Abu Dhabi - Sharikat Mubasher: Khalifa Fund for Enterprise Development (KFED) launched the ‘Enterprise Journey’ unified digital platform during GITEX Global 2025 to enable enterprises and providers to connect, grow, and scale.

The platform was designed to empower small and medium-sized enterprises (SMEs) in Abu Dhabi by providing access to funding, advisory services, training, and AI-powered support, a recent statement unveiled.

Launched under the umbrella of Abu Dhabi Government’s pavilion, the platform’s scope goes beyond SMEs to benefit government entities, strategic partners, investors, and the broader UAE economy. 

The Enterprise Journey promotes innovation, facilitates access to finance, unlocks growth opportunities, and drives sustainable economic impact.

Mouza Obaid Al Nasri, CEO of Khalifa Fund for Enterprise Development, commented: “Launching ‘Enterprise Journey’ reflects our commitment to cultivating a culture of innovation, supporting SMEs, and establishing homegrown entrepreneurship as a fundamental driver of economic growth in Abu Dhabi and the UAE."

The official highlighted that the platform will deliver customized programs and service recommendations that meet the specific requirements of each business, while focusing on empowering national entrepreneurs and boosting their economic contribution.

Moreover, the Enterprise Journey platform features a unified SME digital marketplace, offering access to financial and non-financial services across eight key areas. It offers an AI-powered advisory and chatbot that recommends services and automates request pathways, as well as a real-time service management system powered by Microsoft Dynamics 365 CRM, and interactive dashboards tracking SME engagement, service demand, and ecosystem performance.