Riyadh - Sharikat Mubasher: In partnership with the National Events Center, The Small and Medium Enterprises General Authority "Monsha’at" has launched a national initiative to support the digital innovation concept namely "Event Tech" in support of the pioneer system of the events sector in the kingdom.

The initiative aims to spur the development of digital opportunities and solutions that contribute to the achievement of the strategic objectives of the National Events Center, according to a recent statement.

This initiative is considered a prominent stride towards creating the desired integration between governmental bodies with the purpose of accelerating the governmental digital transformation effectively within the events sector. 

As part of this, the National Events Center held multiple workshops and brainstorming sessions to stand on the opportunities and challenges in the sector, including three dialogue sessions on the future of tech in the sector, challenges and opportunities of events techs, and investment opportunities in the same context.

Notably, interested parties will be allowed to register for this program within this week.