Riyadh – Sharikat Mubasher: Hurr, a Saudi platform that provides freelancing solutions, announced the launch of a new growth initiative worth $2 million to expand its ecosystem for freelance and flexible work.

As per the company’s press release, the initiative includes the launch of Hurr Sign & Pay, an AI-powered solution that enables businesses and freelancers to manage freelance transactions through WhatsApp. The platform supports AI-assisted contract creation, digital signatures, secure payments, invoicing, and documentation.

Hurr has also acquired Elherfa as part of its expansion strategy, while partnerships with Khibraty, a Saudi-Jordanian platform, and Future Work are expected to broaden access to freelancers, consultants, and specialized professionals.

Muna Balhamar, Hurr CEO, said the company aims to make it easier for businesses to access talent, formalize working relationships, manage contracts, and complete payments as flexible work continues to grow.

The company clarified that the $2 million figure represents the estimated strategic and commercial opportunity value associated with its combined initiatives, rather than funding raised, company valuation, or recognized revenue.

Hurr currently has a community of more than 42,000 freelancers across over 100 professional fields.