Riyadh – Sharikat Mubasher: Saudi-based flash-sale platform Maison Safqa announced it has secured $620,000 in a pre-seed funding round to expand its off-price marketplace for premium and luxury brands across the GCC.

According to the company’s press release, this round included participation from 500 Global through the Sanabil 500 MENA Accelerator Fund, alongside a group of Saudi and international angel investors from the retail and technology sectors.

The company plans to use the new funding to strengthen its technology infrastructure, onboard more brands, and expand its presence across the GCC while targeting $2.5 million in cumulative sales within the next 18 months.

Lea Mehaweg, co-founder and CEO of Maison Safqa, said the platform was created to address a growing challenge for luxury brands in the region, explaining that many companies struggle to move excess inventory without affecting their brand image or margins. She added that the company aims to provide a controlled environment where brands can unlock value while reaching the right audience.

Meanwhile, Amal Dokhan, managing partner at Sanabil 500, said the firm supported Maison Safqa as it introduces a proven flash-sale e-commerce model to the region, adding that the startup has already secured partnerships with leading retailers and brands.

Founded in 2024 by Lea Mehaweg, Estelle Nasr, and Georgia Mehaweg, Maison Safqa operates a technology-driven flash-sale platform designed to help premium and luxury brands sell excess inventory while maintaining control over pricing, distribution, and brand positioning. The platform allows brands to run either open flash sales or invitation-only campaigns targeting selected audiences.