Dubai - Sharikat Mubasher: Tabby, the leading financial services application in the GCC, officially announced the launch of ‘Tabby Cash,’ a fee-free alternative to a debit account with a cashback card and free money transfers, to expand beyond buy now, pay later (BNPL).

In a recent statement, Tabby revealed that over 150,000 people are already using Tabby Cash, with plans to fully roll out the service across the UAE within the coming weeks.

Being the first product built on Tabby's Stored Value Facilities license, granted by the Central Bank of the UAE, Tabby Cash is free to set up and charges no account or card fees. Tabby Cash Card earns 3% cashback on chosen categories and all international spend with Tabby Plus, or 1% without. All cardholders earn 3% until 1 November 2026 as a launch offer.

The launch of Tabby Cash comes alongside a new brand identity as Tabby moves beyond flexible payments into everyday money management.

Hosam Arab, CEO and Co-Founder of Tabby, said: “We started Tabby because we believed money should be flexible enough to work around your life, not the other way around. That belief hasn't changed, but what we’re doing about it has. We're building a place where people have full control over their money, with the same clarity and flexibility they've come to expect from us.”

Tabby’s new identity is now live across the Tabby app, website and channels, and will roll out across all product and marketing surfaces in the coming weeks. It becomes the foundation for Tabby's next chapter as it continues to expand across the region.