Riyadh - Sharikat Mubasher: Samara Land Transportation Services Company, a subsidiary of Alturki Holding, formed a joint venture (JV) with Raya Holding to establish an electric golf cart assembly facility in Saudi Arabia.
The new JV will establish a localized assembly facility, provide comprehensive after-sales support, and develop the workforce for the hospitality, tourism, construction, and urban development sectors, the company announced in a press release today.
The facility will combine Samara’s leadership in the local market with the manufacturing expertise of Raya Holding through its mobility arm and portfolio company, Raya Auto.
The project is expected to produce over 3,000 electric golf carts over the next two years, and will develop local assembly capabilities, create jobs, and facilitate technology transfer, aligning with the Kingdom’s economic diversification objectives.
Bader AlShathry, Chairman of Samara Land Transportation Services Company in Saudi Arabia, said: "In this partnership, we are advancing a 'Saudi-assembled' standard that integrates seamless connectivity with best-in-class after-sales support. By prioritizing local assembly and premium service, we aim to deliver a quality-led customer experience that reflects our values and long-term vision."
For his part, Ahmed Khalil, Group CEO of Raya Holding, affirmed that the partnership with Samara marks an important step in the company’s regional expansion journey, with four of its portfolio companies now operating in the Kingdom.
“Through our mobility arm, Raya Auto, we are bringing to the Kingdom a collaborative model that combines Raya’s expertise in sustainable mobility and innovation with Samara’s proven leadership and deep local market presence. Together, we are building on a strong foundation to advance localized vehicle manufacturing and deliver next-generation mobility solutions,” he added.
Juan Carlos Azcona, CEO of Samara Land Transportation Services Company in Saudi Arabia, noted that the JV will shape the future of mobility in the Kingdom, emphasizing the company’s commitment to bringing cutting-edge, eco-friendly transportation solutions to Saudi Arabia.
With the JV, Raya Auto will bring an innovative model combining product excellence, operational expertise, and a full-service approach covering manufacturing, distribution, and after-sales.