multilingual interfaces.
• Specialization of platforms: Future freelance platforms may be sector-specific (e.g., legal freelancing, healthcare consulting, tech development), catering to niche professional segments with tailored tools.
• Building communities and upskilling hubs: Startups will likely invest in building online communities offering networking events, professional development workshops, and certifications that enhance freelancers’ career growth.
• Integrating AI and Blockchain: AI will optimize matching algorithms, while blockchain could be used to create secure, transparent work contracts and payment records, ensuring better protection for freelancers.

According to a study by PwC Middle East, nearly 68% of Saudi startups are looking to integrate freelance-based services into their operational models by 2026 — highlighting that the freelance economy will not just be an employment channel, but a core business model.

Government Initiatives and Vision 2030 Alignment

The Saudi government has implemented several initiatives to bolster the freelance economy:

• Future Work Company: Established in 2019 by the Ministry of Human Resources and Social Development to promote modern work styles, including freelancing. 
• Freelance License Program: Simplifies the process for individuals to obtain official freelance licenses, granting them access to government services and financial products.
• Support Programs: Initiatives like the Reef program, the Social Development Bank, and the Human Resources Development Fund provide financial and training support to freelancers. 

These efforts are integral to Vision 2030's objectives of increasing employment, especially among youth and women, and fostering a diversified, knowledge-based economy.

Challenges and Opportunities

Challenges

Despite the growth, the freelance sector faces several challenges:

• Legal Framework: The need for standardized contracts and dispute resolution mechanisms to protect freelancers and clients.
• Social Protection: Limited access to health insurance, retirement plans, and other benefits typically associated with traditional employment.
• Skill Development: Continuous upskilling is necessary to meet the evolving demands of the global market.

Opportunities

The freelance economy presents numerous opportunities:

• Women's Participation: With 3.2 million women expressing interest in freelancing, there's potential for increased female workforce participation. 
• Youth Engagement: The dominance of the 25-34 age group indicates a trend towards embracing flexible work models among the youth. 
• Technological Integration: Leveraging digital platforms can enhance efficiency and expand market reach for freelancers.

The Freelance Economy in Saudi Arabia Toward 2030 and Beyond

As Saudi Arabia continues its march toward achieving the ambitious targets of Vision 2030, the freelance economy is expected to shift from being a complementary part of the labor market to a central pillar of economic growth and innovation.

Experts project that by 2030, freelancers could account for as much as 10% of the active workforce in Saudi Arabia if current reforms and technological trends continue. According to a Deloitte Middle East forecast, flexible work arrangements, including freelance and remote work, will dominate nearly 35% of total employment contracts in the private sector by the end of the decade.

Several factors will fuel this future growth:

• Continuous Regulatory Enhancements: The Saudi government is expected to introduce more robust legal protections for freelancers, including standardized digital contracts, enhanced social insurance schemes, and retirement plans tailored to independent workers.
• Educational Institutions Embracing Freelancing: Universities and vocational training centers are increasingly incorporating freelance skills — such as project management, digital marketing, coding, and creative writing — into their curriculums to prepare students for the freelance economy.
• Cross-Sector Expansion: Freelancing will no longer be confined to technology or creative sectors. Growth is anticipated in healthcare consultancy, legal services, educational tutoring, environmental consulting, and even industrial design.
• Integration with Mega Projects: Saudi Arabia’s "giga projects" such as NEOM, The Red Sea Project, and Qiddiya will provide extensive opportunities for freelancers in areas like tech development, media production, architecture, environmental research, and tourism management.

Startups will remain vital players in facilitating this growth:

• They will build decentralized talent platforms connecting freelancers directly to global projects.
• They will integrate AI-driven skill certifications and instant payment systems to make freelancing more seamless and attractive.
• They will develop freelance-focused co-working hubs in major cities, blending digital and physical support spaces for independent workers.

Saudi officials are optimistic about the trajectory. In a recent statement, Ahmed Al-Rajhi, Minister of Human Resources and Social Development, said: "Freelancers are the future of a vibrant and diversified Saudi economy. We aim to empower them through smart policies, advanced platforms, and global integration."

Similarly, business owners in the freelance ecosystem, like Fahad Al-Dossary, founder of a Riyadh-based tech consultancy, affirm: "The freelance revolution has democratized opportunity. Today, Saudi talent can compete and collaborate globally without leaving their homes."

As Saudi Arabia embraces digitalization, entrepreneurship, and labor market flexibility, the freelance economy is no longer a secondary trend — it is becoming a strategic engine for growth, innovation, and national pride.

To conclude, the freelance economy in Saudi Arabia is rapidly evolving, contributing significantly to the nation's GDP and aligning with the strategic goals of Vision 2030. With continued support from the government, startups, and digital platforms, the sector is poised for sustained growth, offering flexible employment opportunities and fostering economic diversification.

Ghada Ismail

Suppose that the influencers just take selfies and share snap-winning captions all day long? Think again. In Saudi Arabia, the social media stars that you glance over every day are now occupying the head seats of boardroom tables, building brands, making startups, and leading companies that are making waves.

It's a revolution that can't be ignored. With millions of followers at their fingertips, these influencers have done more than sell products; they've established trust, built personal brands, and discovered the secret to turning passion into profit. Today, they're using that clout to create businesses that don't just track trends. They set them!

From fashion and beauty to tech and F&B, Saudi influencers are proving that the leap from content creator to company founder isn’t just possible; it’s becoming the new normal. In this blog, we’ll dive into the stories of some of Saudi Arabia’s most successful influencer-turned-entrepreneurs and see how they're redefining what it means to be a CEO in today’s digital-first economy.

Ready to meet Saudi businesses' new faces? Let's get in. Welcome to the new world where Saudi influencers are swapping followers for founder titles and making serious moves in markets far from the usual beauty and fashion paths.

Ibrahim Al Hajjaj: From Stand-Up Star to Startup Starter

You know him as the master of sharp wit and grounded characters, but Ibrahim Al Hajjaj is doing more than just making people laugh; he's building the business of entertainment.

Behind the limelight, Ibrahim has been busy opening stand-up comedy houses and forward-thinking production houses, driving Saudi Arabia's entertainment industry from amateur to business-class.

It's a high-stakes gamble, putting him not only as an entertainer but also as one of the driving forces shaping the future of the industry.

Ghaith Marwan: Turning Adventures into Investments

Known for his energetic travel videos and larger-than-life personality, Ghaith Marwan didn’t stop at entertainment. He’s quietly invested in the food and beverage scene and hospitality projects, bringing his adventurous spirit to real-world businesses. For Ghaith, the thrill of the journey isn’t just online; it’s embedded in every venture he backs.

Bader Saleh: From Viral Videos to Serious Ventures

Remember the viral sketches from ‘Eish Elly?’

Bader Saleh utilized his online fame and took it as a launching pad to develop content tech startups and media creativity platforms. Being at the forefront of media trends, Bader is showing that content creators' future is about taking charge of their art and their enterprises.

Ahmad Al Shugairi: Spurring Change, Establishing Enterprises

Saudi youth have been inspired by Ahmad Al Shugairi for decades on programs like 'Khawatir'.

But his influence did not remain limited to screen; it translated into tangible projects, from publishing ventures to social initiatives targeted at innovation, education, and empowering youths. Ahmad's life proves that when purpose is merged with influence, real social change follows.

Faisal Al Basri: Revolutionizing the E-commerce Game

Faisal Al Basri, famous for his biting remarks on business and technology, did not just talk about entrepreneurship; he lived it. With his venture into e-commerce and online platforms, Faisal has encouraged local products and created new opportunities for SMEs to expand online. He's the ultimate example of how content creators can turn digital knowledge into real business success.

The Rise of a New Entrepreneurial Generation

Saudi social media influencers are demonstrating that today, influence is not a matter of numbers; it's a matter of doing. They have progressed from being just creators to being real business players and cultural influencers. There are lessons for us on how digital natives can turn their skills and audience relationships into profitable businesses.

This is not just indicative of the rise of influencer marketing but of the emergence of a new generation of digital businesspeople who are revolutionizing business and culture. With these digital business people creating their brands, they're not just changing their own destinies but even rewriting the success recipe in Saudi Arabia and beyond.

The bottom line is clear: influence in the new world isn't about being seen; it's about using your platform. The social media influencers in Saudi Arabia are showing us all just how much that is possible.

Shaimaa Ibrahim

Amid the rapid transformations reshaping the global food industry, food technology has emerged as a key driver in revolutionizing how food is produced, distributed, and consumed. In Saudi Arabia, this sector is gaining strong momentum, fueled by Vision 2030’s focus on innovation and sustainability as essential pillars to strengthen food security and create new opportunities for entrepreneurs to deliver cutting-edge solutions tailored to both local and regional markets.

Therefore, Sharikat Mubasher sat down with Mohammed AlQurashi, CEO & Founder of Saudi FoodTech, a company aiming to harness technology to transform the food supply chain. In this exclusive interview, AlQurashi sheds light on the key challenges facing entrepreneurs in the food tech space, shares his vision for the sector’s future in Saudi Arabia, and highlights the critical role that startups can play in achieving self-sufficiency and boosting the Kingdom’s competitiveness in the global food landscape.

How was Saudi FoodTech founded, and what is its vision and mission for the food technology sector? 

 Saudi FoodTech was established to catalyze the Kingdom's transformation into a global hub for food and agri-techinnovation. Recognizing the critical need to enhance food security and sustainability, our mission is to foster an ecosystem in KSA for the world that accelerates innovation, investment, and collaboration in this sector. By connecting global and local startups, investors, corporates, and policymakers, we aim to drive the development of sustainable, tech-driven solutions in food and agriculture, in alignment with Saudi Arabia's Vision 2030. 

What services does Saudi FoodTech offer to support entrepreneurs and startups within the food technology industry?

We provide a comprehensive suite of services designed to support startups at various stages of their development. This includes facilitating connections with corporates and investors, organizing year-round industry events across Saudi cities to enhance visibility and partnership opportunities, and launching innovation challenges like the upcoming 2025 edition of the Saudi Agri-FoodTech Challenge which we will announce soon. Additionally, we offer support with commercialization and integration into corporate value chains, aiming to enable practical, high-impact engagement that accelerates innovation within the ecosystem. 

Can you share insights into the three editions of Saudi FoodTech, including the number of entrepreneurs and investors involved, as well as key partnerships formed?

Over the course of three editions, Saudi FoodTech has engaged more than 1,000 stakeholders, including startups, investors, corporates, and government entities. Our events and programs have led to meaningful investment outcomes, with several startups securing funding or advancing co-investment discussions. We'vealso facilitated strategic visits for startups from MEWA’s accelerator program to Saudi’s industry leaders like NADEC, AlTanmiah, and Jahez, creating direct pathways between early-stage innovators and key corporate players. We are currently focused on engaging global VCs who invest in the food and agri sectors, to bring them and their portfolios to the Kingdom. 

Could you provide more details about the companies that have recently joined Saudi FoodTech?

 We collaborate with a growing network of companies across the food and agriculture sectors. Recent initiatives include partnerships to facilitategreenhouse-based Taif rose production and early efforts to connect rose farmers with AgriTech startups. These projects reflect our broader goal of integrating innovation into heritage-based sectors with untapped commercial potential. We believe there is a massive opportunity for Saudi agri and food businesses to embed technology and go global. 

Is there an increasing interest among startups in developing sustainable solutions within the food technology sector? What are the most notable innovations that Saudi FoodTech is focusing on?

 Yes, there's a notable increase in interest among startups in developing sustainable solutions. Key areas of focus include controlled environment agriculture, smart irrigation and water-efficient systems, supply chain digitization and traceability, and localized, high-value ingredient development. Saudi FoodTech is committed to supporting startups that address deeply local challenges while contributing to broader food security and environmental goals. 

What are the primary challenges facing food technology startups in Saudi Arabia, and what strategies can be implemented to overcome them?

Key challenges include access to early-stage capital, limited commercialization and piloting infrastructure, and building relationships with industry partners and decision-makers. Our strategy focuses on closing these gaps through matchmaking between startups, corporates, and investors, structured investment readiness programs, and innovation challenges to validate solutions and open upmarket access. From our conversations, and by building awareness of Saudi Arabia’s food and agri sector, we have seen investor interest increase. 

 We believe that enabling structured engagement across the ecosystem is key to accelerating growth. 

How do you envision the future of smart agriculture and food technology in the Kingdom, especially with growing government support? What role do startups play in driving innovation in this field? 

The future of food and agriculture in Saudi Arabia is smart, sustainable, and tech-enabled. With strong policy support under Vision 2030, the sector is rapidly transforming, and startups are playing a vital role in that shift. From precision agriculture and alternative proteins to climate-smart farming, startups bring the agility and innovation required to tackle local challenges at scale. Saudi FoodTech’s role is to support and scale those efforts through strategic connections and ecosystem-building. 

What are thefuture plansand goals for Saudi FoodTech moving forward?

 In 2025, our focus is on launching the Saudi Agri-FoodTech Challenge, expanding our year-round event calendar across multiple Saudi cities, publishing ecosystem insights, and elevating thought leadership. We also aim to build long-term partnerships to support commercialization, policy dialogue, and investment opportunities. Our broader goal is to make Saudi FoodTech a globally recognized platform that drives innovation, investment, and sustainable growth across the Kingdom’s food and agriculture sectors

Ghada Ismail

Cryptocurrencies have evolved from niche tech curiosity to global financial phenomenon in just over a decade. As Bitcoin, Ethereum, and an increasing number of altcoins draw in investors, developers, and policymakers alike, governments are increasingly active in the digital asset ecosystem, not only to regulate it but to join in.

From China's digital yuan to Bitcoin as a form of tender in El Salvador, countries are experimenting with blockchain-based currencies in very different forms. In the Gulf, the UAE is already well ahead of the pack as a regional hub for crypto. So, Saudi Arabia?

With the Kingdom raising its bet on new tech, financial infrastructure, and digitalization as a component of Vision 2030, the idea of a national cryptocurrency or, at least, a blockchain-based coin with public utility, appears more prescient than ever. Is the time right, though, for Saudi Arabia to print its own crypto coin?

We'll explain what a cryptocurrency is first, and how it contrasts with a CBCC before getting into it.

What Really is a Cryptocurrency

A cryptocurrency is a digital or virtual currency that uses blockchain technology to secure and confirm transactions. Most cryptocurrencies, unlike government-issued and controlled fiat currencies, are decentralized; they are not dependent on central powers. Bitcoin, launched in 2009, was the first and remains the most well-known example. Others like Ethereum, Solana, and Ripple have since emerged with specialized use cases, from programmable contracts to super-fast cross-border payments.

What sets cryptocurrencies apart is that they are peer-to-peer: Payments can be sent directly between users without the involvement of intermediaries like banks. They are also typically supply-capped, which makes them attractive to those who see them as an inflation hedge. But they are highly volatile, unregulated in most places, and have been criticized for their use in speculative trading, fraud, and money laundering.

CBDCs and Cryptocurrencies: A Major Distinction

Even as both employ blockchain or distributed ledger technologies, central bank digital currencies (CBDCs) and cryptocurrencies are fundamentally different.

• A CBDC is central bank-issued and guaranteed. It is a tender of law, like cash or traditional bank deposits, but digital. CBDCs are intended to be stable, controlled, and part of a country's monetary system. It's intended to mimic and perhaps replace cash's role.

• Whereas a cryptocurrency is typically private, unregulated, and not a legal tender, its value is determined by the market forces rather than by a central authority, and it's more of an asset than a currency.

In essence, CBDCs aim to bring state-controlled money into the digital sphere, whereas cryptocurrencies threaten it. Some governments have embraced crypto cautiously, while others are building CBDCs as an indigenously safe and sovereign alternative to the digital currency revolution.

Bitcoin and Ethereum: The Cornerstones of the Crypto Ecosystem

Bitcoin and Ethereum remain the two most recognized and widely adopted cryptocurrencies around the world. 

Bitcoin, often referred to as digital gold, was the first cryptocurrency to gain mainstream attention, valued for its decentralized nature and capped supply of 21 million coins. It’s often seen as a store of value and hedge against inflation, especially in markets where traditional currencies face volatility. Its prominence has helped open the door for greater awareness and interest in digital assets across the region.

Ethereum, on the other hand, has carved out a unique position beyond just being a cryptocurrency. Its blockchain powers a vast ecosystem of decentralized applications (dApps), smart contracts, and innovative financial tools, such as Decentralized Finance (DeFi) and Non-Fungible Tokens (NFTs). With its ongoing transition to a more energy-efficient proof-of-stake model, Ethereum continues to attract developers, investors, and regulators alike. 

The Global Landscape: Central Banks Go Digital

In order to know where Saudi Arabia stands, one needs to look outward. Over 130 countries, accounting for more than 98% of global GDP, are considering the development of central bank digital currencies (CBDCs), as per the Atlantic Council's CBDC Tracker. China is in the lead, with the e-CNY already being extensively tested. The UAE and India, meanwhile, have initiated their own pilot programs, particularly for cross-border transactions.

Specifically, this is not just a matter of keeping up with innovation. It's about maintaining control over monetary policy, gaining payment infrastructure, and financial inclusion, especially as decentralized digital currencies like Bitcoin and Ethereum continue to grow in popularity and volatility.

How Saudi Arabia Is Navigating the Crypto Space

Saudi Arabia has thus far addressed cryptocurrencies with a cautious and measured approach. Neither the Saudi Central Bank (SAMA) nor the country's currency has legalized cryptocurrencies as a form of payment, and crypto trading is not officially regulated. Saudi citizens and residents do use international crypto markets, albeit often through foreign websites. SAMA has neither banned crypto nor done so for its currency, though it has cautioned citizens about unauthorized use. Despite that, social media views suggest growing local interest, particularly among young Saudis.

As of May 2022, roughly 3 million Saudis, or 14% of the country's population aged 18-60, were actively engaged in the cryptocurrency market either by owning cryptocurrencies or trading them, according to a survey conducted by the KuCoin exchange.

The report also found a growing wave of interest among the general population. A further 17% of the survey respondents were defined as "crypto-curious," which demonstrated a high likelihood of investing in cryptocurrencies over the next six months. The findings reflect a growing trend of crypto adoption across Saudi Arabia, among young, technology-literate users interested in decentralized finance and alternative investments.

Rather than rushing to adopt or ban cryptocurrencies outright, Saudi regulators are moving slowly to understand the space and see how things go. In 2022, SAMA recruited a head of CBDC development, suggesting growing institutional focus on digital currency design. The Kingdom began to meet with FinTech founders and blockchain startups through regulatory sandboxes, testing digital financial products in a sandboxed environment.

The Capital Market Authority (CMA) also has an interest in asset tokenization, and it appears that blockchain technology could find a niche in Saudi Arabia's financial future, even though there is no plan to switch away from cryptocurrencies for the time being.

Project Aber 

Beyond private sector momentum, government-backed initiatives are also shaping the region’s digital finance landscape. One notable example is Project Aber, a joint initiative launched in 2019 by the Saudi Central Bank (SAMA) and the Central Bank of the United Arab Emirates (CBUAE) to explore the feasibility of a central bank digital currency (CBDC) for cross-border payments. The project aimed to assess the potential of distributed ledger technology (DLT) in enhancing the efficiency and security of interbank transactions between the two countries.

Over the course of a year, Project Aber involved six commercial banks—three from each country—in testing a dual-issued, wholesale CBDC used exclusively for settlements between participating banks. The initiative successfully demonstrated that a DLT-based solution could streamline cross-border payments by reducing transfer times and costs, while maintaining compliance with regulatory standards. The findings, documented in the Project Aber Final Report, have contributed to the global discourse on CBDCs and have informed subsequent initiatives, such as Saudi Arabia's participation in Project mBridge, which seeks to further develop cross-border CBDC applications.

Why It Might Make Sense for Saudi Arabia to Begin Thinking About a Crypto Coin?

1. Facilitates Vision 2030 Objectives

The Kingdom is taking aggressive steps to diversify the economy and embrace digitalization. A Saudi crypto coin would place the country at the forefront of the international Web3 economy and portend welcome openness to innovation from next-generation fintech.

2. Financial Inclusion

An officially approved crypto coin, or one made accessible by a mobile phone, might draw more of its citizens, and in particular the unbanked and underbanked, into the formal financial system. This would have particular potential among youth and rural women.

3. Enabling Cross-Border Trade

Since intra-GCC trade and remittances are significant in the region, a Saudi digital coin would facilitate easy cross-border payments, reduce costs, and promote economic integration, especially if complemented by neighboring digital currencies.

4. Reporting Global Investment

A Saudi crypto initiative - properly regulated, transparent, and Shariah-compliant - can attract global crypto firms and investors, solidifying the Kingdom's status as a regional fintech hub.

5. Aligning With a Young, Tech-Savvy Population

Over half of Saudi Arabia's population is less than 30 years old, and digitally native generations are more likely to explore alternative assets such as crypto. Addressing this increasing demand with a domestically created coin might serve to capture and direct local interest.

What Could Hold It Back

1. Regulatory Uncertainty

While progress has been made, Saudi Arabia's crypto regulations are still in their infancy. The CMA and SAMA issued warnings against trading unlicensed cryptocurrency assets. A state-issued coin would need to have a holistic legal and financial setup to prevent confusion.

2. Price Volatility and Monetary Policy Risks

Most cryptocurrencies are inherently volatile. Would the Saudi coin be pegged to the riyal? Would it be a stablecoin? Such design choices would have deep implications for monetary policy and public trust.

3. Finance and Misuse Risks

Crypto coins, if not monitored well, can be misused for money laundering, tax evasion, and capital flight. It would be crucial to be AML/KYC compliant and aligned globally.

4. Infrastructure Readiness

Blockchain networks require cyber resilience and technical infrastructure. The success of the coin would depend on robust platforms, secure wallets, user awareness, and reliable internet connectivity across the country.

5. Cultural and Religious Considerations

Similar to all financial innovations in the Kingdom, any cryptocurrency would have to be Islamic finance-friendly. Interest, speculation, and asset backing issues would have to be addressed carefully.

Conclusion

Implementing a national cryptocurrency is a bold endeavor, and Saudi Arabia has the resources to make it work. It has the funds, the ambition, the cyber infrastructure, and an increasingly technologically savvy citizenry. A Saudi cryptocurrency would have the potential to increase financial access, propel cross-border innovation, and solidify the Kingdom's leadership in the digital economy.

But it must be a strategic, safe, and vision-driven step. If not regulated, openly schooled, and in harmony with national values, the detriments may outweigh the benefits.

Whether by way of a digital riyal, expanded build-out of Project Aber, or wider regulation of crypto, Saudi Arabia can take the lead in Islamic-compliant, digitally driven finance. The question is not whether the Kingdom will digitalize. It's when and how.