Noha Gad

Have you ever wondered why some entrepreneurs build thriving, resilient businesses while others with great ideas still struggle? The difference often is not IQ, experience, or luck, it is emotional intelligence (EI). Studies show that 90% of top-performing leaders excel in EI, mastering skills like self-awareness, empathy, and adaptability. In this blog, we will explore why EI is a non-negotiable superpower for entrepreneurs and how you can develop it to future-proof your success.

What is emotional intelligence?

Emotional Intelligence (EI) is the ability to recognize, understand, and manage your own emotions while effectively navigating the emotions of others. Unlike IQ, which measures cognitive ability, EI focuses on the interpersonal and intrapersonal skills that drive meaningful relationships and sound decision-making. 

Psychologist Daniel Goleman’s widely accepted framework breaks EI into five core competencies: self-awareness, self-regulation, motivation, empathy, and social skills. For entrepreneurs, mastering these components is not just about being ‘likable’, it is a strategic advantage that fuels leadership, negotiation, and resilience in high-stakes environments.

How EI triggers entrepreneurs’ success and growth

Entrepreneurs with high emotional intelligence do not just build businesses, they build loyal teams, devoted customers, and resilient organizations. Those who master EI make sharper decisions under pressure because they recognize how stress biases judgment. 

Additionally, leaders with high self-awareness create environments where talent thrives, reducing turnover by half, compared to visionary founders who prioritize ideas over people.

Perhaps most crucially, EI builds the resilienceto endure entrepreneurial lows. Research showed that founders with strong emotional skills are three times more likely to survive past five years.

In an era of artificial intelligence (AI) and automation, emotional intelligence remains the ultimate competitive edge. While technology handles tasks, entrepreneurs who excel in empathy, self-regulation, and social awareness will always own the human advantage: the ability to turn transactions into loyalty and ideas into lasting impact.

Low EI signs and their impact on entrepreneurs’ performance

Entrepreneurs who lack emotional intelligence often unknowingly create their biggest obstacles. Here are some low EI signs that can negatively affect entrepreneurs’ performance:

• Conflict mismanagement: founders who dismiss team concerns as a default to aggressive responses frequently face toxic workplace cultures and high turnover.
• Impulsive decision-making: Entrepreneurs who cannot regulate their emotions often chase shiny objects, suddenly pivoting strategies after one setback or overcommitting resources to emotionally charged projects.
• Burnout contagion: Founders who ignore their own stress signals typically fail to recognize team exhaustion until it is too late.
• Empathy blind spots in customer relations: Entrepreneurs who cannot step outside their own perspective often launch tone-deaf initiatives. These missteps do not just waste marketing dollars, but they erode brand trust that can take years to rebuild.

How to Develop EI as an Entrepreneur

Developing emotional intelligence is not about personality overhaul, it is targeted skill-building. Here are key practical strategies entrepreneurs can adopt to develop their EI:

• Self-awareness audits. Block 15 minutes weekly to journal emotional triggers during high-stakes meetings or decisions. Tools like mood-tracking applications or 360-degree feedback surveys reveal blind spots.
• self-regulation. Adopt the "10-second rule" before responding to provocations, then ask, "Will this reaction serve my long-term goals?" 
• Empathy development. This requires active practice. You can replace solution-oriented listening with validation.

Finally, emotional intelligence emerges as the last unconquerable advantage in an era where AI handles analytics and capital flows freely. Along with brilliant ideas, entrepreneurs need to forge unshakable team loyalty, navigate crises with grace, and instinctively understand unmet human needs to thrive.

Ghada Ismail

Cryptocurrencies have evolved from niche tech curiosity to global financial phenomenon in just over a decade. As Bitcoin, Ethereum, and an increasing number of altcoins draw in investors, developers, and policymakers alike, governments are increasingly active in the digital asset ecosystem, not only to regulate it but to join in.

From China's digital yuan to Bitcoin as a form of tender in El Salvador, countries are experimenting with blockchain-based currencies in very different forms. In the Gulf, the UAE is already well ahead of the pack as a regional hub for crypto. So, Saudi Arabia?

With the Kingdom raising its bet on new tech, financial infrastructure, and digitalization as a component of Vision 2030, the idea of a national cryptocurrency or, at least, a blockchain-based coin with public utility, appears more prescient than ever. Is the time right, though, for Saudi Arabia to print its own crypto coin?

We'll explain what a cryptocurrency is first, and how it contrasts with a CBCC before getting into it.

What Really is a Cryptocurrency

A cryptocurrency is a digital or virtual currency that uses blockchain technology to secure and confirm transactions. Most cryptocurrencies, unlike government-issued and controlled fiat currencies, are decentralized; they are not dependent on central powers. Bitcoin, launched in 2009, was the first and remains the most well-known example. Others like Ethereum, Solana, and Ripple have since emerged with specialized use cases, from programmable contracts to super-fast cross-border payments.

What sets cryptocurrencies apart is that they are peer-to-peer: Payments can be sent directly between users without the involvement of intermediaries like banks. They are also typically supply-capped, which makes them attractive to those who see them as an inflation hedge. But they are highly volatile, unregulated in most places, and have been criticized for their use in speculative trading, fraud, and money laundering.

CBDCs and Cryptocurrencies: A Major Distinction

Even as both employ blockchain or distributed ledger technologies, central bank digital currencies (CBDCs) and cryptocurrencies are fundamentally different.

• A CBDC is central bank-issued and guaranteed. It is a tender of law, like cash or traditional bank deposits, but digital. CBDCs are intended to be stable, controlled, and part of a country's monetary system. It's intended to mimic and perhaps replace cash's role.

• Whereas a cryptocurrency is typically private, unregulated, and not a legal tender, its value is determined by the market forces rather than by a central authority, and it's more of an asset than a currency.

In essence, CBDCs aim to bring state-controlled money into the digital sphere, whereas cryptocurrencies threaten it. Some governments have embraced crypto cautiously, while others are building CBDCs as an indigenously safe and sovereign alternative to the digital currency revolution.

Bitcoin and Ethereum: The Cornerstones of the Crypto Ecosystem

Bitcoin and Ethereum remain the two most recognized and widely adopted cryptocurrencies around the world. 

Bitcoin, often referred to as digital gold, was the first cryptocurrency to gain mainstream attention, valued for its decentralized nature and capped supply of 21 million coins. It’s often seen as a store of value and hedge against inflation, especially in markets where traditional currencies face volatility. Its prominence has helped open the door for greater awareness and interest in digital assets across the region.

Ethereum, on the other hand, has carved out a unique position beyond just being a cryptocurrency. Its blockchain powers a vast ecosystem of decentralized applications (dApps), smart contracts, and innovative financial tools, such as Decentralized Finance (DeFi) and Non-Fungible Tokens (NFTs). With its ongoing transition to a more energy-efficient proof-of-stake model, Ethereum continues to attract developers, investors, and regulators alike. 

The Global Landscape: Central Banks Go Digital

In order to know where Saudi Arabia stands, one needs to look outward. Over 130 countries, accounting for more than 98% of global GDP, are considering the development of central bank digital currencies (CBDCs), as per the Atlantic Council's CBDC Tracker. China is in the lead, with the e-CNY already being extensively tested. The UAE and India, meanwhile, have initiated their own pilot programs, particularly for cross-border transactions.

Specifically, this is not just a matter of keeping up with innovation. It's about maintaining control over monetary policy, gaining payment infrastructure, and financial inclusion, especially as decentralized digital currencies like Bitcoin and Ethereum continue to grow in popularity and volatility.

How Saudi Arabia Is Navigating the Crypto Space

Saudi Arabia has thus far addressed cryptocurrencies with a cautious and measured approach. Neither the Saudi Central Bank (SAMA) nor the country's currency has legalized cryptocurrencies as a form of payment, and crypto trading is not officially regulated. Saudi citizens and residents do use international crypto markets, albeit often through foreign websites. SAMA has neither banned crypto nor done so for its currency, though it has cautioned citizens about unauthorized use. Despite that, social media views suggest growing local interest, particularly among young Saudis.

As of May 2022, roughly 3 million Saudis, or 14% of the country's population aged 18-60, were actively engaged in the cryptocurrency market either by owning cryptocurrencies or trading them, according to a survey conducted by the KuCoin exchange.

The report also found a growing wave of interest among the general population. A further 17% of the survey respondents were defined as "crypto-curious," which demonstrated a high likelihood of investing in cryptocurrencies over the next six months. The findings reflect a growing trend of crypto adoption across Saudi Arabia, among young, technology-literate users interested in decentralized finance and alternative investments.

Rather than rushing to adopt or ban cryptocurrencies outright, Saudi regulators are moving slowly to understand the space and see how things go. In 2022, SAMA recruited a head of CBDC development, suggesting growing institutional focus on digital currency design. The Kingdom began to meet with FinTech founders and blockchain startups through regulatory sandboxes, testing digital financial products in a sandboxed environment.

The Capital Market Authority (CMA) also has an interest in asset tokenization, and it appears that blockchain technology could find a niche in Saudi Arabia's financial future, even though there is no plan to switch away from cryptocurrencies for the time being.

Project Aber 

Beyond private sector momentum, government-backed initiatives are also shaping the region’s digital finance landscape. One notable example is Project Aber, a joint initiative launched in 2019 by the Saudi Central Bank (SAMA) and the Central Bank of the United Arab Emirates (CBUAE) to explore the feasibility of a central bank digital currency (CBDC) for cross-border payments. The project aimed to assess the potential of distributed ledger technology (DLT) in enhancing the efficiency and security of interbank transactions between the two countries.

Over the course of a year, Project Aber involved six commercial banks—three from each country—in testing a dual-issued, wholesale CBDC used exclusively for settlements between participating banks. The initiative successfully demonstrated that a DLT-based solution could streamline cross-border payments by reducing transfer times and costs, while maintaining compliance with regulatory standards. The findings, documented in the Project Aber Final Report, have contributed to the global discourse on CBDCs and have informed subsequent initiatives, such as Saudi Arabia's participation in Project mBridge, which seeks to further develop cross-border CBDC applications.

Why It Might Make Sense for Saudi Arabia to Begin Thinking About a Crypto Coin?

1. Facilitates Vision 2030 Objectives

The Kingdom is taking aggressive steps to diversify the economy and embrace digitalization. A Saudi crypto coin would place the country at the forefront of the international Web3 economy and portend welcome openness to innovation from next-generation fintech.

2. Financial Inclusion

An officially approved crypto coin, or one made accessible by a mobile phone, might draw more of its citizens, and in particular the unbanked and underbanked, into the formal financial system. This would have particular potential among youth and rural women.

3. Enabling Cross-Border Trade

Since intra-GCC trade and remittances are significant in the region, a Saudi digital coin would facilitate easy cross-border payments, reduce costs, and promote economic integration, especially if complemented by neighboring digital currencies.

4. Reporting Global Investment

A Saudi crypto initiative - properly regulated, transparent, and Shariah-compliant - can attract global crypto firms and investors, solidifying the Kingdom's status as a regional fintech hub.

5. Aligning With a Young, Tech-Savvy Population

Over half of Saudi Arabia's population is less than 30 years old, and digitally native generations are more likely to explore alternative assets such as crypto. Addressing this increasing demand with a domestically created coin might serve to capture and direct local interest.

What Could Hold It Back

1. Regulatory Uncertainty

While progress has been made, Saudi Arabia's crypto regulations are still in their infancy. The CMA and SAMA issued warnings against trading unlicensed cryptocurrency assets. A state-issued coin would need to have a holistic legal and financial setup to prevent confusion.

2. Price Volatility and Monetary Policy Risks

Most cryptocurrencies are inherently volatile. Would the Saudi coin be pegged to the riyal? Would it be a stablecoin? Such design choices would have deep implications for monetary policy and public trust.

3. Finance and Misuse Risks

Crypto coins, if not monitored well, can be misused for money laundering, tax evasion, and capital flight. It would be crucial to be AML/KYC compliant and aligned globally.

4. Infrastructure Readiness

Blockchain networks require cyber resilience and technical infrastructure. The success of the coin would depend on robust platforms, secure wallets, user awareness, and reliable internet connectivity across the country.

5. Cultural and Religious Considerations

Similar to all financial innovations in the Kingdom, any cryptocurrency would have to be Islamic finance-friendly. Interest, speculation, and asset backing issues would have to be addressed carefully.

Conclusion

Implementing a national cryptocurrency is a bold endeavor, and Saudi Arabia has the resources to make it work. It has the funds, the ambition, the cyber infrastructure, and an increasingly technologically savvy citizenry. A Saudi cryptocurrency would have the potential to increase financial access, propel cross-border innovation, and solidify the Kingdom's leadership in the digital economy.

But it must be a strategic, safe, and vision-driven step. If not regulated, openly schooled, and in harmony with national values, the detriments may outweigh the benefits.

Whether by way of a digital riyal, expanded build-out of Project Aber, or wider regulation of crypto, Saudi Arabia can take the lead in Islamic-compliant, digitally driven finance. The question is not whether the Kingdom will digitalize. It's when and how.

Kholoud Hussein 

In the rapidly evolving landscape of online retail, two models have emerged as dominant forces: traditional e-commerce and the newer, faster q-commerce. While both operate within the digital marketplace, they cater to different consumer needs and expectations. Understanding the distinctions between these models is crucial for businesses aiming to optimize their strategies and for consumers seeking the most suitable shopping experiences.

Understanding E-Commerce

E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. This model has revolutionized retail by offering consumers the convenience of shopping from anywhere at any time. E-commerce platforms typically provide a vast selection of products, ranging from electronics and clothing to home goods and more. Delivery times can vary, often taking several days, depending on factors like location and shipping options.

Introducing Q-Commerce

Q-commerce, or quick commerce, represents a subset of e-commerce that focuses on ultra-fast delivery, often within minutes to a few hours. This model has gained traction with the rise of mobile technology and the increasing demand for immediate gratification. Q-commerce is particularly prevalent in urban areas, where dense populations and infrastructure support rapid delivery services. Products commonly offered include groceries, personal care items, and other daily essentials.

Key Differences Between E-Commerce and Q-Commerce

1. Delivery Speed: The most significant distinction lies in delivery times. E-commerce typically involves standard shipping durations, ranging from a few days to a week. In contrast, q-commerce emphasizes speed, aiming to fulfill orders within an hour or less, catering to consumers' desire for instant access to products.
2. Product Range: E-commerce platforms often boast extensive product catalogs, offering a wide array of items across various categories. Q-commerce, however, focuses on a curated selection of high-demand, essential products that can be delivered quickly, such as groceries and household necessities.
3. Operational Infrastructure: E-commerce relies on large warehouses and a broad logistics network to manage inventory and fulfill orders. Q-commerce utilizes smaller, strategically located fulfillment centers, often called "dark stores," to facilitate rapid delivery within specific geographic areas.
4. Consumer Behavior: Shopping patterns differ between the two models. E-commerce purchases are often planned, with consumers taking time to compare products and prices. Q-commerce caters to impulse buying and urgent needs, providing a solution for last-minute purchases.
5. Technology Utilization: Both models leverage technology, but q-commerce heavily depends on real-time data, GPS tracking, and mobile applications to coordinate swift deliveries and manage inventory efficiently.

Market Trends and Statistics

The q-commerce sector has experienced significant growth, driven by changing consumer behaviors and technological advancements. For instance, the global q-commerce market was valued at $25 billion in 2021 and is projected to reach $72 billion by 2025, reflecting a compound annual growth rate (CAGR) of 29%. This surge is attributed to the increasing demand for convenience and the proliferation of smartphones and internet connectivity.

Business Implications

For businesses, choosing between e-commerce and q-commerce models depends on various factors, including target audience, product type, and operational capabilities. E-commerce is suitable for companies offering a broad range of products and targeting a wide geographic area. Q-commerce is ideal for businesses focusing on essential goods and serving densely populated urban centers where rapid delivery is feasible.

Finally, both e-commerce and q-commerce have transformed the retail landscape, each offering unique advantages tailored to different consumer needs. E-commerce provides variety and accessibility, while q-commerce delivers speed and convenience. As consumer expectations continue to evolve, businesses must adapt by integrating elements of both models to remain competitive and meet the diverse demands of the modern shopper.

Ghada Ismail

Imagine this: You wake up and grab your phone. With just a few taps, you can order breakfast, pay your electricity bill, book a ride to work, and even schedule a doctor's appointment - all without leaving a single app. This isn't the future! it's happening right now in Saudi Arabia as local companies race to build the ultimate "everything app."

Originating in Asia with pioneers like China’s WeChat and Southeast Asia’s Grab, the ‘Super App’ model is now gaining traction in the Gulf. In Saudi Arabia, where smartphone penetration exceeds 98% and over 80% of the population is under 45, the appetite for mobile-first solutions is soaring. Add to that the government’s backing of digital transformation through initiatives like Vision 2030 and Saudi Payments, and the conditions are ripe for local champions to emerge.

These apps, which combine multiple services, such as payments, social networking, e-commerce, transportation, and more, into a single platform, are quickly becoming a core part of daily life in the Kingdom. As Saudi Arabia continues its push for digital transformation under Vision 2030, super apps are poised to play a pivotal role in reshaping the country’s economy and digital infrastructure. In this article, we will explore the key players in Saudi Arabia's super app scene, the features that make these apps stand out, the challenges they face, and the future opportunities they bring.

Key Players in Saudi Arabia’s Super App Landscape

Saudi Arabia’s super app scene is still in its infancy, but several key players have already established a significant presence, offering a glimpse of what the future could hold.

STC Pay

STC Pay, launched by Saudi Telecom Company (STC), is one of the most dominant players in the digital financial services sector in Saudi Arabia. Originally conceived as a payment platform, STC Pay has expanded into a multifunctional hub. Users can perform a wide range of activities, including transferring money, paying bills, and purchasing goods and services online. The platform also facilitates peer-to-peer payments and has been integrated into a variety of sectors, from retail to transportation. As Saudi Arabia continues to push for a cashless economy, STC Pay’s efforts to integrate financial services with e-commerce and more could position it as a leading super app.

Careem

Careem, a company originally founded as a ride-hailing service, has evolved significantly since its launch in Saudi Arabia. After its acquisition by Uber, Careem has expanded its portfolio of services, now including food delivery, transportation, payment solutions, and last-mile delivery. Careem’s ongoing shift towards becoming a super app is apparent as it aims to provide a one-stop platform for a range of services that cater to the daily needs of its users. This comprehensive approach to service integration places Careem in direct competition with other regional super apps.

Hala (by Uber)

Uber’s localized ride-hailing solution in Saudi Arabia, Hala, is another key player in the Kingdom’s super app race. While it primarily focuses on transportation, Uber’s deepening involvement in the Saudi market points to a strategic move toward the creation of a super app in the future. By combining transport services with other offerings, such as food delivery and digital payments, Hala aims to become an integral part of users’ lives, tapping into the growing demand for all-in-one digital platforms.

Noon

Noon, one of the leading e-commerce platforms in Saudi Arabia, has expanded beyond its online retail base to incorporate more services, including payments, grocery shopping, food ordering and customer loyalty programs. By creating a seamless experience for users to shop, pay, and access additional services, Noon is positioning itself as a potential contender in the super-app race. The company’s push to diversify its offerings could see it evolve into a multifunctional platform that covers everything from shopping to digital entertainment.

Emerging Players

Other emerging players in Saudi Arabia’s digital ecosystem are likely to make their mark as well. With fintech and e-commerce startups on the rise, collaboration between these companies could result in new super apps that cater to specific niches or combine unique service offerings, such as healthcare, transportation, and entertainment.

Jahez: From Food Delivery to Full Lifestyle Platform
Launched in 2016, Jahez started as a food delivery app and quickly rose to dominance thanks to its user-friendly experience, wide restaurant network, and early adoption of localized logistics. In 2021, Jahez became one of Saudi Arabia’s first tech startups to list publicly on Nomu, the parallel market of Tadawul—underscoring its local investor appeal.

Evolving into a Super App: Jahez has been aggressively expanding its verticals, aiming to evolve from a pure food delivery app into a comprehensive lifestyle logistics platform. Some of its most notable moves include:

• Jahez Express: A same-day courier and package delivery service tapping into last-mile logistics.
• Quick Commerce (Q-Commerce): Partnerships with convenience stores and pharmacies for ultra-fast delivery of non-food essentials.
• Cloud Kitchens & Restaurant Tech: Jahez is investing in backend solutions for restaurants, positioning itself not just as a platform but a partner in operations.
• Acquisitions & Subsidiaries: The company has made strategic acquisitions to build its infrastructure, like ‘The Chefz’ (a premium food delivery app), broadening its reach across segments.

HungerStation: Saudi’s Food Pioneer with Super App Ambitions
Launched in 2012, HungerStation was among the first food delivery platforms in the Kingdom. It was acquired by Delivery Hero, which provided the global scale and capital needed to keep up with the competitive landscape. Today, HungerStation operates in over 80 cities across Saudi Arabia.

Moving Toward a Super App Model: While still primarily associated with food delivery, HungerStation has been quietly adding services that align with super app strategies:

• Grocery Delivery: Partnering with local stores and chains, HungerStation now lets users shop for essentials directly in-app.
• Courier Services: Delivery for non-food items—documents, parcels, etc.—via third-party partnerships.
• In-App Offers & Loyalty Programs: Integrating discounts, deals, and cashback—building a sticky user experience.
• POS and Merchant Services: Beginning to offer backend support to its restaurant partners, though less aggressively than Jahez.

Key Features of Super Apps in Saudi Arabia

Super apps in Saudi Arabia combine a variety of services within one platform, making them an essential part of users' daily lives. These are some of the key features that set them apart:

• Integrated Payment Solutions

At the heart of most super apps lies their integrated payment solutions. Apps like STC Pay and Careem have evolved into digital wallets that enable users to make payments, transfer money, pay bills, and even purchase goods and services, all from within the app. This financial integration is crucial for a cashless society and aligns with Saudi Arabia's broader push to increase digital financial transactions.

• E-commerce and Online Marketplaces

Super apps in Saudi Arabia are also driving the e-commerce boom. Apps like Noon have expanded their services to offer everything from electronics to groceries, with built-in payment options. The ability to shop, track deliveries, and access customer service through a single platform offers great convenience for consumers and a competitive edge for businesses.

• Transportation and Mobility

Ride-hailing services like Careem and Hala have already made a significant impact on urban mobility in Saudi Arabia. These services now go beyond simple transportation, offering features like delivery services and integrated payment options. With the inclusion of last-mile delivery solutions, these platforms are creating an integrated transportation ecosystem.

• Social and Entertainment

While most super apps focus on e-commerce and finance, some are branching out into social networking and entertainment. These platforms aim to become all-encompassing digital spaces where users can not only shop and pay but also connect with others and enjoy entertainment content, further driving user engagement.

• Healthcare and Digital Services

In line with Saudi Arabia’s vision to modernize healthcare, some super apps are exploring telemedicine and e-health services. These features allow users to consult with healthcare professionals remotely, book medical appointments, and access their health records, making healthcare more accessible.

Challenges Faced by Super Apps in Saudi Arabia

Despite the promising growth of super apps in Saudi Arabia, several challenges remain for both existing players and newcomers.

• Regulatory Hurdles

One of the key challenges facing super apps is navigating the regulatory landscape in Saudi Arabia. The government’s efforts to streamline digital financial services and data privacy regulations will require super apps to adhere to stringent compliance requirements. This can be a barrier to entry for new players and a significant challenge for existing ones.

• Consumer Trust

Building consumer trust is crucial for super apps, especially when dealing with sensitive data such as payment information, personal profiles, and shopping preferences. As more services are integrated into these apps, users may have concerns about the security and privacy of their data, which could hinder adoption.

• Competition

The competition in Saudi Arabia’s digital ecosystem is fierce. Local companies are facing pressure from global giants like Uber and Amazon, who have the resources and experience to quickly scale their services. Additionally, new startups are emerging with innovative solutions, further intensifying competition in various sectors.

• Technological Infrastructure

Delivering seamless user experiences on such complex platforms requires robust technological infrastructure. Super apps need to scale efficiently, ensure high availability, and integrate various services without compromising performance or security.

Future Trends and Opportunities

• Partnerships and Collaborations

Super apps will likely continue to evolve through strategic partnerships and collaborations. Telecom companies, fintech startups, and government bodies may work together to create more integrated solutions, catering to the growing demand for digital services in Saudi Arabia.

• Investment and Innovation

As the market for super apps grows, so too will investment in cutting-edge technologies such as artificial intelligence (AI), blockchain, and machine learning. These technologies could enhance user experiences, improve security, and streamline operations.

• Vision 2030 and Digital Transformation

Super apps are integral to Saudi Arabia's Vision 2030, which aims to reduce the country’s dependence on oil and diversify its economy. By embracing digital platforms that offer a wide array of services, Saudi Arabia can further drive economic growth and boost technological innovation.

• Customer-centric models

The future of super apps will be centered on creating customer-centric models, using data and AI to offer personalized services. As super apps accumulate vast amounts of data, they will be better equipped to anticipate user needs and provide tailored solutions.

Conclusion

The super app trend in Saudi Arabia is still in its early stages, but it shows great promise. With key players like STC Pay, Careem, Noon, and others leading the charge, the country is well on its way to becoming a hub for multifunctional digital platforms. While challenges like regulatory compliance, consumer trust, and competition remain, the opportunities for innovation, investment, and growth are immense. As super apps continue to develop and expand, they will play a central role in shaping Saudi Arabia’s digital future, transforming everything from finance and e-commerce to transportation and healthcare.

Bottom of Form

Ghada Ismail

A groundbreaking idea, strong financial backing, and an eager market may seem like the perfect formula for startup success. Yet beneath these promising elements lies a crucial factor that determines whether a startup thrives or fails: the people driving it.

Leadership and team dynamics are the unseen forces that shape every decision, process, and relationship within a company. Founders who build cohesive teams and embrace effective leadership practices create environments where innovation flourishes and employees remain motivated. Conversely, startups plagued by leadership conflicts, misaligned visions, or toxic work cultures risk collapse even when their products or services show great potential.

How Leadership and Team Issues Emerge

Problems often arise when founders struggle to define roles, align visions, or manage conflicts. Leadership inexperience can lead to poor decision-making, unclear communication, or a failure to set realistic goals. Similarly, weak team cohesion may result in internal friction, disengagement, or frequent turnover.

Research by CB Insights shows that 23% of startups fail due to team issues, including leadership conflicts and skill gaps. A startup with two co-founders, for example, may face tensions if one envisions aggressive growth while the other prefers a more conservative pace. Without alignment, this disconnect can ripple through the entire company, affecting strategic direction and morale.

A study by Harvard Business Review found that startups with clearly defined leadership roles and well-structured teams are 2.3 times more likely to scale successfully. Meanwhile, fragmented teams often suffer from duplicated efforts, miscommunication, and wasted resources, ultimately slowing growth.

Key Strategies to Build a Stronger Leadership and Team Foundation

1. Establish Clear Roles and Responsibilities: Define leadership roles early and ensure each leader understands their scope. This reduces overlap and confusion. Founders should align on decision-making authority and areas of accountability to minimize power struggles.
2. Prioritize Communication: Regular team check-ins, open dialogue, and transparent decision-making help prevent misunderstandings and keep teams aligned. Successful startups often implement structured communication routines such as weekly stand-ups, performance reviews, and team-wide updates to ensure alignment.
3. Invest in Leadership Development: Even experienced founders can benefit from mentorship, coaching, or management training to strengthen their leadership skills. Programs like Endeavor Saudi Arabia provide guidance to founders, helping them refine their leadership approach.
4. Build a Collaborative Culture: Encourage teamwork through shared goals, team-building activities, and a supportive environment where ideas are valued. Studies by the Institute for Corporate Productivity (i4cp) have shown that companies that actively promote collaboration are five times more likely to be high-performing.
5. Address Conflict Early: Tensions are inevitable, but unresolved disputes can fester. Creating a structured process for resolving conflicts ensures issues are managed before they escalate. Conflict resolution frameworks like the "Radical Candor" approach encourage open yet empathetic conversations to resolve friction productively.

The Radical Candor is a communication framework developed by Kim Scott, designed to help leaders give feedback that is both direct and caring. The concept encourages managers to challenge their team members while simultaneously showing they care about them personally. The framework is built on two key dimensions:

• Care Personally: Building strong relationships by genuinely caring about your colleagues as individuals.
• Challenge Directly: Offering clear, honest, and sometimes tough feedback that helps people improve.

The Power of Strong Leadership and Teamwork

Startups that cultivate clear leadership structures and foster a united team are far better equipped to handle the pressures of early-stage growth. Research by McKinsey & Company shows that companies with effective leadership teams are 1.9 times more likely to achieve above-average financial performance, emphasizing the value of well-managed teams.

In the unpredictable world of entrepreneurship, strong leadership, and cohesive teams are not just assets, they're essential for survival. Up next, we'll explore how ignoring customer feedback can silently sabotage even the most promising startups. Stay Tuned!

Kholoud Hussein 

In the rapidly evolving landscape of technology, Artificial Intelligence (AI) and Machine Learning (ML) have emerged as pivotal forces driving innovation and efficiency. Integrating these technologies is no longer a luxury for tech startups but a necessity to remain competitive and agile. This installment of our series, "Building Blocks of Startup Success: The Industries Powering Innovation," explores the significance of AI and ML partnerships for tech startups, with a special focus on the burgeoning ecosystem in Saudi Arabia.

The Imperative of AI and ML for Tech Startups

AI and ML technologies enable startups to analyze vast amounts of data, automate processes, and deliver personalized customer experiences. According to a report by Exploding Topics, approximately 35% of companies have adopted AI services to address labor shortages, and global AI adoption is projected to grow at a compound annual growth rate (CAGR) of 36.6% between 2024 and 2030. 

The benefits of incorporating AI and ML into business operations are manifold:

• Enhanced Decision-Making: AI-driven analytics provide startups with actionable insights, facilitating informed decision-making and strategic planning.
• Operational Efficiency: Automation of routine tasks through AI reduces operational costs and minimizes human error, leading to increased productivity.
• Customer Engagement: Personalized recommendations and services powered by ML algorithms enhance customer satisfaction and loyalty.

AI and ML Adoption Among Startups

The adoption of AI and ML is particularly pronounced among startups aiming to disrupt traditional business models. A McKinsey Global Survey indicates that organizations are beginning to implement changes designed to generate future value from generative AI, with large companies leading the way.

In the United States, AI adoption rates vary by company size. Data from the Bipartisan Policy Center reveals that firms with 250 or more employees have an adoption rate of 7.2%, while those with one to four employees have a rate of 5.5%. This trend underscores that both large enterprises and nimble startups recognize the value of AI integration.

The Saudi Arabian Context

Saudi Arabia is undergoing a technological renaissance, with AI and ML at the forefront of its Vision 2030 initiative, which aims to diversify the economy and reduce dependence on oil. The Kingdom's deep tech startup ecosystem is thriving, with half of these startups focusing on AI and the Internet of Things (IoT), reflecting a robust commitment to technological advancement.

Several Saudi startups have emerged as leaders in the AI and ML space:

• Mozn: Specializing in AI development and IT strategy consulting, Mozn operates in Riyadh and London, offering solutions that enhance business intelligence and operational efficiency. 
• Lucidya: This startup focuses on AI-driven customer experience management, enabling businesses to analyze and improve customer interactions across various platforms.
• Intelmatix: Providing AI solutions for decision intelligence, Intelmatix assists organizations in making data-driven decisions to optimize performance.

The Saudi Data and Artificial Intelligence Authority (SDAIA) plays a pivotal role in fostering entrepreneurship in data and AI, contributing to the growth of a knowledge-based economy. 

Insights from Saudi Business Leaders

Saudi business leaders recognize the transformative potential of AI and ML. For instance, Cognite, an industrial software firm backed by Saudi Aramco, has expanded its AI services to India, aiming to collaborate with major conglomerates and invest significantly in the region. This move underscores the strategic importance placed on AI by leading Saudi enterprises.

Furthermore, vminds.ai, a platform developed by VEEM Solutions, integrates over 150 AI tools from global providers, offering services like generative AI for text, images, video, music, AI-powered automation, and speech processing. The startup has secured six-figure pre-seed funding and has been incubated at Saudi Aramco’s Wa’ed Entrepreneurship Centre and the Ministry of Communications and Information Technology’s Tech Champions Accelerator, demonstrating strong ecosystem support. 

Challenges and Considerations

While the integration of AI and ML offers numerous benefits, startups must navigate certain challenges:

• Resource Constraints: Developing and implementing AI solutions can be resource-intensive, requiring specialized talent and infrastructure.
• Data Quality: AI systems rely on high-quality data; ensuring data accuracy and relevance is crucial for effective outcomes.
• Ethical Implications: Startups must consider the ethical aspects of AI deployment, including data privacy and algorithmic bias.

Finally, AI and ML are indispensable partners for tech startups aiming to innovate and thrive in a competitive landscape. The global trend toward AI adoption is mirrored in Saudi Arabia, where a vibrant ecosystem supports the growth of AI-focused startups. By embracing these technologies, startups can enhance decision-making, streamline operations, and deliver superior customer experiences, aligning with the Kingdom's Vision 2030 goals.

In the next installment of our series, "Building Blocks of Startup Success: The Industries Powering Innovation," we will explore the role of Data Analytics Services in transforming raw information into actionable insights. Understanding how to harness data effectively is crucial for startups seeking to make informed decisions and drive strategic growth.

Stay tuned as we delve into how data analytics can empower startups to unlock new opportunities and achieve sustained success.

Mohamed Ramzy

As the Middle East undergoes rapid technological transformations, Huawei Cloud emerged as a key player in the cloud computing sector, offering over 200 diverse cloud services—from data analysis to artificial intelligence (AI) tools—that cater to various sectors such as e-commerce, financial services, healthcare, and retail.

The Chinese company focuses on expanding its business in Egypt and Saudi Arabia by investing in technological infrastructure and establishing strategic partnerships with various public and private entities.

Sharikat Mubasher held an exclusive interview with Jo Xu, CEO of Huawei Cloud Egypt, to learn more about the company’s expansions in Egypt and Saudi Arabia amidst the significant transformation of the technological landscape in both countries and the fierce competition with global tech giants.

First, how do you see Huawei Cloud’s journey in the Egyptian market so far? 

We believe that the Egyptian market has very promising opportunities; therefore, we decided to invest heavily in it. In May 2024, Huawei Cloud officially launched its operations in Egypt. During this short period, we have established effective partnerships with key players in the market, including fintech startups and various organizations seeking our solutions.

What are the key projects that Huawei Cloud launched in Egypt?

From day one, we have strived to replicate the experience we delivered in Saudi Arabia here in Egypt. Thus, we launched our Huawei Cloud Region to serve as a central hub for our services in the Middle East and North Africa (MENA) region.

What are the most prominent services that Huawei Cloud offers through the Cloud Region? 

The Huawei Cloud Region provides innovative technology solutions to support clients, leveraging generative AI (Gen AI). It develops new business models with reduced costs and increased speed, helping e-commerce companies keep pace with the growing demand.

Additionally, the Cloud Region enables companies to enhance customer experience by leveraging cutting-edge technologies such as virtual reality (VR), and stay abreast of the latest technology advancements to grow.   

Speaking about the Saudi market, how do you see it at the current time?

Saudi Arabia is one of the most promising markets in the region. It has tremendous potential to grow and thrive, backed by the government’s strong support for digital transformation, aligning with Vision 2030 which aims to position the Kingdom as a strategic hub for technology. 

Saudi Arabia was one of the first markets where Huawei Cloud established a presence. Can you tell us more about this? 

Yes, Saudi Arabia was one of the first markets where Huawei Cloud launched its operations and we have a robust presence there. We target expanding our business, enhancing services, and strengthening our partnerships with different public and private entities. 

In 2022, we announced building a specialized cloud computing region in Saudi Arabia to provide advanced, secure cloud services that streamline the business of local companies, organizations, and government authorities in the Kingdom and the wider region. Huawei Cloud officially launched its operations in Saudi Arabia in February 2023, during LEAP 2023.

What about the projects that the company has implemented in Saudi Arabia?

Our investments are centered around data. So far, we have built three data centers in Riyadh, capitalizing on the huge support that the Kingdom provides through its various agencies to global multinational companies.

What are Huawei Cloud's key areas of focus for the Saudi market within the upcoming period?

Huawei Cloud focuses on expanding its business in all countries where it operates. Over the next five years, we target supporting more than 2,000 startups in Saudi Arabia, in alignment with Vision 2030.

The global AI landscape is undergoing significant advancements nowadays. How is Huawei Cloud shaping the future of this sector?

At Huawei Cloud, we provide more than 200 diverse cloud services and a wide range of AI-powered solutions. Additionally, our services include data analysis, data storage, and developing AI platforms that streamline business operations for companies and organizations.

Translation: Noha Gad

Ghada Ismail

Kuwait's largest online classifieds platform, 4Sale, has become a household name in the region's digital marketplace landscape. Spearheading the platform's technological evolution is Khaled Gomaa, Chief Technology Officer at 4Sale. 
 

A seasoned tech leader with 16 years of experience across all stages of business growth, Khaled has a strong passion for creating products that drive business value. He founded his first company at 18 years old and has since contributed to various technology-driven projects, including social media, marketplaces, AdTech, LegalTech, chatcommerce, and e-commerce sectors.
 

Throughout his career, Khaled has worked with systems and platforms handling billions of requests, and startups searching for the optimum product-market fit; providing him with vast experience in developing solutions meeting corporate and customer goals.
 

In this exclusive interview, Khaled shares insights into the platform's journey, its most popular features, and how it has evolved to meet changing consumer expectations. He also discusses 4Sale's innovative use of emerging technologies like AI and machine learning, while offering valuable advice for aspiring tech entrepreneurs in the region.

1.    For those who might not be familiar, can you share the story behind 4Sale and what inspired its creation?

4Sale was founded by our CEO - Tarek Sakr – in 2014, following his memorable – but incredibly frustrating - consumer experience, many years ago, of attempting to purchase a second-hand car in Kuwait.

He found the experience so challenging and non-user-friendly that it sparked an entrepreneurial idea. He took a particular interest in subsequently researching the then-embryonic online car sales market – before launching his own website. This grew into what is now Kuwait’s largest online classifieds platform – a platform where people come together to buy and sell goods and services.

Since its inception, 4Sale has supported over 2 million registered users in listing 14 million items and services. Over 7 million devices have accessed the platform through app downloads or website registrations, driving 30 million page views each month.

Trading is a way of life in Kuwait, and creating an online, localized marketplace was a compelling opportunity. Tarek believed technology could capitalize on these cultural strengths and – with online classifieds - there are also virtually no restrictions on product categories to integrate into the business model.

We are committed to the power of personalization. By using cutting-edge technology, we customize our products to match each user’s unique preferences, creating a seamless and tailored shopping experience. Our mission is clear: to make it easy for individuals to find and access the products they love.

2.    What categories or features are currently the most popular on 4Sale, and why do you think they resonate so well with users?          

Consumer tastes often shift with the seasons and annual events. For example, during Ramadan, our platform sees a major surge in gift sales, amid increased demand for items such as Misbah. This year - we expect the same pattern. Among the top five gifts in Kuwait were watches, Misbah, pens, leather bags, and wallets—each symbolizing enduring elegance and practicality.

Given 4Sale’s heritage in automotive, it is a core part of our DNA and remains one of the most popular verticals on our platform. Last year, our dominance was further cemented via partnerships with car dealerships.

In addition to that, our Contracting vertical grew 7% in revenue year over year, demonstrating shows how we're driving more customers to our service providers, boosting their business and their confidence in our platform.

3.    How has the platform evolved to meet the changing expectations of users over the years?    

We know—by paying close attention to the data—that today’s customers desire (i) highly specific, tailored interactions, (ii) to be genuinely understood, and (iii) easy and seamless access to purchases. By refining our processes through data collection, we can offer timely, relevant recommendations that create a more personal and enjoyable customer experience.

In this context, people are using the platform as a price reference; it has become essential for knowing what is sold where.

This evolution has also allowed local businesses to gain increased visibility—whether offline or online—by highlighting their services and showrooms, including certified listings from trusted sources offered by 4Sale.

As our rapid growth continues, we will scale up our entire infrastructure in line with our 2025 goal of reaching two million monthly active users across additional verticals. This would represent an impressive market share in a country of just five million people—and our infrastructure will be ready for it.

4.    In your opinion, what makes classifieds and e-commerce platforms like 4Sale essential in today’s economy?
People will always trade, even if their methods change. As digitization has increased, we have led in technology. Today’s customers also want effortless experiences - be it buying or selling – and we simplify the buying and selling process for users. Our cutting-edge technology powers advanced algorithms so the process is as tailored and easy as possible.

5.    Are there any new products or features in the making to be launched soon?

We are continuously working on new features and are currently preparing some very exciting updates to enhance our primary verticals—automotive and real estate.  These updates will allow users to compare prices and know more about the availability of products, as we are committed to helping service providers gain more market visibility in Kuwait. Obviously, we can’t reveal too much right now - but stay tuned!

6.    How do you see emerging technologies like AI, blockchain, or Web3 shaping the future of marketplaces like 4Sale?

We already use GenAI to identify distinct user groups based on demographics, behavior, cultures, nationalities, and preferences, enabling tailored marketing campaigns for events and cultural festivals. This approach enhances the overall customer experience by considering their interests, pastimes, hobbies, and collections.

We are also enhancing our machine-learning-driven content moderation system. A key challenge we are tackling involves customers either (i) unintentionally providing incorrect ad details or (ii) misusing the ad modification feature. For example, when users edit their listings, they may significantly alter the content—at times, effectively creating an entirely new ad under the guise of an update.

To mitigate this, we are developing a model that evaluates ad modifications, determining whether changes are routine or substantial enough to require blocking. Additionally, the model helps filter inappropriate content across text, images, and other media, ensuring our platform maintains high-quality standards.

As you can see, the use cases of AI are very broad, and we are excited about these developments. They will enhance marketplaces, making them increasingly appealing to customers.

7.    What’s your vision for 4Sale’s future, within Kuwait?
We want to increase the number of verticals we operate in – having now expanded to 197 categories. We will continue to drive innovation - elevating our technology to maintain (and enhance) our status as the leading classifieds service in Kuwait.
As a highly trusted brand that is integrated into users’ everyday behavior, we also want to get closer to transactions and offer even more value-added services during those transactions.  This includes a strong focus on business sustainability for our service providers, helping them get more customers and visibility.
If we can keep doing all these things, as we have been doing, then the future will be very exciting.

8.    Is there anything you’d like to share with aspiring tech entrepreneurs or those looking to create similar platforms in the region?  

I'd start by saying that instead of building from scratch, focus on optimizing and improving what already exists to accelerate development, control costs, and enhance reliability. This approach is crucial for capitalizing on the incredible pace of technological advancements in our region, which has enormous growth potential that can benefit from these developments. This situation is both a privilege and a responsibility. Entrepreneurs need to be hardworking, thoughtful, and creative to capitalize on these trends. Hard work pays off—just be patient and keep going.
 

Mohammed Ramzy

As Egypt’s fintech sector undergoes rapid transformation, several companies are racing to establish themselves as key players in this evolving landscape. Among them is XPay, a prominent fintech company making significant strides in digital payments and financial technology.

Industry forecasts indicate that Egypt’s fintech market is expected to grow at a compound annual rate of 37% until 2029. Against this backdrop, XPay, founded in 2018 by Mohamed Abelmottaleb, focuses on developing digital transformation solutions with a strong emphasis on financial inclusion. Its suite of services covers credit and debit card payment processing, transactions via Meeza cards, smart wallet payments, mobile payments, QR code payments, and Buy Now, Pay Later (BNPL) services.

In an exclusive interview with Sharikat Mubasher, Mohamed Abelmottaleb, Founder and Managing Partner of XPay, shared the company’s expansion plans, growth ambitions for 2025, and his vision for fostering innovation in Egypt’s fintech space.

How has XPay managed to compete in Egypt’s fintech scene?

XPay is a leading fintech company that started in 2018, right at the onset of the digital transformation era in Egypt, alongside industry giants like Fawry. I firmly believe that technology could reshape Egypt’s financial landscape. With this conviction, we launched XPay to provide payment services for businesses, vendors, and individuals through our own unique approach. We believe that financial technology is a fundamental right for every individual, regardless of their needs or background.

When did XPay officially launch operations?

The first phase focused on market research and analysis, followed by testing different financial service models to determine the best fit based on our extended 20-year expertise in the field. In 2021, XPay obtained its first license from the Central Bank of Egypt and officially began offering services to individuals and businesses. Today, XPay is considered one of the most prominent fintech companies in Egypt.

What has XPay achieved so far?

XPay has achieved significant success in Egypt’s digital payments sector, recording a 75% increase in the number of merchants by the end of 2024. This led to a 250% growth in total payment volume and a 340% rise in processed transactions, with a success rate of 83%.

What are your targets for 2025?

In 2025, we are aiming to process EGP 1 billion in digital payments, while maintaining what we call “cautious growth” carefully expanding our merchant and client base in a controlled and sustainable manner.

What do you mean by "cautious growth"?

This has been a core principle at XPay since Day One. It means every step of our expansion is thoroughly studied and carefully executed, minimizing risks for both the company and the market, especially given the sensitive nature of the sector we’re operating within.

What are XPay’s funding plans? Are you seeking new investment?

The company still relies primarily on investment from existing partners, but we plan to launch a new funding round next year to support our ambitious growth and expansion goals.

Are there any upcoming partnerships? What’s their purpose?

We are planning several partnerships with various entities this year to enhance the integration of our digital solutions and boost financial inclusion in Egypt. Currently, about 30% of Egyptians remain outside the formal financial system according to recent statistics, which is a significant gap given the population size. We need to develop more innovative services and solutions, and the best way to do this is by forming strategic partnerships with key players.

How do you see the future of fintech in Egypt?

Egypt is steadily moving toward becoming a cashless society — that’s inevitable. To achieve this, Egypt will need massive investments in digital infrastructure over the coming years. Alongside that, continuous development of technology platforms and systems will be essential. This creates a huge demand for new startups focused on innovation and advanced technology, particularly in AI-powered financial solutions. With the sector expected to grow by 37% annually until 2029, the future looks bright for fintech in Egypt.

Are there plans to expand to other markets?

Egypt remains our primary focus, and we are concentrating on expanding our services domestically. However, we definitely have plans to expand into regional markets, with Saudi Arabia being a top priority. We see tremendous potential in Saudi Arabia’s fintech landscape, and it fits well with our regional growth strategy.

Translated by: Ghada Ismail

Mohamed Ramzy 

Financial technology (fintech) companies mainly focus on growing and expanding their businesses while keeping pace with cutting-edge technologies and breakthrough solutions in this fast-evolving sector, where rapid advancements shape the landscape both locally and globally. 

Amid the rapid growth of the Egyptian fintech market, Just2Pay, a leading provider of e-payments for businesses and individuals, is pursuing an ambitious expansion strategy that aligns perfectly with the major transformations anticipated for the sector in the coming period.

In this regard, Sharikat Mubasher held an interview with Ahmed Attia, Co-founder and Chief Technology Officer at Just2Pay, to learn more about the company’s future expansion plans locally and regionally, and discuss Just2Pay’s strategic partnerships that reinforce its leading role in advancing commercial and financial solutions in Egypt and the wider region.

First, can you tell us more about Just2Pay’s journey and its offerings in the Egyptian market? 

The COVID-19 pandemic dramatically accelerated the adoption of e-payments in Egypt, creating a crucial opportunity for companies like Just2Pay. Launched in 2020 during this period of radical change in the fintech sector, Just2Pay addressed the urgent need for digital payments for all society segments, including employees, workers, and students.

The pandemic revealed a significant gap in accessible and secure services, especially for small and medium-sized businesses (SMEs). Thus, we focused on providing e-payment solutions and digital transformation systems for SMEs, entrepreneurs, and startups.

Just2Pay joined the MV Builder II, a venture-building program managed by Modus Capital and supported by the U.S. Agency for International Development (USAID), to gain access to strategic guidance and operational support. A subsequent investment from Modus Capital further fueled our customer base expansion, positioning us as a leader in the industry.

What are the key services that Just2Pay offers to businesses in the Egyptian market?

Just2Pay is a strategic partner for micro, small, and medium-sized enterprises (MSMEs) that enables them to streamline their operations. We provide a comprehensive solutions range— from cutting-edge software to seamless payment services— to deliver an exceptional experience and support their business growth.

Just2Pay offers a comprehensive suite of digital services, including software-as-a-service (SaaS) products, enterprise resource planning (ERP), and customer relationship management (CRM). Additionally, we provide specialized tools for managing clinics and restaurants, along with tailored solutions for large businesses.

Do your services cater to the owners of small businesses?

Definitely yes. Our digital services and solutions are designed specifically for small businesses which often face challenges dealing with banks and major financial institutions. From day one, we have focused on this segment, offering user-friendly technology and systems tailored to their operations. 

We also provide affordable company management and CRM systems with monthly subscriptions starting from 350 EGP, making it accessible for any startup.

What are Just2Pay’s plans to grow and expand in the Egyptian market within the upcoming period?

Just2Pay pursues ambitious plans to expand its business in the Egyptian market, as we see significant growth potential for years to come. Despite the significant increase in the number of market players today, growth opportunities remain available to all, provided that companies clearly define their objectives.

We are currently developing marketing plans that support SME owners by offering competitive prices to reduce costs that may burden these companies at the beginning of their journey.

Just2Pay plans to expand its customer base to reach 400,000 individuals and MSMEs by 2030, simplifying their business operations and offering seamless, secure alternative payment solutions.

We also collaborate with the Central Bank of Egypt (CBE) to integrate our services with InstaPay, the instant payment network licensed by CBE. We will connect our system to InstaPay's company database, enabling businesses to conduct all their financial transactions electronically, seamlessly, and securely.

Do you plan to raise more funds to fuel your expansion strategies? and how much are you looking to raise?

We plan to raise a new funding round during the second half of 2025 to fuel our expansions. The round value has not been determined yet, but it will be based on the company’s valuation during the first six months of 2025. Modus Capital, our strategic partner, qualifies Just2Pay for the upcoming round and will conduct the company’s valuation to determine its funding needs. 

Does Just2Pay plan to expand beyond the Egyptian market?   

Just2Pay focuses on expanding operations in Egypt over the next two years, with plans to expand into other regional markets in the future, notably Saudi Arabia, which is currently witnessing an unprecedented boom in the fintech industry.

Can you share more about Just2Pay’s recent strategic partnerships?

We recently signed several cooperation agreements with key players in the fintech industry. For example, our collaboration with Swype enables us to provide an integrated financial experience to help businesses manage their commercial and financial operations efficiently. Our partnerships with Taly and BelBaqy also enhanced our ability to cater to the diverse needs of the commercial sector. 

This is just the beginning; we have more partnerships in the pipeline that will be announced soon.

What are the key challenges facing the startup ecosystem in Egypt?

In my opinion, startups in Egypt face numerous hurdles extending beyond funding. These include challenges related to laws and regulations, training and skill development, experience acquisition, and fostering an entrepreneurial mindset. Furthermore, businesses and project owners encounter obstacles with regulatory bodies, which have not yet fully comprehended the prevailing trend toward supporting SMEs.

I believe that business accelerators and incubators play a pivotal role in tackling these challenges and empowering startups and entrepreneurs in Egypt by providing guidance, consultancy, essential funding, and ongoing training.

Translation: Noha Gad

Kholoud Hussein 

In recent years, Saudi Arabia has been positioning itself as a formidable player in the global technology landscape, fueled by the Vision 2030 initiative that aims to diversify its economy away from oil dependency. One of the standout initiatives under this vision is LEAP 2025, a groundbreaking event and platform that is significantly influencing the nation’s tech ambitions and fostering a thriving ecosystem for entrepreneurship and startups.

The Genesis of LEAP 2025

LEAP 2025, an annual technology conference, debuted in 2022, capturing the attention of tech enthusiasts, entrepreneurs, and investors alike. Hosted in Riyadh, it has quickly become one of the largest tech gatherings in the Middle East, bringing together innovators, global tech leaders, and influential policymakers. According to the Ministry of Communications and Information Technology (MCIT), the inaugural event attracted over 400 speakers and more than 100,000 attendees, signaling the Kingdom's unwavering commitment to becoming a tech hub.

Key Themes and Objectives

At its core, LEAP 2025 is more than just a conference; it is a strategic platform designed to propel Saudi Arabia's digital transformation. The event focuses on key themes such as artificial intelligence, cloud computing, and cybersecurity, which are vital to ensure that Saudi Arabia can compete globally in the tech arena. Furthermore, it offers a fertile ground for startups to connect with potential investors, mentors, and partners.

According to the latest report from the Saudi Arabian General Investment Authority (SAGIA), the country experienced a 73% increase in investment in technology startups in 2023, amounting to $1.4 billion. Minister of Communications and Information Technology, Abdullah Al-Sawaha, noted, “LEAP 2025 is not just about showcasing technology but is a catalyst for innovative thinking and collaboration among global leaders to address the challenges of our time.”

Boosting Entrepreneurial Spirit

LEAP 2025 plays a critical role in nurturing the entrepreneurial spirit within the Kingdom. The event features competitions for startups, pitch sessions, and opportunities for entrepreneurs to network with industry giants. In 2023, over 1,000 startups participated in various competitions, showcasing their innovations to an audience of global investors. The engagement between startups and potential backers is particularly vital as it can lead to significant funding opportunities.

“We are transforming our economy to foster innovation, and LEAP is a crucial component of this transformation. It serves as a launchpad for local startups to gain visibility and access to funding,” commented Majed Al-Rashid, CEO of the Saudi Arabian Digital Agency.

International Collaboration and Investment Opportunities

LEAP 2025 is also attracting international attention, with global tech companies eyeing the rapidly growing market. In a recent interview, Andrew Wilson, CEO of a leading international tech firm, stated, “Saudi Arabia is on the brink of a tech revolution, and platforms like LEAP 2025 are essential for us to connect with and support local talents and innovations.”

The sustained interest from foreign investors is evident as Saudi Arabia aims to become a regional tech hub. In 2022, the Kingdom attracted $2.5 billion in foreign direct investments in the tech sector, with expectations for this number to grow substantially in the coming years.

Government Support and Regulatory Framework

The Saudi government recognizes the dual importance of fostering innovation while ensuring a robust regulatory framework. Funds like the Saudi Technology Ventures (STV) and the Public Investment Fund (PIF) are already channeling billions into the tech landscape, aiming to support startups at various stages of growth.

During the LEAP 2025 opening, Crown Prince Mohammed bin Salman emphasized the government’s commitment to creating a sustainable ecosystem for entrepreneurs: “We believe that the youth of our nation hold the key to our future. By supporting tech ambitions, we are empowering a generation of innovators to contribute to Saudi Arabia’s vision.”

Education and Skill Development

Another crucial element of LEAP 2025 is its focus on education and skills alignment. Workshops and boot camps hosted during the event address the critical skill gaps in the tech industry, ensuring that the local workforce is adequately prepared for future demands. The MCIT reports that more than 20,000 professionals have upskilled in various tech domains through programs initiated under the LEAP banner over the past two years.

Minister Al-Sawaha remarked, “For Saudi Arabia to thrive in the tech world, we must invest in our people. LEAP 2025 is committed to not only showcasing innovations but also empowering human capital.”

The Road Ahead

As Saudi Arabia continues to expand its digital footprint, LEAP 2025 will remain at the forefront of this transformation. The government's efforts to build a dynamic startup ecosystem are complemented by global partnerships and investments, creating a robust framework for future success.

The impact of LEAP 2025 on Saudi Arabia's economy is immense, with estimates suggesting that the tech sector could contribute as much as $20 billion to the country’s GDP by 2030. This exponential growth will not only transform the economy but also enhance job creation, with projections indicating that over 1 million new tech jobs could emerge within the next decade.

Furthermore, LEAP 2025 is expected to catalyze advancements in various sectors, including healthcare, education, and logistics, by driving technological innovation and adoption. With the backing of the government, private sector, and international stakeholders, Saudi Arabia is poised to become a leading global player in emerging technologies.

As the event evolves, the emphasis on sustainability and ethical tech development will ensure that the Kingdom adheres to global standards while addressing local challenges. By fostering an environment conducive to creativity and collaboration, LEAP 2025 will shape the future of technology in Saudi Arabia and inspire a new generation of entrepreneurs and innovators to dream big and lead the way in the Kingdom's remarkable journey towards a diversified and prosperous economy.

Noha Gad

As Saudi Arabia continues its journey towards economic diversification under Vision 2030, the property technology (proptech) and real estate sector has become a focal point for innovation. Proptech is transforming how real estate is managed, bought, and sold, offering new solutions to long-standing challenges in the industry. 

Saudi Arabia, with its ambitious development projects and expanding urbanization, embraces proptech to enhance its real estate ecosystem. From smart cities like Neom to large-scale urban developments in major Saudi cities, the integration of technology into the real estate sector is pivotal. 

Artificial intelligence (AI), big data, and automation streamline property management, improving investment decision-making and creating more personalized experiences for buyers and tenants.

The adoption of these emerging technologies reshaped the real estate landscape, aligning perfectly with the Kingdom’s goal to become a global leader in innovation, sustainability, and economic growth.

How AI revolutionize proptech industry

The integration of AI into real estate operations contributes to streamlining processes, driving efficiencies, and creating smarter, more sustainable urban spaces. AI could revolutionize the proptech industry by providing:

• Predictive analytics and market insights: By analyzing massive datasets, AI tools can forecast property price fluctuations and predict future demand, allowing developers and investors to make more informed, data-driven decisions, and ultimately transforming the way real estate professionals assess property values, market trends, and demand patterns. 
• Smart building and sustainable solutions: AI plays a crucial role in creating energy-efficient, tech-driven buildings as AI-integrated systems could help in optimizing energy consumption monitor, air quality, and adjusting lighting and temperature automatically.
• Streamlining property management: AI could improve the efficiency of property management by automating everyday tasks, while AI chatbots and virtual assistants can handle customer inquiries and schedule repairs. This proactive approach could reduce downtime, improve tenant satisfaction, and help property managers save time and resources.
• Personalized property search to enhance customer experience: AI-powered platforms can offer personalized property recommendations based on user preferences, previous searches, and even financial profiles.
• Virtual property tours: Virtual tours and augmented reality (AR) powered by AI allow prospective tenants and buyers to experience properties remotely, saving time and effort.

AI and risk mitigation

AI algorithms can assess potential risks like market volatility, economic shifts, or project delays, revolutionizing how decisions are made. AI could also help financial institutions and lenders evaluate the creditworthiness of real estate ventures, ensuring smarter financing decisions.

Challenges and ethical considerations of AI in proptech 

Challenges in implementing AI in proptech

While AI is revolutionizing the proptech industry, its adoption comes with challenges and ethical concerns that must be addressed to ensure responsible and effective integration. Key issues include:

• Data privacy and security.
• High implementation costs.
• Upskilling and training the real estate workforce.
• Dependence on large volumes of accurate and high-quality data.
• Integrating A with legacy systems.

Meanwhile, ethical considerations in adopting AI in proptech industry include:

• Algorithms bias: AI systems can unintentionally reinforce biases present in the data they are trained on.
• Transparency and accountability: AI’s decision-making processes are often opaque, making it hard to understand how certain conclusions are reached.
• Impact on employment: Automating tasks such as property management and customer service may lead to job displacement in the real estate sector.
• Ethical use of customer data: Collecting and analyzing customer data for AI-driven insights raises concerns about consent and ethical use.

To sum up, AI is not just a technological trend; it is a transformative force redefining the proptech industry in Saudi Arabia. From streamlining operations and improving decision-making to enhancing customer experiences and supporting sustainable urban development, AI is unlocking new possibilities for innovation and growth.