Riyadh – Sharikat Mubasher: Mila Celebrations, a tech-driven event planning platform founded in early 2024, has raised SAR850,000 ($227,000) in a pre-seed round from angel investors.

The newly raised capital will be used to enhance Mila’s app, expand its service offerings, and target more events, including corporate functions, as per the company’s press release.

Founder Muhammad Ghourbal highlighted the growing demand in the region: “The event industry in Saudi Arabia is evolving, and we aim to provide a premium service that makes celebrating special moments easier and more enjoyable.”

Mila’s platform offers a seamless solution for organizing events, providing everything from decor to catering, photography, and entertainment, making it a key player in the shift towards digital and convenient event planning.

The company has already organized over 1,000 events, including weddings, birthdays, and graduations, positioning itself to tap into Saudi Arabia’s thriving event market, which exceeds SAR50 billion annually.

In Saudi Arabia, family celebrations are a significant cultural aspect, with extravagant spending on weddings, birthdays, and other milestone events. Users spend an average of over SAR3,000 on birthday celebrations through Mila, with wedding costs frequently surpassing SAR200,000, reflecting the country’s tradition of investing heavily in family events.

As the Saudi government continues its push toward economic diversification and domestic tourism under Vision 2030, the event and celebration industry is set for further growth. Mila plans to capitalize on this opportunity, with ambitions to expand beyond Saudi Arabia and into the broader Gulf Cooperation Council (GCC) market.