Riyadh – Sharikat Mubasher: Global fashion and lifestyle retail giant Apparel Group has signed a strategic partnership with Arabian Alesaar Group to introduce 24 international brands across more than 9,000 square meters inside Al Shubaily Grand Mall, marking a key step in its regional expansion strategy.

As per a recent press release, this collaboration will bring a wide range of the Group’s leading global names to Saudi Arabia, including Calvin Klein, Tommy Hilfiger, Rituals, Birkenstock, Skechers, Charles & Keith, Crocs, Levi’s, R&B, Off/Price, Nysaa, ACO, Tim Hortons, Cold Stone Creamery, Beverly Hills Polo Club, Sushi Library, and Nando’s, among others.

The move aligns with Saudi Vision 2030, reinforcing Apparel Group’s commitment to expanding its footprint in the Kingdom, enhancing retail experiences, generating local employment opportunities, and promoting innovation within the sector.

Neeraj Teckchandani, CEO of Apparel Group, said the partnership marks “an exciting new chapter” in the company’s Saudi journey, allowing it to bring world-class brands closer to consumers while combining global retail excellence with local market insight.

Through this agreement, Apparel Group continues to strengthen its position as a global retail leader, expanding its reach and connecting communities through fashion, lifestyle, and dining experiences.