Riyadh – Sharikat Mubasher: The International Franchise Expo - Franchise Market witnessed the signing of 160 franchise agreements between local and global brands during this year's edition.
The Franchise Market event, organized by the National Franchises Company, took place in Riyadh from 1 to 3 October, with the participation of more than 50 franchises and over 300 exhibitors.
The event organized the Franchise Excellence Awards Ceremony on its last day, October 3rd aiming to enhance the culture of franchising in the Saudi Kingdom, where 18 awards were distributed to winning brands in multiple business sectors including McDonald’s and Al Baik.
Many local and international firms came to the event looking to expand both globally and locally. The exhibition enabled local firms to compete in the global market while also allowing multinational brands to reach the burgeoning Saudi market.
The show allowed visitors to learn about a variety of franchise options in industries such as food and beverage, retail, hospitality, education, and healthcare. The show featured a diversified selection of local and international exhibitors, including well-known and developing firms, offering visitors a variety of investment prospects.