Riyadh – Sharikat Mubasher: The Small and Medium Enterprises General Authority (Monsha’at) will hold the Franchise Tour in Makkah on 1–2 September at the Makkah Chamber of Commerce.

According to Makkah Chamber’s announcement on X.com, the event aims to showcase programs and services in the franchise sector in line with Vision 2030 targets.

The tour is organized in partnership with the Ministry of Commerce, the National Transformation Program, the Social Development Bank, the Saudi Business Center, and others. More than 20 brands will present their investment opportunities to entrepreneurs and investors.

Over two days, the event will feature eight workshops covering legal aspects of franchising, contracts, certified mediation, brand marketing, operational manuals, expansion strategies, and supply chain roles. It will also host success stories, advisory sessions, and panel discussions on franchise opportunities in Makkah.

The Makkah tour will see franchise agreement signings and participation from seven enablers across government and private sectors, alongside consultants supporting brand development and expansion.