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digital assets
May 19, 2025

Small amounts, smart habits: why Gen Z Saudis are turning to micro-investing

Ghada Ismail

 

Ever felt like investing is only for people in suits talking about markets over coffee in high-rise offices? Think again. Today, all it takes is a few riyals, a smartphone, and a bit of curiosity. Welcome to the world of micro-investing, where even SAR 5 can be the start of something big.

 

From students saving for future travels to young professionals building a financial cushion, Saudi youth are embracing a fresh way to grow their money. It’s smart, simple, and fits in your pocket (literally).

 

In an age where a few clicks can summon a ride, order a meal, or stream a movie, why shouldn't building wealth be just as effortless, especially for the next generation? For today’s youth, the concept of investing is no longer confined to Wall Street veterans or finance majors. With the rise of micro-investing platforms, even a teenager with a smartphone and a few spare riyals can begin planting the seeds of financial independence. As traditional barriers to entry crumble—high capital requirements, complex jargon, intimidating brokers—a new wave of digital tools is making investing accessible, educational, and even fun. In Saudi Arabia and beyond, young people are not just spending money; they're learning to grow it, one micro-investment at a time.

 

What’s Micro-Investing, Anyway?

Micro-investing is a financial strategy that allows individuals to invest small amounts of money, often as little as a few riyals or dollars, into stocks, Exchange-Traded Funds (ETFs), or other assets, typically through mobile apps. Unlike traditional investing, which often requires large sums and expert knowledge, micro-investing breaks down these barriers by enabling users to round up spare change from everyday purchases or make small, recurring contributions. Micro-investing lets users invest tiny amounts—think the spare change from your daily gahwa—into diversified portfolios. It's designed to be beginner-friendly, turning investing from something intimidating into a daily habit.

The goal isn’t to get rich overnight, but to build wealth gradually, develop smart financial habits, and make investing part of everyday life. For young people, it’s an easy entry point into the world of finance; low risk, low cost, and high potential for long-term learning and growth.

 

Who’s Leading the Way in Saudi Arabia?

The Kingdom’s fintech scene is buzzing with innovation, and micro-investing is quickly catching on. Here are a few players making it happen:

  • Wahed Invest: A Shariah-compliant robo-advisor offering low minimum investments, perfect for beginners who want halal options.
  • meem Digital Banking by Gulf International Bank: Digital banking meets investment access with an app tailored for the tech-savvy.
  • Mal: A homegrown, SAMA-licensed platform designed to simplify investment for everyday Saudis. With a strong focus on Shariah compliance and financial education, it’s an ideal entry point for young users wanting to invest in line with their values.
  • Raqamyah: While technically a peer-to-peer lending platform, Raqamyah opens the door for youth to invest in SMEs starting from SAR 1,000. It’s a more hands-on model, perfect for those eager to support local entrepreneurship while earning steady returns.
  • Thndr (coming soon to KSA) – Already popular in Egypt for its zero-minimum investing and Gen Z-friendly interface, Thndr is eyeing Saudi expansion. Its accessible design and emphasis on financial literacy could make it a major player once it lands.

These platforms are bringing investing closer to the youth—on their terms, in their language, and through the devices they use daily.

 

Why the Buzz Among Youth?

  • It’s Easy: Download an app, answer a few questions, and you’re in. No suits, no jargon.
  • It’s Affordable: Start with pocket change instead of waiting to “have enough.”
  • It Feels Good: Watching your money grow—even slowly—is addictive in the best way.
  • It’s in Arabic: More platforms are catering to local culture and language, making the experience feel less foreign.

And let’s not forget the rise of Saudi financial influencers who are turning investing into snackable, relatable content on TikTok and Instagram.

 

But It's Not All Glamorous

Sure, it’s fun—but it’s not magic. Some misconceptions to clear up:

  • Returns aren’t instant—this isn’t a shortcut to being rich.
  • Risk still exists—even SAR 5 can go down in value.
  • More Arabic-first tools are needed—some platforms still favor global interfaces and products.

However, awareness is growing, and regulators like SAMA and the CMA are moving fast to encourage innovation while protecting users.

 

Riyal by Riyal, You're Building a Habit

So, the next time you think investing is too complicated or too expensive, remember: your future portfolio might just start with that loose change sitting in your wallet. In a country driven by bold vision and youthful energy, micro-investing is your chance to turn small steps into big wins.

 

It’s not about becoming a millionaire overnight; it’s about becoming smarter with your money every day.
Why wait for “someday” when you can start with SAR 5 today?

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Apr 30, 2025

Digital Assets in Saudi Arabia: A New Frontier for Investment?

Ghada Ismail

 

Imagine a world where your investments aren’t tied to traditional stocks, bonds, or even real estate. Instead, you can invest in digital assets that exist entirely in the virtual realm: cryptocurrencies, tokenized real estate, and even virtual art. Sounds futuristic? For many around the globe, it’s already a reality.

 

As the world embraces this digital revolution, Saudi Arabia is taking bold strides to shape its own future in the space. With Vision 2030 guiding the country’s transformation, digital assets have emerged as a promising, albeit risky, investment avenue.

Are you curious about how this new frontier in finance could reshape investment strategies in Saudi Arabia? Whether you're an investor eager to explore new opportunities or someone still hesitant about diving into the digital realm, understanding the potential of digital assets is more important than ever. Let’s take a closer look at how these emerging technologies are poised to change the investment landscape in the Kingdom, the challenges that come with them, and the opportunities that could define the future of Saudi investment.

 

So, are digital assets a passing trend, or will they become a cornerstone of the Kingdom's economic future? Let’s find out in this article.

 

Understanding Digital Assets

Digital assets are essentially assets that exist in digital form and are secured by blockchain technology. They can take various forms, including cryptocurrencies like Bitcoin and Ethereum, stablecoins, security tokens, and NFTs.

  • Cryptocurrencies: These are decentralized digital currencies that operate independently of central banks. Bitcoin and Ethereum are the most well-known examples.
  • Stablecoins: These are digital assets pegged to a stable asset, such as the US dollar, and are designed to reduce volatility in the market.
  • Security Tokens: These are digital representations of ownership in traditional assets, like real estate or stocks.
  • NFTs (Non-Fungible Tokens): Unique digital items that can represent anything from digital art to virtual land.

The underlying technology for all of these assets is blockchain, a distributed ledger technology that ensures transparency and security in transactions.

While these digital assets offer exciting potential for investors, it's important to distinguish between those that are speculative (e.g., cryptocurrencies) and those with utility value (e.g., tokenized assets). Understanding this distinction is crucial for building a diversified portfolio.

 

Investor Interest and Market Activity: The Rising Demand

In Saudi Arabia, digital assets are attracting growing interest, especially among younger generations. Millennials and Gen Z, who are more tech-savvy and open to new financial products, are increasingly turning to digital assets as part of their investment strategies. Recent surveys have indicated a surge in crypto wallet ownership and usage in the region, as more people look for opportunities beyond traditional stocks and bonds.

 

The rise of local exchanges such as Rain and BitOasis, which cater to the MENA region, is making it easier for Saudi investors to access digital assets securely. These platforms allow users to buy, sell, and trade cryptocurrencies and other digital assets, helping to foster a more mature digital economy in the Kingdom.

 

Global platforms like Binance and Coinbase are also popular among Saudi investors, contributing to a regional growth in crypto asset ownership. As the digital asset market matures, Saudi Arabia’s burgeoning fintech ecosystem is expected to play a critical role in shaping the future of digital investment.

 

Opportunities for Saudi Investors

Portfolio Diversification: Digital assets offer Saudi investors a unique way to diversify their portfolios, particularly during periods of high inflation. Cryptocurrencies, in particular, have been considered a hedge against inflation by some investors due to their limited supply and decentralized nature.

Exposure to Emerging Technologies: With the growth of Web3, Decentralized Finance (DeFi), and the metaverse, digital assets present an opportunity to invest in emerging technologies that could define the future of the internet and finance. These sectors, still in their infancy, hold enormous potential for growth, and early investors could reap significant rewards.

Tokenization of Real-World Assets: Digital assets enable the tokenization of traditional assets such as real estate, art, and commodities. In Saudi Arabia, where real estate remains a popular investment, tokenization could open up new avenues for fractional ownership, making it easier for smaller investors to participate in high-value markets.

 

Risks and Challenges: A Complex Digital Landscape

Investing in digital assets can be enticing, but it requires an understanding of the unique challenges they present. Here are some critical risk factors investors should consider before diving into this relatively new space:

 

Lack of Standardization and Fragmented Ecosystem: Unlike traditional financial markets that are governed by established standards, the digital asset ecosystem remains fragmented. The industry has no universal framework for measuring value, asset quality, or risk exposure. Digital currencies, NFTs, and tokenized assets all operate in different spaces, and as such, their regulatory treatment, market acceptance, and liquidity can vary dramatically. This lack of standardization can make it difficult for investors to assess the viability of digital assets as part of a balanced portfolio.

 

Legal and Jurisdictional Barriers: The decentralized nature of digital assets presents unique legal challenges. In Saudi Arabia, digital assets are still largely unregulated, and the legal frameworks for things like token ownership, cross-border asset transfers, and enforcement of contracts are not fully established. As more global investors enter the market, cross-jurisdictional issues will arise. For example, how do investors protect their holdings when they are subject to laws in multiple countries that may not recognize digital asset ownership? Legal uncertainty makes navigating the global digital asset market a complex task for both local and international investors.

 

Technological Risks and Dependence on Infrastructure: The rapid pace of technological development in blockchain and digital asset platforms brings both opportunity and risk. Many digital asset exchanges and platforms are still relatively new, and some lack the robustness and scalability of traditional financial institutions. System outages, security vulnerabilities, and the risk of technological failure are tangible threats that could undermine investor confidence. 

 

Market Manipulation and Lack of Transparency: Due to the decentralized nature of digital assets, there are fewer checks and balances to prevent market manipulation. While the financial markets have regulatory bodies that oversee trading practices, the crypto market has seen numerous instances of "whale" investors—those with large holdings—using their power to influence prices. Additionally, many platforms lack full transparency about their operations, trading volumes, or algorithms, which can lead to mistrust and uncertainty. This lack of oversight increases the risk of market volatility driven by manipulated or opaque practices.

 

Cultural Resistance and Lack of Education: Despite the growing interest in digital assets, there is still a significant gap in education and understanding, particularly in regions like Saudi Arabia. The lack of widespread literacy around blockchain, digital currencies, and decentralized finance (DeFi) presents a barrier to adoption. Furthermore, there is cultural resistance to new technologies in many parts of the world, where traditional investments like real estate, gold, and equities dominate. This resistance could slow the pace at which digital assets become mainstream investment vehicles in the Kingdom.

 

Long-Term Viability and Asset Longevity: With the digital asset market evolving rapidly, there are concerns about which assets will stand the test of time. While some cryptocurrencies have gained considerable traction, others may struggle with adoption or technological obsolescence. Similarly, tokens tied to NFTs or certain digital commodities might lose their appeal or utility over time. Investors face the challenge of predicting which digital assets will maintain value or even exist a few years down the road, given the pace of technological and market shifts.

 

Vision 2030 and Digital Assets: A Strategic Fit for Saudi Arabia’s Future

Digital assets align well with Saudi Arabia’s broader Vision 2030 agenda, which seeks to diversify the Kingdom’s economy and reduce its reliance on oil. Blockchain technology, in particular, has the potential to revolutionize key sectors like logistics, real estate, and green energy. The Saudi government’s ongoing commitment to fostering innovation in fintech could allow digital assets to play a pivotal role in driving forward the Kingdom's economic diversification efforts.

Tokenization could also disrupt industries traditionally dominated by large players, enabling smaller businesses to access capital through asset-backed tokens, thereby democratizing investment opportunities. In this sense, the rise of digital assets might empower a new wave of Saudi entrepreneurs and investors.

 

Expert Voices: Insights on the Future of Digital Assets in Saudi Arabia

In an interview with Arab News, Ola Doudin, CEO and co-founder of UAE-based digital asset exchange BitOasis, emphasized the region’s accelerating regulatory progress. “From a regulatory perspective, we have reached escape velocity,” she said, noting the growing momentum among policymakers. She added that there's now a clear competitive dynamic pushing regulators across the region to introduce robust frameworks for Virtual Asset Service Providers (VASPs), which is crucial for enabling long-term sector growth. 

 

Doudin also underscored the critical role emerging markets play in shaping the future of digital assets. “Nineteen out of twenty top crypto-markets (by weighted crypto activity) are in the emerging or developing economies,” she explained. “So, it’s not surprising that when a territory announces it has introduced a regulatory framework — as we are seeing across the UAE right now — there is naturally a surge of interest and investment.”

 

Conclusion: A Frontier Full of Potential

As Saudi Arabia continues its push for economic diversification, digital assets stand out as an exciting, though risky, investment frontier. While they present remarkable opportunities for growth and portfolio diversification, they also come with considerable risks. The Kingdom’s cautious regulatory approach ensures that innovation can take place without sacrificing financial stability, but investors must tread carefully.

 

For Saudi investors, understanding the complexities of digital assets—and staying informed on regulatory developments—is key to navigating this emerging space. With the right education and strategic planning, digital assets could become a powerful tool for wealth-building in the years to come.

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