JEEL launches JEEL Sandbox to foster Saudi fintech startups

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NOHA.GAD
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Sep 17, 2025
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Riyadh - Sharikat Mubasher: Jeel, a financial and technology ecosystem provider powered by Riyad Bank, launched its groundbreaking Jeel Sandbox, a home-grown banking-as-a-service (BaaS) platform, in partnership with the Saudi Central Bank (SAMA) and Fintech Saudi.

The platform, launched during the Money 20/20 Middle East conference, enables fintech firms and startups to test and solidify their solutions in preparation for submission to SAMA, CEO George Harrak stated in an interview with Asharq Business.

Jeel aims to reshape the banking sector through advanced digital solutions that deliver real value and provide high-efficiency financial and technology services. It provides scalable, End-to-End digital platforms that connect financial and non-financial sectors, driving sustainable growth and exceptional digital transformation.

The Money 20/20 Middle East takes place in Riyadh from 15 to 17 September, bringing together more than 450 global and regional fintech brands and over 1,050 investors from around the globe.

Co-organized by Fintech Saudi and Tahaluf, the conference addresses key topics shaping the future of the financial sector, including artificial intelligence (AI) in financial services, open banking and open finance, instant payments, and data governance and regulations.

With the theme “Where Money Does Business,” Money20/20 Middle East features dedicated partnership pavilions, executive networking lounges, and curated meeting programs to maximize ROI for sponsors and exhibitors.


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