Dubai - Sharikat Mubasher: Bundle, a UAE-based Web3 rewards startup, emerged from stealth mode after securing $5.5 million in a pre-seed funding round led by Ethereal Ventures and Further Ventures, with participation from Nascent, GSR, Scenius Capital, Anchorage Digital, and Nuwa Capital.
The new capital will help Budle accelerate its launch across key markets and fuel its product developments and strategic partnership investments, the company stated in a press release today.
Offering an alternative to isolated rewards programs, Bundle enables brands to combine their incentive budgets into shared reward pools. By participating in the network, every business gains access to rewards far larger than they could offer independently, giving SMEs the ability to compete with the marketing power of much larger companies.
For users, everyday interactions such as making a purchase, referring a friend, or completing another eligible action become opportunities to earn Bundle tickets and participate in shared reward pools. For brands, it delivers a more engaging incentive model with predictable costs and stronger marketing performance.
Bader Al Kalooti, Co-Founder and CEO of Bundle, said: “Bundle was built to level that playing field. We believe every business, regardless of size, should be able to offer their customers the kind of rewards that genuinely excite them, rather than relying on discounting, which is a race to the bottom.”
For his part, Robbie Nakarmi, Partner at Further Ventures, commented: “Through its innovative shared rewards network, Bundle now gives brands of all sizes access to larger rewards to drive higher conversions from their marketing campaigns at a fraction of the cost, creating a more effective way to engage customers. We are excited to support the company as it expands across Asia and beyond to redefine how businesses approach incentives.”
Through its compliance-based operating model, Bundle will look to launch initially across Singapore, Vietnam and the Philippines, where more than 50 founding brands have already joined the platform.
