Riyadh – Sharikat Mubasher: The Small and Medium Enterprises General Authority (Monsha’at) is launching an initiative that aims to encourage entrepreneurs to invest in sports academies, in collaboration with the Ministry of Sports and the Saudi Football Federation.

According to the announcement on Monsha’at’s official website, the program will connect participants with national partners supporting the initiative through a series of meetings and knowledge-sharing sessions designed to strengthen their projects and facilitate expansion within the sports sector.

The event will focus on knowledge transfer, experience sharing, and equipping participants with the skills to launch, manage, and operate academies efficiently. The initiative will also offer competitive advantages and technical services to boost participants’ chances of success and long-term sustainability in this vital sector.

The program will take place on Sunday, 17 August, at the SME Support Center in Riyadh, and will include field visits to sports academies. Its main objectives are to enable entrepreneurs to enter the sports academy market in the Kingdom and to encourage greater investment in the sports sector.