Riyadh - Sharikat Mubasher: Lucidya, a leading customer experience management (CXM) platform based in Riyadh, successfully closed the largest AI investment round in the MENA region, valued at $30 million.

This series B round was led by Impact46 and saw participation from new investors, including Wa’ed Ventures, Takamol Ventures, and SparkLabs, in addition to existing investors Rua Growth Fund and ARG, Lucidya announced in a recent statement.

Lucidya plans to utilize the investment to scale its AI Agent offering and position itself as a digital workforce platform tailored for customer-facing roles.

Commenting on this investment, Basmah Alsinaidi, Partner at Impact46, said: “Lucidya is exactly the kind of company we look to back, founders solving real regional challenges with defensible tech and bold ambition. Their mastery of Arabic-first AI and their traction with top-tier enterprises mark them as a future category leader. We are excited to welcome them into our portfolio and support their scale-up journey.”

For his part, Abdullah Asiri, CEO and Founder of Lucidya, said: “Training Arabic language models when everyone else was exploring basic digital transformation felt audacious at the time, but that early conviction is paying off today by being the trusted partner for AI in CX by the leading organizations in the region.”

“By expanding into AI Agents, we are no longer limited to traditional software budgets. We are tapping into the region’s labor economy, transforming workforce costs into scalable, compliant AI capacity,” Asiri added.

Being one of the MENA region’s pioneering AI startups, Lucidya operates in 11 countries and serves enterprises across telecom, BFSI, hospitality, healthcare, and the public sector. Through its platform, Lucidya helps organizations improve the experiences of their over 75 million customers and citizens across the region, strengthening its position as the leading CXM platform in the region.