Riyadh – Exclusive Sharikat Mubasher: Luluah Al-Qablan, AI Product Manager at Abjad, announced that the company launched seven new generative AI products during the LEAP 2025 Conference and Exhibition.

On the sidelines of the LEAP 2025 Conference, which is taking place at the Riyadh Exhibition and Convention Centre, Malham, she revealed that the new products include models for image and video generation, emphasizing the simulation of Saudi culture.

Al-Qablan explained that the company's team is committed to enhancing existing products, innovating new ones, and staying updated with the rapid advancements in the field.

Founded in 2020, Abjad is a leading AI company specializing in Arabic language solutions. With a team of Saudi engineers and researchers who excel in areas like natural language processing and machine learning, the platform is dedicated to innovating advanced, localized solutions that address the unique linguistic challenges of the Arabic language.

Abjad empowers public and private institutions with cutting-edge solutions that drive digital transformation, fostering a thriving knowledge economy in line with the Kingdom's strategic visions.

The fourth edition of the award-winning global technology event, LEAP, runs from 9 to 12 February in Riyadh with the participation of over 1,800 exhibitors, more than 1,000 speakers, and over 680 startups with awards exceeding $1 million.

Under the theme ‘Into New Worlds,’ LEAP 2025 aims to showcase the latest innovations and facilitate knowledge exchange, expanding business networking and investment opportunities in the tech sector.

The event, featuring participation from 18 countries, is organized by Tahaluf and the Ministry for Communications and Information Technology (MCIT), in partnership with Informa PLC, the Saudi Federation for Cybersecurity, Programming and Drones, and the Events Investment Fund.