Dubai - Sharikat Mubasher: The UAE-based hospitality startup, Seraya, successfully secured $1.8 million in a seed funding round, led by a prominent Saudi-based family office and DLL, a German family office, with participation from strategic angel investors.

The funding, which includes a mix of equity and debt, will accelerate Seraya’s growth and expansions across the short-term rental market in Dubai, the startup revealed in a statement today.

Seraya operates a diverse portfolio of premium apartments in the most sought-after addresses in Dubai and secures long-term leases for over five years from owners, fully renovates and furnishes the space, and manages the entire guest experience.

Co-founder Pepijn Haima stated that Seraya targets modern travelers and people seeking calm, comfort, and care while on the move. “Our model gives us total control, from the materials we use to the experience we deliver. That’s how we’ve scaled profitably, and how we’ll build a global brand for premium serviced accommodation,” he added.

For his part, Jakob Langen, Managing Director at DLL, commented: “Their ability to control the full value chain, from sourcing and design to operations, gives them a powerful advantage as they scale. We believe this approach positions Seraya to lead a new generation of hospitality brands.”

Seraya delivers guest-ready apartments in 10 days from key handover, handling renovations, furnishing, and operations entirely in-house. It also designs and manufactures its own bespoke furniture locally, further ensuring a unified aesthetic and the ability to scale with speed and consistency.