Riyadh - Sharikat Mubasher: CADO, the UAE-founded premium gifting platform, closed a $4.5 million pre-seed funding round, with participation from Sanabil 500, a German family office, and a group of high-net-worth and angel investors.

CADO will use the new capital to accelerate its expansions in Saudi Arabia and launch operations in New York, the company stated in a press release today.

Operating in the UAE, Saudi Arabia, Kuwait, and the US, CADO digitalizes and elevates the gifting experience, merging creativity, logistics, and technology to make corporate gifting smart, effortless, and emotionally resonant.

Leila Al Marashi, Founder and CEO of CADO, stated: “Our expansion into Saudi Arabia has been an inspiring part of our journey, where we are building an ecosystem that connects artisans, suppliers, and businesses with a shared commitment to excellence and creativity.”

She affirmed that the investment will enable CADO to continue expanding regionally and globally, setting new standards in the gifting industry.

For her part, Amal Dokhan, Managing Partner at Sanabil 500, commented: “CADO is redefining what modern gifting means for today’s connected world. Their model merges creativity, technology, and cultural relevance, creating a new global category rooted in human connection.”

CADO’s client portfolio includes over 500 repeat partners, among them Julius Baer, Cartier, Netflix, Van Cleef & Arpels, Gucci, Boucheron, Accor Hotels, Jumeirah Group, Net-a-Porter, Ralph Lauren, LinkedIn, TikTok, ExecuJet, and American Express.