Ghada Ismail

Not long ago, Saudi success stories followed a familiar script: corporate boardrooms, government corridors, and decades-long career climbs. Today, that script is being rewritten, sometimes before the ink on a university degree has even dried. Across Riyadh, Jeddah, and Dhahran, Saudi founders are launching startups that scale faster than their age, exporting ideas and landing on global radars before they turn 30.

This new generation of entrepreneurs is not waiting for permission, legacy, or perfect conditions. Armed with code, climate tech, AI models, and creative IP, young Saudis are building companies that speak the language of international markets while remaining rooted in local ambition. Their rise reflects more than personal success stories; it signals a structural shift in how the Kingdom produces innovation, competes globally, and defines leadership in the post-oil era.

As Saudi Arabia’s youth-heavy population meets unprecedented access to capital, infrastructure, and global networks, the result is a cohort of founders who are thinking borderless from day one. These under-30 entrepreneurs are proving that global impact is no longer something Saudi startups grow into; it’s something they are born with.

The Kingdom’s startup ecosystem now boasts thousands of youth-led enterprises in technology, climate action, education, health, and lifestyle sectors. Young Saudis are not merely starting businesses; they are building scalable ventures that resonate regionally and internationally, backed by investors, accelerators, and recognition on platforms like Forbes Middle East’s annual 30 Under 30 list. 

In this feature, we explore the journeys of several of these founders under 30, understanding how they navigate systemic challenges, leverage global trends, and create meaningful impact, both for Saudi Arabia’s innovation ecosystem and on the world stage.

Redefining Education with AI: AILA

At just 23 and 22, Yousef Alsayed and Abdulaziz Bin Mugayel have reimagined learning through ‘AILA’, an AI-driven education platform designed to tailor learning paths to individual student needs. Founded in June 2023 while both were still youthful visionaries, AILA uses artificial intelligence to assess students’ strengths, preferences, and pace, delivering personalized quizzes, lessons, and insights while easing administrative burdens for teachers. 

Their impact has been rapid: AILA now supports 26,000 students in Saudi institutions and an additional 15,000 learners in Central Asia, after securing $1.15 million in pre-seed funding from regional venture funds and angels at a valuation of $5.5 million. 
In a recent post on social media, Abdulaziz reflected on their startup’s evolution from “just an idea” to a solution affecting thousands; a reminder of how youthful ambition, when matched with execution, can scale across borders. 

Beyond numbers, their story underscores the potential for Saudi-built AI solutions to contribute to global education challenges — from personalized learning to reduced dropout rates — while showing how young founders can attract capital and adoption beyond domestic markets.

Cultivating Sustainability: NABATIK

Few narratives capture the blend of social mission and technological ingenuity as powerfully as that of Mohammed Alkhalid, founder of ‘NABATIK’. What began with the simple childhood memory of planting a sapling in a barren over the years has grown into a climate-tech startup dedicated to affordable, technology-enabled reforestation. 

NABATIK’s platform links corporates and individuals with nurseries and logistics frameworks that enable tree planting across the Kingdom, incentivizing action toward carbon offset goals. Its model turns environmental stewardship into verifiable impact — something increasingly vital as global climate objectives stress measurable outcomes. 

Alkhalid’s work resonated with global institutions; early in his career, he was recognized among the UN Environment Programme’s Young Champions of the Earth, an honor that signals international recognition of his environmental leadership before age 30. 

His story highlights a broader truth: young Saudi founders are not restricted to app development and fintech but are pioneering climate solutions that align with worldwide sustainability commitments.

KAUST Innovators

Institutions like King Abdullah University of Science and Technology (KAUST) have become fertile ground for young innovators whose work straddles scientific research and practical application. In the 2025 Forbes Middle East 30 Under 30 cohort alone, multiple KAUST students and alumni were recognized across science and technology categories. 

Among them:

• Aljawharah Alsharif, a Ph.D. candidate developing wearable health-monitoring technologies that can capture physiological signals without skin irritation, which is considered a breakthrough in long-term remote patient monitoring. 
• Esraa Fakeih, co-founder of ‘Gees’, a femtech venture developing a handheld saliva-based hormonal tracking device to help women manage conditions like PCOS at home. 
• Yousef Algoos, innovating ultra-miniaturized MEMS (micro-electro-mechanical systems) for real-time impact detection in wearables like helmets and smart glasses — technology with potential applications in sports safety and occupational health. 

These founders illustrate how Saudi talent fostered in scientific environments can transform research excellence into startups targeting global markets, particularly in health, diagnostics, and wearable tech.

Culture, Creativity, and Beyond: Molham and the Creative Economy

The entrepreneurial wave isn’t limited to tech and environment — it extends to creative industries where Saudi youth are forging global cultural footprints. Molham Krayem, known simply as Molham, is a Saudi musician who has also grown into a business leader as the founder and CEO of Beyond Group, a creative venture builder behind brands like Sand Circus and MELT London. 

Recognized on Forbes Middle East’s 30 Under 30 for blending artistry with entrepreneurship, Molham exemplifies how creative talent can transcend cultural production and evolve into global entrepreneurial success. 

His journey speaks to a broader trend that Saudi youth are building ventures that cultivate cultural export alongside economic value, positioning the Kingdom as a contributor to global pop culture and creative sectors.

The Ecosystem Behind the Success

These success stories emerge within a rapidly evolving support system in Saudi Arabia. According to a recent report issued by the Saudi Gazette, citing the Ministry of Commerce, the number of commercial registrations held by young Saudis of both genders has surpassed 474,000, accounting for 38% of all active commercial records in Saudi Arabia as of the end of Q2 2025, with sectors like app development, artificial intelligence, and e-gaming experiencing strong growth. 

Meanwhile, Public-private partnerships, accelerators, and training programs are increasingly filling gaps that once hindered startups, from regulatory navigation to hands-on mentorship and access to international networks. Initiatives aligned with Vision 2030 are systematically equipping young entrepreneurs with digital, managerial, and leadership skills necessary for competing globally. 

Yet, despite this momentum, challenges persist. Scaling internationally requires not just a strong product but understanding foreign regulatory landscapes, building global trust, and navigating funding ecosystems where competition is intense. For many founders, striking that balance between domestic roots and global ambition requires resilience, community support, and a willingness to iterate rapidly in the face of obstacles.

Navigating Challenges and Scaling Beyond Borders

For young Saudi founders, scaling globally entails confronting unique challenges:

• Access to capital beyond early-stage funding can be limited, pushing founders to forge strategic partnerships, attract international investors, or bootstrap until traction is proven.
• Talent acquisition in specialized fields like AI or biotech means competing with established hubs in the U.S., Europe, and Asia — urging Saudi startups to cultivate local talent while remaining globally competitive.
• Regulatory alignment across borders calls for flexible business models and legal frameworks that anticipate international compliance, something many young founders navigate with guidance from global advisers.

But these challenges are also catalysts. Many founders pivot their offerings based on local needs first — building products that resonate globally because they solve universally relevant problems.

Impact Beyond Business: Ecosystem and Society

The significance of these young founders extends beyond money and valuations. They serve as role models, encouraging peers to experiment with risk, reimagining career horizons beyond traditional paths. Their achievements encourage educational institutions to integrate entrepreneurship into curricula, and investors to view Saudi talent as globally competitive.

Moreover, youth-led ventures contribute to employment, inspire innovation clusters, and diversify economic narratives once dominated by oil and government contracts. Each success feeds a virtuous cycle: raising visibility, attracting capital, and reinforcing the message that talent — when harnessed — can compete on the world stage.

Conclusion: A Generation in Motion

The stories of AILA’s educational transformation, NABATIK’s environmental innovation, KAUST’s scientific pioneers, and Molham’s cultural entrepreneurship illustrate a broader shift. A generation once viewed as a domestic workforce is now a cohort of global changemakers disrupting industries, building scalable ventures, and representing Saudi Arabia in conversations about the future of innovation, sustainability, and culture.

Under 30, yet increasingly on the global stage, these founders embody what the next decade could bring: a Saudi entrepreneurial ecosystem that not only contributes to Vision 2030 but also reshapes global markets in meaningful, lasting ways.

Noha Gad

Saudi Arabia is witnessing a historic transformation in its labor market, driven by Vision 2030 and a commitment to building a dynamic, inclusive, and globally competitive workforce. Recent figures from the General Authority for Statistics (GASTAT) revealed that the overall unemployment rate in the Kingdom, for Saudis and non-Saudis, reached 3.4% in the third quarter (Q3) of 2025, showing a yearly decrease of 0.3 percentage points compared to the same quarter in 2024. 

The ‘State of Hiring in Saudi Arabia’ report by Jisr, which surveyed over 360,000 hiring cases across more than 4,700 Saudi companies and establishments, stated that new hires in the Kingdom saw a dramatic %154.5 surge between January 2024 and January 2025. In the first half (H1) of 2025, the average number of new hires per month increased by 51.5% to 24,155 from 15,942 in 2024. Additionally, the Saudi market saw a remarkable surge in manpower from January 2024 to July 2025, as the total number of employees increased by 124% in 19 months from 140,562 to 315,250 employees.

The food and beverages (F&B) sector led the hiring activity in the Saudi labor market with 71,120 new hires, followed by retail, wholesale, and distribution (over 41,500 new hires), general services (nearly 37,247 new hires), construction and building (nearly 28,777 new hires), and healthcare and medical services ( 20,141 new hires).

The human resources (HR) sector plays a pivotal role in driving the Kingdom’s economic growth, with Vision 2030 driving major changes such as Saudization, which aims to increase jobs for Saudi nationals. To support this shift, HR teams now focus on skills training, talent hiring, and employee well-being.

According to Jisr’s report, Saudis accounted for 49% of the hiring landscape, making up nearly one-third of all new appointments. 51% of companies now rely more heavily on national talent, while 45% of surveyed HR practitioners reported a decline in the number of foreign employees compared to local hires over the past two years.

As rapid workforce expansion creates needs for better recruitment, performance tracking, and staff retention, traditional HR methods often struggle with high volumes of data and changing job demands. This paved the way for new tools, such as artificial intelligence (AI), to improve efficiency. The integration of AI into HR can speed up hiring by screening resumes and matching candidates to roles, predict employee turnover, and personalize training programs. 

In Saudi Arabia, the AI HR market, valued at $330 million, saw a profound growth driven by the increasing adoption of AI technologies in human resources, aimed at enhancing efficiency and decision-making processes, as stated in a recent report by Ken Research. The demand for AI-driven solutions is fueled by the need for improved recruitment, employee engagement, and performance management systems, with over half of Saudi companies expected to adopt AI-powered HR systems for these functions. AI-powered recruitment platforms are transforming hiring processes through automated resume screening, intelligent candidate matching, and predictive analytics, supporting Saudization goals and reducing time-to-hire by up to 60%. Jisr is one of the key players in the Saudi market, serving more than 700,000 users across the Kingdom. As a leading AI-powered recruitment platform in the Kingdom and the MENA region, Jisr integrates all HR operations into one platform, enabling organizations to grow and innovate by providing the necessary tools to make the most of HR technology.

Applications of AI in the HR sector in Saudi Arabia

• Talent acquisition and recruitment. AI screens large applicant pools, matches skills, drafts job descriptions, reduces bias, and streamlines hiring. It scans resumes using natural language processing (NLP) to match skills and cultural fit, handling Arabic dialects for accurate sourcing and screening. Predictive analytics forecasts candidate success and market trends, minimizing bad hires, while chatbots provide personalized job recommendations and instant feedback, enhancing candidate engagement. 
• Employee management. AI automates onboarding, payroll, attendance, benefits, and policy queries. This automation ensures greater efficiency, accuracy, and 24/7 service for employees. The true strategic value, however, lies in the transformational shift this enables. By removing the administrative burden, freeing HR for strategic tasks. 
• Employee Experience. AI chatbots provide instant answers on policies, benefits, and career support. By offering personalized guidance for career development and internal mobility, AI tools empower employees, reduce friction, and create a more supportive and responsive work environment, which directly strengthens engagement and retention.

Key players in the Saudi market

• Resquad AI is a pioneering provider of AI-driven technical recruitment solutions in Saudi Arabia. It automates key stages of the recruitment process, including screening, matching, pricing, compliance, and payments, allowing companies to reduce hiring timelines by up to 99%. Its AI-powered SaaS solution and global B2B marketplace for developers enable companies to access technical talent beyond geographical boundaries. 
• SBR is an AI-powered platform, specializing in evaluation technologies and data analytics using AI. It leverages AI algorithms to analyze candidates beyond resumes, measure real competencies, and reveal hidden indicators, providing a comprehensive and objective report that supports confident hiring decisions. Its system relies on analyzing past hiring and performance data to predict candidate efficiency and retention likelihood, enabling HR departments to make decisions based on realistic, data-driven performance indicators.
• Talowiz is an AI-powered Source-to-Hire solution that automates recruitment with intelligent sourcing, personalized outreach, and seamless applicant tracking systems (ATS) integration. Talowiz’s AI Recruiting agents are trained to instantly build talent pipelines using the Largest Talent Database, engage them across channels, and manage the entire hiring process. Its AI Reachout Agent can reach 10x more candidates and connect across channels, providing personalized outreach and instant responses.
• Hurr is a Saudi-based digital platform that established itself as a leader in the freelance market, thanks to its secure, user-friendly platform that supports both entrepreneurs and freelancers. It connects owners with the best professional freelancers in over 100 fields across the Arab world, helping them complete tasks easily and securely. In a recent interview with Sharikat Mubasher, Founder and CEO, Muna Balhamar, noted that Hurr focuses on advancing its AI-powered tools, such as AI-generated job descriptions, smarter AI matching to connect owners with the best candidates instantly, and automated filtering to reduce time spent on reviewing profiles.

Concerns about integrating AI in HR

While AI promises transformative efficiency in the HR sector, its integration raises critical concerns that demand careful navigation:

• Data privacy and compliance with the Personal Data Protection Law (PDPL).
• Algorithmic bias and fairness in hiring processes.
• AI hallucinations and accuracy in candidate matching.
• Talent and skill shortages for AI implementation.
• Job displacement fears among HR professionals.
• System integration challenges with legacy tools.

In conclusion, the labor market in Saudi Arabia is undergoing a foundational transformation, powered by ambitious national projects and the strategic imperatives of Vision 2030. This growth places the HR function at the very center of national progress, entrusted with the dual mandate of scaling the workforce efficiently and ensuring its long-term competitiveness and satisfaction. 

As evidenced by platforms like Jisr, Resquad AI, and SBR, AI-powered tools are accelerating hiring by intelligently matching Saudi talent to new opportunities, automating administrative burdens to free HR for strategic roles, and personalizing the employee journey to foster engagement and retention. This technological integration directly supports core national goals such as Saudization by making talent processes more objective, data-driven, and scalable. 

To succeed, companies must address key challenges like data privacy, biased algorithms, and employee training. This requires a careful balance: using AI as a powerful tool that is always guided by human judgment, strong ethics, and ongoing investment in people's skills.

Ghada Ismail

Smart money refers to an investment that delivers more than capital. It comes from investors who actively contribute to a startup’s success by offering expertise, strategic guidance, and access to valuable networks. These investors are often experienced founders, sector-focused venture capital firms, or angels who have scaled businesses before. Their involvement is hands-on, with a focus on long-term value creation rather than short-term financial returns.

Understanding Why Capital Source Matters

Fundraising is often approached as a race to secure the largest cheque, but the identity of the investor can shape a company’s direction just as much as the funding itself. Smart money turns fundraising into a partnership, where investors are aligned with the startup’s mission and growth trajectory, not just its valuation.

Learning from Proven Experience

One of the strongest advantages of smart money is access to real-world experience. Founders benefit from lessons learned across multiple ventures, helping them avoid common pitfalls. This support often includes:

• Advice on when to scale and when to pause
• Guidance on building leadership teams
• Early identification of financial or operational risks

These insights help founders make smarter decisions under pressure.

Unlocking High-Value Networks

Smart investors bring credibility and connections that can accelerate market entry and expansion. Through their networks, startups can:

• Reach strategic customers and enterprise clients
• Form partnerships faster
• Secure follow-on funding more efficiently

For early-stage companies, these introductions can be transformational.

Strengthening Strategy and Decision-Making

Beyond introductions, smart money improves how founders think. Value-adding investors challenge assumptions and sharpen strategic focus. This typically involves:

• Refining the business model and pricing strategy
• Stress-testing growth plans
• Encouraging sustainable, long-term growth

This guidance reduces the risk of premature or misaligned expansion.

Building Operational Discipline

As startups scale, operational structure becomes critical. Smart money often supports this transition by helping founders professionalize the business. Investor involvement may include:

• Improving governance and reporting standards
• Preparing for future funding rounds
• Supporting leadership development and internal processes

This foundation strengthens resilience and scalability.

Ensuring Alignment and Partnership

Smart money is only effective when there is strong alignment. Entrepreneurs must ensure investors share their vision, time horizon, and growth philosophy. A misaligned investor, even with experience, can slow progress and create unnecessary friction.

To Wrap Things Up…

Fundraising should be viewed as the start of a partnership, not just a financial transaction. Entrepreneurs who choose smart money gain more than funding. They gain insight, access, and long-term support that can shape the trajectory of their company. In today’s competitive startup environment, smart money often makes the difference between surviving and scaling successfully.

Noha Gad

Investment funds provide a straightforward path for people to grow their savings without needing to pick individual assets. Options range from individual stocks and bonds to simpler pooled investments that spread out risk. Common types include mutual funds, exchange-traded funds (ETFs), and hedge funds; each of them has its unique features for different risk levels and timelines. 

Mutual funds stand out as one of the most popular choices for everyday investors as they gather money from many people to buy a mix of stocks, bonds, or other assets. A professional manager handles the decisions, making it easier for those without time or expertise to invest wisely. These funds suit beginners and experts alike, offering liquidity and professional oversight to navigate markets.

What are mutual funds?

A mutual fund is a financial vehicle in which shareholders put their money together to invest in securities, such as stocks, bonds, and money market instruments. A fund manager chooses the best investments, and every investor shares in the profits if the investments do well. For most individuals, mutual funds are the cornerstone of their retirement savings, offering professional management and built-in diversification that would be difficult to achieve on their own.

Investors pool their money to buy assets together, benefiting from shared costs and professional expertise. Rather than buying individual stocks or bonds, they can buy shares in the fund itself, becoming partial owners of all its holdings.

The fund’s managers are responsible for researching opportunities, selecting securities, and monitoring performance according to the fund’s stated objectives, whether that is aggressive growth, steady income, or matching a market index.

How do they work?

When investors buy shares in a mutual fund, they gain part-ownership of all of the fund’s underlying assets. The fund’s performance depends on its assets; if it is full of stocks going up, it will go up. If they’re going down, so will the fund. A mutual fund decides how to divide money across sectors, industries, and companies based on its strategy.

Additionally, mutual funds give everyday investors access to a diverse investment menu they likely could not build on their own. Investing in a single stock or bond can be risky, but a mutual fund reduces the risk by spreading investments across many securities.

Types of mutual funds 

There are four main categories of mutual funds:

• Target-date funds. This type offers a straightforward retirement investing approach by automatically adjusting their mix of stocks, bonds, and other assets based on when you plan to retire. These funds start with aggressive growth strategies and gradually become more conservative as you approach retirement.
• Stock funds. These funds invest primarily in equity or stocks with assorted subcategories. Some equity funds are named for the company size they invest in, like small, mid-sized, or large capitalization funds. Others are named by their investment approach: aggressive growth, income-oriented, and value. 
• Bond funds. This type generates a consistent and minimum return as part of the fixed-income category. They focus on investments that pay a set rate of return, such as government bonds, corporate bonds, and other debt instruments. 
• Money market funds: Money market mutual funds are often used as a temporary holding place for cash that will be used for future investments or an emergency fund.

Reasons to invest in mutual funds

Mutual funds offer key advantages that make them appealing for investors seeking growth without deep expertise. This includes:

• Providing instant diversification by pooling money to invest across a wide range of securities, thereby reducing the risk from any single investment.
• Offering high accessibility and liquidity by trading on major exchanges, often providing the only practical way for individuals to invest in complex or foreign assets.
• Providing professional management, where experienced managers handle research, asset selection, and portfolio adjustments.
• Ensuring transparency as they follow strict regulatory standards.

Finally, mutual funds serve as a powerful and democratizing tool in the investment world, expertly blending key advantages into a single, accessible package. By pooling resources, they deliver instant diversification, professional management, and robust transparency. They turn the complex symphony of stocks, bonds, and other assets into a harmonious investment suited for a wide range of goals, timelines, and risk tolerances, making them a cornerstone of modern financial planning.

Ghada Ismail

For decades, waste in Saudi Arabia followed a familiar and largely unquestioned trajectory: collect, discard, and move on. Landfills expanded quietly beyond city edges, recycling efforts remained limited and fragmented, and waste was viewed almost exclusively as an operational burden rather than a recoverable resource. This approach, however, is no longer viable, either environmentally, economically, or socially.

As the Kingdom accelerates its Vision 2030 agenda, waste is being reframed as part of a broader economic opportunity. From food scraps and plastics to construction debris and industrial byproducts, materials once destined for landfill are now being reconsidered as inputs for new value chains. This shift sits at the core of the circular economy, a model that emphasizes reuse, recycling, and resource efficiency over extraction and disposal.

Driving this transition is a growing wave of Saudi startups applying technology to modernize waste management and recycling. Working alongside national entities and government-backed initiatives, these companies are reshaping how waste is collected, sorted, processed, and reintegrated into the economy. What is emerging is not simply a cleaner system, but a sustainability-driven sector aligned with Saudi Arabia’s long-term development goals.

Why Recycling Matters in Saudi Arabia: Cultural and Ethical Context

Saudi Arabia’s increasing focus on recycling is shaped by more than policy frameworks and economic targets. It is also influenced by long-standing cultural and ethical principles that emphasize responsibility, balance, and responsible resource management.

Within the Kingdom’s social fabric, moderation in consumption and avoidance of excess have traditionally been valued. These ideas, which are reflected in both cultural norms and religious teachings, reinforce the notion that resources should be used thoughtfully rather than wasted. In this context, recycling and circular economy practices resonate as practical extensions of deeply embedded values rather than imported sustainability concepts.

By extending the lifecycle of materials, reducing unnecessary consumption, and minimizing environmental harm, circular practices align naturally with a broader sense of accountability toward future generations. This perspective helps explain why sustainability initiatives increasingly gain public acceptance in Saudi Arabia. Recycling is not framed solely as an environmental obligation, but as a logical, responsible approach to managing growth and development in a resource-constrained world.

Saudi Arabia’s Circular Economy Ambition

Saudi Arabia generates millions of tons of waste each year, much of which has historically been sent to landfills. Recognizing the environmental impact and missed economic potential of this model, the government has placed waste diversion and recycling at the center of its Vision 2030 and Saudi Green Initiative objectives.

The ambition is clear: reduce landfill dependency, build advanced recycling infrastructure, and convert waste streams into sources of economic value. This includes municipal solid waste, construction and demolition materials, food waste, plastics, metals, and electronic waste.

At the forefront of Saudi Arabia’s effort to modernize and professionalize waste management is the National Center for Waste Management — commonly known by its acronym MWAN. Established by a Council of Ministers’ decree, MWAN serves as the Kingdom’s central regulatory authority for waste management, charged with setting strategy, regulating activities, and advancing the principles of a circular economy across the sector.

MWAN is responsible for organizing and supervising all stages of the waste lifecycle — including import, export, collection, transport, sorting, processing, storage, and the safe disposal of waste — with environmental protection and public health as guiding priorities. To drive long‑term transformation, the center issues licenses and permits to service providers and facilities, ensuring that companies operate in compliance with national standards and best practices.

A key focus for MWAN is creating an enabling environment for private investment and innovation. The center actively encourages investment in waste management systems — from recycling plants to advanced processing technologies — as a route to financial sustainability and value creation within the circular economy. Through strategic planning, research support, and training programs, it also works to build technical capability and foster partnerships with universities, research institutions, and international stakeholders.

Central to MWAN’s work is the National Waste Management Strategy, a comprehensive roadmap aimed at dramatically reducing landfill dependency, maximizing material recovery, and integrating circular economy principles into national practice. Under this strategy, the center seeks to divert the vast majority of waste from landfills through recycling, composting, and other value‑retentive pathways.

In doing so, MWAN plays a pivotal role not only in regulating the sector but in setting the conditions for innovative startups, investors, and service providers to thrive within a structured, forward‑looking framework that aligns with Saudi Arabia’s environmental and economic objectives.

National Champions Driving Scale:

Saudi Investment Recycling Company (SIRC)

One of the most influential players in Saudi Arabia’s circular economy is the Saudi Investment Recycling Company (SIRC), a subsidiary of the Public Investment Fund. Established to lead the development of the Kingdom’s waste and recycling sector, SIRC operates across multiple waste streams through specialized subsidiaries.

Its activities span municipal waste, construction and demolition debris, industrial waste, metals, and hazardous materials. Beyond collection, SIRC’s mandate is to build an integrated recycling ecosystem capable of converting waste into reusable materials, energy, and industrial inputs.

Through investments in large-scale recycling plants, advanced sorting technologies, and waste-to-value infrastructure, SIRC provides the national backbone required for a functional circular economy. Just as importantly, it creates structured pathways for startups to integrate into larger value chains rather than operating in isolation.

Startups Turning Waste into Opportunity

While national entities deliver scale and infrastructure, Saudi startups bring innovation, speed, and technical specialization to specific waste challenges.

Lesser for Sustainability Solutions

Lesser for Sustainability Solutions represents a new generation of Saudi startups embedding circular economy principles into operational reality. The company develops sustainability-driven solutions that help organizations reduce waste, improve resource efficiency, and adopt smarter environmental practices.

By leveraging data and system-based approaches, Lesser focuses on transforming waste streams into measurable environmental and economic outcomes. Its work reflects a broader shift within the startup ecosystem, where sustainability is increasingly treated as a core business function supported by technology, rather than a peripheral branding exercise.

Tadweer Saudi: Tackling Food Waste

Food waste remains one of the most under-addressed challenges in Saudi Arabia’s waste landscape, despite its high environmental and economic cost. Tadweer Saudi is tackling this issue by focusing specifically on organic waste recycling.

The startup collects food waste from retailers, hospitality venues, and commercial outlets, converting it into organic compost and fertilizers. By closing the loop between consumption and agriculture, Tadweer demonstrates how biological waste can be reintegrated into productive cycles instead of decomposing in landfills.

Recyclee: Tech-Driven Waste Management

Recyclee represents one of Saudi Arabia’s emerging tech‑driven waste management startups. The company leverages digital tools — including data analytics, IoT, and platform‑based waste tracking — to help businesses simplify waste collection, enhance sorting processes, and gain real‑time visibility into waste streams. 

By applying technology to traditional waste workflows, Recyclee aims to modernize operations, reduce logistical complexity, and support greater efficiency across collection and recycling processes. As Saudi cities expand and waste volumes grow, data‑enabled platforms like Recyclee are part of a broader trend toward integrating technology into waste management to help scale circular economy initiatives.

Technology as the Enabler

Across Saudi Arabia’s recycling ecosystem, technology is emerging as the central enabler of scale and efficiency. Digital platforms, analytics, smart collection systems, and automation are helping shift waste management away from manual, fragmented operations toward integrated, data-informed systems.

Technology enables more accurate tracking of waste flows and recycling rates, improved sorting and material recovery, optimized collection routes, and greater transparency across the value chain. For startups, this lowers barriers to entry and accelerates scaling. For national entities, it provides the data needed to measure impact and guide policy.

Challenges Still Ahead

Despite meaningful progress, challenges remain. Recycling infrastructure is uneven across regions, public participation in waste sorting is still developing, and scaling capital-intensive facilities requires long-term investment and confidence.

Addressing these gaps will require sustained collaboration between government entities, private investors, startups, and the public. Education, incentives, and regulatory clarity will be just as critical as technology in shaping the sector’s next phase.

From Waste to Value

As Saudi Arabia accelerates its journey toward a waste economy, the convergence of policy, technology, and entrepreneurial innovation is redefining what waste means. No longer merely a byproduct to be discarded, waste is being transformed into a resource; a source of economic value, industrial input, and environmental benefit.

What begins with recycling bins and digital platforms has the potential to reshape supply chains, industrial production, and consumer behavior across the Kingdom. If technology, regulation, and societal values continue to align, Saudi Arabia has an opportunity not merely to manage waste more efficiently but to redefine waste itself, transforming it into a long-term engine of economic value, environmental responsibility, and sustainable growth.

Noha Gad

The global hospitality industry is experiencing a profound transformation, driven by the robust advancement of artificial intelligence (AI). Globally, AI is transitioning from a novel innovation to an operational imperative, reshaping every step of the tourist’s journey, from initial booking and personalized marketing to in-stay experiences, predictive service, and backend logistics. This technological shift is not merely about automation or novelty; it is fundamentally about achieving unprecedented levels of efficiency, hyper-personalization, and scalable, consistent service quality in an increasingly competitive landscape.

A recent survey conducted by the professional services firm PwC revealed that the use of AI in the Middle East’s hospitality sector is accelerating, with 91% of industry leaders already using or piloting AI-related tools, yet only 3% of respondents have achieved full enterprise-wide implementation. Also, 85% of regional tourism and hospitality leaders reported moderate to significant cost savings and efficiency gains from AI implementation. The report stated that 68% of CEOs in GCC acknowledged improved efficiencies in their own time at work, compared to 53% globally, while 63% reported efficiencies in employees’ time, compared to 56% globally.

Amid this transformation, national strategies for tourism and economic diversification are increasingly intertwined with digital and technological infrastructure, most notably in Saudi Arabia. The Kingdom embarked on a historic and ambitious journey under Vision 2030, aiming to actively diversify its economy and establish itself as a leading global tourism destination, which is targeting 100 million visitors annually by 2030.

To achieve these monumental goals, Saudi Arabia recognizes that building world-class infrastructure alone is not sufficient. The scale, complexity, and global expectations of modern tourism demand intelligent, agile, and data-driven operational frameworks. Thereby, the Kingdom is strategically positioning AI as a critical enabler of its hospitality ambitions, aiming to streamline massive operations, optimize resource use, and craft uniquely personalized and seamless experiences for a diverse international clientele.

Why Saudi Arabia integrates AI into the hospitality industry

The Kingdom is strategically adopting AI in its hospitality sector to support its ambitious national goals and address specific challenges. Key reasons include:

• Managing growth and mega projects. As Saudi Arabia builds new tourist destinations from scratch, such as NEOM, Diriyah, and the Red Sea Project, AI plays a pivotal role in managing complex operations, such as logistics, energy use, and thousands of guest requests, efficiently and without overwhelming human teams.
• Delivering top-notch and personalized services. To offer exceptional and tailored experiences, the Kingdom leverages AI to analyze guest data to provide personalized recommendations, anticipate needs, and deliver consistent, high-quality service to visitors from around the world.
• Optimizing resources and promoting sustainability. AI allows properties to meet ambitious Environmental, Social, and Governance (ESG) objectives without compromising guest comfort or profitability.

“Digital tourism will improve travel experiences in the Kingdom by seamlessly implementing tools such as AI and data analytics to better predict travel trends and adjust prices,” said Abdulrahman Al Bassam, Board Director of Baheej Tourism Development Company. In an exclusive interview with Sharikat Mubasher, Al Bassam emphasized that AI helps the company analyze social media platforms to spot new travel preferences and help optimize offerings accordingly. “For Baheej, this means we can utilize AI to offer more personalized services. By tailoring travel itineraries and providing customized recommendations, we can provide our guests with unique and enjoyable experiences.”

The next generation of hotel portfolio management systems leverages AI in hospitality to balance resource efficiency with world-class guest experiences. AI models absorb real-time data from building systems, IoT sensors, PMS, and BMS/BAS platforms, providing key advantages:

• AI-powered hospitality management systems optimize heating, ventilation, and air conditioning (HVAC), lighting, and hot water, cutting unnecessary use while preserving comfort.
• AI asset management software predicts and prevents equipment breakdowns for higher uptime.
• Smart hotel management tools anticipate occupancy patterns and adapt services accordingly, improving productivity and reducing waste.
• AI hotel automation platforms provide deep analytics for accurate sustainability reporting and forecasting.
• AI-driven performance dashboards allow stakeholders to see emissions, costs, and operational trends across entire portfolios in real-time.

AI applications in the Saudi hospitality sector

AI is being integrated across the entire guest journey and behind-the-scenes operations in Saudi Arabia. For intelligent guest interaction and service, AI systems can handle routine communication and service tasks through chatbots, voice assistants, and service robots. A voice-controlled assistant can help guests request services, while a delivery robot brings amenities to the room, freeing staff for more complex guest needs. AI algorithms also analyze vast amounts of data, including local events, airline traffic, and competitor pricing, to enhance revenue management, optimize room rates, and target marketing campaigns. Additionally, AI-powered video analytics and monitoring systems can enhance safety, security, and crowd management. 

The most notable example of leveraging AI to enhance travelers' experience and manage crowds is Hajj 2025, when the Kingdom welcomed over 1.6 million male and female pilgrims, as stated by official figures from the General Authority for Statistics (GASTAT). In the Hajj 2025 season, authorities in Saudi Arabia utilized cutting-edge AI tools to streamline everything from spiritual guidance to crowd movement. Among these tools were the Smart Enrichment Assistant and the Digital Mutawwif.

Developed by the Agency for Religious Affairs at the Prophet’s Mosque, the Smart Enrichment Assistant provides real-time updates on prayer times, imam schedules, and locations of religious activities in numerous languages. It aims to reduce logistical stress while deepening spiritual engagement for pilgrims. Meanwhile, the Digital Mutawwif is designed to serve as a digital companion for Umrah pilgrims, which includes navigation tools for tawaf and sa’i, a library of audio-visual supplications, and built-in ritual counters to help pilgrims stay focused and on track.

Baseer is one of the sophisticated AI platforms developed to address the enormous logistical demands of Hajj. Using computer vision and machine learning (ML), Baseer tracks and analyzes the movements of over one million worshippers a day inside the Grand Mosque, helping authorities predict crowd surges and prevent dangerous bottlenecks. 

The Kingdom also introduced Manarah 2, a multilingual robot equipped with a smart touchscreen. It provides real-time information and guidance to pilgrims in several languages, along with a dedicated application to help non-Arabic speakers recite Qur’an verses correctly. Saudi Arabia’s strategic investment in AI set global standards for how digital transformation can serve humans better amid the extreme heat, massive crowds, and time-sensitive rituals.

The future ahead

The integration of AI in the hospitality industry paves the way for emerging trends that are expected to redefine the sector. This includes the use of generative AI to craft unique and on-demand experiences, and the use of the Metaverse to enable visitors to take immersive virtual tours of hotels and destinations via the metaverse. Saudi hotel operators can also leverage digital twins, virtual AI-powered replicas of their physical properties, to simulate everything from crowd flow during an event to the impact of any planned changes. 

Saudi Arabia steadily moves toward utilizing AI to deepen cultural connections. AI-powered augmented reality (AR) guides at historical sites like Diriyah or AlUla can overlay historical visuals and narratives in the guest's native language. 

Finally, the strategic adoption of AI is more than a technological upgrade for Saudi Arabia’s hospitality sector; it is a fundamental pillar for realizing Vision 2030’s ambitious tourism goals. By leveraging AI, the Kingdom is intelligently addressing the dual challenge of scaling unprecedented development while delivering the world-class, personalized service that modern travelers demand.

From optimizing massive operations and ensuring sustainability to crafting unique guest journeys, AI provides the necessary tools to build a sector that is both efficient and exceptionally welcoming. Saudi Arabia’s success will hinge on its ability to harmonize this cutting-edge technology with its rich, human-centric hospitality.

Ghada Ismail

Pricing is one of the most underestimated decisions in a startup’s journey. Founders often focus on product, growth, and fundraising, while pricing becomes a rushed decision or a copy of what competitors are charging. Philip Kotler, the father of modern marketing, challenges this thinking by positioning pricing as a strategic lever that shapes perception, profitability, and long-term survival.

For startups with limited runways, poor pricing rarely fails dramatically. Instead, it slowly erodes momentum through weak margins, confused positioning, and undervalued products.

How Kotler Defines Strategic Pricing

Kotler describes pricing as the only part of the marketing mix that generates revenue, while everything else creates cost. Strategic pricing aligns price with customer value, business objectives, competitive context, and brand positioning, not just internal costs.

For startups, pricing should reflect future direction, not just current expenses. Pricing purely to “gain users” without a profitability path is not a strategy; it is a delayed risk.

Value-Based Pricing Over Cost Thinking

A core Kotler principle is value-based pricing. Startups should price based on the value they deliver, not what it costs to build the product.

Early-stage founders often underprice out of fear or comparison. But customers don’t buy features; they buy outcomes. A SaaS product that saves teams hours each week is selling efficiency and peace of mind, not code. This is why many successful startups raise prices once they clearly understand their real value.

Pricing as Positioning

Price is one of the strongest brand signals. It shapes expectations before customers ever experience the product.

For startups, misaligned pricing damages credibility. A fintech claiming enterprise-grade security while charging bargain prices creates doubt, while premium pricing without a strong experience erodes trust. Strategic pricing ensures consistency between promise, experience, and perception.

Competing Without Racing to the Bottom

Kotler strongly warns against price wars, especially in crowded markets. Undercutting competitors may drive short-term adoption but often leads to unsustainable margins.

Instead, startups should differentiate through pricing structure rather than price itself. Tiered plans, freemium access, and usage-based models allow startups to serve diverse customers while preserving value. Competing on price alone is rarely strategic and rarely sustainable.

The Psychology of Pricing

Customers evaluate price emotionally as much as rationally, comparing it to expectations and perceived fairness.

Sudden price increases without clear justification damage trust. Strategic pricing relies on transparency, timing, and clear value communication. This is especially critical for subscription-based startups, where long-term trust drives retention.

Pricing as a Learning System

Kotler views pricing as dynamic, not fixed. Startups should test and refine pricing as they learn more about demand and willingness to pay.

However, constant or reactive changes create confusion. Strategic pricing balances experimentation with consistency, treating pricing as a structured learning process rather than guesswork.

Mistakes Kotler Warns Startups About

Kotler cautions against pricing purely for growth, ignoring customer value perception, reacting emotionally to competitors, and separating pricing from overall strategy.

One of the most dangerous assumptions is that lower prices automatically drive adoption. In many cases, weak pricing reflects weak positioning, not weak demand.

Applying Kotler’s Thinking

Kotler’s framework pushes startups to start with customer value, define clear pricing objectives, understand competitive boundaries, and evolve pricing as the business matures.

Strategic pricing is not about finding a perfect number. It is about building a pricing system that supports growth, credibility, and long-term sustainability.

Wrapping Things Up…

Philip Kotler’s approach turns pricing from a survival tactic into a competitive advantage. For startups, getting pricing right early protects margins, strengthens positioning, and enables healthier growth. In markets where products are easy to copy, pricing strategy often becomes the true differentiator.

Noha Gad

Investment funds serve as collective vehicles that pool capital from multiple investors to pursue shared financial objectives, ranging from conservative bond portfolios to aggressive equity strategies. These funds democratize access to professional asset management, diversification, and economies of scale, allowing individuals and institutions to allocate resources efficiently across global markets. Within this dynamic landscape, hedge funds emerged as a distinctive category, designed for sophisticated, accredited investors who seek superior risk-adjusted returns through innovative and often unrestricted approaches.

What are hedge funds?

A hedge fund is an actively managed private investment fund that pools capital and is managed by professional fund managers. These managers employ various advanced strategies that transcend traditional buy-and-hold investing. They leverage tools like short selling, derivatives, arbitrage, and substantial borrowing to hedge against market downturns while amplifying upside potential, aiming to deliver positive returns regardless of broader economic conditions.

Flexibility is what distinguishes hedge funds. They enable investors to navigate volatility, capitalize on inefficiencies, and generate alpha through quantitative models, event-driven plays, or global macro bets.

Structured as limited partnerships with high minimum investments, performance-based fees, and lock-up periods, hedge funds prioritize absolute performance over relative benchmarks, appealing to high-net-worth individuals, endowments, and pension funds willing to accept elevated risks for potentially outsized rewards.   

These funds pool money that is managed to outperform average market returns. The fund manager often hedges the fund’s positions to protect them from market risk. 

Types of hedge funds:

The four common types of hedge funds are:

• Global macro hedge funds. This type is an actively managed investment vehicle that aims to profit from large market moves driven by political or economic events. Managers take long or short positions across assets, such as currencies, futures, bonds, commodities, and index products, assembling a mix of assets to maximize returns under expected conditions. Access is often limited by high investment minimums and fees.
• Equity hedge funds. This type might be global or specific to one country, investing in lucrative stocks while hedging against downturns in equity markets by shorting overvalued stocks or stock indices.
• Relative value hedge funds. These funds actively manage investments to exploit temporary price differences in related securities. A common strategy when managing relative value funds consists of initiating a long and short position for a pair of assets that are highly correlated. Relative value funds may generate risk-free profits through the process of buying and selling two different securities at the same time.
• Activist hedge funds. These funds aim to invest in businesses and take actions that boost the stock price, such as demanding that companies cut costs, restructure assets, or change the board of directors.

Why do investors choose to invest in hedge funds?

Investors choose hedge funds for their ability to achieve stronger investment performance relative to the risks taken, especially in uncertain or non-trending markets where traditional options may struggle. By using advanced, flexible strategies not available to standard mutual funds, they appeal to institutions, endowments, and wealthy individuals seeking returns that exceed the market average. Hedge funds offer a wide range of benefits, including:

• Higher returns. Hedge funds aim for absolute returns, targeting positive performance regardless of market direction through techniques such as leverage, short selling, and derivatives. This enables investors to capitalize on both rising and falling markets, often outperforming benchmarks during downturns when long-only funds suffer.
• Diversification. Unlike conventional portfolios dominated by equities and bonds, hedge funds span asset classes including commodities, currencies, private assets, and arbitrage opportunities, reducing correlation to public markets. 
• Risk control. Professional managers employ advanced risk tools, such as hedging, dynamic allocation, and quantitative models, to protect capital while pursuing opportunities. Specialized teams focus on metrics, such as Value at Risk, appealing to investors seeking skilled navigation of complex global trends.
• Access to unique strategies. Investors gain entry to event-driven, macro, or quantitative plays unavailable elsewhere, enhancing portfolio efficiency.

In summary, hedge funds represent a specialized segment within the broader investment fund landscape, designed for sophisticated investors seeking performance that is independent of market trends. By employing flexible, advanced strategies, these funds aim to deliver strong risk-adjusted returns, diversify portfolios, and provide access to unique opportunities beyond traditional markets. 

Ghada Ismail

Around the world, technology has become a catalyst for inclusion, transforming how people with disabilities engage with the economy, access education, and participate fully in society. From AI-powered communication tools to digital accessibility platforms and supported employment systems, innovation continues to dismantle barriers that once constrained opportunity.

In Saudi Arabia, this global wave of accessibility tech is gaining unique momentum. With Vision 2030 emphasizing social inclusion, human empowerment, and digital transformation, there’s a growing recognition that technology must work for all citizens, including the millions who live with disabilities. What was once mainly the responsibility of public institutions and NGOs is now increasingly being advanced by startups and mission-driven organizations harnessing technological solutions to improve the quality of life and economic participation for people with disabilities.

This article examines the evolving Saudi accessibility tech landscape, highlighting key innovations, market dynamics, real-world examples, regulatory and social context, and the road ahead.

Market Overview: Accessibility Innovation in Saudi Arabia

Saudi Arabia’s accessibility ecosystem still sits at an early but accelerating stage. Traditional assistive solutions—like mobility aids and localized special education tools—are now converging with digital services, AI-driven platforms, and inclusion-focused solutions designed for broad scalability.

Across the spectrum:

• Digital accessibility is becoming a priority as more services move online.
• Assistive technology empowerment is expanding beyond hardware into software and training.
• Employment and skills programs are pairing digital tools with economic integration.

Despite this progress, challenges persist. These include limited local datasets for Arabic-native accessibility AI models, a scarcity of venture funding specifically earmarked for assistive technology, and ongoing gaps in awareness among private sector adopters. Yet Saudi Arabia’s digital-first trajectory, coupled with supportive government frameworks, creates fertile ground for further innovation.

Startup and Organization Profiles: Leaders in Accessibility

Advanced Access 

Advanced Access is a Saudi company dedicated to making digital platforms—websites, apps, and services—fully inclusive and usable by people of all abilities. Its core offering is digital accessibility auditing and consulting, combining automated and manual testing to identify barriers and guide organizations toward international accessibility standards. Beyond compliance, Advanced Access supports strategy development, training, and continuous improvement to ensure digital services are equitably accessible to users with visual, motor, cognitive, or sensory impairments. 

Importantly, Advanced Access aligns with Vision 2030’s goal of building a truly inclusive national digital ecosystem, positioning Saudi Arabia as a leader in digital accessibility. 

Tawasal Association for Assistive Technologies 

Tawasal is a pioneering association in Saudi Arabia focused on harnessing modern devices and software to improve everyday life for people with disabilities. Licensed by the National Center the Non-Profit Sector, the organization provides assistive devices, technology project support, and consultation tailored to individual needs and functional impairments. 

Rather than functioning solely as a product vendor, Tawasal acts as an integrator, connecting users with adaptive technologies (like communication devices or smart mobility aids), offering training, and facilitating community awareness about tech adoption. Its mission, “Better Technology, Easier Life,” reflects a holistic approach where technology meets real-world needs, especially among individuals who may struggle to access mainstream solutions otherwise.

Qaderoon Foundation 

While Qaderoon is a nonprofit rather than a classic tech startup, it plays a crucial role in the accessibility ecosystem by marrying digital inclusion with workforce integration. Based in Jeddah, Qaderoon focuses on rehabilitation, training, and employment opportunities for people with disabilities, equipping them with the skills and tools necessary to thrive in the modern job market. 

Its services include job placement portals, professional training programs, and workplace readiness initiatives that emphasize not just employment but sustained participation and independence. Qaderoon acts as a bridge between talent and opportunity, ensuring that accessibility tech and inclusive employment go hand in hand. 

Technological Innovations in Accessibility

Across these initiatives, specific technological threads are emerging:

• Accessibility Standards and Digital Audits: Tools and processes that evaluate and fix digital barriers, ensuring compliance with accessibility guidelines and making online content usable for screen readers and adaptive interfaces.
• Assistive Devices and Software: Adaptive technologies—from communication aids to mobility supports—are central to Tawasal’s mission, enabling users to overcome physical or functional barriers in daily life. 
• Web and App Usability Enhancements: Modern UX design infused with accessibility considerations (contrast modes, keyboard navigation, alternative text protocols) helps digital services become universally accessible. 
• Employment Tech Platforms: Digital recruitment and training systems support economic inclusion, bridging gaps between talent and opportunity for people with disabilities. This model is central to Qaderoon’s operations. 

Although AI-specific tools for people with disabilities (e.g., sign language recognition or predictive text for communication disorders) are not yet prominently developed by these organizations, the foundation they are building—especially in accessible digital frameworks—sets the groundwork for future AI-driven solutions.

Social and Regulatory Environment

Saudi Arabia’s regulatory landscape is evolving rapidly. National strategies and quality-of-life programs emphasize inclusion, accessibility, and technology empowerment. Digital platforms used by the government are increasingly expected to meet accessibility standards, creating demand for services like those offered by Advanced Access.

Meanwhile, nonprofits like Tawasal and Qaderoon benefit from government recognition and licensing, an indicator of institutional support for inclusive initiatives.

Social attitudes toward disability are also shifting. Where access was once framed primarily as a welfare issue, it is now increasingly positioned as a matter of civil inclusion and economic participation. This cultural change—amplified by awareness campaigns and visibility of people with disabilities in public life—creates a more fertile environment for accessibility innovation.

Future Outlook: Growth Ahead

Looking forward, Saudi Arabia’s accessibility tech sector is poised for expansion in several key directions:

• AI-Driven Accessibility Tools: As data ecosystems grow, there’s potential for AI models tailored to assistive use cases (e.g., Arabic-language speech recognition or predictive text for alternative communication).
• Accessible Government Services: With digital transformation underway across the public sector, accessibility compliance could become a basic requirement, boosting demand for auditing and consulting services.
• Inclusive Employment Platforms: Digital platforms linking people with disabilities to jobs—and supporting employers in creating accessible work environments—could proliferate alongside Saudi labor reforms.
• Cross-Sector Innovation: Integrations between healthtech, smart mobility, and digital inclusion promise hybrid solutions that enhance independent living.

To sustain this momentum, collaboration will be key. Startups, nonprofits, government agencies, tech giants, and investors must work together—sharing data, co-developing solutions, and scaling what works.

Conclusion

Technology’s potential to empower people with disabilities in Saudi Arabia is no longer theoretical; it is tangible, actionable, and growing. Organizations like Advanced Access, Tawasal, and Qaderoon demonstrate how digital inclusion can intersect with real-world impact, from accessible websites to assistive technologies and inclusive employment.

By continuing to invest in technology built with and for people with disabilities, Saudi Arabia can not only close persistent gaps in accessibility but also unlock new avenues for dignity, independence, and participation for all.

Noha Gad

The e-commerce sector in Saudi Arabia has settled into a stable, high-growth era, driven by increased opportunities for e-commerce players and a continued rise in consumer preference for innovative new payment methods, ranging from Buy Now, Pay Later (BNPL) to crypto and digital wallets. According to the latest report released by the Ministry of Commerce, the e-commerce sector experienced a 5% increase in existing registrations during the third quarter (Q3) of 2025, reaching 41,816 registrations, compared with 39,769 in Q3-24. Another report published by Modor Intelligent indicated that the e-commerce market size in Saudi Arabia reached $27.9 billion in 2025, and is projected to grow at a compound annual growth rate (CAGR) of 11.9% between 2026 and 2031. The re-commerce sector emerged rapidly across the Kingdom, transforming the way consumers buy and sell pre-owned goods. Fueled by a large, connected youth population and a booming e-commerce ecosystem, buying and selling pre-owned goods through specialized applications and online platforms moved from a niche practice to a mainstream economic activity. 

Digital marketplaces are redefining value for Saudi consumers, offering access to high-quality secondhand electronics, fashion, furniture, vehicles, and real estate units with unprecedented convenience and security. This tech-driven sector not only unlocks significant economic value for individuals and entrepreneurs but also aligns with national priorities by promoting a more circular economy and sustainable consumption patterns in alignment with Vision 2030.

Resale in Saudi Arabia primarily refers to the informal buying and selling of pre-owned goods through digital platforms, such as Haraj, Soum, Kayishha, Syarah, Dubizzle, and OpenSooq, where transactions rely on personal trust, direct negotiation, and minimal platform intervention. This model dominates for everyday items, such as used furniture, cars, and mid-range fashion, often lacking formal quality checks or warranties.

The re-commerce market in Saudi Arabia is expected to grow annually by 15.8% to record $1.75 billion in 2025. According to a recent report published by ResearchAndMarkets, the market is expected to grow at a CAGR of 13.3% between 2025 and 2029 to reach $2.88 billion by the end of 2029. This growth will be fueled by a mix of economic drivers, policy support, and digital infrastructure and payment readiness. 

Rising living costs amid aspirational spending made pre-owned goods a practical choice for electronics, fashion, and appliances, especially as new luxury items strain budgets for the Kingdom's young urban professionals. This shift is evident in the rapid growth of electronics trade-ins and fashion resale, where affordability meets desire without compromising perceived quality. Additionally, re-commerce aligns perfectly with Vision 2030’s circular economy targets by extending product lifecycles, appealing to a rising eco-conscious demographic that views resale as both sustainable and patriotic.

High smartphone penetration, advanced logistics, and widespread digital wallets enabled key players in the Saudi market to offer seamless transactions. Trust mechanisms such as escrow, buyer protection, and cash-on-delivery (COD) options bridge cultural preferences for secure deals. This infrastructure, combined with social media's influence, accelerates peer-to-peer (P2P) and B2C models, making Saudi Arabia a frontrunner in regional re-commerce maturity.

Saudis have long embraced resale through trusted informal channels, but digital platforms now focus on structure, quality assurance, and scale to evolve the market.

 

Key players in the Saudi market

• Haraj: Established in 2007, Haraj is a Saudi marketplace for all goods, cars, real estate, and electronics. It initially focused on cars, then moved to real estate, and ended up being the one-stop shop for all classifieds in the Kingdom. Receiving over half a million visitors daily, Haraj applies the world's latest technologies at the back-end to provide developers with a great environment to learn and empower entrepreneurs to build a strong base before expanding the market.
• Soum: One of the leading marketplaces for secondhand electronics in Saudi Arabia that enables users to buy, sell, and discover various products, including desktops, laptops, tablets, smartwatches, cameras, headphones, and more. This first-of-its-kind unified national application enables both small and medium-sized enterprises (SMEs) and individuals to sell in its marketplace, leveraging its wide network that covers over 150 Saudi cities.
• Kayishha: A reliable car buying company in Saudi Arabia that helps car sellers sell their used cars in a hassle-free manner, regardless of their make, model, age, or condition. Using a safe and transparent car-selling process, Kayishha enables sellers to sell their cars in just 30 minutes.
• OpenSooq: The leading mobile-first classifieds marketplace in the Middle East and North Africa (MENA) region that allows users to buy, sell, and trade a wide variety of goods and services. It enables user-to-user real-time chat and allows each user to build their own profile.

Saudi consumer engagement with the resale market is a significant and growing trend, primarily driven by a generational shift where younger buyers prioritize value and sustainability over pristine newness. Tech-savvy youth are the primary adopters of digital resale platforms, using them for value-driven purchases and to generate side income. In the context of high costs for new vehicles, electronics, and branded goods, the resale market serves as a strategic channel for cost-conscious consumers to access quality products. However, quality and counterfeiting fears persist, particularly for fashion and tech. 

The resale market in the Kingdom faces several distinct challenges that affect its scalability, trust, and user experience. Major challenges include:

• Lack of standardization: In open-market platforms, product grading, condition descriptions, and imagery are not standardized, leading to buyer-seller disputes and hesitation.
• Counterfeit and misrepresented goods: Particularly in high-value segments like luxury fashion, electronics, and automotive parts, verifying authenticity and accurate condition descriptions remains a significant hurdle.
• Seller accountability: Ensuring reliable seller behavior, honest representation, and safe transaction completion can be difficult on P2P platforms without robust mediation systems.
• Returns and refunds complexity: Establishing fair and clear return policies for used items is a persistent operational and customer service challenge.
• Consumer protection gaps: The legal framework for disputes in private online sales is less clear than for registered e-commerce businesses, potentially leaving buyers and sellers vulnerable.

Additionally, challenges center on building systematic trust, streamlining complex operations, and changing deep-seated consumer habits. Addressing these issues through technology, standardized services, and clear regulations is instrumental for the Saudi resale market to mature from a popular informal exchange into a structured, high-growth segment of the retail economy.

Finally, Saudi Arabia’s e-commerce landscape is advancing on two dynamic fronts: the mature expansion of traditional e-commerce and the rapid emergence of re-commerce. Together, they are fundamentally reshaping the Kingdom’s retail economy, driven by digital adoption, youthful demographics, and alignment with Vision 2030's economic diversification and sustainability goals. The re-commerce sector evolved from informal P2P trading into a structured, high-potential market projected for significant growth. Digital marketplaces are driving this shift, moving the market toward greater convenience, trust, and scale. As these marketplaces continue to innovate and integrate stronger trust mechanisms, they will not only capture greater market share but also redefine sustainable consumption for a generation.

Ghada Ismail

In a competitive digital landscape, grabbing attention and keeping users engaged is tougher than ever. Traditional marketing tactics alone often fall short in capturing long-term interest. This is where gamification—the practice of applying game mechanics to non-game experiences—comes in. By making interactions fun, interactive, and rewarding, gamification transforms ordinary campaigns into experiences that motivate, engage, and create loyalty.

What is Gamification?

Gamification involves integrating elements like points, badges, levels, challenges, leaderboards, and rewards into marketing, apps, or digital platforms. It leverages human psychology by tapping into natural drivers such as achievement, progress, recognition, and competition. When users feel motivated by these triggers, they are more likely to take the actions you want as a business owner, including signing up, sharing content, purchasing, or returning regularly. In short, gamification is about making engagement both enjoyable and purposeful.

1. Understand Your Audience

Not all users respond to the same incentives. Some are motivated by competition and social recognition, while others seek personal achievement, mastery, or tangible rewards. Startups need to research and segment their audience to understand these motivations. By aligning gamification mechanics with user preferences, you create experiences that feel meaningful rather than gimmicky, increasing the likelihood of consistent engagement.

2. Set Clear Objectives

Gamification should be integrated into a broader marketing strategy, not treated as a standalone tactic. Every gamified element should tie back to specific business goals. For example, if your aim is to grow your email list, the gamification should reward sign-ups or referrals. If your goal is repeat purchases, points, or progress tracking tied to buying behavior can encourage loyalty. Clearly defined objectives also allow you to measure success, adjust strategies, and ensure your gamification delivers tangible results.

3. Incorporate Game Mechanics Thoughtfully

Choosing the right mechanics is essential. Gamification tools like points, badges, levels, challenges, leaderboards, and progress bars can all enhance engagement, but only if they are implemented thoughtfully. Points and rewards incentivize specific actions, while badges and levels recognize achievement and create a sense of progress. Leaderboards foster healthy competition, challenges encourage ongoing interaction, and progress bars visually track advancement, keeping users motivated and invested over time.

4. Make It Social and Shareable

Humans are inherently social creatures, and gamification thrives on social interaction. When users can share achievements, invite friends, or compete with peers, engagement naturally increases. Social features also amplify the reach of your campaigns, turning users into organic promoters of your brand. Encouraging friendly competition or cooperative challenges can transform a passive marketing experience into an interactive, community-driven journey.

5. Tie Rewards to Real Value

Rewards are only effective when they feel worthwhile. They don’t always need to be financial; recognition, early access, exclusive content, or digital perks can be equally compelling. The key is that rewards align with user interests and reinforce desired behaviors. When users perceive genuine value in the rewards, they are more likely to participate and remain engaged.

6. Test, Measure, and Iterate

Gamification is not one-size-fits-all. Continuous monitoring, testing, and refinement are essential to maintain effectiveness. Startups should track engagement metrics, experiment with different mechanics, and respond to user feedback. Iteration ensures that gamified experiences evolve alongside user behavior and market trends, keeping your marketing strategy relevant and impactful.

Wrapping Things Up…

Gamification can transform traditional marketing into interactive, engaging experiences that drive meaningful actions and foster loyalty. For startups, it offers a cost-effective way to increase user engagement, encourage repeat interactions, and differentiate your brand. By focusing on audience motivations, setting clear goals, thoughtfully implementing game mechanics, creating social interactions, providing meaningful rewards, and iterating based on feedback, startups can use gamification to deliver campaigns that are both fun and results-driven.

Noha Gad

Startups often struggle with limited budgets while pursuing rapid growth, relying on lean marketing approaches such as growth hacking, content marketing, and digital channels to maximize revenues. These strategies prioritize low-cost, high-impact tactics such as social media virality, SEO-driven inbound leads, and influencer partnerships over traditional mass advertising. Therefore, marketing return on investment (MROI) became crucial as it evaluates how effectively these efforts translate spending into profitable revenue.

What is marketing ROI?

Marketing ROI is a performance measure used to evaluate the efficiency of a marketing campaign or to compare the efficiency of different campaigns, helping marketers understand what is working, what is not, and where to adjust. It is a critical metric for proving marketing’s impact on growth and making smarter budget decisions.

It refers to all profit and revenue growth from all marketing channels, which may include email marketing, social media marketing, digital marketing, and any other type of marketing.

MROI contributes to assessing broader value, such as customer engagement, brand visibility, and long-term impact, by evaluating how different channels and campaign types boost business growth. It also helps startups build a strategy that delivers both short-term results and long-term gains.

Marketing ROI = (Revenue Generated from Marketing - Cost of Marketing) / Cost of Marketing 

Startups and companies can track marketing ROI by evaluating the cost ratio or efficiency ratio. This formula calculates how much money is generated for every marketing dollar spent. An efficient marketing campaign may result in a cost ratio of 5:1—that is, $5 generated for every $1 spent, with a simple marketing ROI of 400%. 

Early-stage companies typically aim for MROI benchmarks of 3:1 to 5:1, adapting as they scale from acquisition-focused tactics to retention-driven models. It shifts focus from vanity metrics, such as impressions, to revenue realities, enabling data-backed pivots in volatile markets. 

Marketing ROI vs. traditional ROI

MROI fundamentally differs from traditional ROI in accounting terms due to the way each is classified and treated on financial statements. Traditional ROI applies to capital expenditures (CAPEX), where funds are invested upfront and depreciated over time, generating returns from long-term assets. Meanwhile, MROI treats marketing spend as operational expenditure (OPEX), expensed immediately in the current period rather than capitalized.

MROI divides incremental profit contribution after marketing costs by the full spend, ignoring asset depreciation since marketing does not create lasting balance sheet items. Traditional ROI, however, uses assets tied up in balance sheets, enabling residual income calculations that factor the minimum required returns on those assets. 

Why marketing ROI matters?

Marketing ROI illustrates how the company’s marketing is performing and its impact on the business. When MROI data shows which marketing channels are most effective and most profitable, companies can pivot their marketing spend to focus on those channels and reach more customers. The ability to quickly and clearly determine the most effective marketing tactics and channels is particularly important for SMEs, where budgets are more constrained, and value needs to be proven as fast as possible.

For C-suite executives, especially CMOs and CFOs, marketing ROI provides the financial justification for continued investment. For marketing teams, it offers the language and metrics to communicate value in terms that resonate throughout the organization and to facilitate cross-team collaboration.

In conclusion, mastering MROI empowers startups to navigate tight budgets with precision, transforming lean tactics, such as SEO, social media virality, and content marketing, into scalable growth engines that deliver measurable profits.

Unlike traditional ROI, which handles long-term capital assets depreciated over time, MROI treats marketing as immediate operational expenses, emphasizing short-term incremental gains without balance sheet complications. This distinction empowers faster pivots, sharper budget decisions, and stronger alignment between marketing and finance leaders.

Ultimately, startups that prioritize MROI foster a cycle of continuous optimization, which includes auditing campaigns regularly, relocating to top performers, and scaling what works. This not only justifies marketing's role to executives but also drives lasting customer acquisition, retention, and business success in competitive landscapes.

Ghada Ismail

Saudi Arabia’s push to diversify its economy under Vision 2030 has brought several sectors into sharp focus, but few are as strategically significant as biotechnology. Once viewed largely as a research-driven niche, biotech has now become a national priority—one that sits at the intersection of healthcare resilience, economic diversification, food security, and advanced manufacturing. At the heart of this shift is a growing cohort of startups working to translate scientific research into scalable, locally relevant solutions.

While Saudi Arabia’s biotech startup ecosystem remains relatively young compared to established global hubs, momentum is building quickly. Government-backed accelerators, evolving regulatory frameworks, and stronger collaboration between academia, hospitals, and industry are laying the foundations for a homegrown life sciences sector with regional—and potentially global—reach.

Why Biotech Matters to Saudi Arabia

Biotechnology holds a unique position in Saudi Arabia’s long-term economic planning. Beyond innovation, it addresses structural national challenges. The Kingdom faces a high prevalence of chronic conditions such as diabetes, cardiovascular disease, and inherited disorders, while remaining heavily dependent on imported pharmaceuticals and biologics—an exposure highlighted during recent global supply chain disruptions.

In response, Saudi Arabia launched its National Biotechnology Strategy in January 2024, aiming to localize biopharmaceutical manufacturing, strengthen research and development capabilities, and attract global partnerships. Closely aligned with Vision 2030, the strategy supports broader goals, including knowledge transfer, high-value job creation, and non-oil GDP growth.

Startups play a central role within this framework. Unlike large pharmaceutical companies, early-stage ventures are inherently agile, able to experiment with novel technologies and address niche or underserved health needs. In Saudi Arabia, many are focusing on solutions tailored to regional disease profiles, giving them both local relevance and long-term competitive potential.

The Rise of Saudi Biotech Startups

Although still limited in number, Saudi biotech startups are expanding rapidly in scope, spanning diagnostics, therapeutics, genomics, regenerative medicine, and antimicrobial innovation. Many have emerged from university research environments or were founded by Saudi scientists returning from abroad with international experience.

One of the most closely watched areas is diabetes innovation, driven by the Kingdom’s high disease prevalence and the strategic need to localize essential treatments. Plansulin, a Riyadh-based startup founded in 2020, is developing plant-based insulin as an alternative to conventional biologics manufacturing. By using plants as biofactories, the company aims to reduce production costs, lower environmental impact, and improve the sustainability of insulin supply. Plansulin is part of the inaugural cohort of startups selected for the Ministry of Health’s Biotech Accelerator, reflecting its alignment with national healthcare and innovation priorities.

Another startup attracting attention is cellNUA, which operates at the intersection of nanomedicine and immunotherapy. The Saudi arm of the Ireland-based company draws inspiration from natural immune mechanisms—particularly those found in honeybees—to inform its therapeutic development. Through its Beemar platform, cellNUA explores comparative genomics and bio-inspired nanomolecules to develop next-generation vaccines, antivirals, and immune-modulating therapies. While still in early development stages, the company exemplifies the type of science-driven innovation policymakers are keen to nurture.

Vaccine development is also gaining traction. SAGEbio is working on next-generation vaccine and therapeutic protein platforms designed to improve efficacy and scalability. Its novel antigen platform, co-developed with King Abdullah University of Science and Technology (KAUST), aims to enhance vaccine manufacturing and delivery. The startup’s lead COVID-19 vaccine candidate is advancing toward Phase 1 clinical trials, highlighting efforts to build local capabilities for future pandemic preparedness.

Genomics and Precision Medicine Take Center Stage

Genomics has emerged as one of Saudi Arabia’s most promising biotech verticals, supported by initiatives such as the Saudi Genome Program, which is building one of the region’s largest population-specific genetic databases. This infrastructure is creating fertile ground for startups focused on precision diagnostics and personalized medicine.

Novo Genomics, founded in 2022, is one such company. Based in Riyadh, it specializes in advanced genetic diagnostics, including circulating tumor DNA testing and polygenic risk scoring tailored to Saudi and Middle Eastern populations. By grounding its technology in local genomic data, Novo Genomics addresses a key limitation of imported diagnostic tools that are often trained on non-representative datasets.

Similarly, NanoPalm is developing advanced delivery technologies, including lipid nanoparticle systems that improve the effectiveness of genetic and RNA-based therapies. As global biotech increasingly shifts toward gene-based treatments, delivery mechanisms have become as critical as the therapies themselves, making NanoPalm’s focus particularly timely.

Early detection is another growing focus. KaRama Bio is working on early-stage disease detection technologies, reflecting a broader shift toward preventive and predictive healthcare. Early diagnosis remains one of the most effective ways to reduce long-term healthcare costs and improve patient outcomes, particularly in oncology and chronic disease management.

Regenerative Medicine and Novel Therapeutics

Beyond diagnostics, Saudi biotech startups are also exploring regenerative medicine and alternative therapeutic approaches. MammoStem focuses on stem cell-based solutions aimed at tissue regeneration and recovery, particularly following surgical or chronic conditions. While regenerative medicine is complex and heavily regulated, it holds significant long-term potential as populations age and demand for restorative therapies increases.

Antimicrobial resistance represents another strategic frontier. With antibiotic resistance widely recognized as a global health threat, PhageTech is developing bacteriophage-based solutions as alternatives to conventional antibiotics. Although phage therapy remains relatively niche, renewed global interest suggests that local innovation in this space could position Saudi Arabia as a regional leader.

Building the Ecosystem: Accelerators and Institutions

Biotech startups do not operate in isolation, and Saudi Arabia has begun addressing one of the sector’s biggest barriers: ecosystem support. A major milestone was the launch of the Kingdom’s first dedicated Biotech Accelerator by the Ministry of Health in partnership with global life sciences incubator BioLabs. Announced at the BIO International Convention, the accelerator provides mentorship, lab access, commercialization guidance, and global networking opportunities.

Earlier-stage support has also come from the Badir Biotechnology Incubator, under King Abdulaziz City for Science and Technology (KACST), which has played a foundational role in translating research into viable biotech companies through funding, technical support, and industry connections.

Complementing these initiatives, Dammam Valley launched its Biotech Startups Programme to bridge the gap between research and commercialization. Developed in partnership with Imam Abdulrahman bin Faisal University, Saudi Aramco, multiple ministries, the Future Investment Initiative Institute, and Sadara Petrochemical Company, the program supports startup creation, technology localization, and access to investment aligned with the National Biotechnology Strategy.

On the manufacturing front, Saudi Biotechnology Manufacturing Company (SaudiBio) is laying the groundwork for scalable biopharmaceutical production. The company operates the Kingdom’s first GMP-certified sterile fill-and-finish facility for biologics, including insulin and biosimilars, enabling startups to transition from lab-scale innovation to commercial readiness.

Private capital is also beginning to play a larger role. Founded in 2024, Biotech Innovations Co (BIC) represents a new wave of private-sector investment into biologics, vaccines, and gene therapy R&D, helping anchor startups within a broader industrial value chain.

Regulatory Progress and Remaining Challenges

Despite rapid progress, Saudi Arabia’s biotech ecosystem still faces structural challenges. Biotechnology is capital-intensive, with long development timelines and complex regulatory requirements. Access to late-stage funding, particularly for clinical trials, remains limited, and navigating approvals can be challenging for first-time founders. Talent availability is another constraint, as advanced biotech R&D requires specialized expertise that is still developing locally.

These challenges, however, are not unique to Saudi Arabia. What distinguishes the Kingdom is the scale of state commitment to addressing them through coordinated policy, funding, and international collaboration.

Looking Ahead: From Emerging Market to Regional Hub

Saudi Arabia’s biotech startup scene may still be emerging, but its trajectory is clear. With strong government backing, growing private-sector involvement, and a focus on locally relevant health challenges, the Kingdom is laying the foundations for a sustainable life sciences economy.

Over the next decade, success will depend on startups’ ability to scale, attract long-term investment, and integrate into global biotech value chains. If these conditions are met, Saudi Arabia could evolve from a consumer of biotechnology into a regional—and eventually global—contributor to life sciences innovation.

In that sense, biotech startups represent more than another Vision 2030 initiative. They signal a deeper shift in how the Kingdom approaches health, science, and economic resilience.

By Dr. Mohanad AlShaikh

CEO, Johnson Controls Arabia

Saudi Arabia’s industrial sector continues to stretch its wings, and the recent robust performance in October is a clear signal that the Kingdom’s economic transformation is succeeding in both depth and direction. According to official data from the Ministry of Industry and Mineral Resources, 95 new industrial licenses were issued in October 2025, representing more than SR 2.4 billion in planned investment. Meanwhile, 81 factories moved into actual production with about SR 1.3 billion in investment and nearly 2,000 new jobs created, a testament to momentum at the grassroots of the non‑oil economy.

This growth matters far beyond the numbers themselves. It shows that Saudi Arabia’s strategy to re-engineer its industrial landscape is working, not just in broad ambition, but in real factories, real jobs, and real economic impact. At the heart of this transformation is Vision 2030’s call for localization, empowered talent, and export-ready production. The idea is simple yet profound: a country that makes what it uses and exports what it makes gives its people sovereignty in their livelihoods and its economy greater resilience. Growing industrial output and factory activation are essential steps in creating a manufacturing base that can compete regionally and internationally.

I witnessed this momentum firsthand during the Ministry of Industry and Mineral Resources’ Standardized Incentives for the Manufacturing Sector event recently in Riyadh, where an official signing ceremony was held to award incentives to select manufacturers. Johnson Controls Arabia was honored to be among the recipients, with a project focused on localizing production of advanced water-cooled centrifugal chillers.

His Excellency Bandar Alkhorayef, Minister of Industry and Mineral Resources, opened the event by announcing that SR 2 billion has been earmarked to support new and expanding factories across the Kingdom. His speech was followed by mine, where I shared a belief deeply held across our company:

“A country that manufactures is a country that holds its destiny in its own hands.”

This vision is moving from words to implementation and the results are visible not only in industrial licensing and factory activation but also in trade performance. Saudi Arabia’s non-oil exports reached a record SAR 307 billion in the first half of 2025, marking the highest level in the Kingdom’s history. This achievement underscores the link between industrial growth and global competitiveness: every new factory and every localized product strengthen the Kingdom’s ability to compete internationally.

Localization is a foundation for scale, quality, and global relevance, never a move toward isolation. A product labeled “Made in Saudi” becomes more than an economic input. It becomes a statement of national capability. The ability to export high-value, high-quality Saudi products is essential to the Kingdom’s ambitions to expand its role among the world’s industrial powers.

As the Kingdom sets its sights on elevating its global industrial standing, this kind of growth and investment is not just a metric of success, it’s a strategic necessity. Industrialization supports diversification, anchors value chains, and enables the very sovereignty that Vision 2030 envisions.

When factories expand, licenses multiply, and production lines hum with activity, we witness a nation accelerating toward a future it is building with its own hands.

Noha Gad

Emerging technologies are reshaping the future of agriculture and farming in the Middle East. Advanced technologies, such as artificial intelligence (AI), computer vision, and IoT-powered sensors, are pivotal in transforming crop scanning speeds and harvest precision, addressing challenges including water scarcity, labor shortages, and arid conditions. In Saudi Arabia, autonomous farming robots are used to sow, fertilize, and apply pesticides in a single pass, enabling round-the-clock operations while cutting labor costs, aligning with Vision 2030's push for innovation.

Farming in the Kingdom is becoming more efficient and sustainable than ever before, thanks to AI-powered technologies. For instance, predictive systems could help farmers avert up to 30% of crop losses due to pests and disease before an outbreak goes out of control, according to a report released by Tanmeya Capital. In high-tech farms, AI-powered robots have increased harvesting efficiency by 50% and broader AI-driven automation has reduced labor costs by up to 35%, addressing the Kingdom’s labor shortages and rising operational expenses.

The agricultural autonomous robots market in Saudi Arabia is seeing significant growth, triggered by the urgent need for enhancing agricultural productivity and sustainability. According to recent estimates released by Mobility Foresight, one of the global market research firms specializing in mobility and tech domains, the market size is valued at nearly $100 million and is expected to expand at a compound annual growth rate (CAGR) of nearly 20% over the next five years. In 2028, the Saudi market is anticipated to hit $250 million, driven by the integration of AI and machine learning into agricultural robots, which will ultimately enhance their capabilities, making them indispensable for modern farming operations. 

This growth will be fueled by increasing investments in agricultural technology (agri-tech), and the adoption of innovative farming practices will play a vital role in ensuring food security and economic diversification.

The increasing amount of data generated by autonomous systems paves the way for developing analytics platforms that help farmers make informed decisions based on real-time data. Additionally, supporting startups and companies that focus on innovative solutions in the agri-tech space can yield high returns, especially those that integrate robotics and automation into farming practices.

How autonomous robots revolutionize agriculture and farming in Saudi Arabia

Various types of autonomous robots transform agriculture and farming in Saudi Arabia. For example, drones are used for aerial monitoring, crop spraying, and data collection, while harvesting robots can identify ripe crops and harvest them with precision. IoT-powered sensors can also monitor soil health and nutrient levels, providing valuable data for farmers. Additionally, automated tractors can carry out planting, tilling, and other field operations without human intervention. The use of autonomous robots in agriculture is expected to revolutionize traditional farming methods, leading to sustainable practices, improved crop management, and higher productivity. 

One of the key benefits of integrating smart robotics in agriculture is that it targets labor-intensive tasks, like planting, harvesting, and monitoring, using AI, sensors, and drones to enhance precision in arid conditions. For planting automation, autonomous robots plant seeds at optimal depth and spacing, applying fertilizers and pesticides precisely during sowing, which reduces waste and frees farmers for strategic tasks. They operate 24/7 and adapt to soil data for uniform crop establishment, especially vital in Saudi Arabia's vast farmlands. Robotic harvesters use high-precision visual sensors to identify ripe fruit, navigate trees, and pick without damage, operating continuously to increase output. 

Earlier this year, King Abdullah University of Science and Technology (KAUST) developed a new robotic system designed to automate date palm harvesting, aiming to disrupt the agriculture industry and position Saudi Arabia as a leader in agriculture innovation.  The project, headed by KAUST Assistant Prof. Shinkyu Park, focused on automating critical tasks in date palm cultivation, including harvesting, pollination, and tree maintenance. By integrating robotics with AI, the project is expected to improve efficiency and deliver higher yields of more nutritious dates, fulfilling the need to modernize and automate traditional practices in the date palm industry in the Kingdom.

Crop monitoring drones with cameras and sensors fly over fields to detect pests, diseases, and health issues early, enabling rapid interventions and minimizing losses. Meanwhile, autonomous ground robots are used to analyze soil for nutrients, pH, and moisture, recommending precise fertilizer applications to maximize yields without excess. This data-driven approach enhances soil health in the long term, reducing costs and promoting efficient resource use in Saudi farms.

For Saudi farmers, agricultural robotics can deliver substantial benefits by tackling core challenges, such as water scarcity, labor shortages, and low productivity in arid environments, ultimately advancing food security under Vision 2030. This includes:

• Reducing costs and labor expenses by automating repetitive tasks.
• Conserving water by utilizing precision irrigation systems from robots to deliver water where needed.
• Improving yields through AI-powered monitoring and harvesting.
• Reducing chemical runoff through targeted spraying, which contributes to protecting soil and biodiversity while complying with the Saudi's green initiatives. 

Humans and agricultural robotics

The transition from traditional farming to smart agriculture demands a fundamental shift in the skills base, creating both a challenge of displacement and an unprecedented opportunity for new, high-value employment. 

The automation of repetitive, labor-intensive tasks will inevitably reduce demand for low-skilled seasonal labor. While addressing labor shortages, this shift creates a pressing social and economic imperative: the need for large-scale reskilling and upskilling of the existing agricultural workforce. Government, tech providers, and institutions could offer certified, hands-on training modules, ensuring the current farming community has the required digital literacy to deal with innovations such as tablet-based control systems, dashboards, and software platforms. Therefore, new high-tech agri-tech professions will emerge, redefining what it means to work in agriculture. The sector will no longer employ farmers, but a suite of science, technology, engineering, and mathematics (STEM) professionals, data analysts, drone operators, agronomy pilots, agricultural robot fleet managers, and agri-tech support technicians.

Finally, the landscape of agricultural autonomous robots in Saudi Arabia is highly competitive and rapidly evolving, driven by a combination of local startups and established global players who develop innovative solutions tailored to the Kingdom’s unique agricultural challenges. By focusing on advanced technologies, like AI, machine learning, and robotics, these companies play a crucial role in creating efficient systems for harvesting, monitoring, and managing crops.

The successful integration of autonomous farming in Saudi Arabia will be measured not only in yield increases and water savings but also in its transition for the workforce. By investing heavily in reskilling programs for today's farmers, the Kingdom can ensure its agricultural revolution builds human capital alongside technological capital. 

Noha Gad

Traditional top-down models often struggle to scale amid economic uncertainties in today’s fast-evolving startup landscape; hence, the shift towards community-driven startups gained significant momentum. This transformative model redefines success by democratizing the creation process, empowering users not just as buyers but as active participants to co-shape products, amplify voices, and propel growth through authentic connections and collective energy.

While traditional startups often launch polished products into a silent vacuum, community-driven ventures build their roadmap out in the open, alongside their first users.

Community-driven startups heavily rely on their user base who actively participate in shaping the product, culture, and growth trajectory, rather than serving as mere end-users. These startups build platforms or services centered on fostering closed networks of enthusiasts who contribute ideas, content, feedback, and even governance. Unlike passive consumer applications, community-driven startups prioritize ongoing collaboration, including think forums for feature requests, user-generated templates, or member-led events that evolve the offering organically. 

Community-driven vs. Traditional startups

Traditional startups follow a top-down blueprint where founders design a product in isolation, launch via paid ads or influencers, and iterate based on metrics such as acquisition cost. Unlike traditional models, where users act as passive consumers reliant on marketing budgets and virality hacks for growth, community-driven approaches make users co-creators and advocates through real-time forums, beta testing, and organic referrals. This model can increase the community engagement rate fivefold as users feel ownership, eventually reducing churn and boosting lifetime value.

How to build a strategy as a community-driven startup

Community-driven startups employ strategic steps to cultivate engaged user bases that propel product evolution and sustainable growth. 

• Clarify the community’s purpose. Identify ideal members through persona research via surveys or outreach on platforms, then choose accessible channels and launch with a small group of 50-100 founding members recruited personally. Hosting weekly events like AMAs (Ask Me Anything), polls, or feedback sessions will help ignite participation and build trust through visible responsiveness.
• Encourage contributions early with low-friction tools, such as dedicated forums for feature ideas, user-generated content templates, or beta testing invites. Recognizing active members via shoutouts, badges, exclusive access, or revenue-sharing perks will foster a sense of ownership and culture.
• Expand tactics via referrals and incentives. Introduce scalable events such as mentorship circles, expert webinars, or hackathons to deepen connections without diluting intimacy. Integrate feedback loops continuously to ensure that growth aligns with community needs rather than vanity metrics.
• Achieve long-term sustainability. Survey members regularly, refine based on data, and foster network effects through peer connections and ambassador programs. This would help startups adapt to changing dynamics and cultivate sub-communities for specialized interests to prevent stagnation.

Key benefits

Community-driven startups deliver remarkable advantages by embedding users as core stakeholders, transforming potential costs into self-reinforcing growth engines. Engaged communities foster deep ownership, yielding up to 5x higher retention rates compared to traditional models. Additionally, crowdsourced feedback loops accelerate innovation and help startups minimize product development cycles, while ensuring relevance and delighting early adopters with tailored features.

Loyal members promote the startup through personal referrals and recommendations, which greatly reduce the cost of gaining new customers. Thus, startups will no longer need to launch expensive advertising campaigns, relying on members who naturally increase reach and create network effects that add value with each new member.

Community-based startups are more likely to handle economic challenges among passionate communities that offer stability through ongoing participation. This promotes users’ loyalty and makes them a strong defense against competitors who rely on short-lived trends.

While traditional models focus on isolated polish and paid reach, community-driven startups unlock a more resilient path: turning users into passionate partners who co-build products and fuel growth. This shift significantly redefines how startups grow by prioritizing purpose over polish and collaboration over campaigns, ultimately enabling founders to cultivate not only a wide user base but also a vested community that innovates, retains, and defends together.