Riyadh – Sharikat Mubasher: Saudi-based HR tech startup Engagesoft raised $3.5 million in a Pre-Series A round led by Silicon Badia, following a tenfold increase in annual recurring revenue over the past 18 months.
The funding will support the company’s AI-powered roadmap to enhance organizational engagement, culture, and performance insights, as per the company’s press release.
Founded in 2021 by brothers Omar and Tareq Tahboub, Engagesoft has quickly established itself as a leading enterprise platform for employee engagement across the Middle East. The company’s client base includes major names such as Zamil Industrial, Edita Food Industries, Nadec, Takaful Rajhi, and the Saudi Downtown Company.
The platform has processed more than 10 million employee responses, helping enterprises record an average 30% rise in engagement. With operations in Saudi Arabia, Egypt, and Jordan, Engagesoft now serves 120 enterprise clients across seven countries.
Omar Tahboub, the CEO, said the new funding will help deliver “the next generation of AI-powered insights across the employee lifecycle,” positioning Engagesoft as “the standard workplace culture platform” in the region.
Erass Majdoubeh, Silicon Badia’s venture capitalist, described Engagesoft as a standout opportunity in MENA’s enterprise SaaS market, praising its rapid growth and ability to compete against global players.
