Riyadh - Sharikat Mubasher: Napster, the AI company democratizing access to expertise through embodied, multimodal agents, officially incorporated in Saudi Arabia with support from the Ministry of Investment (MISA) and AstroLabs, the leading business expansion platform in the region.

This step, announced during LEAP 2026, gives Napster a permanent, locally governed presence in the Kingdom and formalizes the company’s investments across Saudi Arabia and the GCC region, according to the official statement released yesterday.

The company plans to expand its team and deployments in Saudi Arabia through 2026, with further initiatives across the MENA region to follow.

With AstroLabs’ support, Napster will be able to contract directly under Saudi law, deploy its platform in line with the Kingdom's data sovereignty requirements, and grow a locally hired regional team to support enterprise and government clients on the ground.

Frank Furnari, general manager for Saudi Arabia and senior vice president at Napster, said: “We are building a full organization inside the Kingdom, with local engineering and deployment capability and a team clients can rely on every day. Our commitment is long-term: We are hiring and developing Saudi engineers, tuning our agentic and embodied AI to Arabic and the requirements of local enterprises and government, and working with local partners to co-develop new solutions made in Saudi Arabia.”

He highlighted that Napster’s goal is to deploy and build technology in Saudi Arabia, creating solutions that can scale alongside a sector that is maturing quickly.

For her part, Arwa Alrawais, general manager of information and communications technology at MISA, stated: “Napster's decision to incorporate in Saudi Arabia reflects the confidence global technology companies place in the Kingdom's investment environment and its ambitions in artificial intelligence. As we build a competitive AI economy under Vision 2030, we welcome investors who commit to operating here for the long term and to creating opportunities for Saudi talent. Napster's presence adds to a growing ecosystem that is drawing world-class innovation to the Kingdom."

Napster builds embodied, multimodal AI agents that engage employees and customers where they already work: through video presence, voice, and text.