Riyadh – Sharikat Mubasher: Chinese new energy vehicle manufacturer ROX Motor inked a strategic deal with the Laith Al Obaidi Group, appointing the group as its exclusive agent for Riyadh and the Eastern Province in Saudi Arabia.
As part of this partnership, ROX Motor will introduce its flagship ROX 01 all-terrain luxury SUV to Saudi Arabia, aiming to offer a premium outdoor lifestyle experience backed by advanced Chinese manufacturing, according to the company’s announcement.
Yan Feng, co-founder and CEO of ROX Motor, commented: "Over the past six months, ROX Motor has made breakthrough progress in its globalization strategy. This collaboration with Laith Al Obaidi Group is not only a key milestone in expanding into the Saudi market but also a critical step in strengthening our presence and market share in the Middle East."
Headquartered in China with a global perspective, ROX Motor has established a sales and service network across more than 20 countries, including the UAE, Qatar, and Kazakhstan. Spanning the Middle East, Central Asia, Africa, Southeast Asia, and Latin America, the brand has surpassed 10,000 units of overseas orders and deliveries. The fresh partnership with Laith Al Obaidi Group aims to provide Saudi users with high-quality, localized products and services.
