Riyadh – Sharikat Mubasher: Exeed has announced the opening of its largest global facility in Riyadh, spanning 5,000 square meters, in a strategic move that reflects growing confidence in Saudi Arabia’s automotive sector and intensifying competition within it.
According to the company’s press release, Saudi car market reached 857,247 units in 2025, marking a 3.6% year-on-year increase, with a total value of $47.46 billion, the strongest annual performance in a decade. Beyond sales volumes, the market is increasingly driven by customer loyalty, shaped by after-sales service quality and vehicle reliability, factors seen as critical for long-term brand success.
While Chinese brands currently hold around 5.3% of the Saudi market, the premium segment remains highly competitive. Exeed aims to capture this space with a portfolio of five models, several of which have earned five-star Euro NCAP safety ratings. Saudi Arabia also ranks among the most receptive markets globally for Chinese vehicles, with 79% of consumers expressing positive perceptions.
To support its expansion, Exeed has invested in logistics and after-sales infrastructure. In December 2024, its parent company established a regional spare parts hub in Jebel Ali, Dubai, covering 12,000 square meters and stocking over 20,000 parts to serve Saudi Arabia and the wider GCC.
The brand has also expanded its physical presence across key Saudi cities, starting in Dammam and extending to Riyadh and Jeddah, creating an integrated network of showrooms and service centers. The Riyadh facility operates as a full “3S” center, combining sales, service, and spare parts under one roof.
Operations in the Kingdom are managed by Al Ghurair Group’s mobility division through Arabian Heritage Motors, bringing decades of regional expertise to the partnership.
Exeed’s expansion strategy focuses on deep market integration, long-term service commitment, and sustained presence, aligning with broader shifts in how automotive brands compete in Saudi Arabia. Despite forecasts of modest market growth of around 2% through 2030, the company is positioning itself for long-term gains by investing in infrastructure and customer experience.
