Riyadh - Sharikat Mubasher: The Ferdinand Group, a sports and entertainment investment company owned by the UK football star Rio Ferdinand, took a multimillion-dollar stake in the Saudi digital sports platform Koora Break.

In a statement, the platform revealed that the deal will help it expand in Europe and Asia, ultimately promoting the sports media industry in Saudi Arabia.   

This investment will enable Koora Break to expand beyond Arabic language content and build an audience outside the Middle East, while also helping Ferdinand Group expand its presence in the region.

This deal is one of the first by foreign investors in the Saudi sports industry since the Kingdom started investing heavily to attract global tournaments like the FIFA World Cup 2034 and famous players like Cristiano Ronaldo to the country.

Commenting on this investment, Ferdinand stated that Koora Break is a “great example of how the sports and tech ecosystems are producing homegrown champions.”

“The company is helping drive appetite for more coverage of football and sports across Saudi Arabia and the wider region, which will grow hugely ahead of World Cup 2034,” Ferdinand added.

Koora Break has grown to attract 800 million monthly views since its establishment in 2022. It forged partnerships with leagues including Serie A and the Saudi Pro League.