Riyadh - Sharikat Mubasher: CEER, Saudi Arabia's first electric vehicle (EV) brand, signed a strategic partnership with the National Automotive and Vehicles Academy (NAVA) to launch an Intermediate Diploma Program in Automotive Manufacturing Technology.

The partnership aims to advance the Saudi automotive sector and strengthen national capabilities in EV manufacturing by training and qualifying 300 Saudi trainees over the coming years, the company announced in a statement yesterday.

The agreement was signed during the Generation Future Day at the 21st General Conference of the United Nations Industrial Development Organization (UNIDO) in Riyadh.

James DeLuca, CEO of CEER, said: “As part of our role in igniting the Kingdom’s automotive industry, we believe that developing national talent is a key driver of innovation and growth. As a founding partner of NAVA, we are committed to equipping Saudi technicians with the knowledge and skills needed to lead the future of the automotive sector in the Kingdom.”

In turn, Mohammed Al-suhaim, Managing Director of NAVA Academy, affirmed that the partnership underscores the academy’s commitment to supporting the national industrial transformation.

“At NAVA, we are proud to be an active partner in developing the electric vehicle sector in the Kingdom. Our role goes beyond delivering training programs; it extends to empowering Saudi youth to join high-quality jobs within leading national companies like CEER, which enhances the presence of national talents in modern industries,” he added.

Moreover, the partnership will support industrial localization, enhance national productivity, and contribute to preparing a new generation of Saudi talent capable of leading the sector, in alignment with Vision 2030 goals.