Riyadh - Sharikat Mubasher: Unifonic, an AI-native customer experience platform, forged a strategic partnership with Ideem to establish a secure digital ecosystem for enterprises across the GCC with next-generation, passwordless authentication.
Under this partnership, Unifonic and Ideem will launch a Zero-Trust approach in the GCC market to address challenges posed by traditional passwords and OTPs, which are vulnerable to phishing, according to the official statement.
Unifonic will enable its clients to move away from the ‘password burden’ and the growing frustrations of SMS-based OTPs, enabling businesses to offer a frictionless authentication experience, reducing the risks associated with traditional OTPs.
Meanwhile, Ideem will deliver bank-grade security solutions originally designed for top-tier financial institutions via a simple software integration.
Michael Falorni, Vice President of Growth and Business Development at Unifonic, affirmed the company’s commitment to providing solutions that facilitate seamless connection between businesses and their customers.
“By collaborating with Ideem, we are advancing this mission. Together we are creating a passwordless ecosystem for our clients that helps reduce friction, increase security, and build more trust with their users,” he added.
In turn, Toby Rush, CEO at Ideem, commented: “Unifonic plays a pivotal role in driving customer engagement across the region. With broad local market insights and a clear understanding of friction points, the company can support clients by streamlining the customer journey. We are excited to collaborate with Unifonic and support them in strengthening the region’s enterprise landscape with passwordless authentication.”
Unifonic’s clients will benefit from this collaboration at multiple levels, as it ensures higher conversion rates by preventing users from dropping off due to password resets or OTP non-receipt. It also reduces fraud as cryptographic device binding makes takeovers nearly impossible and will contribute to reducing costs associated with password management and data breaches.