Riyadh - Exclusive Sharikat Mubasher: Awfar, a leading company revolutionizing retail delivery operations, serves more than 5,000 merchants in Saudi Arabia across various sectors, notably retail and e-commerce, Founder and CEO Abd Elrahman Galal told Sharikat Mubahser.

In an interview held on the sidelines of Seamless Saudi Arabia 2024, Galal elaborated that Awfar helps users build AI-powered agents to easily respond to customers via WhatsApp, Instagram, and other social media platforms within minutes.

He noted that these agents can handle inquiries related to order management, complaints, and reservations in all languages, including the Saudi dialect.

Galal further affirmed the crucial role of AI in enhancing customers' experiences as AI-backed agents can respond within 20 seconds, handle almost 1,000 customers at the same time, and provide personalized conversations per customer.

Founded in Egypt in 2013, Awfar started its operations in the Saudi market three years ago as a leading logistics service provider for the retail industry. It offers a wide range of fully integrated technology solutions for retail business, the cloud-based offering e-commerce with the CRM, Chat BOT, cloud call center system, PoS, commercial and operational reporting, and delivery management solutions.

Seamless Saudi Arabia 2024 took place in Riyadh from 22 to 24 October, bringing together industry leaders, decision-makers, SMEs, startups, and government representatives from around the world.

It provided in-depth discussions covering a wide range of subjects, from digital banking to the integration of technology in retail environments.