Dubai – Sharikat Mubasher: V Booking, a UAE-based travel technology company, announced closing a $5 million funding round that values the business at $60 million; however, the company did not reveal the identities of the investors.

As per the company’s press release, the funding will support the rollout of V Booking’s voice-first travel platform, which allows users to search, plan, and complete bookings through conversational AI rather than traditional apps. The system connects multiple travel and hospitality services into a single interface, aiming to simplify how travelers and agents interact with the wider tourism ecosystem.

Alongside product development, the company plans to build a network of trained travel professionals who will use the platform to serve customers, access negotiated pricing, and generate income through a digital distribution model powered by AI tools.

V Booking is also addressing payment friction in the travel sector. It plans to introduce a dedicated travel payment token, TUSD (Travel USD), in the second quarter of 2026, designed to enable instant transactions without bank transfer fees for travelers and agents.

The company is initially focusing on expansion across the Middle East, the GCC, Africa, and the Levant, with global markets to follow. Omri Abumadi, Founder and CEO, said the latest round supports the creation of a connected travel infrastructure that reshapes how travelers, agents, and service providers work together, rather than adding another booking marketplace.