Riyadh - Sharikat Mubasher: Etihad Salam Telecom Company (Salam), a leading provider of telecommunications services and digital infrastructure in Saudi Arabia, signed a strategic partnership agreement with KAROOOOO, a global technology company specializing in connected vehicle and fleet operational management software through its subsidiary Cartrack, during LEAP 2026.

Under the agreement, both compani0es will explore how KAROOOOO's Cartrack product portfolio can be integrated into Salam's existing service offerings to enhance and broaden the solutions available to Salam's client base across Saudi Arabia, according to the official statement released today.

This collaboration combines Salam's established telecommunications infrastructure and market reach with KAROOOOO's proven expertise in vehicle tracking and fleet intelligence technology.

The Saudi company will be responsible for distributing and reselling KAROOOOO's products within its market.

Both Salam and KAROOOOO will jointly develop value-added services built on KAROOOOO's technology platform, tailored specifically to meet the needs of Salam's clients and aligned with the evolving demands of the Saudi market.

Abdullah Khorami, chief business officer at Salam, said: “Our partnership with KAROOOOO is a natural extension of that commitment, combining our telecommunications capabilities and market reach with their proven expertise in connected vehicle technology. Together, we have the opportunity to redefine how businesses across the Kingdom manage mobility and leverage data-driven insights, and we look forward to bringing that vision to life."

The partnership reflects Salam's continued commitment to expanding its technology-driven service capabilities and delivering innovative solutions that create tangible value for its customers. 

For his part, Zak Calisto, founder and group CEO of KAROOOOO, said: “Salam's deep-rooted presence in the market and its reputation for innovation make them the ideal partner to help bring the full potential of our Cartrack product portfolio to a wider audience. Through this partnership, we are well-positioned to deliver intelligent, connected solutions that address real-world challenges for businesses operating across the Kingdom."

The partnership represents a significant opportunity for KAROOOOO to deepen its presence in Saudi Arabia through a strategically positioned and widely connected telecommunications partner.